BLE is Slime-tastic for brand director, Anna Knight

What better way to mark 20 years of the show, then taking a turn in the Slime Booth?

It’s certainly one way to mark a milestone anniversary, and all eyes were on Brand Licensing Europe’s brand director, Anna Knight, when she took her turn in the Nickelodeon Slime booth at the show yesterday (October 10).

Promoting the industry charity The Light Fund, Anna bravely stepped under the Slime machine on the Nickelodeon stand, watched by her UBM colleagues, press and curious show attendees.

Mark Kingston, Nickelodeon’s svp, then took his turn under the machine.

Speaking of the Slime experience afterwards, Anna told The Source: “Best time at BLE ever!”

Brand Licensing Europe’s brand director, Anna Knight slimed

Source: https://www.licensingsource.net/ble-is-slime-tastic-for-brand-director-anna-knight/

Kaufman says Licensing “Best industry in the world”

Brand Licensing Europe kicked off with the first official keynote session at The Licensing Academy with Pam Kaufman, president, Viacom/Nickelodeon Consumer Products.

Brand Licensing Europe kicked off with the first official keynote session at The Licensing Academy with Pam Kaufman, president, Viacom/Nickelodeon Consumer Products.  During the fireside chat with Amanda Cioletti, content director, License Global, Kaufman shared insights into the changing retail landscape and discussed how the newly-formed, globally-aligned Viacom/Nickelodeon Consumer Products positions the organization for success and how consumer products fits into Viacom’s broader strategy. Kaufman said that she was having “the best time ever” in her new role and is positive about the collaboration between Viacom and Nickelodeon. Now that one team is handling the portfolio across the company, she is looking for licensing opportunities within the new and classic library at VNCP and Paramount Pictures for films such as Top Gun, Clueless and more. She is also meeting with teams and assessing markets, with a focus on Asia, Brazil and Mexico.

With a raft of programming for kids and families, Kaufman is looking to Viacom’s properties like “South Park” and “Jersey Shore” to expand licensing opportunities. “Soul Train,” a VNCP property, is approaching its 50th anniversary, and Kaufman is seeking partners to work with for the classic dance show.   “Paw Patrol,” another VNCP property, has become a favorite show with kids and adults alike, which caught Kaufman by surprise.

“Every time I go somewhere, watch something or read a Kardashian post [on social media], there’s always something about ‘Paw Patrol,’” says Kaufman.  Plans for “Paw Patrol” include a direct-to-video program for “Mighty Pups” at Walmart in the U.S.  When speaking about the classic property “Teenage Mutant Ninja Turtles,” which received an image overhaul for the “Rise of the Turtles” animated series on Nickelodeon, Kaufman found that keeping a 30-year-old property like “TMNT” relevant was a relatively easy challenge.  “It really is in the ‘Teenage Mutant Ninja Turtles’’ DNA to change it up,” says Kaufman.

One of the new strategies was to premiere “Rise of the Teenage Mutant Ninja Turtles” across all digital channels, including YouTube. The premiere show received 8.5M global views.  Kaufman also shared how working with an influencer like JoJo Siwa helped VNCP get into an overlooked market. 

“We saw a retail opportunity for 9-to 14-year-olds,” says Kaufman. “It was an opportunity for the company to go to retail and amplify a space that is underserved.”  Next year, Siwa is celebrating her 16th birthday by releasing new music and a new animated series, “The JoJo Bow Bow Show Show” featuring her dog Bow Bow, who is breaking out as a pet influencer. Kaufman showed nothing but enthusiasm for the future of the licensing industry.  

“We’re in the best industry right now in the world,” says Kaufman. “The retail landscape changes, but people are never going to stop shopping. We’re looking for a lot of ways to connect to the consumer. And there’s more content being consumed than ever before.”

Source: https://www.licenseglobal.com/trade-show-news/kaufman-says-licensing-best-industry-world

Nick-ing it in the bud – Dan Frugtniet

We caught up with Dan Frugtniet – VP – Licensing & Business Dev at Viacom International Media Networks (VIMN) on the sidelines of the India Licensing Expo for a candid chat on his travels across India, state of play for his portfolio of brands, piracy, and his advice to first-time entrepreneurs.

ILP: You seem to have a highly in-depth knowledge of India having traveled extensively across the country in the 90’s and now in your current role as VP, Licensing & Biz Dev for Nickelodeon & Viacom Consumer Products. How has the licensing industry shaped up according to you since then?

Dan: I’ve traveled a great deal across India back in the 1990’s and have some fantastic memories of your country. I joined Viacom 8 years ago and witnessed how much India has changed dramatically over the years. Especially the licensing space has seen huge changes I would say in the last 3 years. It’s always a pleasure to visit India and this is my second visit to the India Licensing Expo so thanks again for welcoming me!

ILP: In your current position at Viacom you oversee the Emerging Markets region, please share some of your insights on how these markets are shaping up vis a vis the global landscape.

Dan: Each market has its own nuances, tastes and preferences and we like to look at them independently rather than a one size fits all approach. All of these markets for Viacom Nickelodeon Consumer Products are showing a positive upward trend as far as licensing is concerned and we continue to expect YoY growth as we move through 2018-2020.

ILP: Which are some of your key properties and some of those in the pipeline?

Dan: Our 3 biggest brands in the portfolio from an India licensing perspective are MTV, SpongeBob SquarePants & Dora the Explorer. SpongeBob has his 20th Anniversary in 2019 so there will be lots of activities to help celebrate including new Seasons and a 3rd Movie in the pipeline, and Dora is 20 years old, but they still have massive consumer fan bases around the world. So, we continue to nurture and grow these evergreen properties. But we are also now very much focused on Paw Patrol and rolling out new categories and SKU in India over 2018-19 and onwards. This property is a global pre-school juggernaut and continues to win awards and gain fans all over the World!  At the same time, we are beginning our journey with Shimmer & Shine, an awesome girl’s pre-school property, and Mattel will launch Toys Q1.2019 in India with new licensees and new categories to come.

ILP: When do you think a brand is license ready?

Dan: That’s a million-dollar question. I think a property needs to build a strong and robust connection with the audience in an impactful manner (which in our case could be through a TV show or digital content). With that built-in audience, it gives a licensor like ourselves the confidence to go out into the market and monetize it with consumer products.

ILP: According to the latest LIMA figures the global licensing business is valued at $272 Billion of which character/entertainment licensing comprises a majority share of 44.7% at $121 billion. Viacom has a significant play in this space. What has been your strategy to grow this category and take it to newer heights?

Dan: At Viacom, being a big portfolio Licensor and specifically a pre-school powerhouse in the character entertainment space, we are continuously investing in both nurturing our evergreen franchises as well as building and launching new  properties  that will appeal to our core target-demographics i.e. kids 2-12yrs. We want to be present wherever they are and entertain and educate them in the best possible way. JoJo Siwa is a great example. JoJo has a HUGE global following as a tween social-media talent – her YouTube footprint has had 1.3 billion views! We created a consumer products programme for her, and JoJo’s signature hair-bow became a global trend with over 10+ million bows shipped in 2018!

ILP: Closer home, retail sales of licensed merchandise in India have grown a total of 44% to $1.476 billion over the last 4 years. This despite a HUGE grey market. How is Viacom tackling the problem of piracy? Any key steps based on learnings from other markets?

Dan: Yes, piracy is a HUGE issue we all face globally and we continue to work with the customs and police departments in all our markets to ensure our IP is protected through enforcement, etc. We rely on our partners to help report counterfeit products and then take immediate action to address it. Anti-counterfeit operations require the support of all key stakeholders from Licensors / Licensees / Government Depts / Retailers and Distributors.  Part of the problem-solution is to identify and clean markets of fake goods, but there also needs to be a focus on education of consumers and parents that counterfeit products are potentially dangerous and may injure a child.

ILP: You have experience in vertical licensing businesses with a client direct model as well as Licensing Agent model in a variety of territories. Which has proved to be more productive and efficacious?

Dan: In India, we work with our JV business Viacom18, and they manage all of our IP in India and South Asia and do some amazing work and deals in the region. Myself – I have spent the last 13 years working on Direct-to-Licensee and also Agent models so understand the nuances of each, and they both have an important place within any Global Licensor to expand their licensing business.

ILP: What are your key checkboxes for signing up a licensee?

Dan: For me personally, I like to see a lot of passion in potential licensees that they are going to give their 110% to not only recoup their MG investment but to also develop an innovative product that is priced competitively and ultimately is appealing to our target-demos and sells at retail.   Ultimately, trust is a very important factor, this is an essential part of any successful licensing deal as let us not forget that the contract terms are long and we need to work together for years, so it should be a happy partnership built on strong foundations for the long-term. Finally, I would say communication is the other key factor, if there is a problem I want to hear about it right away from my Licensees or Agents, then together we can find the solution!

ILP: What is your advice for a young entrepreneur looking to set up a licensing business?

Dan: Find your passion. Do you have an idea that you think you can execute or a product that you believe in and also believe that other people need and would pay for? Then go out there and start networking. Meet with a few experienced folks in the business, get their feedback and together sharpen the idea or product until it has achieved a certain critical mass. The next big thing could be waiting for you just around the corner. Keep your eye out for it and remember to come to the Viacom Nickelodeon Consumer Products team first!

 

 

Nickelodeon characters star for Childrensalon.com

SpongeBob, Rugrats, Hey Arnold! and Ren and Stimpy feature in exclusive collaboration.

Children’s designer fashion online retailer, Childrensalon.com has launched an exclusive collaboration with Brighton-based clothing brand Gresham Blake and Nickelodeon.

The limited edition collection stars popular Nickelodeon characters SpongeBob Squarepants, Rugrats, Hey Arnold! and Ren and Stimpy across 23 eclectic styles of shirts and dresses for boys and girls aged two to 16.

The launch of the collection has been accompanied by a video campaign featuring Diversity’s Perri Kiely and members of Britain’s Got Talent finalists DVJ. The video showcases the young artists wearing the collection.

“We are delighted with our collaboration with Gresham Blake for Childrensalon,” said Marianne James, vp commercial partnerships, consumer products and experiences, Viacom Nickelodeon UK & Ireland. “The collection integrates our much loved characters in such a colourful and expressive way. Kids will love it.”

Michele Harriman-Smith, ceo at Childrensalon, commented: “Both Childrensalon and Gresham Blake are fashion brands driven by innate creativity, interpreting all that is quintessentially British with a subtle quirkiness.

“We are incredibly excited about this collaboration between our two brands.”

Gresham from Gresham Blake continued: “We are delighted to be collaborating with Childrensalon for our first exclusive childrenswear range.

“Together we have designed a collection full of colour, with bright prints that kids can relate to which express the bold and playful nature of children.”

Source: https://www.licensingsource.net/nickelodeon-characters-star-for-childrensalon-com/

Winners of the 2018 LIMA International Licensing Awards announced at Las Vegas

AND THE WINNERS ARE…

The winners of the 2018 LIMA International Licensing Awards were unveiled this evening on the opening night of Licensing Expo in Las Vegas.

“This was an outstanding year for the LIMA Licensing Awards program. Not only did we receive a record 700 submissions, but 42% of the nominees originated from outside the US,” said LIMA President Charles Riotto. “Tonight’s winners truly exemplify the very best of our global industry. They are definitive leaders in their respective categories and across the entire licensing landscape.”

Winners were selected across 21 categories from a total of 132 nominees. The ceremony also honored the lifetime achievements of Hall of Fame inductees Elias Fasja-Cohen, CEO and Founder of Tycoon Enterprises, and Brian Goldner, Chairman and CEO of Hasbro. In addition, 10 licensing up-and-comers received Rising Star awards – these young industry professionals were recognized for their early contributions to shaping the future of our industry.

ART / DESIGN PROGRAM
The Very Hungry Caterpillar
The World of Eric Carle
Eric Carle Studio, LLC
The Joester Loria Group
CELEBRITY / FASHION PROGRAM
Dear Drew
Barrymore Brands
CAA-GBG
CHARACTER / TOY BRAND PROGRAM
L.O.L. Surprise!
MGA Entertainment
CORPORATE BRAND PROGRAM
Pantone
Pantone / Brand Central
DIGITAL PROGRAM
emoji – the iconic brand
the emoji company
Global Merchandising
Services, Inc.
FILM / TELEVISION / ENTERTAINMENT PROGRAM
– ANIMATED
Rick and Morty
Adult Swim & Cartoon
Network Enterprises
FILM / TELEVISION / ENTERTAINMENT PROGRAM
–  LIVE ACTION
Jojo Siwa
Nickelodeon
FOOD & BEVERAGE / RESTAURANT PROGRAM
Guinness
Diageo / Beanstalk
SPORTS PROGRAM
WWE
LICENSED PROMOTION
Masters of the Universe and Dirty Dancing
Mattel and Lionsgate Born Licensing
LOCATION-BASED OR EXPERIENTIAL INITIATIVE
National Geographic Encounter
National Geographic
RETAILER PROGRAM
Spirit Halloween
Stranger Things
APPAREL / FOOTWEAR / ACCESSORIES LICENSEE
Vans
Peanuts footwear,
apparel & accessories
APPLIANCES / AUTOMOTIVE / ELECTRONICS /
HARDWARE / HOUSEWARES / PAINT LICENSEE
Broil Chef
Star Wars TIE Fighter
Gas Grill
DIGITAL LICENSEE – APPS, SOFTWARE, VIDEO
Amazon
Sesame Street Alexa Skill
FOOD / BEVERAGE LICENSEE
Brand & Vision
Sesamstrasse
organic food range
HEALTH & BEAUTY AIDS LICENSEE
Sally Hansen
Crayola Insta-Dry
nail color collection
HOME DÉCOR
domestics, furniture, giftware, textiles
Jay Franco and Sons
Minecraft home collection
PUBLISHING / SOCIAL EXPRESSION /
BACK-TO-SCHOOL LICENSEE
Lovepop
Beatles pop-up card
collection
TOYS / GAMES / NOVELTIES /
ROLE-PLAY:  0 – 12
Cra-Z-Art
Nickelodeon Slime kits
TOYS / GAMES / NOVELTIES /
ROLE-PLAY:  13 plus
The LEGO Group
LEGO Star Wars
BB-8 – 75187
Sally Hansen
The Crayola Insta-Dry
nail color collection
LIMA is proud to honor two outstanding leaders in our industry.
Welcome, Elias Fasja-Cohen and Brian Goldner to
the 2018 LIMA Licensing Hall of Fame!

Elias Fasja-Cohen
Tycoon Enterprises

Brian Goldner
Hasbro, Inc.
The Rising Stars Award recognizes the next generation of
leaders in the licensing business.
Mandy Bardisbanian
Buyer Cosmetics,
Hot Topic
Peter Cross
Brand Manager,
Broad Street Licensing
Group
Leon Maratchi
Senior Manager of Retail,
Cartoon Network
Mimi Nicosia
Senior Manager,
CPG, Nickelodeon
Sally Russell
Associate Licensing
Manager, Frank Lloyd
Wright Foundation
Fernanda Coutinho
Associate Director, Brand Management at Beanstalk
Nick Manzo
Account Director, Seltzer Licensing
Meghan Mernin
Director, Licensing,
Epic Rights
Mariana Orvañanos
Head of Marketing,
La Panadería Licensing
& Marketing
Danielle Tanton
Global Live Events &
Attractions Manager,
DHX Brands
Source: Licensing.org