Primed for success

Today all internet connections will most probably lead to to reel in some of the juicy deals on offer. Supported by a media roadblock across digital and print,

Amazon is pulling out all the stops to make this one as big if not bigger than previous Prime Days. However, unlike previous years this year due to the pandemic, a virtual room has been set up instead of a physical space to track the sale, as thousands of employees co-ordinate from the safety of their homes. Quite a few stringent protocols have been put in place for on-ground staff to ensure their health and safety, one of which requires them to wash their hands & sanitise no less than 8 times during a shift. Media reports suggest India’s prime day is Jeff Bezos’ test case for US prime day which has been shifted from July to a yet undisclosed date. That the sale is happening is testimony to how competitive the online retail industry is. “After a lot of conversations, we decided to go ahead with Prime Day,” says Akshay Sahi, head of Prime at Amazon India. “Life has to go on. Sellers have to get back on their feet.” This year 10 new fulfilment centres have been opened, 50,000 temp workers have been hired and freight capacity has been secured from local airlines IndiGo & SpiceJet Ltd.

Walmart-owned rival has also kicked off its own Big Savings day sale which will run between 6th-10th Aug. in an effort to divert some of the traffic to its site.

Ultimately what matters to the consumer are the deals on offer.

Here are some quick comparisons of deals available on Amazon vs Flipkart.

Iphone 11 (64 GB) INR 59900/- INR 68300/-
Bose – wireless headphones INR 19990/- INR 15220/-
Onida 40” Smart LED TV INR 18999/- INR 24999/-

It would seem from this quick unscientific survey that Amazon has a slight edge over Flipkart. Who will hit a home run & win the consumer, only time will tell. stay tuned.

Rajasthan Royals partners with Alcis Sports as their official Kitting & Merchandise Partner

Rajasthan Royals recently announced its partnership with Indian sportswear brand Alcis Sports as the official multi-year Kitting & Merchandise partner. This announcement was made soon after the biggest revelation of the season where Royals announced Pink as their official colour which was created with the help of Alcis Sports. 


pic source

The apparel range for Rajasthan Royals players consists of match jerseys, training wear, gym wear and everyday wear; and features some of the most advanced garment technology. Stylish, easy and comfortable to wear, they are equipped with features such as Dry-Tech — which doesn’t hold sweat and moisture for long, and are made with Anti-Microbial, Anti-Odour and Anti-Static finishes. 

Besides doing the player kitting for the season, Alcis Sports has also launched an exclusive athleisure line by the name of ‘The Royals Collection by Alcis’. The new range was launched today by Rajasthan Royals Brand Ambassador Shane Warne at a glittering event at La Roca, Aerocity, New Delhi. The newly launched line encompasses sportswear as well as daily wear for men, women and kids.  This line includes match jersey inspired fanwear and athleisure, which will be a mix of playing jerseys, practice jerseys, polos, tees, tracktops, trackpants, shorts, leggings and caps across adults aged 13-45 years as well as kids aged 7-12 years, at an affordable price.


Alcis Sports is the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear to enhance the performance of the wearer, bringing the best of style, comfort and cost; backed by great innovation and technology.


The idea that gave rise to the collection was Rajasthan Royals’ belief in innovation, especially for its fans who are inclined towards health and fitness. The line is targeted towards people interested in running, training, fitness and healthy living. The collection also consists of everyday wear that highlights its novelty. The fabric used for the collection is majorly polyester,  lycra and polycotton.


Speaking of the partnership, Ranjit Barthakur, Executive Chairman, Rajasthan Royals said, “We are delighted to welcome Alcis Sports to the Royals family as our official Kitting & Merchandise Partner. This collaboration marks the beginning of a new journey to strengthen the merchandising arm of the Rajasthan Royals, not just for its players but also its valuable fans.”


Commenting on the partnership, Royals Brand Ambassador Shane Warne said, “Alcis brings in a dash of freshness to the Rajasthan Royals brand and stands for everything that clearly defines the attributes of our brand; young, styled with innovation, aspirational and consistent. We are very excited about this association and hope to have an exciting journey with Alcis this IPL.”


Roshan Baid, Managing Director, Alcis Sports, said, “We are really happy to be associated with Rajasthan Royals, which has consistently been one of the most exciting teams of the Indian Premier League. We will be providing kits to the Rajasthan Royals team as well as creating merchandise for its fans which will bring greater connect between the team and its fans. We pride ourselves on being a high-quality performance wear brand and the entire Rajasthan Royals range is equipped with the latest features and technologies that garment manufacturing has to offer.”


The newly launched athleisure line is now available for customers at four Alcis exclusive stores; Vaishali Nagar, Behror and Bagru in Rajasthan and Kamla Nagar in Delhi, apart from large format retail stores such as Shoppers Stop, Lifestyle, Central and Brand Factory. The line is also available online on, Myntra, Amazon, Flipkart, Snapdeal, Paytm, Limeroad, Tata Cliq and Gofynd.