The Snowman stars for Barbour in Christmas drive

New film uses real-life people to depict the impact that The Snowman has had on one family.

Heritage and lifestyle brand Barbour has launched its 2018 Christmas campaign which this year has once again been inspired by The Snowman.

In partnership with Snowman Enterprises and in conjunction with Penguin Ventures, Barbour has created a 110-second bespoke film.

It uses real life people to depict the impact that The Snowman has had on one family. Like the original film, it focuses on actions rather than words.

The film features the cast wearing a mix of Barbour product including classic styles alongside Barbour x The Snowman licensed product, exclusively produced in partnership with Penguin for this Christmas season.

“We are delighted to be partnering with Penguin Ventures to celebrate the 40th anniversary of The Snowman,” said Paul Wilkinson, global marketing and commercial director at Barbour. “It is a classic and much loved story which has become an established part of family Christmas traditions.

“In our film, Evie’s enthusiasm and magical imagination really brings this story to life. It captures both the innocence of children and the nostalgia of adults. Everyone wants to believe that ‘Maybe just Maybe’, magic can happen.”

Thomas Merrington, creative director at Penguin Ventures, added: “It was a pleasure to work with Barbour again this year for the 40th anniversary of The Snowman. In this film, the team have beautifully captured the wonder and excitement that both children and adults alike experience when snow falls and that Raymond so eloquently conveyed in his timeless picture book The Snowman.

“The film is both a celebration of a much-loved story and a reminder that magic is still possible. We’re thrilled with the care and creativity that Barbour has shown in their execution of this entire campaign.”

The Barbour x The Snowman Christmas collection is available to purchase from Harrods, House of Fraser, Fenwick, Barbour.com and selected Barbour stores nationwide.

A special limited edition The Snowman pin will be given away with every Barbour purchase in-store and online.

Source: https://www.licensingsource.net/the-snowman-stars-in-barbour-christmas-campaign/

Oasis secures entry into major household category

Retailer grows licensing programme with the launch of fashion-inspired fabric conditioner.

High street fashion retailer Oasis has made a major growth step in its licensing programme – launching a fashion-inspired fabric conditioner.

The initial range of three exclusive fragrances – called Love for Lace, Passion for Paradise, Revel for Rose – has been developed for Sainsbury’s by McBride and will appear on the shelf in September in designer bottles featuring Oasis signature prints.

The partnership between Oasis and McBride was developed by Oasis’ licensing agency Golden Goose.

“With the growing importance of fragrance and bottle design in the fabric conditioner market we were able to use our expertise in fabric and fashion to add something a little bit special to the category,” said Hash Ladha, coo at Oasis.

“We know our customers love that ‘store-bought’ feeling and Oasis fabric conditioner will help them to treasure their precious purchases that little bit longer.”

Lyndsay Jones, head of marketing at McBride, added: “We’ve really enjoyed working with Oasis to develop this range of on-trend bottle designs and fragrances, they really bring something unique to the aisle and the plans we have in place should really drive interest in these new products.”

Phillippa Green, account director at Golden Goose, concluded: “The signature Oasis prints are also on the range of fabrics and bedding, and will soon appear on luggage and home fragrance so we are working to develop a style that is instantly recognisable as coming from the house of Oasis.”

Source: https://www.licensingsource.net/oasis-secures-entry-into-major-household-category/

Nickelodeon characters star for Childrensalon.com

SpongeBob, Rugrats, Hey Arnold! and Ren and Stimpy feature in exclusive collaboration.

Children’s designer fashion online retailer, Childrensalon.com has launched an exclusive collaboration with Brighton-based clothing brand Gresham Blake and Nickelodeon.

The limited edition collection stars popular Nickelodeon characters SpongeBob Squarepants, Rugrats, Hey Arnold! and Ren and Stimpy across 23 eclectic styles of shirts and dresses for boys and girls aged two to 16.

The launch of the collection has been accompanied by a video campaign featuring Diversity’s Perri Kiely and members of Britain’s Got Talent finalists DVJ. The video showcases the young artists wearing the collection.

“We are delighted with our collaboration with Gresham Blake for Childrensalon,” said Marianne James, vp commercial partnerships, consumer products and experiences, Viacom Nickelodeon UK & Ireland. “The collection integrates our much loved characters in such a colourful and expressive way. Kids will love it.”

Michele Harriman-Smith, ceo at Childrensalon, commented: “Both Childrensalon and Gresham Blake are fashion brands driven by innate creativity, interpreting all that is quintessentially British with a subtle quirkiness.

“We are incredibly excited about this collaboration between our two brands.”

Gresham from Gresham Blake continued: “We are delighted to be collaborating with Childrensalon for our first exclusive childrenswear range.

“Together we have designed a collection full of colour, with bright prints that kids can relate to which express the bold and playful nature of children.”

Source: https://www.licensingsource.net/nickelodeon-characters-star-for-childrensalon-com/