Amazon reveals ‘biggest ever’ Black Friday event

Amazon.co.uk is preparing for its biggest ever Black Friday sale – with the retailer planning 10 days of deals plus the return of its pop-up experience to the UK.

This year, the Amazon.co.uk Black Friday Deals Store will open from midnight on Friday November 16 to 23:59 on Sunday November 25.

Amazon will offer new ‘Deals of the Day’ everyday throughout the period across the site, with products ranging from must-have electronics, toys and fashion to sports, beauty, home items and more – no doubt with numerous licensed names included.

There will also be thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes.

On top of this, Amazon’s Home of Black Friday pop-up will return, showcasing the best of Black Friday on the retailer.

Located at 3-10 Shoreditch High Street, London, the four-day multi-room experience will be open from Thursday November 22 to Sunday November 25.

Workshops will range from cocktail masterclasses hosted at the Amazon Beers, Wines and Spirits pop up bar; jewellery and candle making sessions from Amazon Handmade Artisans; beauty treatments from Foreo; hair styling from Nicky Clarke; cooking demonstrations; Prime Video screenings and more.

Among the brands showcasing deals, experiences or offering prize giveaways at the pop-up will be LEGO, Xbox, Yankee Candle, Hotel Chocolat, PlayStation and Nescafe among others.

“We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we’re excited to offer great deals when shoppers need them most,” said Doug Gurr, country manager at Amazon.co.uk. “We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy a new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy.”

Amazon Holidays 2018 ad

source: https://www.licensingsource.net/amazon-reveals-biggest-ever-black-friday-event/

The Snowman stars for Barbour in Christmas drive

New film uses real-life people to depict the impact that The Snowman has had on one family.

Heritage and lifestyle brand Barbour has launched its 2018 Christmas campaign which this year has once again been inspired by The Snowman.

In partnership with Snowman Enterprises and in conjunction with Penguin Ventures, Barbour has created a 110-second bespoke film.

It uses real life people to depict the impact that The Snowman has had on one family. Like the original film, it focuses on actions rather than words.

The film features the cast wearing a mix of Barbour product including classic styles alongside Barbour x The Snowman licensed product, exclusively produced in partnership with Penguin for this Christmas season.

“We are delighted to be partnering with Penguin Ventures to celebrate the 40th anniversary of The Snowman,” said Paul Wilkinson, global marketing and commercial director at Barbour. “It is a classic and much loved story which has become an established part of family Christmas traditions.

“In our film, Evie’s enthusiasm and magical imagination really brings this story to life. It captures both the innocence of children and the nostalgia of adults. Everyone wants to believe that ‘Maybe just Maybe’, magic can happen.”

Thomas Merrington, creative director at Penguin Ventures, added: “It was a pleasure to work with Barbour again this year for the 40th anniversary of The Snowman. In this film, the team have beautifully captured the wonder and excitement that both children and adults alike experience when snow falls and that Raymond so eloquently conveyed in his timeless picture book The Snowman.

“The film is both a celebration of a much-loved story and a reminder that magic is still possible. We’re thrilled with the care and creativity that Barbour has shown in their execution of this entire campaign.”

The Barbour x The Snowman Christmas collection is available to purchase from Harrods, House of Fraser, Fenwick, Barbour.com and selected Barbour stores nationwide.

A special limited edition The Snowman pin will be given away with every Barbour purchase in-store and online.

Source: https://www.licensingsource.net/the-snowman-stars-in-barbour-christmas-campaign/