11.14 Yuri Anime 300X200

With Higher Profile Via Streaming Services, Anime Earning A Spot at Mass

With anime taking hold at mass merchants, characters and stories that once were relegated to specialty and niche distribution is moving into the mainstream.

img_4252
Anime T-shirts at Hot Topic

The shifting fortunes of anime are being driven by the increasing availability of content through streaming services, TV and mobile devices and the sheer volume that is being produced. For example, Ellation’s Crunchyroll streaming service has doubled its number of paid subscribers in a little over a year to two million and releases 250-300 new series annually. That’s in addition to Funimation, which formally parted last week with Crunchyroll on a content-sharing agreement to focus on its own FunimationNow streaming service. The change follows Funimation’s acquisition by Sony Pictures Television last year. Adult Swim also has an evening block of anime. 

That kind of expansion hasn’t gone unnoticed. While specialty retailers such as Hot Topic, FYE Entertainment and GameStop have grown to be a key channel for anime, mass merchants are taking tentative steps into the arena. For example, Market sources say Target is expected to feature anime products – collectibles, apparel, mugs and other items – in 1,600 stores during a 2-3 month run beginning in March in its dedicated “license shop” — a scalable display within its entertainment department. (A Target spokesman declined comment.) 

For its part, Walmart launched a dedicated collectibles section with Loot Crate, Culture Fly and Funko at 3,500 stores in October and is expected to add anime-related items in early 2019.

“Anime has always been in the niche space, but it is quickly becoming more mainstream and relevant and if you are Target or Walmart, you start to notice that,” says Viz Media’s Brad Woods, whose firm is best known for its “Naruto”, “My Hero Academia” and “Sailor Moon” properties.

As they’re working to extend retail exposure, owners and licensors of anime IP also are trying to broaden the base of licensees. That’s not without challenges.

Many anime productions in Japan are funded by 3-4 different companies, all of whom have approval rights for merchandise along with the anime artist, a step that can be jarring for licensees accustomed to working via a more streamlined process with property owners in other parts of the world. 

image001
Ramen noodle soup with Naruto characters


“It takes [properties with multiple ownership] longer sometimes to get through the system,” although the process is quicker for well-known properties like Naruto with an established track record, says Woods. “It can be a frustration for licensees; what we do with new groups is manage expectations and plan accordingly. If you come out and say ‘let’s do a shirt and hit the (retail) planogram in six weeks,’ you aren’t being very realistic. Sometimes it is better to say ‘let’s plan for next season’ to allow for enough time to make the process a little easier.”

Anime’s crossover to the mainstream has been evident this fall. Legendary Pictures announced plans for a live-action adaptation of “My Hero Academia.” That’s in addition to it currently being in production on the live-action film, Detective Pikachu

Separately, Fathom Events worked with Crunchyroll to bring its 12-episode “Yuri on Ice” series to 95 movie theaters on Oct. 13 for marathon screenings. And the Goku character from Dragon Ball Super: Broly, will be one of 15 big character floats (56 feet long) in the Macy’s Thanksgiving Day parade later this month.

“Geek chic is popular now and people wear it with pride and it is totally acceptable,” says Rooster Teeth’s Geoff Yetter, whose firm developed the popular RWBY series that is among the few anime series produced in the U.S. “We had these fandoms, but they were kept behind closed doors. But now these people are adults with money to spend and there is a sense of nostalgia” for properties such as Dragon Ball and Naruto, which were released more than 20 years ago.

Given that increasingly monied-fan base, the once in inexpensive t-shirts and collectibles are being joined by premium products. For example, RWBY licensee McFarlane Toys developed a 12-inch resin RWBY Alpha Beowolf Battle statue the sells for $550. And the Benny Gold streetwear brand and boutique is working on a co-branded Crunchyroll collection that due in 2019.

“The execution and target price points have matured,” says Woods. “Before you might have a $10 t-shirt, now you have a $50 version that has a collaborative artist interpretation of one of the characters. It becomes trendier and higher quality and that does a lot to raise a brand’s image.”

ph_rwby_rs_ruby___weiss_vs_beowolf_016
RWBY high-end statue


While Dragon Ball, Naruto and My Hero Academia are among the top-selling licensed brands, finding the up and coming properties such as Re: Zero, Black Clover, Yuri on Ice, Goblin Slayer and others are of equal importance if anime is going to continue to raise its profile. To that end, Bioworld Merchandising launched Anime Pls as a platform for testing sales of new properties and using that data to sell retailers on carrying the product, says Bioworld’s Beth Taylor. It also uses the site to put a twist on proven properties with designs that appeal to hardcore fans but might be lost on mass consumers. For example, it is featuring a design with a “Great Ape Goku” design that has appeared only a few times in the Dragon Ball series.  Ellation also formed a studio division earlier to release original content on Crunchyroll in 2019, starting with “High Guardian Spice,” which will have a licensing program attached to it, says Crunchyroll’s Michael Melby.

“The goal is to find the next big title and bring it to brick and mortar,” says Taylor. “Even within the more popular titles there will be more ‘insider’ art, which allows us to keep that pop culture fan happy and we can communicate to brick and mortar the results we are having.”

While the designs have traditionally found a home in apparel and accessories and collectibles, anime in finding its way into licensed food and beverages as well as home décor and bedding. Viz Media licensee CTC Food International  in the U.S. has launched Naruto-branded ramen noodle soup and soda featuring designs from the series that first ran in the early 2000s. The food is part of an effort to appeal to a younger audience than the typical teenager to young adult consumer attracted to the property, says Wood. In the case of Crunchyroll, it is targeting ramen noodles, ice cream and baked goods for 2019 and licensee Just Funky recently launched bedding sets using Black Clover, Yuri on Ice and Bananya, says Melby.

“It is about bringing a meaningful experience to the fans through content and merchandise. If you don’t have that and it’s just a money-grab, anime fans know that and won’t buy the product,” says Yetter.

Contacts:

Bioworld Merchandising, Beth Taylor, Licensing Dir., 888-831-2138 betht@bioworldmerch.com

Crunchyroll, Michael Melby, Consumer Products Dir., 415-770-9404, mmelby@crunchyroll.com

Rooster Teeth, Geoff Yetter, Licensing Mgr., 940-353-7144, Geoff.yetter@roosterteeth.com

Viz Media. Brad Woods, Chief Marketing Officer, 415-546-7073 x235, bradwoods@viz.com

Source: https://www.licensing.org/inside-licensing/with-higher-profile-via-streaming-services-anime-earning-a-spot-at-mass/

11.13 stan lee

Stan Lee Is Dead at 95; Superhero of Marvel Comics

If Stan Lee revolutionized the comic book world in the 1960s, which he did, he left as big a stamp — maybe bigger — on the even wider pop culture landscape of today.

Think of “Spider-Man,” the blockbuster movie franchise and Broadway spectacle. Think of “Iron Man,” another Hollywood gold-mine series personified by its star, Robert Downey Jr. Think of “Black Panther,” the box-office superhero smash that shattered big screen racial barriers in the process.

And that is to say nothing of the Hulk, the X-Men, Thor and other film and television juggernauts that have stirred the popular imagination and made many people very rich.

If all that entertainment product can be traced to one person, it would be Stan Lee, who died in Los Angeles on Monday at 95. From a cluttered office on Madison Avenue in Manhattan in the 1960s, he helped conjure a lineup of pulp-fiction heroes that has come to define much of popular culture in the early 21st century.

Source:https://www.nytimes.com/2018/11/12/obituaries/stan-lee-dead.html

11.12 Marvel figurine 300x200

Marvel takes action with new ‘INFINITY WAR’ figure

Marvel Studios and Diamond Select Toys have released the first Marvel Select action figure based on the film Avengers: Infinity War.

The Marvel Select Iron Man MK 50 Deluxe Action Figure sports the updated armor Tony Stark unveiled inAvengers: Infinity War and stands at seven inches with 16 points of articulations. Key features include interchangeable hands, Nanotech Handblades and a Nanotech Repulsor Cannon.

The figure is now available for purchase exclusively at the Disney Store as well as online at shopdisney.com and shop.marvel.com. The rest of the Marvel Select Avengers: Infinity War line will be released in late December.

Source: https://www.licenseglobal.com/movies/marvel-takes-action-new-infinity-war-figure

11.12 Nadiya Hussain 300X200

Nadiya Hussain’s BlissHome range goes live

British TV chef, author and TV personality Nadiya Hussain has launched her first homewares range, in collaboration with BlissHome.

The range went live on November 7 at www.nadiyahussain.shop and is already garnering positive comments across social media.

The collection features eight different designs across a full tableware range, as well as spice racks, candles, aprons, oven gloves and tea towels.

Nadiya says that her love of homeware comes from her mother: “She could never bear to throw away a plate, they all had different patterns and designs, everything was mixed and matched.

“I hate serving food on plain white dishes; I like beautiful plates to display my food. Then I can say to my family and friends, come on, get in and eat…”

Gabrielle Bliss, director of BlissHome, added: “We are thrilled to be working with Nadiya on this stunning range. Right from the start we loved her exciting, colourful mix and match designs.”

Start Licensing is working with Nadiya on building her licensing programme.

Source: https://www.licensingsource.net/nadiya-hussains-blisshome-range-goes-live/

11.09 Baba Ramdev 300x200

Patanjali enters branded apparel space, aims Rs 1,000 cr business in FY’20

Baba Ramdev-led Patanjali Ayurved on Monday forayed into the fast growing branded apparel segment through its brand ‘Paridhan’ and expects a sale of around Rs 1,000 crore next fiscal.

Patanjali enters branded apparel space, aims Rs 1,000 cr business in FY'20
Baba Ramdev-led Patanjali Ayurved on Monday forayed into the fast growing branded apparel segment through its brand ‘Paridhan’ and expects a sale of around Rs 1,000 crore next fiscal

According to a PTI report: The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on franchise model.

It has introduced three brands — LivfitAastha and Sanskar– targeting customers across all age groups.

“This year, we would have a network of 100 stores ranging between 500-2,500 sq feet. We are aiming a turnover of around Rs 1,000 crore in the next fiscal,” Baba Ramdev was quoted by PTI as saying.

He further told PTI:”It would also be available online by next year. We are working on it.”

While Sanskar would be a range of menswear, Aastha is a women’s brand and Livfit would have a range of sportswear and Yoga dresses.

“Our target is to compete with multinational companies in this field such as adidas, Puma,” he told PTI adding the Paridhan range would be around 30-40 per cent cheaper and would target ordinary people.

The company may plan to have standalone store of its three brands, depending on the catchment area and availability of space, said K M Singh, who is heading the apparel business of Patanjali.

According to Ramdev, in textile industry, 90 percent sales is through unorganised segment and the branded segment accounts only 10 percent, in which there is hardly any Indian brand.

“We want ordinary people to feel proud of wearing domestic brand,” he further told PTI.

Besides, Paridhan would have a range of artificial jewellery and wedding clothes which would be at least 40 per cent cheaper than rivals, he claimed.

Range of Patanjali jeans would start from Rs 500, shirt (Rs 500-1,700). Paridhan would have around 1,100 options along with 3,500 SKUs of menswear, womenswear, kidswear, denim and accessories.

The company is sourcing from 90 vendors across India and would encourage small and medium enterprises, Singh added.

This is the ninth venture of Patanjali after entering into herbal ayurved, natural pure products, cosmetics, personal care, cattle feed and biofertilisers, dairy products and frozen vegetables and packaged water.

Patanjali, which had recorded multi-fold growth in recent years, witnessed a marginal growth only last fiscal hit by the implementation of GST, finishing at around Rs 12,000 crore.

In 2016-17, Patanjali clocked a turnover of Rs 10,561 crore, registering 111 percent growth.

Source: https://www.indiaretailing.com/2018/11/05/retail/patanjali-enters-branded-apparel-space-aims-rs-1000-cr-business-in-fy20/

It pays to be open minded

Start Licensing’s Ian Downes on why it is difficult to pigeonhole things in the current climate.

I am sure most of us that work in licensing have been asked to explain what our job entails. My stock answer is to say I work in a Mickey Mouse business and quickly explain how a Mickey Mouse t-shirt happens. This explanation is effective but is getting a little dated so I have been delighted to see how high street optician Specsavers has embraced licensing. I now use it as my go to example to explain the business of licensing.

Specsavers is a company that uses licensing across different product ranges and age profiles. Currently it is promoting a Disney Mickey Mouse range prominently in the windows. This is linked to Mickey’s 90th anniversary. This anniversary seems to have been leveraged well by Disney and it has pulled together a number of interesting partnerships. Anniversaries offer brand owners a good opportunity to shine a light on a brand, coupled with a chance to kickstart things. I am currently working with Aardman on Wallace and Gromit’s 30th anniversary which is next year.

A lot of planning has gone into it to deliver a range of activities, new design resources and opportunities for licensees. Anniversaries are opportunities but ones that need to be proactively managed.

LL3

Returning to Specsavers, it uses a variety of marketing techniques to engage with consumers and licensing is intertwined with this. It is well known for its TV commercials and strap line, but it invests in window displays and also produces a couple of customer magazines. One is Specsavers for Kids. This combines some product information with activity pages and competitions for children.

The current issue highlights a new range of products featuring the Transformers movie Bumblebee and the issue is themed around this. Here Specsavers is making the most of a high profile movie adding some new dynamics to the product offering. I imagine it manages the inventory carefully and it is a time limited range.

For the film, this partnership has created a fresh communication platform and opened up some new retail space. Other children’s brands that Specsavers currently sells include JCB, a perfect brand for tough and durable spectacle frames. It also sells Mulan, Winnie the Poohand The Gruffalo.

LL4

Specsavers also publishes a magazine aimed at adults. The cover star of the current issue is Zoe Ball. A good example of how it uses celebrity spectacle wearers to promote the products. Other personalities it features in specific promotions about particular topics include Eamonn Holmes, Louise Redknapp and Hairy Biker Dave Myers. This is an example of how brands are tapping into the celebrity market and using celebrities as voices for specific campaigns.

Specsavers has recognised that spectacle frames can be fashion wear and trend driven. With this in mind it has a track record of working with designers and brands.

Current brands featured include Red or Dead – this product is interchangeable whereby the arms and frames of the spectacles can be changed allowing the wearer to mix up colourways and designs. It also has strong links with celebrities like Kylie Minogue and Will.i.am who have curated and designed collections. The celebrities talk about their designs and collections adding gravitas to the partnerships. Other featured brands include fashion brands Lyle & Scott, Karen Millen and Balmain. This theme extends to ranges with Tommy Hilfiger, Hackett, Quiksilver and Cath Kidston.

Fashion licensing is obviously a good route for Specsavers. I think it licences a lot of things directly, but I imagine it also tops up the offer by stocking product from licensees. The latter approach would allow it to respond to new trends and styles.

Specsavers is a really good example of how licensing is playing a role in different types of businesses and products. A reminder to us all that new business can be developed in genuinely new ways.

LL1

As we approach Remembrance Sunday, there have been more examples of licensed products and partnerships between brands and the Royal British Legion featuring the iconic poppy. One clever and timely product are pin badges produced in partnership with football clubs. I think this official programme will reassure fans that they are buying official merchandise with money flowing back to the Legion.

I bought my Millwall Poppy badge directly off the Legion website although they were on sale in the club shop as well. Apparently they sold out on the first day in-store so more were ordered. One aspect of official licensing campaigns we can overlook is illustrated by this example. Officially licensed or produced products can be a great reassurance to consumers.

I think these football club Poppy badges are a very smart move by the Legion, not least as there seems to be a plethora of pun badges on the market.

The other Royal British Legion Poppy product I thought stood out was a half pint mug from Emma Bridgewater. £5 from purchase of the mug goes to the Royal British Legion. The design features poppies designed in the signature Emma Bridgewater style. It is a lovely product that has a real keepsake quality to it and one that befits the brand it features.

It is hard for organisations like the Legion to strike a balance between raising funds and quality controlling the use of their brand. In this case I think it is a really effective partnership and it has created a product that works really well in a unique retail channel.

LL2

Finally, I think we are all finding the retail market challenging and confusing at the moment. One piece of activity I spotted this week added to my confusion but is probably a sign of the times – the times being that retailers need to find new ways of engaging with consumers and achieve cut through.

I saw online retailer Not on the High Street not quite on the high street, but on the station concourse. It had a pop up retail unit at Waterloo Station. I think this shows that retail is rapidly changing and it is difficult to pigeonhole things.

An open minded approach to selling and reaching consumers is probably the right mindset at the moment and remembering retail examples like Specsavers which show that licensing can be a valuable tool in a confused retail market if used wisely.

Ian Downes runs Start Licensing, an independent brand licensing agency. His Twitter handle is @startlicensing – he would welcome your suggestions for what to look out for.

Originally appeared on: https://www.licensingsource.net/indepth/the-licensing-lookout-it-pays-to-be-open-minded/

Amazon reveals ‘biggest ever’ Black Friday event

Amazon.co.uk is preparing for its biggest ever Black Friday sale – with the retailer planning 10 days of deals plus the return of its pop-up experience to the UK.

This year, the Amazon.co.uk Black Friday Deals Store will open from midnight on Friday November 16 to 23:59 on Sunday November 25.

Amazon will offer new ‘Deals of the Day’ everyday throughout the period across the site, with products ranging from must-have electronics, toys and fashion to sports, beauty, home items and more – no doubt with numerous licensed names included.

There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.

On top of this, Amazon’s Home of Black Friday pop-up will return, showcasing the best of Black Friday on the retailer.

Located at 3-10 Shoreditch High Street, London, the four-day multi-room experience will be open from Thursday November 22 to Sunday November 25.

Workshops will range from cocktail masterclasses hosted at the Amazon Beers, Wines and Spirits pop up bar; jewellery and candle making sessions from Amazon Handmade Artisans; beauty treatments from Foreo; hair styling from Nicky Clarke; cooking demonstrations; Prime Video screenings and more.

Among the brands showcasing deals, experiences or offering prize giveaways at the pop-up will be LEGO, Xbox, Yankee Candle, Hotel Chocolat, PlayStation and Nescafe among others.

“We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we’re excited to offer great deals when shoppers need them most,” said Doug Gurr, country manager at Amazon.co.uk. “We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy a new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy.”

Amazon Holidays 2018 ad

source: https://www.licensingsource.net/amazon-reveals-biggest-ever-black-friday-event/

Pikachu Maise

Pokemon catches Pokemon capsule

The Pokémon Company International has teamed with French fashion label Maison Labiche for a new capsule collection of apparel and accessories for men and children that celebrates its brand and characters.

The new range offers classic French silhouettes such as marinières (sailor shirts), t-shirts, baseball caps and more with embroidery inspired by Bulbasaur, Charmander, Squirtle and Pikachu. The Pokémon capsule will be available for purchase beginning Nov. 15 online and at the Maison Labiche flagship in Paris as well as other high-end shops in France, such as Le Bon Marché, Printemps and Citadium. In the U.S., the collection will be available at Saks Fifth Avenue and The Webster.

The capsule’s launch date is set to coincide with the release of the video games “Pokémon: Let’s Go, Pikachu!” and “Pokémon: Let’s Go Eevee!” which will launch exclusively on Nintendo Switch Nov. 16.

The new Pokémon film, Pokémon the Movie: The Power of Us, will be released in theaters in select territories Nov. 24.

source: https://www.licenseglobal.com/entertainment/pokemon-catches-clothing-capsule

lima-logo

Final Nominees of LIMA Asian Licensing Awards 2018

The LIMA ASIAN Licensing Awards are widely recognized as the highest level of achievement in the industry and is dedicated to identifying the outstanding achievements in the Asian licensing markets. Winners will be announced during the Hong Kong International Licensing Show at the Opening Night Cocktail Reception on January 7, 2019:

This year, we have received nominations from 11 countries for 11 award categories and the number of nominations has increased by 30%.  The award judging mechanism is composed of 2 stages. At stage 1, the Awards judging panel gathered in October to shortlist final nominees. The 5 nominations with the highest total scores from each category will enter stage 2 where they will be placed online for a ballot by worldwide licensing industry players. Each voter (by company) will vote for one nomination in each category.

Asian Property of the Year

年度亚洲授权项目
Property – Owner/Agent
WUHUANGWANSHUI – YIJIANYUZHOU (Beijing) Culture Co., Ltd.
KAKAO FRIENDS – KAKAO Corporation
Super Wings – ALPHA GROUP CO., LTD
B.Duck – SEMK PRODUCTS LTD
Boonie Bears – Fantawild Animation Inc.

Corporate Brand / Lifestyle Property of the Year

年度企业/时尚生活品牌授权项目
Property – Owner/Agent
Coca-Cola – The Coca-Cola Company / CAA-GBG
Mickey Mouse – 90th Anniversary – The Walt Disney Company
Discovery Expedition – Discovery Communications, LLC / PPW Sports & Entertainment Limited
Pantone & Pantone Universe – Pantone LLC / PPW Sports & Entertainment Limited
Van Gogh Museum – Van Gogh Museum Enterprises B.V. / Shanghai Ruihe Culture & Art Development Co., Ltd

Digital Property of the Year

年度数码授权项目
Property – Owner/Agent
Travel Frog – HIT-POINT / Alifish
Hatsune Miku – Crypton Future Media, Inc. / Shanghai Character Licensing Administrative Co., Ltd.
PINKFONG – SMARTSTUDY
KAKAO FRIENDS – KAKAO Corporation

Entertainment Property of the Year – ANIMATED

年度娱乐授权项目(动画)
Property – Owner/Agent
Boonie Bears: The Big Shrink – Fantawild Animation Inc.
PAW Patrol – Viacom Nickelodeon Consumer Products / Guangzhou Art-land Holding Co., Ltd.
Mickey Mouse – 90th Anniversary – The Walt Disney Company
Ejen Ali – Primeworks Studios and Wau Animation
Peppa Pig – Entertainment One

Entertainment Property of the Year – LIVE ACTION

年度娱乐授权项目(非动画)
Property – Owner/Agent
Avengers: Infinity War – The Walt Disney Company
Jurassic World Fallen Kingdom – Universal Pictures
Monster Hunt 2 – Edko Films Ltd.

Licensed Promotion of the Year

年度授权推广项目
Promotion Name – Owner/ Promotion Licensee
Doraemon Selfie Contest – Fujiko Pro / ITC Limited
Super Wings X Yili QQ Star 2018 Summer Joint Promotion Project – ALPHA GROUP CO., LTD / INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD.
PETS ROCK X Starbucks “Lets Rock” (China and Taiwan) – Polyblank Designs LTD (t / a Takkoda) / Starbucks
China Merchants Bank (CMB)”Angry Birds” Debit Cards – Rovio Entertainment Corp. / China Merchants Bank
KFC X SUPER WINGS Marketing Event – ALPHA GROUP CO., LTD / KFC

Location-Based or Experiential Initiative of the Year

年度主题性娱乐体验项目
Name – Owner/Venue Partner
Miffy meets Kumoya – Mercis BV / Bakemono Pte Ltd
Angry Birds Play Center (ABPC) – Rovio Entertainment Corp. / Kidgoland International (Shanghai) Company Limited
Changi Loves Kids: Sesame Street has Arrived!- Sesame Workshop / Singapore Changi Airport
Frozen Carnival in Taiwan – The Walt Disney Company / Taipei 101
MTR Malls x Garfield G40 – Paws Inc. / MTR Corporation Limited

Retailer of the Year

年度零售商
Retailer – Property
Tmall – Avengers: Infinity War
Watsons – B.Duck
Baskin-Robbins – Despicable Me Franchise (Minions)
MINISO – Teddy Bear Collection

Licensee of the Year – Apparel & Accessory

年度被授权商(服饰)
Company – Property
PEACEBIRD MEN – COCA-COLA
Nautica – The Rap Of China
Li Ning – Mickey Mouse – 90th Anniversary
FUJIAN QUANZHOU LIXUN CHILDREN’S PRODCUTS CO., LTD. – B.Duck
Hyungji Fashion Group Korea (Castelbajac) – Despicable Me Franchise (Minions)

Licensee of the Year – Houseware

年度被授权商(家居用品)
Company – Property 
Menred Group Ltd. – Electrolux
Chengdu Fast Horse – KUNGFOOD
P&G(Olay) – Alice in Wonderland/Frozen/Mickey Mouse
A.S. Watsons Group Limited – Miffy
Shanghai M&G Stationery Company – Miffy

Licensee of the Year – Toy

年度被授权商(玩具)
Company – Property
Kai Shu Story – Super Wings
ledafood(Dongguan)Co., Ltd. – Peppa Pig
Hot Toys – Disney/Marvel/Star Wars
Uni-Fun – B.Duck
Mattel Inc. – Jurassic World Fallen Kingdom

The Snowman stars for Barbour in Christmas drive

New film uses real-life people to depict the impact that The Snowman has had on one family.

Heritage and lifestyle brand Barbour has launched its 2018 Christmas campaign which this year has once again been inspired by The Snowman.

In partnership with Snowman Enterprises and in conjunction with Penguin Ventures, Barbour has created a 110-second bespoke film.

It uses real life people to depict the impact that The Snowman has had on one family. Like the original film, it focuses on actions rather than words.

The film features the cast wearing a mix of Barbour product including classic styles alongside Barbour x The Snowman licensed product, exclusively produced in partnership with Penguin for this Christmas season.

“We are delighted to be partnering with Penguin Ventures to celebrate the 40th anniversary of The Snowman,” said Paul Wilkinson, global marketing and commercial director at Barbour. “It is a classic and much loved story which has become an established part of family Christmas traditions.

“In our film, Evie’s enthusiasm and magical imagination really brings this story to life. It captures both the innocence of children and the nostalgia of adults. Everyone wants to believe that ‘Maybe just Maybe’, magic can happen.”

Thomas Merrington, creative director at Penguin Ventures, added: “It was a pleasure to work with Barbour again this year for the 40th anniversary of The Snowman. In this film, the team have beautifully captured the wonder and excitement that both children and adults alike experience when snow falls and that Raymond so eloquently conveyed in his timeless picture book The Snowman.

“The film is both a celebration of a much-loved story and a reminder that magic is still possible. We’re thrilled with the care and creativity that Barbour has shown in their execution of this entire campaign.”

The Barbour x The Snowman Christmas collection is available to purchase from Harrods, House of Fraser, Fenwick, Barbour.com and selected Barbour stores nationwide.

A special limited edition The Snowman pin will be given away with every Barbour purchase in-store and online.

Source: https://www.licensingsource.net/the-snowman-stars-in-barbour-christmas-campaign/