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VIDNET 2018: OTT industry needs more experimentation

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zee5

ZEE5 announces special subscription packs for Tamil & Telugu audience

ZEE5 – India’s #2 OTT platform, announces special subscription packs for the Tamil and Telugu audience. Riding on the success of their language content, this latest addition will enable users access to premium Tamil and Telugu content at half the price.ZEE5 is the first OTT player in India to introduce language specific packs.

The ZEE5 Tamil and Telugu Premium packs are each priced competitively at Rs. 49/- for one month and Rs. 499/- for a year. Additionally, subscribers can avail a 50% cashback on the above-mentioned price by paying through Paytm.

The key features of the pack are:

Industry First in terms of the number of hours the TV content is available on the platform before it airs on TV

Before TV offering with top rated and popular shows from Zee Tamil like Sembaruthi, Yaaradi Nee Mohini, Poove Poochoodava and many more and from Zee Telugu like Kalyana Vaibhoyam, Muddha Mandaram, Prema and many more

Original Shows with some of the finest talent across actors, directors and production houses in both languages as also other language content dubbed in Tamil & Telugu

Power packed line up of world digital premieres of blockbuster Telugu films like Bhethaludu, Ekkadiki Pothavu Chinnavada, Kaashmora, Memu among others and Tamil blockbusters like Junga, Irumbuthirai, Kolamavu Kokila, Bhaskar Oru Rascal, Naalu Aaru Anju among others.

Tarun Katial

Tarun Katial

Tarun Katial, CEO, ZEE5 India, said, “Regional markets are a huge focus for us at ZEE5 and language content is one of our biggest differentiators. Launching consistent regional content across Originals, movies and of course catch-up TV has spurred our subscription numbers from smaller cities and towns.”

He further added, “This special Tamil and Telugu subscription pack, a first in the industry, is for the local language-speaking consumer from all three states – Tamil Nadu, Andhra Pradesh and Telangana. We are offering more choice to the consumer in terms of content and price as well as sweetening the deal with Paytm. The‘Before TV’ offering is one of its mainstays, where viewers have the unique opportunity to watch their most loved Tamil and Telugu shows before it airs on TV, apart from this we also have Originals and World Digital Premieres. It also helps build value for advertisers coming to our platform seeking focused audiences.

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

source: https://tvnews4u.com/zee5-announces-special-subscription-packs-tamil-telugu-audience/