IWM Partners for Gifts, Collectibles

Bradford Exchange is on board to launch new products inspired by the U.K. museum in North America.

NORTH AMERICA–Imperial War Museums has teamed up with Bradford Exchange for a range of consumer products inspired by the museums’ collections.

Spotlight Licensing and Brand Management, IWM’s North American agency, brokered the deal.

Under the terms of the agreement, Bradford Exchange will bring a variety of gifts and collectible products to consumers in the U.S., Canada, U.K. and Eire.

“The Bradford Exchange’s well-earned reputation for artistry and innovation makes them an ideal licensee for IWM,” says Carole Postal, president, Spotlight Licensing. “We look forward seeing Bradford gifts and collectibles representing the kind of quality, craftsmanship, and authenticity which civilian and military collectors alike can appreciate.”