Purple Turtle now airing on Discovery Kids in the Middle East & North Africa

India-based-IP-development company Aadarsh Technosoft Pvt. Ltd (India), Telegael (Ireland) and leading animated entertainment company, Cyber Group Studios (France, USA) are pleased to announce that their coproduction of Purple Turtle, the 52×7 minutes 2D HD-preschool animated series is now airing its 1st season with great success on DISCOVERY Kids in Middle East and Northern Africa (MENA). The series which has premiered on April 6th, 2020 with two episodes is currently airing with 10 episodes a day. Other key international broadcasters are soon to be announced.



Purple Turtle (52×7’ 2D-HD) has been developed by Aadarsh Technosoft Pvt. Ltd (India) and coproduced by Manish Rajoria, Ankita Shrivastava from Aadarsh Technosoft Pvt. Ltd (India), Paul Cummins from Telegael (Ireland) and Pierre Sissmann from Cyber Group Studios (France). Handling the worldwide distribution of the series, Cyber Group Studios is also managing the Licensing, Merchandising and Publishing outside of India.


Purple Turtle, the 2D HD animated series directed by Swati Rajoria follows the adventures of the eponymous heroes and his friends: Roxy the Chameleon, Zing the Rabbit, Melody the Bird & Tadley the Bear. And together they love having fun while figuring things out as a team. Written by Emmy Awards winning authors, such as : Karl Geurs(Disney’s Jungle Book II, Winnie the Pooh, Strawberry Shortcake, Little People, My Little Pony), Dev Ross (Rainbow Ruby, Little People, Jakers!, Clifford the Big Red Dog), Carter Crocker (Disney, Warner Brothers, Penguin), Paul Parkes (CBeebies, MondoTV, Cartoon Network and Phil Harnage (Universal, FOX, Nickelodean, Saban Brands), the series encourage kids to explore, make choices, learn from their mistakes and make necessary decisions along the way, promoting self-determination and fostering independence..

Manish Rajoria, Director of Aadarsh Technosoft Pvt. Ltd, says: “We are very excited with the response the show has received across Middle East and Northern Africa with Discovery Kids. We are now launching Purple Turtle’s edutainment app worldwide and have already sold over tens of thousands of books featuring our hero and his friends!”

Pierre Sissmann, Chairman and CEO of Cyber Group Studios adds: “Purple Turtle is a very sweet series full of values that fit very well with Cyber Group’s preschool DNA. I am particularly pleased of having joined the copro team and having Cyber as a global distributor of the series.”

 Purple Turtle (52×7’ 2D HD) is inspired by one the of the world’s leading preschool IPs of the same name that first appeared in Frankfurt Book Fair in 2012. Within a couple of years, it received amazing response and the books encountered a huge success with several million copies published worldwide in multiple languages to date in more than 25 countries including Russia, China, USA, UK and many more. This brand of international appeal has been commercialized in print and digital formats including animations, picture books, board books, story books, smart books with interactive features, talking books with point-and-read magic pen, apps, games etc. In addition, Aadarsh Technosoft Pvt. Ltd (India) is about to launch its OTT Platform as well that will be a compilation of games, learning videos, online curriculum videos, eBooks and worksheets at one place to make education interactive, fun and available to all.


Cyber Group Studios – Sales contact:

RAPHAELLE MATHIEU, Senior Vice-President Sales, Acquisitions & New Media

Mail : rmathieu@cybergroupstudios.com – Direct: +33 1 555 63 210 _ Cell: +33 6 88 06 28 73

Cyber Group Studios – Press contact:

Eve Cohen – International Sales, Marketing and Communication Coordinator 

Mail : ecohen@cybergroupstudios.com – T: +33 (0)1 55 56 32 13 _ Cell : +33 7 71 69 79 85

#JustIN : Ankita Shrivastava LIVE at Nirma University tomorrow & day after

Our members keep scaling new heights and we too need to keep finding new ways to keep track of ALL their achievements and document them for you dear reader!

LinkedIn just informed us that Ankita Shrivastava VP, Aadarsh Publishing a seasoned licensing professional but also an International Athlete, Liver Donor, Producer, Tedx Speaker, Entrepreneur, Engineer, National Swimmer, Author (phew!) who just bagged 2 GOLD medals for India at the International transplant games, is set to take the stage tomorrow in Ahmedabad, Gujarat, India.

Presumably she will share her heroic journey and inspire an auditorium full of wide-eyed dreamers. We can’t wait to post a glimpse of the same sometime soon. All the best Ankita! Continue to make us proud!