Endemol Shine’s Mr Bean partners with Black White Orange in India

Endemol Shine has signed a new brand licensing partnership of the long-running IP, Mr Bean, with the one of India’s leading brand licensing companies – Black White Orange Brands Pvt. Ltd.

The deal marks the first agency appointment for the iconic brand in India and will see the two companies work hand-in-hand to bring brand extension, creative ideation and merchandise to life.

Mr Bean, a series that has been celebrated for delivering some of the most iconic moments in TV history with a broad and diverse audience across 200 territories, also marks its 30-year anniversary in 2020. The brand continues to entertain new audiences all around the world with success across global digital platforms, hitting a combined digital reach of more than 137 million fans.

Mr Bean has topped 11 billion lifetime views on YouTube alone and is one of Facebook’s biggest page globally, surpassing 98 million fans on the platform. The brand has also grown from the original live action series to the new animated show, which sees Mr Bean and Teddy embark on new adventures together. Mr Bean is produced by Tiger Aspect Productions.

With continuous global distribution of content, the new deal will see Black White Orange explore new and innovative brand licensing opportunities for Mr Bean in India, to drive growth in the ever-evolving market. The deal also represents Endemol Shine’s ambition to grow the licensing business in India.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, says; “Mr Bean has a huge fan base in India and we are delighted to be partnering with Black White Orange to bring consumer products into this exciting new territory for the market.  Their creative approach to the brand and their knowledge and track record of delivering success in India makes them an ideal partner.”

Adds Mitali Desai, Co-Founder & COO, Black White Orange Brands Pvt. Ltd, “We are excited to have an iconic brand like Mr Bean as part of our portfolio. It continues to receive love from audiences with an enormous digital footprint. With live action as well as animation content, the brand lends itself beautifully to various categories like apparel, novelty, consumables and more. We look forward to delivering creative brand licensing opportunities in the coming months.”

Virat Kohli’s Brand Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange,and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020.

Commenting on the collaboration, Virat Kohli said, “At Wrogn, we always try and work on something innovative and I’m excited that the brand, this time, has collaborated with the universal favourite – Illumination’s Minions! I believe this fashionable & fun collection will be loved by my fans. I’m eager to wear one and I’m sure these will bring a big smile on the consumers’ faces.”

Ten years after their creation, Gru and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me into the most successful animated film franchise in history. Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions have become icons of self-expression in pop culture on every continent of the globe.

Speaking on the collaboration, Ms. Anjana Reddy, CEO Universal Sportsbiz Pvt. Ltd. said, “We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it well do really well as Minions is a rage, not only with kids but also adults across the globe and we are proud to bring this collection to our Wrogn customers through 250 points of sale offline and online as well. I’m sure we will see a lot of people sporting their favourite MINIONS X WROGN t-shirts soon. “

 “The WROGN x Minions collection taps into the mischevious nature of Illumination’s Minions, delivering a playful and stylish collection for fans of both brands,” said Marc Low, Senior Vice President and General Manager, Global Lifestyle at Universal Brand Development.

Virat Kohli’s apparel line WROGN joins hands with Animal Planet to creatively shine light on the cause of endangered species

USPL’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, is launching a new collection – Animal Planet X WROGN. The apparel range aims to shine light on the cause of endangered species in a never-before-seen-or-done manner. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

“I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.” Said, Virat Kohli, the face of WROGN.

 

 

Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

 

Speaking about the collaboration, Anjana Reddy – CEO, Universal Sportsbiz Pvt. Ltd said, “Animal endangerment is real. It’s a pressing issue and I’m aware that it really bothers the youth all over the world. We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The Rorschach art design is very interesting and hard to miss.”

 

Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, “In the tough times the world is going through, it is important to build something relevant. What better way to spread awareness on endangered species among the youth of today, than collaborate with leading players in the segment – WROGN and Animal Planet. We worked closely with the Animal Planet team for almost a year, to conceptualize the art that you see on the range and it’s fantastic to see it come to life.”

 

The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.

Discovery India appoints Black White Orange as the Licensing & Merchandising partner for its “Fukrey Boyzzz” franchise

Fukrey Boyzzz, a rib-tickling production from Discovery Kids, launched in association with Excel Entertainment, which helped the channel reach the top 3 positions in the first week of launch itself, has attracted lots of queries in the Licensing & Merchandising space. Discovery India has appointed Black White Orange (BWO) as the Licencing partner to harness the full potential of the newly launched IP beyond TV.

BWO is working closely with Discovery India and Excel Entertainment to conceptualize designs and represent the IP across a wide range of categories. BWO is targeting to reach out to interested partners in back-to-school, apparel, toys, and novelty products’ space.

“Fukrey franchise extends beyond demographics; Fukrey Boyzzz has added another level of zing to it – which is what we are targeting to leverage in the L&M space,” said, Megha Tata, Managing Director – South Asia, Discovery. “We are delighted to partner with BWO in our endeavor to ensure that Fukrey Boyzzz fans get to experience and engage with the iconic characters beyond TV, both online as well as offline, by early 2020.”

“Fukrey Boyzzz has opened new vistas; new horizons for us. An L&M partnership is a natural extension to fully tap the hidden potential of this iconic franchise whose following transcends varied demographics,” said, Ritesh Sidhwani, Co-Founder, Excel Entertainment. “We are keen to work with partners who understand and imbibe the ethos of the Fukrey franchise.”

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“The Fukrey franchise has a huge fan base in India and Fukrey Boyzzz is a treat for kids with extremely entertaining content! We are excited to work with the Discovery Kids team to take the brand to the next level with merchandise and interesting licensing partnerships,” said, Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd.

 

‘Fukrey Boyzzz’ features characters from the Excel Entertainment film – Choocha, Hunny, Laali and Bholi Punjaban – in their animated avatars.  At the press launch of Fukrey Boyzzz, all lead actors including Richa Chadha, Pulkit Samrat, Varun Sharma, and Manjot Singh were seen in Fukrey Boyzzz inspired fashion wear. The style guide is developed for the L&M leverages the well-defined characters of the franchise in a fun way.

 

#FORTHETHRONE! Official Game of Thrones merchandise is here!

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With the release of the final season of the biggest ever American fantasy drama ‘Game of Thrones’, Black White Orange Brands Pvt. Ltd has curated impressive product lines for the massive army of diehard fans in India.

The multiple categories include novelty products like magnets, coasters, posters, mugs, notebooks, phone & tablet covers, premium youth bags and backpacks amongst others. With 20+ active licensees, brand collaborations & 700+ SKU’s, the brand is targeting almost 60 to 70 crores in retail value in 2019.

 

 

Bhavik Vora, Founder & CEO of Black White Orange Brands Pvt. Ltd says, “All of us at BWO are huge Game of Thrones fans and consumers will see a lot of that passion on the products. We are launching official merchandise in every possible category with over 500+ designs on apparel itself, catering to fans across the country. I would urge consumers to stop buying fakes and be loyal to #TheThrone.”

In a first-of-its-kind collaboration, ace designer Masaba Gupta has acquired the Game of Thrones license to launch her Designer Limited Edition Collection in apparel, home products, and jewelry under her label ‘House of Masaba’. The apparel collection for women comprises of capes, kaftans, trench coats, stud embroidered corsets, dhoti sarees, and even a gown saree. For men, there are bomber jackets, sharp power suits, long trench, kurta, and even t-shirts. Inspired by the spectacular gardens, medieval palaces & diabolical war, the jewelry collection is dominated by elements like the kingdom’s sigils, filigree leaves and armors that make it stand out. Masaba X GOT is set to launch by May 2019.

 

Fastrack – ‘the urban youth brand’ plans to kick off with its exclusive Game of Thrones collection of premium bags, sunglasses, and watches in May 2019. The collection will revolve around the most loved characters from the show – Jon Snow, Khaleesi, Arya, Jaime and the force of nature, The Night King. The products are also designed in color schemes that are close to the individual characters.  Interestingly, a watch is also being designed which celebrates the Iron Throne. ‘Fastrack’ believes that the elements of the show were married with the brand’s own design aesthetics to design edgy and fashionable products.

 

What’s more? Hasbro and HBO have also joined forces to introduce an all-new edition of Monopoly: Game of Thrones in which the latest version integrates elements of the popular fantasy drama series into gameplay using tokens and properties inspired from the show. Fans can also get their hands on the recently launched Johnnie Walker White Walker Limited Edition Scotch Whisky, collectibles, figurines or the Funko – Game of Thrones range of POP figures!

Universal breathes life into Dragon program

Universal Brand Development has announced a multi-category licensing and merchandising program for DreamWorks Animation’s How to Train Your Dragon: The Hidden World.

The program includes:

  • Master toy partner Spin Master with new toys inspired by the film, including glow-in-the-dark, dragon-glow effects and colour-changing technology and more

The Spin Master Toy range is now here by Black White Orange Brands Pvt. Ltd & distributed in India by Winmagic Toys. The toys ranging from Rs. 299 to Rs.6999/- is available in leading toy stores like Hamleys, Toys R Us, Landmark and Shoppers Stop amongst others across India

  • Playmobile, a partner since 2017, has developed a line with key story arcs from across the DreamWorks Dragonsfranchise and film
  • Funko has released a line featuring Toothless and Light Fury worldwides

Closer to home, Shree Ambica Plastomac will be launching the Back To School range with lunch boxes, sippers and pencil boxes, PAN India

A new mobile game, dubbed “DreamWorks Dragons: Titan Uprising,” will launch next year in Google Play and App Store. The game, developed by Ludia, invites players to a Dragon-inspired match-3-puzzle-role-playing game. Fans can visit Dragonstitanuprising.com to preregister for tokens.

Outright Games will release a new console game, “DreamWorks Dragons Dawn of New Riders,” which introduces new characters into and a new storyline within the DreamWorks Dragons universe. The game will be available in early 2019 on PlayStation4, Xbox One and Nintendo Switch.

Universal Pictures International India has recently released “How to Train Your Dragon – The Hidden World” across theatres and has had a massive opening of approx. $55.5 million, globally. They also handled the ATL promotion campaigns prior to the release.

Black White Orange Brands Pvt Ltd, while being the official brand licensing partner for India, will also be a part of marketing and on – ground promotions and campaigns.

DreamWorks Animation’s How to Train Your Dragon: The Hidden World released on March 21 in India.