Facebook Messenger Welcomes ‘Tetris’

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CoolGames has redeveloped the iconic game with new gameplay experiences, leaderboards, daily missions and more for Facebook Messenger.

GLOBAL–The Tetris Company has teamed up with CoolGames to feature the iconic video game “Tetris” on the Instant Games platform for Facebook Messenger.

Consumers using Facebook Messenger will now be able to play “Tetris” instantly as well as participate in new gameplay experiences, high-score leaderboards, daily missions and friend invites.

“Tetris for Instant Games” is now available.

Sony Brings Jumanji to Times Square

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Sony’s interactive exhibit will utilize the company’s haptic technology, which recreates the sense of touch through vibrations.

NORTH AMERICA–Sony Square NYC has opened a new, interactive exhibit based on the upcoming movie Jumanji: Welcome to the Jungle, in U.S. theaters on Dec. 20.

The new experience will see visitors put on 3D glasses and a haptic vest, which recreates the sense of touch by producing dynamic and expressive vibrations; pick a character for the game; and get “dropped” into the jungle. From there, consumers will try face off against the animals of the jungle in order to retrieve a jewel that will protect from Jumanji from danger. Furthermore, as the player travels through the game, the haptic vest will allow them to feel the stones, branches and coconuts the animals throw at them to slow their pursuit.

The Jumanji-inspired exhibit will be open at Sony Square NYC until January 8, 2018. Sony Square NYC is located at 25 Madison Ave. and is open Monday-Saturday from 10 a.m. – 7 p.m. and Sunday from 11 a.m. – 6 p.m.

Star Wars Steps into Clarks Shoes

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Rey inspires new footwear collaboration for women and girls.

GLOBAL–Lucasfilm and Clarks have joined forces to celebrate the force of female power with a new footwear collection inspired by Rey and Star Wars: The Last Jedi.

The limited edition collaboration, entitled Force of Nature, will feature a variety of designs on a close-fit, high-top design for both women and girls.

“Rey’s strength became a deep source of inspiration for the collaboration and is a vital embodiment of the brand’s ethos–a platform for free thinking people who are true to themselves, comfortable in their own skin and inspired by authenticity,” according to a statement released by Clarks.

The Star Wars | Clarks collection is now available in select stores and online.

Star Wars: The Last Jedi is set to hit U.S. theaters on Dec. 15.

Loudmouth Ties Up Footwear Deal

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True Ivy will utilize the lifestyle and golf brand’s popular prints on two men’s shoe styles.

NORTH AMERICA–Loudmouth has partnered with True Ivy to launch a collaborative line of lifestyle footwear.

The Loudmouth footwear by True Ivy will initially be offered in two styles–Sonny, a slip-on shoe that will be available in Loudmouth’s Bora Bora and Star Studded designs, and Stuart, a high-top sneaker that will be available in Bora Bora and En Fuego designs.

True Ivy’s Loudmouth collection is now available in the U.S. at LoudmouthGolf.com.

JLG Brews Corona Gifts

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Design Pac Gifts is on board to bring the popular beer brand to the gift market.

NORTH AMERICAThe Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped Design Pac Gifts, a division of 1-800-Flowers, for a range of Corona-branded products.

Under the terms of the agreement, Design Pac Gifts will offer an assortment of Corona-branded holiday gift baskets and goods that include products like CoronaRita drink clips, tin buckets, bottle openers, utensils and more. An assortment of gourmet food offerings including marinades, cheeses and salted snacks will also be included.

“We are delighted to welcome Design Pac to the Corona licensing program,” says Debra Joester, president, JLG. “Design Pac’s expertise in creating quality gift sets will provide key accounts that support the Corona brand and its licensed product with a great assortment at price points.”

The Corona gift sets will launch during the 2018 holiday season at mass, club, mid-tier, better off price retailers and online.

Jam City Brings The Grinch to Mobile Gaming

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The popular bubble shooting game will be outfitted with Grinch-inspired artwork, levels, contests and prizes.

NORTH AMERICA–In collaboration with game developer Jam City, Dr. Seuss Enterprises and White Space Entertainment will bring Dr. Seuss’ The Grinch to mobile gaming for the first time.

Through the agreement, the popular holiday character will take over Jam City’s “Panda Pop” with a Who-ville makeover that includes in-game events, Grinch gifts and new in-game costumes. The Grinch-inspired takeover also includes the Grinch Global Save the Babies event, which will see palyers join forces to save 600 million baby pandas and win prizes.

The new business venture coincides with the 60th anniversary of the holiday tale and its infamous title character.

The “Grinchmas” takeover will take place until January 1.