Purple Turtle now airing on Discovery Kids in the Middle East & North Africa

India-based-IP-development company Aadarsh Technosoft Pvt. Ltd (India), Telegael (Ireland) and leading animated entertainment company, Cyber Group Studios (France, USA) are pleased to announce that their coproduction of Purple Turtle, the 52×7 minutes 2D HD-preschool animated series is now airing its 1st season with great success on DISCOVERY Kids in Middle East and Northern Africa (MENA). The series which has premiered on April 6th, 2020 with two episodes is currently airing with 10 episodes a day. Other key international broadcasters are soon to be announced.



Purple Turtle (52×7’ 2D-HD) has been developed by Aadarsh Technosoft Pvt. Ltd (India) and coproduced by Manish Rajoria, Ankita Shrivastava from Aadarsh Technosoft Pvt. Ltd (India), Paul Cummins from Telegael (Ireland) and Pierre Sissmann from Cyber Group Studios (France). Handling the worldwide distribution of the series, Cyber Group Studios is also managing the Licensing, Merchandising and Publishing outside of India.


Purple Turtle, the 2D HD animated series directed by Swati Rajoria follows the adventures of the eponymous heroes and his friends: Roxy the Chameleon, Zing the Rabbit, Melody the Bird & Tadley the Bear. And together they love having fun while figuring things out as a team. Written by Emmy Awards winning authors, such as : Karl Geurs(Disney’s Jungle Book II, Winnie the Pooh, Strawberry Shortcake, Little People, My Little Pony), Dev Ross (Rainbow Ruby, Little People, Jakers!, Clifford the Big Red Dog), Carter Crocker (Disney, Warner Brothers, Penguin), Paul Parkes (CBeebies, MondoTV, Cartoon Network and Phil Harnage (Universal, FOX, Nickelodean, Saban Brands), the series encourage kids to explore, make choices, learn from their mistakes and make necessary decisions along the way, promoting self-determination and fostering independence..

Manish Rajoria, Director of Aadarsh Technosoft Pvt. Ltd, says: “We are very excited with the response the show has received across Middle East and Northern Africa with Discovery Kids. We are now launching Purple Turtle’s edutainment app worldwide and have already sold over tens of thousands of books featuring our hero and his friends!”

Pierre Sissmann, Chairman and CEO of Cyber Group Studios adds: “Purple Turtle is a very sweet series full of values that fit very well with Cyber Group’s preschool DNA. I am particularly pleased of having joined the copro team and having Cyber as a global distributor of the series.”

 Purple Turtle (52×7’ 2D HD) is inspired by one the of the world’s leading preschool IPs of the same name that first appeared in Frankfurt Book Fair in 2012. Within a couple of years, it received amazing response and the books encountered a huge success with several million copies published worldwide in multiple languages to date in more than 25 countries including Russia, China, USA, UK and many more. This brand of international appeal has been commercialized in print and digital formats including animations, picture books, board books, story books, smart books with interactive features, talking books with point-and-read magic pen, apps, games etc. In addition, Aadarsh Technosoft Pvt. Ltd (India) is about to launch its OTT Platform as well that will be a compilation of games, learning videos, online curriculum videos, eBooks and worksheets at one place to make education interactive, fun and available to all.


Cyber Group Studios – Sales contact:

RAPHAELLE MATHIEU, Senior Vice-President Sales, Acquisitions & New Media

Mail : rmathieu@cybergroupstudios.com – Direct: +33 1 555 63 210 _ Cell: +33 6 88 06 28 73

Cyber Group Studios – Press contact:

Eve Cohen – International Sales, Marketing and Communication Coordinator 

Mail : ecohen@cybergroupstudios.com – T: +33 (0)1 55 56 32 13 _ Cell : +33 7 71 69 79 85

Tokidoki x Balenzia – sure to knock your socks off!

Balenzia is thrilled to announce its collaboration with tokidoki, the internationally recognised and iconic lifestyle brand that has amassed a cult-like following for its larger-than-life characters.  The tokidoki x Balenzia collaboration includes range of socks and face-masks that are cool, cute, colourful, and high-fashion. In this latest edition, Balenzia presents to you a kaleidoscopic range of tokidoki fashion necessities!

tokidoki means “sometimes” in Japanese, and was chosen by its Co-founder, the Italian artist Simone Legno, because tokidoki is the hope, the hidden energy everyone has inside that gives us the strength to face a new day and dream something positive, that something magical will happen to us.  Bringing chic, criminally-cute designs to your very doorstep, tokidoki has curated and developed these socks and masks with Balenzia, to spread hope and happiness, through the magic of its timelessly lovable characters, designs and iconography.


Commenting on the launch, Mr. Rahul Gupta, Director, Balenzia, said, “We take delight in announcing our collaboration with tokidoki, and present to you a fashion-forward collection of socks and masks. Our collection is a perfect blend of tokidoki’s larger than life characters, bold designs, Japanese inspired roots, and Balenzia’s unmatched comfort, quality, and craftsmanship. The stylish yet fun collection is sure to turn heads, and start conversations!


“We are absolutely thrilled to be working with industry-leader, Balenzia”, added Ms. Pooneh Mohajer, Co-founder and CEO, tokidoki.  “The tokidoki x Balenzia collaboration is certain to be as collectible and fashionable as it is functional.”


The reinforced heel and toe, along with the high-quality combed cotton yarn, ensure that the socks are not only incredibly soft but also extremely durable. The trendy three-layered masks render the much-needed protection, whilst making a fashion-statement. tokidoki x Balenzia products are now available at prices starting at Rs. 199; to pick a piece of cuteness, visit Balenzia’s brand stores in Delhi, Mumbai, Chandigarh, Kanpur, Ludhiana, or the brand’s website at www.balenzia.com, or look up the collection at leading online portals, including Amazon, Myntra, Flipkart, Paytm, Snapdeal, Limeroad, Nykaa, LBB, and indulge in a much-needed respite. Aren’t doses of sheer delight so very needed . . . now more than over?

Endemol Shine’s Mr Bean partners with Black White Orange in India

Endemol Shine has signed a new brand licensing partnership of the long-running IP, Mr Bean, with the one of India’s leading brand licensing companies – Black White Orange Brands Pvt. Ltd.

The deal marks the first agency appointment for the iconic brand in India and will see the two companies work hand-in-hand to bring brand extension, creative ideation and merchandise to life.

Mr Bean, a series that has been celebrated for delivering some of the most iconic moments in TV history with a broad and diverse audience across 200 territories, also marks its 30-year anniversary in 2020. The brand continues to entertain new audiences all around the world with success across global digital platforms, hitting a combined digital reach of more than 137 million fans.

Mr Bean has topped 11 billion lifetime views on YouTube alone and is one of Facebook’s biggest page globally, surpassing 98 million fans on the platform. The brand has also grown from the original live action series to the new animated show, which sees Mr Bean and Teddy embark on new adventures together. Mr Bean is produced by Tiger Aspect Productions.

With continuous global distribution of content, the new deal will see Black White Orange explore new and innovative brand licensing opportunities for Mr Bean in India, to drive growth in the ever-evolving market. The deal also represents Endemol Shine’s ambition to grow the licensing business in India.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, says; “Mr Bean has a huge fan base in India and we are delighted to be partnering with Black White Orange to bring consumer products into this exciting new territory for the market.  Their creative approach to the brand and their knowledge and track record of delivering success in India makes them an ideal partner.”

Adds Mitali Desai, Co-Founder & COO, Black White Orange Brands Pvt. Ltd, “We are excited to have an iconic brand like Mr Bean as part of our portfolio. It continues to receive love from audiences with an enormous digital footprint. With live action as well as animation content, the brand lends itself beautifully to various categories like apparel, novelty, consumables and more. We look forward to delivering creative brand licensing opportunities in the coming months.”

Virat Kohli’s Brand Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange,and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020.

Commenting on the collaboration, Virat Kohli said, “At Wrogn, we always try and work on something innovative and I’m excited that the brand, this time, has collaborated with the universal favourite – Illumination’s Minions! I believe this fashionable & fun collection will be loved by my fans. I’m eager to wear one and I’m sure these will bring a big smile on the consumers’ faces.”

Ten years after their creation, Gru and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me into the most successful animated film franchise in history. Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions have become icons of self-expression in pop culture on every continent of the globe.

Speaking on the collaboration, Ms. Anjana Reddy, CEO Universal Sportsbiz Pvt. Ltd. said, “We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it well do really well as Minions is a rage, not only with kids but also adults across the globe and we are proud to bring this collection to our Wrogn customers through 250 points of sale offline and online as well. I’m sure we will see a lot of people sporting their favourite MINIONS X WROGN t-shirts soon. “

 “The WROGN x Minions collection taps into the mischevious nature of Illumination’s Minions, delivering a playful and stylish collection for fans of both brands,” said Marc Low, Senior Vice President and General Manager, Global Lifestyle at Universal Brand Development.

Primed for success

Today all internet connections will most probably lead to Amazon.in to reel in some of the juicy deals on offer. Supported by a media roadblock across digital and print,

Amazon is pulling out all the stops to make this one as big if not bigger than previous Prime Days. However, unlike previous years this year due to the pandemic, a virtual room has been set up instead of a physical space to track the sale, as thousands of employees co-ordinate from the safety of their homes. Quite a few stringent protocols have been put in place for on-ground staff to ensure their health and safety, one of which requires them to wash their hands & sanitise no less than 8 times during a shift. Media reports suggest India’s prime day is Jeff Bezos’ test case for US prime day which has been shifted from July to a yet undisclosed date. That the sale is happening is testimony to how competitive the online retail industry is. “After a lot of conversations, we decided to go ahead with Prime Day,” says Akshay Sahi, head of Prime at Amazon India. “Life has to go on. Sellers have to get back on their feet.” This year 10 new fulfilment centres have been opened, 50,000 temp workers have been hired and freight capacity has been secured from local airlines IndiGo & SpiceJet Ltd.

Walmart-owned rival flipkart.com has also kicked off its own Big Savings day sale which will run between 6th-10th Aug. in an effort to divert some of the traffic to its site.

Ultimately what matters to the consumer are the deals on offer.

Here are some quick comparisons of deals available on Amazon vs Flipkart.

Item Amazon.in Flipkart.com
Iphone 11 (64 GB) INR 59900/- INR 68300/-
Bose – wireless headphones INR 19990/- INR 15220/-
Onida 40” Smart LED TV INR 18999/- INR 24999/-

It would seem from this quick unscientific survey that Amazon has a slight edge over Flipkart. Who will hit a home run & win the consumer, only time will tell. stay tuned.

The bond between siblings celebrated toon-style

Every year Raksha Bandhan which is an auspicious festival symbolizing the love of the siblings for each other is celebrated on the full-moon day of the Hindu month of Sravana (July/August). On this day, sisters tie a rakhi (band) on the wrists of their brothers to protect them against evil influences, and pray for their long life and happiness.

Sisters tie a “Rakhi” on their brother’s hand and in turn receive a gift which could vary from sweets to lots of money depending on their generosity or level of preparedness. In Covid times the celebration has gone virtual for most siblings but the enthusiasm hasn’t waned a bit. Youngsters are filling in for missing relatives who might be overseas or even different parts of the city. 7 year old Keisha tied a rakhi for her 10 year old brother Ayush, and for her dad on behalf of her aunt.

Onliners like floweraura.com are offering a variety of cartoon character rakhis which tend to be very popular among kids. Unfortunately, most of these are unlicensed products. We have reached out to floweraura.com for a comment on the same and will keep you posted.


From all of us at IndiaLicensingPost.com, we wish you a very happy Raksha Bandhan!


Coping with Covid in India

Apocalypse! Twilight zone! Back to the future! Call it by whichever metaphor you want! The COVID-19 pandemic is considered as the most crucial global health calamity of the century and the greatest challenge that the world has faced since the 2nd World War. So far, the virus has affected over 15.7 Mn people globally and killed more than half a million people in more than 200 countries throughout the world. In order to save lives and stem the virus, many countries chose to lock-down movement of its citizens since early/mid-March and the economies of many countries were consequently impacted and continue to be impacted in varying degrees. As the number of cases keeps climbing, governments are faced with the dilemma of deciding between lives and livelihoods. Here in India, while the virus hasn’t spread as wildly as other countries (inspite of our large population), the economy has never the less taken a beating and the retail industry which was projected to grow to $ 1.1 trillion by 2020 was probably the largest casualty of the multiple lockdowns after aviation and travel & tourism. Except for essential goods, all retail outlets including modern trade centres like malls and other single brand stores were ordered to remain shut and corporate offices were asked to encourage employees to work from home. While there was a reasonable amount of panic among employees as the lockdown kept getting extended, companies large and small started exploring other ways to extend a helping hand through this unprecedented crisis. Another unnerving statistic doing the rounds on news channels was that for each month there will be an approximate loss of 2% points in annual GDP growth. We decided to get beyond the doomsday WhatsApp messages and get a feel for what the Indian licensing industry had to say. So, we circulated a brief questionnaire to a few key executives in the licensing business about how they have been coping with the Covid-19 pandemic and are managing to stay afloat during these trying times.


We are thankful to Akhil Jain Executive Director – Jain Amar Clothing Private Limited, Samir Jain, Chief Operating Officer, Green Gold Studios, Susmita SinghDeo GM – Dream Theatre India Pvt. Ltd., Shipra Dubey – GM – Brand Licensing, Bradford License India and Bhavik Vora, Founder & CEO, Black White Orange Brands Private Limited, for sharing their perspectives with us. We are still awaiting responses from a few more and will append the same in due course.

Q1: Given the ambivalence over the retail landscape and the lockdown relaxation getting pushed back repeatedly, what does your company’s game-plan look like?


Akhil Jain feels there is no confusion, but the situation looks far from predictable. Retail sales across brick and mortar has been hit to the tune of 70%, while e-commerce hasn’t compensated a significantly against depleted offline sales. As a licensor, JACPL are not looking at brand extensions for next 3 quarters. As a licensee, they have negotiated with the licensors to defer the royalties to 2021 along with extensions in the licensing period.


Sameer Jain shares this sentiment. with the slowdown in retail sales , Green Gold Studio’s approach will be to support the licensees and stand by them, help them in surviving this tough period.


Bhavik Vora believes everything right now is dynamic, fluid and evolving on a daily basis so it’s very difficult to plan especially if major launches are in the pipeline. BWO are currently focusing on e-commerce to reach out to the fans and service those demands. Outside of that, they are currently working with their partners and licensees to ramp up distribution in parts of India which are less affected and probably have similar demand for the merchandise. This is opening up new avenues, customers and distribution points for their brands.


Shipra expresses her deep concern for all those companies who’s balance sheets are cracking under the weight of the virus. She also adds while they are all gradually adjusting to the new version of ‘normal,’ Bradford  is beyond grateful to be providing calls, Webinars, Emails, any assistance to the global brand licensing industry, so that their partners are able to continue their business operations from their homes despite the worldwide call to action to flatten the COVID-19 infection rate curve. Hence their focus has been going more and more digital. Their core business is a traditional business of meet and greet which has not completely shifted to being an online version of it. They are now focusing on their ecommerce partners more. They have signed an EMOJI apparel Deal with Myntra during this tenure and few more and they are planning to continue with the same strategy.


Sushmita Singh adds for Dream Theatre, the licensing representation business is a big challenge currently, as barring necessities like food, beverage and personal products,  the other licensed categories are dormant with retail being in shut down mode. While they wait for the return of the representation business Dream Theatre to get restarted, their focus was on addressing the needs of the hour and intersecting it with a relevant licensed brand in their stable. They tied up with one of their licensors, Smiley, to launch high quality N95 masks that are available on all major platforms online and offline . (More info at spreadthesmiles.in) They linked it to a cause whereby a percentage of sales went to an NGO  supporting the underprivileged affected by the pandemic and have collected INR 431,320 (USD 6000/- approx.) for the cause. They are focusing on Liverpool Football Club which were crowned EPL Champions 2020 and are the biggest football club in Europe with a massive fan following. They are signing up licensees and working on roll outs. The roll outs may take time but the intent of licensees is big basis the club’s  performance .


Our second focus is more direct to consumer models via online platforms, both via our own brands and licensed brands.


And finally, their content vertical is stable with content being played across Disney, Amazon Prime and Netflix.



Q2: Has there been any shift in the business model?

“No” says Akhil Jain, but it is skewing more towards E-commerce and Omni-channel sales. As lesser customers want to physically “flock to the markets”, the retailers are trying to reach the consumer in every way possible.


According to Samir Jain their focus is now on Licencing essential and health care products, the traditional kids categories have taken a back seat till situation is back to normal.


Bhavik Vora feels the business model has shifted in a way that other verticals at BWO have started contributing more than L&M at this point, which used to be their key driver. Factors like retail and movie releases have had an impact on the product business but they are hopeful things will come back to pre-covid levels. Having said that, they have been able to concentrate on their other business verticals which have been growing since the last couple of years and will have a significant contribution on their business this year. This period has given them time to think of innovations and various strategies to grow their company as well as the L&M business in India.


Shipra adds While the modus operandi remains the same its more digital now.  Zoom and Microsoft meetings are a rage these days. Earlier Skype was the only medium used, and honestly, we at Bradford relied more on the face to face meetings. But now the everyday morning huddles are on zoom. From the serious discussions on numbers and revenue to meeting each other pets Video calls have been our savior.




Q3: What is driving that shift?

Akhil Jain clearly puts it down to 3 key factors.

  1. Fear among consumers on the health front
  2. Change in consumer preference (in almost every category)
  3. Change in aspirations (though for a short-term)


Samir Jain has a different perspective. He believes as a brand it’s their responsibility to contribute towards educating children and parents towards the dos and don’ts to handle COVID , this is driving the shift. Further he notes that It’s a moral responsibility of any brand to stand up and contribute to the society in times of crisis.


Bhavik Vora is of the opinion that the shift is being primarily driven by the consumers. The mindset of all businesses as well as customers has changed over the past few months as a result of the pandemic. There is a large majority that has seen a shift in spending dynamics, compassion in helping the community and the idea of being open to new innovations.


Shipra is of the opinion that fear to sustain is the greatest drive. She is sure this is a phase where the deepest concern that all of us have is the sales, the revenue. Since we can’t do much about it, it is better we use the time to prepare a plan instead. While the licensee can plan how to ramp up the 3rd quarter the brand can plan its marketing, social media, branding activities, etc.




Q4: What do you think agencies, & or licensors should be doing?


Akhil Jain is emphatic in his response. He would like licensors to extend assistance to licensees for extension of periods in agreements.


Samir Jain recommends focussing on using innovative methods of communication through their brands to fight the pandemic.


Bhavik Vora is already in action mode. He informs us that most of their licensors and them, have jointly decided to, give their full support to licensees and work with them closely to ensure they have multiple plans in place for different scenarios with regards to liquidity, working capital & inventory impact on the business. He believes this is a time to come together and plan the best possible outcome to benefit the business.


Shipra has a more pragmatic view the Licensees should refrain from sending out a request for seeking relief from MGs that are due in the 3rd or 4th quarters. Understand that along with you the brand is also struggling with the business. So instead of thinking about Oct/ Dec  MGs its better we focus now. Likewise, if the payments are due in July / Sept the Licensors should be more flexible to postpone this and regroup for the business discussion by Aug again.

The agencies, should definitely try to bridge the gap to amicably resolve



Q5: If you have a Point of View who do you think is getting it right, who’s getting it wrong?


Samir Jain observes literally everyone is back to the drawing board and each one should device their own strategy to ensure survival of the brand and business.


Bhavik Vora is upfront in his assessment. He believes there is no right or wrong that anyone is doing right now, everyone is trying to hustle and get the wheel moving by trying new things/models or pivoting into new businesses.  He explains goes on to explain – some obvious categories have emerged out of this crisis and a lot of action is happening in that space, but this pandemic has changed a lot of things for the long term and it is important that businesses think about that too, along with keeping the business afloat in the short term.


Shipra believes everyone in their own way is trying hard to sustain and grow. In these difficult times where even the most distributed companies- are all trying to manage the work situation.

She observes it’s great to see how people with different cultures, spread out around the globe, are joining together to collaborate for a shared business Goal.

She concludes Bradford has pitched and are discussing deals that are way different from Licensing, collaboration, Events, Celeb promotion to name a few. Hence difficult times have given everyone food for thought to plan respective plan B and pivot quickly.


As the world waits for a speedy end to this pandemic and a return to normalcy, we wish our entrepreneurs holding forte all the best. They are truly an embodiment of the American witticism – When the going gets tough, the tough get going! Kudos & much respect!

Virat Kohli’s apparel line WROGN joins hands with Animal Planet to creatively shine light on the cause of endangered species

USPL’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, is launching a new collection – Animal Planet X WROGN. The apparel range aims to shine light on the cause of endangered species in a never-before-seen-or-done manner. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.” Said, Virat Kohli, the face of WROGN.



Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”


Speaking about the collaboration, Anjana Reddy – CEO, Universal Sportsbiz Pvt. Ltd said, “Animal endangerment is real. It’s a pressing issue and I’m aware that it really bothers the youth all over the world. We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss.”


Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, “In the tough times the world is going through, it is important to build something relevant. What better way to spread awareness on endangered species among the youth of today, than collaborate with leading players in the segment – WROGN and Animal Planet. We worked closely with the Animal Planet team for almost a year, to conceptualize the art that you see on the range and it’s fantastic to see it come to life.”


The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.

“Time’s up for the Hamster Wheel workplace” – Lesley Jane Seymour

Last evening’s ScreenSide chat featured Lesley Jane Seymour and Maura J. Regan. Lesley is a veteran of the publishing business and an accomplished leader having run magazines like Marie Claire and More. She consults with industry leaders from various verticals including banking, fashion, beauty, publishing and businesses who want to speak directly to the consumer through events, advertising and digital products.

She also founded the CoveyClub.com an online-offline organisation for life long learners who are re-inventing themselves and grow their businesses. Lesley spoke freely about her early years in the publishing business where she had to deal with dual bosses who were not on the same page. In such situations her advice is to approach personnel and have a free and frank discussion with them instead of being coy and sweeping stuff under the carpet. She advised leaders in organisations to protect and fight for their teams. Thats the least they could do for all the hours they put in. Being a working mum herself, Lesley understood first hand how difficult it is for working women to manage home and work. She felt post the pandemic it’s unlikely that the workplace will be the same again. Employers might want to consider offering their employees a more flexible routine which could actually lead to improved productivity. On asking her about her One Big prediction for the post Covid Workplace, she said people from all departments and silos would need to come together and re-define the “hamster wheel” type scenario, because that is surely passe. Lesley and her team are keen to convene a think tank around the same. Stay tuned to Licensing International for more. To view the full webinar head to the webinars section of licensing international.org

BFF’s Betty & Veronica in a global collab with Kate Spade

If you were a child of the 80’s or 90’s in India, chances are you were exchanging Archies comics with your friends during school periods.

Archie, Betty, Veronica, Reggie, Jughead & Big Moose were not fictional characters but gradually became real life friends you could go to, to get your broken heart mended or laugh out loud with. Created by Jon Goldwater & Bob Montana, they were in many ways the original F-R-I-E-N-D-S.


Kate Spade is counting on this nostalgia to drive up sales for their special collaboration with Archie Comics Publications. However for this collection they have chosen just the ladies Betty & Veronica. “When you think of best friends, the first people that come to mind are Betty and Veronica,” says Jon Goldwater, chief executive officer and publisher, Archie Comics. “Having the chance to partner with Kate Spade for this amazing collaboration is a dream, and Betty and Veronica are a perfect match for the Kate Spade New York brand.” The collection includes classic tote bags, hand bags, laptop accessories. We are not sure about delivery to India, but we are sure die hard Betty & Veronica fans will find friends in New York to score them some of the booty. Check out katespade.com