Crayola Colors in Chic-Fil-A

Crayola and Chick-fil-A have partnered for a promotional alliance.

Under the terms of the agreement, Crayola and Chick-fil-A will offer five toys including a Storybook Artist set, a Roll-n-Draw set, a Colorful Texture Safari kit, a Color Critter Box and a Crayola-gaming set.

Each meal also includes Crayola crayons and an offer for $10 in savings for use on is hosting a micro-site to support the promotion, which will include two create-it-yourself holiday craft ideas. Signage and drive-thru signage will be featured in-restaurant.

The program will run through Dec. 18.



“Super Wings” sends seasons greetings to sick children

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Alpha Animation and Toys and Flybe brought the spirit of Christmas to children from the Children’s Cancer Unity Charity this holiday season by giving them a chance to meet Santa.

“Super Wings”’ Jett greeted the children at George Best Belfast City Airport, where they posed for pictures and checked in for a particular flight.

The hour-long flight carried 30 children to the “North Pole” where they saw Santa and were gifted Alpha Animation and Toys goody bags and “Super Wings” surprises.

The initiative was supported by social media and competition opportunities as well as by the distribution of activity sheets across the Flybe network.


Spider-Man spins a web of merch

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Marvel has entered a series of deals for merchandise inspired by its new animated film Spider-Man: Into The Spider-Verse.


Funko is on board for a line of Pop! general release and exclusive renditions of Peter, Miles, Gwen, Noir, Green Goblin and The Prowler.

An additional Miles in his first attempt at costume makeup, hatless Noir and Spider-Ham are available exclusively at Walgreens. Hasbro has signed for a line of Spider-Man: Into the Spider-Verse toys, including a new action figure series that consists of a six-inch Spider-Gwen, Miles, Peter and Prowler. A Miles figure is available as a foot-tall Titan Hero and a Shock Strike rendition. A Miles Morales and Gwen Stacy 2-pack is available exclusively at Target.

A 16-month 2019 calendar is now available that features images of Miles, Gwen, Peter, Noir and Spider-Ham. Hot Topic has released a range of t-shirts that feature the Miles Morales logo, among others.

Ramin Zahed’s Spider-Man: Into The Spider-Verse: The Art Of The Movie hardcover book offers a look at the making of the film. The film’s original soundtrack is available now at Target and includes tracks such as, “What’s Up Danger,” “Familia” and “Scared of the Dark.” Hasbro’s Prowler Attack 3-D Game, a Walmart exclusive, invites players to play as Miles, Gwen, Peter or Noir to capture Prowler.

Finally, Nike’s Jordan Brand has paired for the Air Jordan 1 Retro High OG Origin Story, the shoes seen on Miles in the film.

Spider-Man: Into the Spider-Verse is now playing in theaters!


Fanatics to create Overwatch fan gear

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The Overwatch League has signed a multi-year deal with sports retailer Fanatics to bring its fans an omnichannel retail experience and a new assortment of branded merchandise. The partnership is Fanatics’ first deal with an eSports entity.

Through the deal, Fanatics has obtained the U.S. and international rights to produce Overwatch League fan gear, jerseys, headwear and hard goods across all wholesale and retail points, leveraging its on-demand manufacturing capabilities and supply chain. The deal will see the debut of gear for Overwatch League’s new expansion teams–Atlanta Reign, Chengdu Hunters, Guangzhou Charge, Hangzhou Spark, Paris Eternal, Toronto Defiant, Vancouver Titans and the Washington Justice.

The two companies will also come together to identify new opportunities for the brand in the consumer products space. Fanatics will set up a new worldwide e-commerce and mobile shopping platform and oversee all on-site retail operations for all league events. Fanatics will also operate on-site stores for all Overwatch League regular-season matches at Blizzard Arena Los Angeles and other league events.

License Global sat down with Daniel Siegel, head, licensing, Overwatch League to learn more about the deal.

Why is this deal important to the e-sports community?

This is the first partnership between the first ever global city-based e-sports league and the global leader in licensed sports merchandise, so we couldn’t be any happier.

How does the deal with Fanatics benefit Overwatch League?

Fanatics will allow us to broaden our access to our Overwatch League fan-base—not only in terms of access but also to deliver high-quality merchandise in the United States and internationally. We think that Fanatics can do this for us because they are an omnichannel solution, they have retail capabilities that are best in class that can service our fans whether they’re shopping online, on their phones, or attending our league events.

What should the licensing industry know about e-sports and its fans?

Everyone’s heard about e-sports it’s not just a fad it’s a trend that is here to stay. E-sports to me is a generational shift between traditional sports and new sports. Our consumer is that ever elusive millennial and gen-z person We know that licensees are eager to market to that fan base it’s important for the licensing community to understand this. At this point in time, the Overwatch League license does include the league rights, the rights to use all 20 teams and the players. Which is something that is untraditional in the sports space to have all of those rights under one umbrella.

Is the Overwatch merchandise only for fans of Overwatch League?

Not only will our core Overwatch fans be coming to the site,, which debuts before the start of our regular season, we will also be attracting other types of sports fans because of Fanatics relationships with the other sports leagues. We feel that there is a lot of cross-marketing community.

What does the release of official Overwatch League gear mean to the fans?

The idea of Overwatch League is to give our fans something they couldn’t get anywhere else. For a lot of our fans this is going to be the first time they’ve ever bought a jersey. So the fact that that first jersey can be an overwatch jersey is super important to us. We’re working hard with fanatics on fan gear as well and we want to make our fan gear distinct from what Fanatics has been doing with the traditional sports leagues.”

What is the plan for Overwatch licensing program in the next 5 years?

Global expansion is a huge part of what we hope to accomplish with Fanatics, they have international rights so well be able to service our teams in international territories. To have that kind of global coverage is certainly very exciting for us. We also look forward to partnering with Fanatics to bring other companies into our ecosystem, such as companies can produce goods partnership with both Overwatch League and Fanatics to create categories of merchandise that Fanatics won’t do on its own.

The partnership will be finalized before the start of the 2019 Overwatch League season, which is set to begin Feb. 14. Additional details will roll out soon


LIMA Unveils New Entry and Judging Process for 2019 International Licensing Awards


Online Entry and Expanded Judging Panel Designed to Promote Worldwide Participation and Recognition

The International Licensing Industry Merchandisers’ Association (LIMA) today unveils its 2019 International Licensing Awards program that features a revamped online submission process, a broad judging panel drawn from around the world and a new, exciting list of award categories. In its 33rd year, The LIMA International Licensing Awards have long defined high achievement in international licensing innovation and creativity.

“Celebrating licensing programs that generate revenue, extend reach, and increase relevance is crucial to driving the global growth of the industry,” said Maura Regan, President, LIMA. “These seemingly small changes to the awards program are designed to deliver significant impact – greater and more diverse participation to truly reflect the breadth and depth of the licensing community.”

Last year, LIMA received 700 submissions – more than ever before – with a record 42 percent from outside the U.S. In 2019, the all-digital entry form aims to support that trend with even more entries from across the globe. The judging process has been moved completely online– eliminating New York travel requirements, allowing for a more globally diverse panel.

Additionally, 2019 will introduce five new award categories, bringing the total to 24 categories, including the Community Choice Award introduced last year. New to the 2019 awards are Best Collaboration, Newcomer Award and three new retailer awards – Best Retailer for a Corporate Brand, Best Retailer for an Entertainment Brand and Best Retailer for Lifestyle, Fashion or Sports.

To enter the 2019 International Licensing Awards, please visit The deadline for entries is February 1, 2019. Winners will be honored at a ceremony during the 2019 Licensing Expo in Las Vegas in June.