Primed for success

Today all internet connections will most probably lead to to reel in some of the juicy deals on offer. Supported by a media roadblock across digital and print,

Amazon is pulling out all the stops to make this one as big if not bigger than previous Prime Days. However, unlike previous years this year due to the pandemic, a virtual room has been set up instead of a physical space to track the sale, as thousands of employees co-ordinate from the safety of their homes. Quite a few stringent protocols have been put in place for on-ground staff to ensure their health and safety, one of which requires them to wash their hands & sanitise no less than 8 times during a shift. Media reports suggest India’s prime day is Jeff Bezos’ test case for US prime day which has been shifted from July to a yet undisclosed date. That the sale is happening is testimony to how competitive the online retail industry is. “After a lot of conversations, we decided to go ahead with Prime Day,” says Akshay Sahi, head of Prime at Amazon India. “Life has to go on. Sellers have to get back on their feet.” This year 10 new fulfilment centres have been opened, 50,000 temp workers have been hired and freight capacity has been secured from local airlines IndiGo & SpiceJet Ltd.

Walmart-owned rival has also kicked off its own Big Savings day sale which will run between 6th-10th Aug. in an effort to divert some of the traffic to its site.

Ultimately what matters to the consumer are the deals on offer.

Here are some quick comparisons of deals available on Amazon vs Flipkart.

Iphone 11 (64 GB) INR 59900/- INR 68300/-
Bose – wireless headphones INR 19990/- INR 15220/-
Onida 40” Smart LED TV INR 18999/- INR 24999/-

It would seem from this quick unscientific survey that Amazon has a slight edge over Flipkart. Who will hit a home run & win the consumer, only time will tell. stay tuned.