New NBA All Star game format makes every quarter count for Chicago charities

The NBA announced yesterday a new format for the 2020 NBA All-Star Game designed to increase the level of competition throughout the game, provide additional excitement at the finish and make the outcome of every quarter count for charity.
The changes include a new fourth-quarter format that will honor the late Kobe Bryant, who earned 18 NBA All-Star selections and a record-tying four NBA All-Star Game MVP awards. Additional plans to honor Bryant during NBA All-Star 2020 in Chicago will be announced at a later date.
In the 69th NBA All-Star Game, Team Giannis and Team LeBron will compete to win each of the first three quarters, all of which will start with the score of 0-0 and will be 12 minutes long. At the beginning of the fourth quarter, the game clock will be turned off and a Final Target Score will be set.
The Final Target Score will be determined by taking the leading team’s total cumulative score through three quarters and adding 24 points – the 24 representing Bryant’s jersey number for the final 10 seasons of his NBA career. The teams will then play an untimed fourth quarter and the first team to reach the Final Target Score will win the NBA All-Star Game.
For instance, if the cumulative score of the first three quarters is 100-95, the Final Target Score would be set at 124 points. To win the NBA All-Star Game, the team with 100 points would need to score 24 points in the fourth quarter before the team with 95 points scores 29 points, and vice versa. With no minimum or maximum time on the clock in the fourth quarter, the NBA All-Star Game will end with a made basket or a made free throw.
As part of NBA All-Star 2020, more than $1 million will be contributed to Chicago community non-profit organizations through NBA Cares outreach efforts. These efforts will culminate during the NBA All-Star Game when each team will play for a Chicago-based charity beneficiary, as selected by team captains Giannis Antetokounmpo of the Milwaukee Bucks and LeBron James of the Los Angeles Lakers.
The community organization selected by the winner of each of the first three quarters will receive $100,000 – a total of $300,000 donated to charity for those three quarters. The winner of each of the first three quarters will be the team with the higher score at the end of the 12-minute quarter.
The winning team in the NBA All-Star Game (i.e., the team that reaches the Final Target Score first) will earn $200,000 for its community organization.
If the first or second quarter ends in a tie, the $100,000 charity award for that quarter will be added to the next quarter’s award. If the third quarter ends in a tie, the $100,000 charity award for that quarter will be added to the award of the team that wins the NBA All-Star Game.
If one team wins each of the first three quarters and reaches the Final Target Score first, $500,000 will be donated to the winning team’s charity and $100,000 will be donated to the losing team’s charity.
The 2020 NBA All-Star Game will take place on Sunday, Feb. 16 at the United Center in Chicago, airing live at 8 p.m. ET on TNT and ESPN Radio in the United States. The NBA All-Star Game will reach fans in more than 200 countries and territories in more than 40 languages.

Honoring excellence in Licensing – deadline for entries January 31

For 35 years, the Licensing International Excellence Awards have served as the pinnacle of achievement in the global brand licensing industry.

Every year, as executives from around the world converge in Las Vegas at the industry’s largest trade gathering – Licensing Expo – we take a few hours to shine a spotlight on the innovation and accomplishments of our colleagues. In addition to showcasing the year’s best brands, properties, products, retailers and activations, we also celebrate the professionals who are shaping our business by welcoming new members into the Licensing Industry Hall of Fame and calling out Rising Stars. More about the Awards…


23 categories means a lot of opportunity to brag, and this certainly isn’t the time to be modest.

Did your brand take the world by storm? Did you bring a property to life in a way no one has before? Did your product fly off the shelves? Then you have a shot at joining the ranks of past Licensing International Excellence Awards winners, which include some of the most influential brands, manufacturers, retailers and agents in the world. The deadline for entries is January 31, 2020. There’s no time to waste, enter now…

NBA Commissioner Adam Silver statement regarding the passing of Kobe Bryant

NBA Commissioner Adam Silver issued the following statement today regarding the passing of Kobe Bryant:

“The NBA family is devastated by the tragic passing of Kobe Bryant and his daughter, Gianna.

“For 20 seasons, Kobe showed us what is possible when remarkable talent blends with an absolute devotion to winning. He was one of the mostextraordinary players in the history of our game with accomplishments that are legendary: five NBA championships, an NBA MVP award, 18 NBAAll- Star selections, and two Olympic gold medals. But he will be remembered most for inspiring people around the world to pick up a basketball and compete to the very best of their ability. He was generous with the wisdom he acquired and saw it as his mission to share it with future generationsof players, taking special delight in passing down his love of the game to Gianna.

“We send our heartfelt condolences to his wife, Vanessa, and their family, the Lakers organization and the entire sports world.”

Ex-President Barack Obama had this to add via Twitter:

Highlights of Rajiv Chilaka’s conversation with Jiggy George

Our inaugural webinar for 2020 featuring the Founder & CEO of Green Gold Animation Mr. Rajiv Chilaka was a hit on all fronts. Despite it be being a late Friday evening slot (6PM) India time, we managed a full house (think a large sized Starbucks Café cramped with over 100 enthusiastic students of licensing), the conversation between Rajiv & Jiggy was top calibre warranting a slot on the Ted Talks podcast channel. If you want to re-experience the session in its entirety. You will have to head over to – don’t forget to sign in using your member credentials though.

Here are some gems that flowed through the evening from the super modest, yet mighty ambitious Rajiv.

On how Bheem came into his life….

“When I was small, I was a poor eater, my parents used to say, You have to eat like BHEEM!”

On Chhota Bheem’s positioning thought process….

“In BHEEM we wanted to connect everything Indian kids should be proud off”

A marketing gimmick which worked….

“We made some Chhota Bheem merchandise – took it to a Makar Sankranti fair, put a TV there & sold out in 6 hours!”

During the Days of Exponential growth….

“Our warehouse space went from 200 sqft to 2000 sq ft to 20,000 sqft in 1 year!”

“From 1 product to 30 products”

On how business can be Human….

“So many times I went to a child who was crying and gave him Bheem merchandise”

Best advice for budding entrepreneurs…

“I would advise IP creators to focus on creating IP”

Whether OTT is going to eat into TV’s share?

“Mighty Little Bheem can go from TV to OTT and vice versa. It’s a WIN WIN scenario.”

How Netflix happened…

“In 2012 our goal was to be on Netflix, but it didn’t happen till 2014.”

Future ambitions….

“We want to Open a theme park”

“We want to have a global animated feature produced by a Hollywood studio and to do 1 billion $ at the box office.”

Advice for budding entrepreneurs…

“Know your strengths and stick to them.”

Here’s some feedback we received via WhatsApp


If you were a part of the audience and would like to share your feedback too, we would love to hear from you OR if would like to connect with us and be a part of the next webinar – pls send an email to or visit our LinkedIn page.

Louis Vuitton & NBA announce global partnership including exclusive travel case for the Larry Obrien Trophy

“Victory Travels in Louis Vuitton”: League’s First-of-its-Kind Partnership Makes the French House the Official Trophy Travel Case Provider of the NBA –

Louis Vuitton and the National Basketball Association (NBA) recently announced a multiyear partnership that makes the French fashion house the first official Trophy Travel Case provider of the NBA.  The partnership marks Louis Vuitton’s first and only partnership with a North American sports league.

Expertly hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, the trunk is coated in the House’s emblematic Monogram canvas and fitted with traditional brass fixtures.  The bespoke case will house and display The Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals.

“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and CEO Michael Burke.  “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton!”

“The NBA Finals is defined by iconic players and memorable performances, culminating with the presentation of The Larry O’Brien Trophy,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.  “The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”

The NBA and Louis Vuitton will also work together to co-author compelling stories regarding one of sport’s most symbolic trophies and its unique travel companion.  As part of the expansive partnership with the NBA, Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date.

The announcement was made ahead of The NBA Paris Game 2020 Presented by beIN SPORTS, which will feature the Charlotte Hornets and Milwaukee Bucks playing the first-ever regular-season NBA game in France on Friday, Jan. 24 at the AccorHotels Arena.

Dream Theatre appoints Renu Nair as General Manager, Consumer Products


Dream Theatre announced the appointment of Renu Nair to the position of General Manager – Consumer Products. Renu will be responsible for growing the consumer products business across Dream Theatre’s representations in Entertainment and Lifestyle lines of businesses, across India and South Asia. Renu was previously Sales Director and Head of Consumer Products at Mattel India. Prior to Mattel, she was Associate Director, Consumer  Products at the Walt Disney Company.

“We are excited to have Renu on board; she brings a wealth of cross category experience and a keen understanding of the market. It is an exciting time for the licensing business in India and Renu’s appointment will bring laser focus to revenue growth as well as our strategic partnerships, across our brands,” said Jiggy George, Founder and CEO Dream Theatre.

“I am thrilled to join Dream Theatre. Its rich brand representation portfolio is poised perfectly for driving growth and value across Consumer Products businesses and partnerships”, said Renu Nair.

About Dream Theatre Pvt Ltd. Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Liverpool Football Club, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube,  globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visit

This evening 6pm (India Time), Chhota Bheem’s creator Rajiv Chilaka will be in conversation with Jiggy George, don’t miss it!

A great opportunity to listen to Green Gold TV’s founder & CEO Rajiv Chilaka’s journey from sketch to screen to a licensing phenomenon which he has built along with his team. You can learn about one of India’s MOST famous kids animated franchise Chhota Bheem in a session moderated by Jiggy George, Country MD, Licensing International India. This a FREE opportunity for everyone courtesy Licensing International supported by License India. Hope see you on this Friday at 6pm. Click on the link to register

If you are associated with the licensing & merchandising business or retail industry at large, please encourage your teams to join and participate. They will be in for a treat.


Happy Makarsankrati wishes to all!

We wish ALL our members, readers and patrons a very happy Makarsankranti.


Remembering the good old days when we used to fly our kites high in the sky without a care in the world. Here’s hoping we can re-kindle that magic.

Best wishes!

India’s very own David Beckham competes in Khelo India Youth Games

Guwahati, 14 January 2020: Most of us know David Beckham, the star football player, but India too has a sportsperson in David Beckham. A 17-year-old from Andaman, who is named after the great football player, has traveled to Guwahati to compete in cycling at the Khelo India Youth Games.

“My family is a huge fan of David Beckham, so they named me after him. I also became a David Beckham fan. I used to play football. I have played in the Subroto Cup tournament. Then my grandfather asked me to take up cycling,” said Beckham.

The cyclist, who has won a silver in a nationals competition, expressed that he started cycling in Delhi in 2017.

“I started cycling in Delhi in 2017. In the beginning, my feet didn’t touch the ground when I sat on the cycle seat. Eventually, I started doing well in the sport. It’s difficult to find facilities for cycling in Andaman, so I have to go to bigger cities for training,” said the 17-year-old.

Beckham is taking his first few steps in the world of cycling, but he has already faced big challenges in life. The cyclist lost his father due to the tsunami in 2004 and his mother passed away due to an infection in 2014.

“I live with my maternal grandfather now. My mother passed away due to an infection in 2014 and my father passed away due to the Tsunami in 2004. I was quite young when my father passed away,” said Beckham.

The cyclist said that he hasn’t set any specific goals yet. He is just looking to give his best during training.

“I have not set any specific goals for myself yet. I am just focusing on giving my best during training and hope that I taste success in the near future,” said Beckham.

This Friday 17th Jan. Chhota Bheem’s creator Rajiv Chilaka will be in conversation with Jiggy George, don’t miss it!

Chhota Bheem’s creator, Rajiv Chilaka discusses the success story on Licensing International’s Webinar on 17th January at 6 pm IST

A great opportunity to learn about the journey from sketch to screen to licensing phenomenon of One of India’s MOST famous kids animated franchise in a session moderated by Jiggy George, Country MD, Licensing International India. This a FREE opportunity for everyone courtesy Licensing International supported by License India. We invite everyone to join!

Log on to to register for the webinar right away! It’s FREE!

The Licensing International Webinar seeks to create a knowledge platform for entrepreneurs to engage with stalwarts from the licensing fraternity in an effort to build & expand their business.

Following up on our sessions with Ashish Saxena (Bradford) & Susmita Singh Deo (Dream Theatre Group) during the India Licensing Expo earlier this year & recently with Anand Singh – Senior Director, Cartoon Network Enterprises, South Asia, joining us next for a session is Mr. Rajiv Chilaka – Founder & CEO, Green Gold Group. He will be sharing his knowledge & fantastic journey creating some of the most iconic & well-loved characters like Chhota Bheem, Mighty Little Bheem and others.

An alumnus of the Academy of Art, San Francisco, USA, Mr. Rajiv Chilaka’s entrepreneurial journey started with a vision of creating an animation studio at par with the best in the world. This took shape with the establishment of Green Gold Animation in 2004. In an industry still in its nascent stages, his journey was punctuated with more challenges than opportunities. Braving the odds, he created and brought India’s most loved and iconic character, Chhota Bheem, to life.

Today, as the CEO of the Green Gold Group, he leads a team of over 1400 artists who have produced over 10 shows, 750 episodes, 90+ TV movies and 6 Feature films in the last decade itself. Green Gold Group’s footprint spans across television, movies, digital and L&M reaching an audience of over 150 million kids across 190 countries. It also owns and licenses India’s biggest children’s IP with over 100 brands across multiple categories.

Under his leadership, Green Gold Animation has won many accolades and achieved many a milestone, the most recent being the creator of India’s first Netflix original animation series, Mighty Little Bheem. A global success, Mighty Little Bheem is a testament to the spirit of creation that drives Rajiv and the Green Gold Group.

Commenting on his participation in this initiative Rajiv says “The immense love for and the acceptance of Chhota Bheem by the kids led us down the licensing path. We honestly weren’t ready for the response to Bheem and took some time to realise that our audience wanted much more than to just watch Bheem on television. We had to learn and manoeuvre a licensing world dominated by international characters. An interesting journey but could have been shorter. I laud the efforts of Licensing International for their efforts to help, educate and grow licensing worldwide.”

Jiggy George, Country MD, Licensing International India and Founder CEO, Dream Theatre, who is widely regarded as the go to person for all matters licensing as well as in the media & entertainment space having set up the licensing businesses at Turner International & MTV will be moderating the session. Speaking about the session, Jiggy said, “ Chotta Bheem is the first Indian IP to breakout into a bona-fide licensing success story in a market dominated by international properties. Rajiv’s and his team’s understanding of the market and their approach to licensing is both out of the box and inspiring. There is a lot to learn from their phenomenal journey”.

Log on to to register for the webinar right away! Its FREE!

About Green Gold Group:

Green Gold Animation is a pioneer in creating original Indian animation content and has been entertaining the young generation for over a decade. The shows produced by Green Gold have been hugely popular across all leading kids TV channels like Cartoon Network, Pogo, Discovery Kids, Hungama & Disney, as well as OTT platforms like Netflix, Amazon Prime Video, Voot etc drawing an active viewership of over 150 million kids. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player in Licensing & Merchandising, Movie Production & Distribution, Digital Business, Retail Stores and Events.

About Dream Theatre Group:

Dream Theatre represents some of the most iconic brands in the entertainment, sports and fashion licensing space. Over time, Dream Theatre Group has evolved its model from pure representation to creating their own brands, syndicating content and distributing merchandise.

About Licensing International India:

Licensing International has been at the center of the multi-billion-dollar worldwide licensing industry for 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership.

Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.