LIMA joined hands with CBME India to showcase the Indian licensing industry at the 6th edition of CBME, Mumbai

Day 2 of the 6th edition of CBME India saw some of India’s leading luminaries from the licensing industry take the stage to discuss and share their experiences on how Licensing can help grow the businesses of business owners in different markets.


Jiggy George, Head LIMA India & Founder & CEO of Dream Theatre kicked off the session with a quick introduction to each of the panelists before passing the baton on to Nitin Kalra – Director AI Interactive licensing to conduct the panel discussion – Leveraging Licensing to Grow your Market. The session covered top trends in licensing in the kids’ category, how brand owners and manufacturers can benefit from adding licensing to their portfolio supported by the growth in Indian retail and its impact on licensing, and upcoming opportunities in new licensing genres. Panelists included luminaries from the licensing space like Permendra Singh – Head, Consumer Products, Mattel India, Manish Rajoria Purple Turtle (Aadarsh), Muslim Kapasi – CEO, Excel Group, Sweta Agnihotri – CEO – Content Syndication at Reliance Big Entertainment Pvt Ltd and Mona Singh – Vice President, Sesame schoolhouse.

Nitin opened the panel discussion by asking all panelists to share their experiences of doing business in India which then led to a discussion about e-commerce and how that was playing a role in breaking down earlier norms of the business as far as pricing of products was concerned, the importance of marketing and promotion to drive sales etc. Many hot-button issues came to the fore and all panelists weighed in with their inputs.

In case you missed the session, here are some audio excerpts.

Muslim Kapasi sharing dynamics of distributors and licensees in industry:

Mona Singh talking about Sesame Street in India:

Panel Discussion:

The panel discussion was followed by a masterclass on licensing by Sushmita Singhdeo – General Manager, Dream Theatre who has spent over 2 decades in the licensing business.