Virat Kohli’s Brand Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange,and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020.

Commenting on the collaboration, Virat Kohli said, “At Wrogn, we always try and work on something innovative and I’m excited that the brand, this time, has collaborated with the universal favourite – Illumination’s Minions! I believe this fashionable & fun collection will be loved by my fans. I’m eager to wear one and I’m sure these will bring a big smile on the consumers’ faces.”

Ten years after their creation, Gru and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me into the most successful animated film franchise in history. Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions have become icons of self-expression in pop culture on every continent of the globe.

Speaking on the collaboration, Ms. Anjana Reddy, CEO Universal Sportsbiz Pvt. Ltd. said, “We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it well do really well as Minions is a rage, not only with kids but also adults across the globe and we are proud to bring this collection to our Wrogn customers through 250 points of sale offline and online as well. I’m sure we will see a lot of people sporting their favourite MINIONS X WROGN t-shirts soon. “

 “The WROGN x Minions collection taps into the mischevious nature of Illumination’s Minions, delivering a playful and stylish collection for fans of both brands,” said Marc Low, Senior Vice President and General Manager, Global Lifestyle at Universal Brand Development.

Mattel scores Despicable Me license

 

 

Mattel has entered into a three-year international licensing agreement with Universal Brand Development for the Despicable Me franchise.

Mattel’s license covers North America and key international markets and will include an array of products including action figures, dolls, play sets, vehicles, radio control toys, games, plush, role-play and accessories.

“As the stars of the highest-grossing animated franchise to date, Illumination’s Minions have captured the imaginations and hearts of people around the world,” says Janet Hsu, chief franchise management officer, Mattel. “We are delighted to partner with Illumination and Universal Brand Development to provide fans of all ages a deeper connection to these beloved characters. Mattel is committed to strategic collaborations with globally-recognized franchises, which are helping to drive our transformation into an IP-driven, high-performing toy company.”

“As we continue to develop richer, more engaging ways for fans to interact with our brands, we are excited to collaborate with Illumination and Mattel to design a brand-new line of toys and consumer products, inspired by Illumination’s Despicable Me franchise,” says Vince Klaseus, president, Universal Brand Development. “Illumination’s Minions are a global pop-culture phenomenon, embraced by all ages and cultures, and we’re excited for the global launch of Minions 2 and for Mattel’s new toy and products lines, which are sure to inspire creativity, open up new ways to play and extend the storytelling.”

The Mattel Despicable Me line will launch with a collection inspired by Illumination’s Minionssequel in time for the film’s summer 2020 release.

Source: https://www.licenseglobal.com/toys/mattel-scores-despicable-me-license-0?elq_cid=516046&elq_mid=1699&tag=em_x_lxpor_le_tsprtsnr_lxpo_x_x-feb-mthly