UglyDolls Taps Hasbro as Master Toy


Hasbro and STX will join forces to create toys and content for the stuffed toy brand.

North America–STX Entertainment has selected Hasbro to serve as the master global toy licensee for the UglyDolls franchise.

The agreement will see the combination of STX Entertainment’s content creation, marketing and distribution knowledge with Hasbro’s robust lineup of play experiences and entertainment.

“UglyDolls is a brand with deep history and tremendous equity, and we are thrilled to work with STX to bring the UglyDolls story to life in all new ways via rich storytelling and immersive play experiences,” says Samantha Lomow, senior vice president, Hasbro.

Furthermore, the UglyDolls franchise is slated to kick off with an animated feature film in 2019 via STXfilms. The company’s other divisions (including STXtelevision, STXdigital and STXsurreal) will also release UglyDolls projects in the future.

“When Robert Simonds conceived of STX over three years ago, the idea was to build a global media company with entertainment properties that could seamlessly move across all platforms,” says Adam Fogelson, chairman, STXfilms. “In UglyDolls, we have exactly that–a universally appealing brand with the potential to reach a massive audience on every screen and experience, and a meaningful way into animation. It is incredibly exciting to take this next big step with a company of Hasbro’s global reach, experience and influence to bring the Uglyverse to longtime fans and new audiences.”

Nick Unveils ‘Kids’ Choice Awards’ Nominees


Popular TV shows and movies from licensors including Nick, Disney, Warner Bros. and more will be honored on March 24.

NORTH AMERICA–Nickelodeon has revealed the nominations for this year’s “Kids’ Choice Awards,” which will take place March 24.

Kids can now cast their vote on Nick’s digital site Kids will also have the chance to influence the show in real time with new live votes.

The full list of nominees includes:

Favorite Movie

  • Beauty and the Beast
  • Guardians of the Galaxy Vol. 2
  • Jumanji: Welcome to the Jungle
  • Pitch Perfect 3
  • Spider-Man: Homecoming
  • Star Wars: The Last Jedi
  • The Greatest Showman
  • Wonder Woman

Favorite Movie Actor

  • Ben Affleck (Batman, Justice League)
  • Chris Hemsworth (Thor, Thor: Ragnarok)
  • Chris Pratt (Peter Quill/Star-Lord, Guardians of the Galaxy: Vol 2)
  • Dwayne Johnsin (Dr. Smolder Bravestone, Jumanji: Welcome to the Jungle)
  • Kevin Hart (Moose Finbar, Jumanji: Welcome to the Jungle)
  • Will Ferrell (Brad, Daddy’s Home 2)

Favorite Movie Actress

  • Anna Kendrick (Beca, Pitch Perfect 3)
  • Daisy Ridley (Rey, Star Wars: The Last Jedi)
  • Emma Watson (Belle, Beauty and the Beast)
  • Gal Gadot (Diana Prince/Wonder Woman, Wonder Woman & Justice League)
  • Zendaya (Anne Wheeler, The Greatest Showman & Michelle, Spider-Man: Homecoming)
  • Zoe Saldana (Gamora, Guardians of the Galaxy: Vol 2)

Favorite Animated Movie

  • Captain Underpants: The First Epic Movie
  • Cars 3
  • Coco
  • Despicable Me 3
  • Ferdinand
  • Smurfs: The Lost Village
  • The Emoji Movie
  • The Lego Batman Movie

Favorite Music Group

  • Coldplay
  • Fifth Harmony
  • Imagine Dragons
  • Maroon 5
  • The Chainsmokers
  • Twenty One Pilots

Favorite Male Artist

  • Bruno Mars
  • DJ Khaled
  • Ed Sheeran
  • Luis Fonsi
  • Kendrick Lamar
  • Shawn Mendes

Favorite Female Artist

  • Beyoncé
  • Demi Lovato
  • Katy Perry
  • P!NK
  • Selena Gomez
  • Taylor Swift

Favorite Song

  • “Despacito (Remix)” – Luis Fonsi & Daddy Yankee, featuring Justin Bieber
  • “Humble.” – Kendrick Lamar
  • “I’m The One” – DJ Khaled, featuring Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
  • “It Ain’t Me” – Selena Gomez & Kygo
  • “Look What You Made Me Do” – Taylor Swift
  • “Shape Of You” – Ed Sheeran
  • “That’s What I Like” – Bruno Mars
  • “Thunder” – Imagine Dragons

Favorite Breakout Artist

  • Alessia Cara
  • Camila Cabello
  • Cardi B
  • Harry Styles
  • Khalid
  • Noah Cyrus

Favorite Global Music Star

  • Black Coffee (Africa)
  • BTS (Asia)
  • Lorde (Australia/New Zealand)
  • Maluma (South America)
  • Taylor Swift (North America)
  • The Vamps (UK)
  • Zara Larsson (Europe)

Favorite TV Show

  • “Fuller House”
  • “Henry Danger”
  • “K.C. Undercover”
  • “Saban’s Power Rangers Ninja Steel”
  • “Stranger Things”
  • “The Big Bang Theory”
  • “The Flash”
  • “The Thundermans”

Favorite Cartoon

  • “ALVINNN!!! and The Chipmunks”
  • “SpongeBob SquarePants”
  • “Teen Titans Go!”
  • “Teenage Mutant Ninja Turtles”
  • “The Loud House”
  • “The Simpsons”

Favorite TV Actor

  • Andrew Lincoln (Rick Grimes, “The Walking Dead”)
  • Grant Gustin (Barry Allen/The Flash, “The Flash”)
  • Jace Norman (Henry Hart, “Henry Danger”)
  • Jack Griffo (Max Thunderman, “The Thundermans”)
  • Jim Parsons (Sheldon Cooper, “The Big Bang Theory”)
  • William Shewfelt (Brody Romero/Red Ninja Steel Ranger, “Power Rangers Ninja Steel”)

Favorite TV Actress

  • Candace Cameron Bure (D.J. Tanner-Fuller, “Fuller House”)
  • Kaley Cuoco (Penny, “The Big Bang Theory”)
  • Kira Kosarin (Phoebe Thunderman, “The Thundermans”)
  • Lizzy Greene (Dawn Harper, “Nicky, Ricky, Dicky & Dawn”)
  • Millie Bobby Brown (Eleven, “Stranger Things”)
  • Zendaya (K.C. Cooper, “K.C. Undercover”)

Favorite Video Game

  • “Just Dance 2018”
  • “Lego Marvel Super Heroes 2”
  • “Mario Kart 8 Deluxe”
  • “Minecraft: Java Edition”
  • Star Wars Battlefront II”
  • “Super Mario Odyssey”

Favorite Funny YouTube Creator

  • Alex Wassabi
  • DanTDM
  • Dude Perfect
  • Liza Koshy
  • Markiplier
  • Miranda Sings

Favorite Musical YouTube Creator

  • Ayo & Teo
  • Jack & Jack
  • Jacob Sartorius
  • Johnny Orlando
  • JoJo Siwa
  • Why Don’t We

NHL Scores Watch Deal


Each watch will feature a NHL team logo and matching dial and straps.

NORTH AMERICA–The National Hockey League has teamed up with Timex to create a score of watches honoring each of the 31 NHL teams.

The new watches will be available for men, women and kids and will feature NHL team logos and matching dial and strap colors. Additionally, select watches will feature leather straps.

The watches are now available in fan shops, national sporting goods stores and online at, and

Emoji Binds Notebook Deal in LatAm


A new range of branded notebooks and gadgets will be available from Scribe.


GLOBAL–The Emoji Company has teamed up with Scribe for a line of branded notebooks in Mexico, Central America and Colombia.

The product line includes more than 50 notebooks and gadgets, as well as emoji stickers.

“We are happy to team up with Scribe, who is the leader in its category that for more than 50 years,” says Marco Hüesges, chief executive officer, The Emoji Company. “Scribe creates notebooks of the best quality for children and young adults.”

The product line is available at a variety of retailers across Mexico, Central Americas and Colombia.


SmileyWorld Sponsors Contest in France


Participating customers can use their receipts for a chance to win branded prizes.

EUROPE– The Smiley Company, Unilever and Carrefour have partnered once again for a retail promotion that gives customers a chance to win one of the thousands of branded prizes in France.

By purchasing a minimum of $18 on products from Unilever, participating customers can register their receipts online and spin a special Smiley slot machine for a chance to win prizes including various Smiley product, Unilever vouchers worth more than $120, Carrefour vouchers for more than $240 and a vacation. Customers can also access an exclusive Smiley online game.

The campaign is supported by in-store POS and a special digital hub set up for the duration of the contest.


Licensing Expo 2018 Unveils Licensing Week Programming

Licensing Expo will return to Las Vegas as part of Licensing week, which will bring educational and networking events, business-building opportunities and more to the Strip.

NORTH AMERICA—UBM’s Global Licensing Group will kick start the inaugural Licensing Week May 22 with four days of networking, business strategy, seminars, IP discoveries and more.

With so many new opportunities available for attendees and exhibitors, License Global has rounded up highlights from the must-attend event.


InventHelp’s Virtual Invention Browsing Experience

Licensing Week’s newest addition is InventHelp’s Virtual Invention Browsing Experience, also known as VIBE. The state-of-the-art viewing station will help connect brand owners and manufacturers directly with inventors looking to bring their products to market. The tech allows companies to privately view ideas from InventHelp’s client portfolio.

“InventHelp is thrilled to be a part of this year’s Licensing Expo and to bring extra added value to its numerous attendees and exhibitors,” says Ronny Smith, managing director, Intromark Incorporated. “We have more than 1,400 new invention ideas that will be displayed in InventHelp’s VIBE. We know from experience that many companies are looking to add to their product lines and will enjoy our interactive virtual viewing stations.”

Only registered attendees and exhibitors at Licensing Expo can utilize the VIBE activation.


Licensing University

Head back into the classroom with Licensing University, the full day information session on everything from “basics” for industry newcomers, organized by the Licensing Industry Merchandisers’ Association (LIMA). Licensing University offers a roster of “up close and personal” round table sessions on the latest trends in the licensing industry. Additional advanced sessions will touch on AR/VR technology and its effect on licensing and piracy.


Orientation Session

UBM’s Global Licensing Group will provide an overview of Licensing Expo and tips of how to navigate the show floor. A slate of guest speakers will join the presentation to share their show experiences and the positive encounters that keep them coming back. An open Q&A will follow the presentation.


Entertainment Showcases

Licensing Expo attracts the world’s top entertainment brands and studios. Select brands will host sneak previews of upcoming projects and offer a first look at the content they’ll roll out in the next year.


Agent’s Business Forum

Brand owners are invited to join exhibiting licensing agents for networking and refreshments during Licensing Expo. The meet-and-greet offers exhibiting licensing agents the opportunity to learn what types of brand and properties best suit their needs and the chance to interface with the industry’s top players.


International Market Panel

U.S. brand owners and agents are invited to join international licensed retailers, manufacturers and more for an afternoon of networking and deal making hosted by the U.S. Department of Commerce. The International Buyers Club Select will offer exclusive insight on opportunities and trends is international market including India, Brazil, Chine and Canada.

“Licensing Week was born out of a desire to give our attendees a well-rounded, 360-degree experience at Licensing Expo, and this year’s lineup certainly reflects this mission,” says Jessica Blue, senior vice president, Global Licensing Group, UBM. “From the VIBE activation to the networking sessions and Licensing University educational talks and content, I’m confident that anyone seeking to enhance their knowledge and understanding of the licensing world will walk away with practical tools they can immediately put to use.”

For more information and register as media visit


Sports Licensing in India – On field to Off field


Sports merchandising not only creates great value for the brand but also creates engagement with the FAN off the field.

The community of FANS not only defines the legacy of the brand but also its shelf life.  It can’t be truer for one of the biggest forms of licensing i.e SPORTS.

Globally, Sports Licensing is one of the biggest licensing categories for entertainment and has seen some hugely successful programs on Brand Extensions. There are typically 2 models that the teams/talent follow, and there have been successful case studies in both.  Sports Licensing is currently valued at USD 24.9 billion and is expected to make USD 48.17 billion by 2024.

Sports Teams are built by their fans or fanatics, as they are popularly referred to, because of their excessive enthusiasm for their favorite team or player, and the devotion towards them.

India has been an untapped market when it comes to sports licensing. As far as sports is concerned, India has traditionally been a cricket dominated country, however, that hasn’t really translated into a merchandise program, except for IPL team Jerseys, which are predominantly sold during match days, and face severe issues with fakes. With technology and a large youth population, there has been a considerable shift in the genre. The rising e-commerce and online sales have further positively impacted market growth.

Some things to look out for…

IPL Merchandise will gain momentum

rcb-merchandise-virat-kohliIPL has already completed a decade and some of the teams, which have maintained consistency in players, culture, communication & performance, have developed a large fan base and are completely license ready. With the right strategy, they can create a very successful and long-term consumer product program. At Black White Orange, we manage the licensing program for the RCB (Royal Challengers Bangalore) & I’m happy to say that we’ve already initiated steps in the right direction. Hopefully, it’s a matter of time when others follow suit. With RCB, we’ve conceptualized the strategy, created an exhaustive style guide, found the right partners and products are now in stores! We’re planning to launch products across categories during & after the IPL this year. The support we’ve received from team RCB is immense & that goes a long way in projecting the right image & sustaining the brand.

International Sports Teams will expand their presence –

Football is becoming the preferred sport among youngsters and kids not just in viewership, but also in terms of play time. ISL has had a great start already. The success of the merchandise program is directly linked to the success of the league as well as consistent & competitive performances from the teams.

The NBA probably has one of the highest penetrations as a sport at school level, outside of cricket& are running a very successful grassroots level program. This strategy helps create a fan base at a young age, which starts consuming the brands and products very early.

Popular Sports Stars and their Extensions –

There has been a massive movement in this space with some of the top sports personalities venturing into their own line of products. The internationally co-branded line between sports personalities & brands has seen huge success with the biggest of them being Air Jordan with Nike. Messi and Ronaldo also have a similar line with Adidas and Nike respectively. Closer Home, Virat Kohli has led the way with the launch of WROGN & the recent addition One8, in collaboration with PUMA. Yuvraj Singh’s brand YOUWECAN that launched last year, has also been accepted well by the consumers.

Local Sports Leagues will be a big future

Sports outside of cricket are becoming a big draw and the success of Pro Kabbadi league and popularity of players like PV Sindhu, SainaNehwal& K Srikanth is a big testimony to that fact. There will definitely be some action in this space.

School & College Sports merchandise has massive untapped potential.

This is a 7 Billion dollar business in the US but completely unexplored in India, and as sports become a key part of School & College life, consumption of owning a piece of your school and college team is going to gain massive momentum.

Challenges in India;

Product Design Capability is a big challenge and creating high quality & aspirational creative assets, which translate well into products, is the key ingredient of a successful licensing program.

Indian brands should look at merchandising as a revenue model and not a marketing tool; it needs to invest in creating the right strategy, the right culture and the right infrastructure to get maximum value.

Counterfeit products pose a massive challenge for this business and immediate measures are required to curb this menace.

About the author:

black-white-orange-logoBhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd

A new-age start-up driven by experienced and passionate minds, Black White Orange provides merchandising solutions and helps brands, celebrities, media, and retailers find ways to strengthen their relationship with the most important stakeholder – the consumer. We offer services in retail, distribution, syndication, brand consulting & creative solutions, both within India & overseas.

‘Sonic’ Speeds into New Paramount Film


The film will mark the first time SEGA’s video game character has been adapted for the silver screen.

NORTH AMERICA–SEGA of America has partnered with Paramount Pictures for a feature film based on the iconic “Sonic the Hedgehog” video game.

The agreement will see the studio bring the classic character to life on screen through live action and CGI animation, courtesy of SEGA’s animation team MARZA Animation.

Additionally, the move marks the next step in the character’s expansion and his first time on the silver screen. Most recently, the brand celebrated its 25th anniversary and appeared as an animated character on TV, across consumer products, console and mobile games and more.

“I am very honored that our companies, SEGA and MARZA, have this incredible opportunity to partner with Paramount Pictures for this production, which will bring Sonic to the big screen for the first time,” says Haruki Satomi, holdings chairman and chief executive officer, SEGA. “Since he was first introduced to the world 26 years ago, Sonic has continued to grow in popularity as part of our core strategy to focus on video games. In addition to video games, this provides SEGA with a fantastic opportunity to share Sonic with everyone and we can’t wait to reveal more to eager audiences in the future.”

The new film is set to be released in the U.S. on Nov. 15, 2019.

Nick Adds Paw Patrol Video Game


“Paw Patrol,”is headed to a will star in a new app & mobile game.

EUROPE–Nickelodeon has partnered with Outright Games for a new “Paw Patrol” video game and has launched its interactive preschool app, “Nick Play Jr.,” in the U.K. and Denmark.

The “Paw Patrol on a Roll” video game follows the series’ characters along 16 rescue missions and features curriculum that focuses on citizenship, social skills and problem-solving.

PAW Patrol is a series the entire family can enjoy, so we are creating a video game that children and parents can have fun playing together,” says Terry Malham, chief executive officer, Outright Games. “We are excited to reveal more about the action-packed features in the coming months, so stay tuned!”

Meanwhile, the “Nick Jr. Play” app features multi-language support and includes access to full episodes, educational games, original videos and more, and stars characters from “Paw Patrol,” “Nella The Princess Knight,” “Bubble Guppies” and more.

“Paw Patrol: On a Roll” will be available for Playstation, Xbox, Nintendo Switch and PC in September. “Nick Jr. Play” is now available for iOS and Android.

Netflix Taps Hasbro as ‘Super Monsters’ Master Toy


Preschool-aged versions of Count Dracula, Frankenstein and Cleopatra inspire new range of toys.

NORTH AMERICA—Netflix has tapped Hasbro to create a variety of toys based on its original preschool production, “Super Monsters,” as well as serve as the brand’s master toy licensee.

The agreement will see Hasbro produce a line of collectibles, plush, play sets, role play items and vehicles that feature the show’s characters including the preschool-aged Count Dracula, Cleopatra and Frankenstein.

“We are thrilled to team up with Netflix to help bring the adorable ‘Super Monster’ series to life through our upcoming preschool product line,” says Jonathan Berkowitz, senior vice president, marketing, Playskool, Hasbro. “We love how the series teachers kids valuable life lessons in self-control, kindness, respect and being a good friend, and can’t wait to add this exciting new property to our Playskool portfolio.”

Season one of ‘Super Monsters’ is now available on Netflix, with season two slated to launch this October.