Bloomberg Square Mile Relay to return to Mumbai in 2020

Square mile logo

Today it was announced that the Bloomberg Square Mile Relay will return to Mumbai for the second time on Thursday, 6th March 2020, following a hugely successful inaugural event in 2019. It was also announced by the organisers, Square Mile Sport, that headline sponsor Bloomberg has extended its headline sponsorship agreement of the global series until 2025.

The internationally-renowned annual event, which also takes place in 11 other cities across the world, will see the city’s top businesses to come together, as teams of ten employees each take turns to run the unique one-mile (1.6km) route at Jio Garden, BKC, all in a bid to be crowned the fastest company in the city.

The focal point of the race is to make an important and meaningful contribution to the city in a bigger and better way, through the charity arm of the event called The Extra Mile. This year’s race saw over $20,000 donated to support livelihood programs through the event’s charity partner Magic Bus, working in some of the toughest communities in Mumbai to give young people the tools and resources to get employed. The 2020 event will see 25% of team entry fees donated to another important local cause, focused on using the power of sport to make a lasting difference to the lives of people in the city.

With such a popular debut for the race this year, organisers are expecting an large increase in teams on the previous year and some of the city’s major companies will again take to the start line. Last year’s roll call included the likes of Barclays, Blackstone, Google, IDFC Bank, LinkedIn, Macquarie, Mastercard, Michael Page, Nomura, Reserve Bank of India, Standard Chartered, SBI Funds Management and Tata Consultancy among many others.

Feedback for the first race in Mumbai was extremely positive, with a participant from

Standard Chartered commenting: “I have attended many running events, but this event stands out. It was a fantastic evening, very well organized and an awesome post run party. Can’t ask for more. Keep up the good work, you have set a high benchmark!”

James Hassett, Managing Director of Square Mile Sport, the owners of the event, said: “We’re all really excited about returning to Mumbai after such a brilliant first year, as we loved how the city really embraced the relay and the reaction has been fantastic! Corporate wellness is an increasingly important issue for corporations in the city and the fantastic energy and infectious enthusiasm the relay brings goes hand-in-hand with companies wanting to improve the wellbeing of their employees.”

“The commitment from Bloomberg to extend their headline sponsorship with us is fantastic news and allows us to not only increase our ability to promote corporate health and well-being, but crucially provides a commitment to our charitable program in the city, whilst delivering an exciting and fully sustainable event.

We are incredibly proud to be working alongside Bloomberg, positively impacting corporations and the community in Mumbai and look forward to many more successful years in the city.”

With places for the relay filling quickly, be sure to secure your place on the start line and avoid disappointment by registering for the race

Khelo India Youth Games is a good initiative to spot talent, says national record holder Srihari Nataraj

Interesting news from the sports space this week >> Srihari Nataraj, who holds the national record in 50m Backstroke, 100m Backstroke, and 200m Backstroke, expressed that the Khelo India Youth Games is a good initiative to spot talent. Nataraj has participated in the first two editions of the competition and is currently preparing for the third edition, which will be held in Guwahati from 10 January 2020 to 22 January 2020.

File image of Srihari Nataraj
File image of Srihari Nataraj

“The Khelo India Games is a really good initiative taken by the government. It’s given a chance to all the athletes to take part in one more event. And the tournament gets a lot of media attention, so the athletes get a lot of media publicity. The Khelo India Games is a confidence booster for me. It’s a good initiative to spot talent,” said Nataraj.

The swimmer, who started swimming at the age of two, won six golds and one silver in the first edition of the Khelo India Games and seven golds in the second edition. He participated in the Asian Games and Commonwealth Games last year.

“I started swimming at the age of two. My mother took me to the swimming pool where my elder brother used to swim. That’s how I started swimming. I took part in my first international tournament at the age of 14. It feels good to be one of the top swimmers in the country. It’s something that I have been working for. I don’t really think about it a lot, but it’s something that I am happy about,” said Nataraj.

The 18-year-old added that his immediate aim is to book a berth in the Tokyo Olympics. Nataraj’s biggest goal is to win a medal at the 2024 Olympics.

“I am currently looking to book a berth in the Tokyo Olympics and make the semi-finals at least. And subsequently, I would look to win a medal in Asian Games, Commonwealth Games and the Olympics in 2024,” said Nataraj.

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#JustIN : Ankita Shrivastava LIVE at Nirma University tomorrow & day after

Our members keep scaling new heights and we too need to keep finding new ways to keep track of ALL their achievements and document them for you dear reader!

LinkedIn just informed us that Ankita Shrivastava VP, Aadarsh Publishing a seasoned licensing professional but also an International Athlete, Liver Donor, Producer, Tedx Speaker, Entrepreneur, Engineer, National Swimmer, Author (phew!) who just bagged 2 GOLD medals for India at the International transplant games, is set to take the stage tomorrow in Ahmedabad, Gujarat, India.

Presumably she will share her heroic journey and inspire an auditorium full of wide-eyed dreamers. We can’t wait to post a glimpse of the same sometime soon. All the best Ankita! Continue to make us proud!


Khelo India Youth Games Chief De Missions discuss preparations for the third edition

New Delhi, 18 December 2019: The Chief De Mission of all states participating in the third edition of Khelo India Youth Games arrived in Guwahati for a pre-tournament meeting on Wednesday. The Chief De Missions will take a look at the infrastructure prepared by the organisers for the competition on Thursday.

The third edition of the Khelo India Youth Games is slated to be held from 10 January 2020 to 22 January 2020. The athletes will compete in a total of 20 sports including new additions – lawn bowls and cycling. Over 10,000 athletes, officials and support staff will hit the ground running across eight venues during the tournament.

“We have more than 100 percent support, guidance and cooperation from the state government to host the Khelo India Youth Games. Be it finance or manpower deployment, the chief minister has always cooperated with us. The government of India is also supporting us and since both, the government of India and state government are on the same page, it is our duty to host the Games in the best possible manner,” said Avinash Joshi, CEO Khelo India Youth Games.

The preparations for the tournament are in full swing with a welcome desk being organised at railway stations, bus stands and Guwahati airport. There will be a helpline number for accommodation, catering and meals during the event for all athletes.

During the pre-tournament meeting, Rohit Bhardwaj, Secretary, Sports Authority of India expressed that next year’s Khelo India Youth Games will be bigger and better.

“Guwahati has the experience of hosting world-class events and I am confident that the Khelo India Games 2020 will be an even bigger spectacle the previous editions. The Sports Authority of India’s motto for this edition is – better experience for the players. We want the players to feel that there was a difference from previous editions once they finish the competition. We are trying to get an official airline partner for this year,” said Rohit Bhardwaj.

The Chief De Missions of Maharashtra and Haryana are confident that the athletes from their respective states will rise to the occasion during the tournament.

Vijay Sharma, Directorate of Sports & Youth affairs Maharashtra (Chief De Mission Maharashtra) – We are very excited about the Khelo India Games this season, being the defending champions there are even more expectations from us to perform. Our state athletes have been in top-notch form and are preparing well for the games. I have no doubts that our athletes will give it their best and make the state proud again.

Arun Kant, Director- Director, Dept. Of Sports & Youth Affairs (Chief De Mission Haryana) – The state of Haryana as always been one of the best when it comes to sports. Khelo India Games has been a tremendous platform for young budding talents to showcase their skill and now we have the likes of Saurabh Chaudhary from Haryana who is winning laurels for our country. Assam is a great location for sports and the facilities here are world-class so I think it is going to be very exciting to see all the states vying for top honours.

Meet the 2019 Influentials: The Disruptors in License Global’s December Issue

Every year our content partner in the US, License Global comes out with something special to cap the year before jumping head first into the happy holidays. This year is NO exception.

The latest edition of License Global Magazine, pays special tribute to those who have shaken up brand licensing with their annual report, The Influentials. This year, they honour those who have taken the road less traveled or made bold choices that have left a lasting impact on the business of brand licensing. The issue also features must-read insights on the 90-year history of Betty Boop, the rapid global expansion of Line Friends and a look back at the top retail activations of the year.

Click here to read more


The Clock Is Ticking: It’s Time to Look at ‘TikTok’

Why brands, marketers and licensing programs should get on board with “TikTok.”

Bibi Wardak | Dec 10, 2019


It’s been touted as the next “Instagram” by media experts including entrepreneur Gary Vaynerchuk, and it was the third most-downloaded app outside of gaming in 2019. “TikTok” is the short-form mobile video app every business, social influencer, digital marketer – and licensing professional – should focus on in 2020.

Did you jump on the “Instagram” bandwagon too late? Miss lucrative early-adopter opportunities on “YouTube?” Climb aboard the “Twitter” train three stops too late? If so, don’t hit the snooze button on “TikTok.” (The inane time analogies will end here, I promise.)

With roughly 1.5 billion downloads to date, “TikTok,” formerly known as “,” is spreading like wildfire. But despite its established pervasiveness, you’re not too late. You can still create an account, hit a content homerun and go viral. Because of the app’s algorithm-populated feed, “TikTok” users can go viral without even having a single follower. They just have to implement the right trending hashtag at the right time ­– and submit the right content – to become “TikTok” famous.

If your target demographic is the youth, you couldn’t find a better platform to use than “TikTok.” If you’re a digital marketer aiming to exploit all opportunities, you can’t afford to ignore this platform. And for those of us in licensing, the party is just beginning.

Just last month, The Joester Loria Group inked a deal to represent WeWearCute, leading “TikTok” lifestyle and product influencers for kids ages 6-13. Sisters Ashley and Emma, who post three-to-four videos daily, have amassed 3 million followers and have nabbed a whopping 250 million monthly views. The sibling duo has featured a vast array of heavyweight brands within its video content including the likes of Procter & Gamble, Kraft, Mattel, Cra-Z-Art and Lipsmackers, as well as retail giant Walmart. JLG will represent the WeWearCute brand across bath and beauty, apparel, fashion accessories, home, publishing and other related categories.

“We are delighted to represent WeWearCute in building Emma and Ashley’s brand in fashion, beauty and related categories,” says Debra Joester, president and chief executive officer, The Joester Loria Group. “‘TikTok’ is a window into youth culture, and Emma and Ashley bring an innate ability to create engaging content that resonates with today’s youth.”

We are undoubtedly in the golden era of social influencers, a pivotal time for internet stars, such as eight-year-old Ryan Kaji from “YouTube” channel RyansToyReview, who has exploded into a full-blown licensing champion. Kaji inspired his very own toy line in 2018 dubbed Ryan’s World, available at Walmart. He even landed his own Nick. Jr. series, “Ryan’s Mystery Playdate,” produced by And just this week, Egmont Publishing announced the launch of the Ryan’s World magazine, expanding the brand into publishing. Kaji ­and his “YouTube”-famous counterparts have laid out the blueprint for the rising stars of “TikTok” and the endless in-video promotional opportunities they provide for brands, as well as the unlimited licensing opportunities they can exploit themselves as bonafide brands in their own right.

“TikTok” recently released a year-end recap, the “TikTok” Top 100, in which the app ranks its top videos, creators and memes for 2019 across content genres spanning sports, beauty and style, pets and dance trends. The list accounts for views, shares, likes and trends.

According to “TikTok,” 2019’s top viral video was a science experiment from a famed YouTube star, “David Dobrik’s (@daviddobrik) and Nick Uhas’ crazy take on Elephant Toothpaste.” The year’s top brand creators were @zachking (No. 1), @noeneubanks (No. 2) and @jamescharles (No. 3). The No. 1 dance trend in 2019 was “The Woah.” The year’s top celebrity user was Will Smith (No. 1), followed by Miley Cyrus (No. 2) and Dwayne “The Rock” Johnson (No. 3). 2019’s top artists on the app include Lil Nas X (No. 1) followed by Mariah Carey (No. 2) and Lizzo (No. 3). The year’s top memes include the hashtags #POV (No. 1) and #Area51 (No. 4).

“Creators are such an important part of our ecosystem, and monetization is something we hear often,” Vanessa Pappas, general manager, “TikTok” North America and Australia, told The New York Times. “We’re at the beginning stages of exploring different models and ways we can connect creators with brands and opportunities. We recently rolled out ‘TikTok’’s creator marketplace that connects creators to brands. We’re definitely in that exploratory phase, but we’re focused on what ways we can best serve our creative community.”

“TikTok” will continue to lead the pack in 2020 among social platforms, and while its content creator-brand connection processes are still in their infancy stage, now is the time (ok, one more cliché time reference… sorry!), to leverage “TikTok” for brand promotions and licensing opportunities.

Continue reading “The Clock Is Ticking: It’s Time to Look at ‘TikTok’”

Beyond the Book @ JumpStart 2019

At Jumpstart 2019’s Beyond the Book which took place in Essar House Mumbai on 23 November and Nehru Place on 28 November, the aim was to take the discussion to opportunities where writers and illustrators learnt how to extend their books into a larger universe of media and products; take a look at content creation opportunities for mediums beyond print; and look at the book as a form in completely different ways.

Both events saw an audience full of authors, writers, illustrators, publishers and the content creators eager to network and collaborate. Let these pictures speak a million words!




Disney set to pass $10bn at global box office for 2019

If you haven’t already made time to bow to Queen Elsa & Princess Anna at the nearest Box Office, you might be in danger of committing Disney-styled-harakiri by your child (yes, there is such a thing!). For us here at though its ALWAYS been #Allaboutthenumbers. So let’s see how those stack up, shall we?

Firstly, Disney is on track to cross the $10 billion barrier at the global box office today (December 9) with its combined releases of 2019.

According to Screen Daily, the estimated results for Frozen 2 this weekend take the global box office for The Walt Disney Studios for the year to $9.997 billion worldwide. Even Sven the reindeer can tell you that’s kissing distance from the BIG TEN!

Yes, we knew you’d ask for a breakdown, so here goes….this comprises $6.717bn from international markets and $3.28bn in North America.

Once the results from Fox films this year have been added in, the tally rises to $11.94bn ($8.14bn international/$3.8bn North America). Disney set the previous record for global box office in a calendar year in 2016 when its releases delivered $7.6bn.

The result follows another weekend of dominance from Frozen 2 – it added an estimated $124.9m to reach $919.7m and become the eighth highest release of the year to date.

Internationally, it added $90.2m for a $582.1m running total and $34.7m in North America for $337.6m to rank as the seventh highest release of the year after 17 days.

And, we are still we are still TWO WEEKS away from Christmas! The Grinch ain’t gonna steal this Christmas for sure! #SpoilerAlert this one’s a tear-jerker in the BEST way possible + a Male gets to sing (No, its not “Let It Go”)

Original words by Samantha Loveday courtesy LicenseSource.Net

Minor edits by Team ILP 0:0)

Mumbai Falcons soar high with a double

Chennai, December 8: Mumbai Falcons, represented by Kush Maini and Mikkel Jensen (Denmark), won two of the three races while Bangalore Racing Stars tandem of Arjun Maini and Oliver Webb (England) took the honours in the other outing as the curtains came down on the inaugural franchise-based XI Racing League at the MMRT, here today.

The first race of the day, won by Bangalore, took a heavy toll with six cars packing up due to mechanical reasons. It left a six-car grid for the second and third races, but that did not take anything away from Mumbai’s double.

Mumbai Falcons pair of Kush Maini (right) and Mikkel Jensen who scored a double

The Race-1 was interrupted by a Safety Car period after one of the cars blew the engine. Bangalore started fourth on the grid behind Mumbai, Ahmedabad and Hyderabad, but with some smart tactics managed to pull ahead. The teams were required to make a mandatory driver change between ninth and 14th minutes window and Bangalore, powered by Arjun Maini and England’s Oliver Webb got it spot on and then held off a late charging Mumbai (Kush Maini and Mikkel Jensen) to win the race. Hyderabad (Vitantonio Liuzzi-Gosia Rdest) completed the podium.

The second race began on reverse grid of the previous race standings. As such, Delhi’s Gaurav Gill, the three times Asia Pacific Rally champion, started from pole and led until he pitted for Raghul Rangasamy to take over. Rangasamy maintained the track position to finish second

Kush Maini (No.1) on a charge (Dec 8)

behind Mumbai Falcons (Kush Maini and Jensen). Bangalore Racing Stars who had started fifth, came in third.

Mumbai Falcons went on to complete a double later in the evening, finishing on top in Race-3 ahead of Bangalore Racing Stars and Blackbirds Hyderabad.

The results (Provisional):

Race-1: 1. Bengaluru Racing Stars (Arjun Maini / Oliver Webb) (27mins, 23.458secs); 2. Mumbai Falcons (Kush Maini / Michel Jensen) (27:24.018); 3. Blackbirds Hyderabad (Vitantonio Liuzzi / Gosia Rdest) (27:28.969).

Race-2: 1. Mumbai Falcons (28:02.222); 2. AD Racing Delhi (Gaurav Gill / Raghul Rangasamy) (28:21.637); 3. Bangalore Racing Stars (28:25.847).

Race-3: 1. Mumbai Falcons (27:59.175); 2. Bangalore Racing Stars (28:03.838); 3. Blackbirds Hyderabad (Luizzi / Akhil Rabindra) (28:28.382).

To download video highlights from the X1 Racing League, please click here.

Continue reading “Mumbai Falcons soar high with a double”

Femina Flaunt’s its FIRST Studio in Mumbai

femina flaunt logo
After much anticipation & a riveting teaser campaign which had us Insta-hooked, Bennett, Coleman & Co. Ltd., (The Times of India Group), one of India’s leading multimedia companies, forayed into beauty services earlier this month. spread over 3000 sq feet (carpet area!) the first Femina FLAUNT Studio Salon in Mumbai is situated in the heart of the city in the suburb called Khar Linking Road, neighbours to world famous brands like Nike, Levis, Adidas and Shah Rukh Khan’s film production company Red Chillies Entertainment. The studio salon is a ‘statement-making’, contemporary hotspot, serving global beauty services and trends in hair, make-up, nails & skin. The Femina FLAUNT Studio Salon was launched by Mr. Vineet Jain, Managing Director – the Times Group, along with, the gorgeous and 3-times National Award-winning actress, Kangana Ranaut.
Looking at beauty holistically, the company has roped-in renowned experts from the field of fitness and nutrition Dr. Mickey Mehta & Sanchi S. Nayak, respectively, to serve bespoke as well as holistic beauty solutions, to its customers and well-known celebrity make-up artist Namrata Soni for make-up. Further, Femina FLAUNT has collaborated with some of the best international brands from across the globe – Schwarzkopf, Olaplex, Thalgo, Morrocan Oil, Newsha, Rene Furterer, Bead Head from TiGi, and American Crew, Eminence, Jansen, OPI, Elements, The Nail Lounge, Mint Tree, Footologix, AVL Cosmetics, amongst others.
As the melting pot of global influences and Indian sensibilities, Femina FLAUNT Studio Salon has tied up with some of the top beauty bloggers from across the style capitals of the world, from Tokyo to Rio, to bring to Indian consumer a daily canvas of beauty trends – across skin-tones, across nationalities, across sensibilities, and across preferences. Once in the Studio Salon, the consumers not only get to experience the full-fledged services but also get to see the ‘Top10L tks’ in Make-up and Nails, that Femina FLAUNT has put together, with its experts.
kangana ranaut vineet jainSpeaking about the initiative, Mr Vineet Jain, Managing Director – the Times Group, said, “We’re excited to extend our legacy brand, Femina in one of the most relevant categories for women – beauty. As Femina enters its 60th year since inception, this is a befitting tribute to a brand that has kept pace with the times, and celebrated women, across generations.” He further added, “Our entry into the beauty segment is in line with the group’s philosophy of continuing to invest in newer and future growth opportunities”
kangana ranaut femina flaunt salonCommenting on the concept, Kangana Ranaut, said, “the whole concept of beauty has changed considerably over the last few years. Today, women are comfortable in their own skin and are looking at beauty as a way of self-expression. I am really glad that Femina FLAUNT has taken an approach that’s embracing and forward-looking.” She further added, “I am very excited looking at their concept and ideas – the place makes me comfortable and excited at the same time.”
Speaking on the launch, Sandeep Dahiya, CEO – Times Lifestyle Enterprise, said, “Femina FLAUNT Studio Salon is designed to be a hotspot to ignite ideas for self- expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.” He further added, “As the concept of beauty itself gets redefined, Femina FLAUNT will continue to redefine the ‘experiential’ part in this space.”
kangana ranaut saanchi naayakCelebrated nutrition consultant, Saanchi S. Nayak, feels, “It’s great to see Femina FLAUNT Studio Salon integrate fitness and nutrition with beauty. Our awareness and discipline in our dietary habits and maintaining an active lifestyle directly impacts how we look and feel. With people getting more aware and conscious about these aspects, initiatives like these are bound to resonate well.”
According to Miss Diva Universe 2019, Vartika Singh, “I am amazed to see the whole concept of Femina FLAUNT Studio Salon. It’s such a fresh approach in this industry, and I am sure it’ll delight consumers like me, who want to relax and chill, while we’re at the salon.”
“I loved working with Femina FLAUNT Studio Salon, creating make-up looks for the brand. It’s rare to see a brand give you the freedom and let you experiment with your creativity, and I loved that part about their approach.” Said, the well-known celebrity make-up artist Namrata Soni.
“I have been long associated with the Times Group and I am very excited to collaborate with them on this new venture which is all about beauty, glam and of course fitness! With a 24Hr Beauty Fitness Ritual curated especially for Femina FLAUNT, I am all set to get everyone energized and Mickeymized!!” Said, Dr. Mickey Mehta, Global leading holistic health guru / Corporate life coach.
The entry in the salon segment, follows Femina FLAUNT’s successful foray into the consumer products space with Shoppers Stop in 2015, across core fashion categories. Today, Femina FLAUNT is already available across 6 categories – apparel, footwear, handbags, accessories, fragrances & eyewear. The brand is today available in more than 60 Shoppers Stop stores, across India and in over 600 eyewear stores. Within 36 months of launch, the Femina Flaunt range of products has already had a cumulative MRP sales of 250 million.