20% Amazon brands account for 80% of private brand sales

Courtesy: Junglescout

Courtesy: Junglescout

The majority of Amazon’s private label brands are found in the apparel departments. Of those brands, 60 per cent target women. In terms of revenue and sales, approximately 20 per cent of its brands account for nearly 80 per cent of its private label brand sales, as per a report. AmazonBasics does nearly 3x the sales of its next most popular brand, Presto.

Currently, Amazon trails only Wal-mart as the top apparel retailer in the US, according to the Amazon Private Label Brands Analysis by JungleScout. It says that 42 per cent of customers who view Amazon Essentials products end up purchasing them. 

The report says that most consumers search for the brand when buying an Amazon private label product, indicating strong brand recognition. Only 1 per cent of Amazon’s total sales account for its private label brands. Amazon’s Brand Scout + Ro saw 6.4x YOY growth in 2017 and Amazon has added more than 22 private label brands since 2016. 

Amazon has invested heavily in women’s clothing labels and continues to do so. However, the analysis shows that women’s clothing performs poorly for them. Women’s clothing brands account for more than 51 per cent of Amazon’s private label brands overall (and 59 per cent of clothing brands). 

“Of the 10 worst performing Amazon private label brands, 9 were women’s or girls’ clothing labels. And 82 per cent of women’s clothing brands fail to sell more than 100 units per month,” notes the report. 

On average, men’s clothing performs three times better than women’s clothing per month. Clothing have difficult selling on Amazon as women want to try on their clothing before they buy it. The other successful brands on Amazon circumvent this issue by being lower cost, less public facing (for example, the women’s fashion labels that do well are casual/at-home wear, pajamas, and lingerie), or improved social proof, the report further adds. (KD)


DN Regalia Mall aims at unique retail experience with a focus on exclusivity

DN Regalia Mall is slated to become one of the most promising retail destinations in Patrapada, Bhubaneshwar. Spread across 2,50,000 sq. ft. with two levels of dedicated fashion, lifestyle
shops, restaurants and cafés along with a reputed hypermarket, the mall will be a complete shopping experience for both locals as well as tourists.

DN Regalia Mall aims at unique retail experience with a focus on exclusivity
The kind of convenience and experience Omnichannelisation brings, is a path that DN Regalia wants to tread along with its retail partners

DN Regalia Mall promises a mix of national, international and regional brands for customers who seek the finer things in life. It aims to off er a unique shopping experience where the focus is on brand mix, exclusivity, space and aesthetics.

Major Attractions

DN Regalia has INOX as their multiplex partner, Big Bazaar as hypermarket while Splash, Max, Zudio and Easy Buy are fashion anchors/mini anchors. These brands will soon commence their fit-outs in the coming months and to ensure a smooth and timely process. Beyond Square feet will be doing fit-out management for the mall.


These are the 10 clothing brands teens are obsessed with right now

10. Urban Outfitters

10. Urban Outfitters
Urban Outfitters has benefited from being at the forefront of a major shift in fashion away from skinny jeans and toward crop tops and high-waisted jeans. In recent earnings calls, Urban Outfitters’ management team has called this out as a key reason for its recent growth. Same-store sales were up from flat numbers in 2017 to double-digit growth in 2018.

9. Vans

9. Vans
Vans, which is best known for its sneakers, was voted the No. 2 footwear brand among all teens. It also made it into the top 10 list for apparel.In just over a decade, the brand has grown from being a mostly local Southern California sneaker company to a global powerhouse. It’s now the largest brand at VF Corporation, racking up over $3 billion in sales, according to Piper Jaffray.

8. Ralph Lauren

8. Ralph Lauren
While the overall trend in fashion is skewing toward streetwear brands, Ralph Lauren is still winning over the preppy crowd. The company crept up the ranks one position as a preferred apparel brand for teens. This was mostly led by male votes.

7. H&M

7. H&M
H&M continues to be a top apparel choice for teens.The chain, which is known for its cheap and trendy clothing, was considered to be one of the pioneers of the fast-fashion movement. In recent years, it has come under pressure as more nimble online brands have sped up supply-chain times.

6. Hollister

6. Hollister
This lower-priced and beach-friendly brand has been a bright spot for its parent company, Abercrombie & Fitch. Since the third quarter of the fiscal year 2016, its same-store sales have grown from flat to positive.

5. PacSun

5. PacSun
Although PacSun filed for bankruptcy in 2016, it still remains popular among teens. Continuing to attract young customers will likely put it on the path toward long-term stability.

4. Forever 21

4. Forever 21
Fast-fashion retailer Forever 21 continues to hold a prime spot on the list of teens’ favorite apparel brands.The store is known for its trendy and cheap designs, many of which draw inspiration from designers and the runway. In the past, it has frequently been accused of crossing the line between being inspired by a designer and copying the item entirely.

3. Adidas

3. Adidas
While Adidas continues to be a leading brand for teens, it gained share from its competitors in the most recent Piper Jaffray survey.The company has been doubling down on the US market in recent years and has seen positive results because of this, capturing more market share and reporting 30-40% gains.Read more about Adidas’ growth in Business Insider’s recent interview with CEO Kasper Rorsted here.

2. American Eagle

2. American Eagle
American Eagle has its sister brand Aerie to thank for its recent success. Aerie has taken the underwear market by storm, winning over the hearts of shoppers with its body-positive ad campaigns.Meanwhile, rival lingerie brand Victoria’s Secret, which owns teen label Pink, has dropped off the top 10 list.

1. Nike

1. Nike
While Nike reigns supreme as the most popular clothing brand among teens, it has lost market share in both the apparel and footwear rankings to rivals Adidas, Vans, and Lululemon.


LIMA takes execs on modern retail tour

The Licensing Industry Merchandisers’ Association (LIMA) hosted Bricks & Clicks on Monday, Oct. 8, a tour that gave select Brand Licensing Europe attendees a chance to look at the modern retail landscape up close.

The Entertainer, UK

The Licensing Industry Merchandisers’ Association (LIMA) hosted Bricks & Clicks on Monday, Oct. 8, a tour that gave select Brand Licensing Europe attendees a chance to look at the modern retail landscape up close.

The first stop was at The Entertainer, located in the Westfield London shopping center in London. A beacon in an industry that has been shaken up by the closure of Toys “R” Us and other retailers this year, The Entertainer has continued to provide entertainment and play items for shoppers across the U.K. The company has plans to expand from 149 stores in the U.K. to 165 by the end of the year, and its growth is due in large part to the licensed toys that line its shelves. “The most success in physical retail is in experiential,” says Steven Ekstract, brand director, global licensing group, UBM.

The Entertainer offers wall-to-wall stock with prominent-branded displays and unique play areas. Featured sections include the Magic Mirror, a life-sized interactive animated AR experience, among others. In addition to a tour of the location, Mark Whittle, head, buying, The Entertainer, offered insight into the store’s success. He also added that while expansion in competitive markets is important, underserved countries, such as Azerbaijan, Malta, Kazakhstan, Kosovo, Cypress, Pakistan, Egypt, Macedonia and Albania have presented unique opportunities.ADVERTISEMENT. CLICK FOR SOUND.

It also opened 59 “Totally Toys”-branded store-in-stores at the British home goods and fashion retailer Matalan. The Entertainer also gives supplier exclusives and a Addo Division that provides private label items and DTRs, which included Pinkfong’s Baby Shark plush toy based on the viral song.

The shop was located in an equally impressive shopping center that offered specially curated experiences and bold branding strategies amid modern design concepts. Following The Entertainer, the group moved on to the “Clicks” portion of the event, which involved a tour of the headquarters of Amazon U.K. 


Value fashion retailer CityLife to open 40-50 new stores; plans to raise funds

KOLKATA: Kolkata-based value fashion retail chain, CityLife Retail plans to open 40-50 stores every year to become a sizeable player in smaller towns and raise funds by diluting minority stake to a private equity player. 

The chain has also roped in actors Rajkummar Rao and Shruti Haasan as brand ambassadors ahead of the festive season. CityLife, which competes with V-Mart, currently has 106 stores spread over 13 states with an average store size of 10,000 square feet focussed on tier t .. 

Read more at:

Indian Retail

India’s retail sector projected to grow to $1.3 trillion by 2020

Anarock Retail projects CAGR of 20-25% annually

India’s retail sector is projected to grow to $1.3 trillion by 2020 from the level of $672 billion in 2017, said Anuj Kejriwal, Managing Director & CEO, Anarock Retail.

“The India’s retail sector is on a faster roll than ever before and the boosters acting on retail sector are rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes, particularly that of the middle-class,” he explained.

Consumption growth

Over the last two decades, the Indian retail market witnessed phenomenal changes, evolving rapidly from traditional shops to large multi-format stores in malls offering a global experience, and on to the highly tech-driven e-commerce model. According to Kejriwal, these changes have resulted in unprecedented growth in overall consumption with numbers suggesting that consumer expenditure in India is expected to almost double to $3,600 billion by 2020 from $1,824 billion in 2017.

Another highlight of this growth story is that organised retail is gaining ground. Growing significantly at a CAGR of 20-25 per cent annually, organised retail penetration is expected to be over 10 per cent of the total Indian retail market by 2020 as against just 7 per cent currently.

The organised retail market is estimated to increase to 19 per cent across the top seven cities during the same period from the current 9 per cent.

High demand for a superior customer ‘experience,’ penetration of big brands into smaller towns and cities, enhancement in business strategies and operations, along with the movement from unorganised to organised business have been key factors driving this growth.

Policy boosts

Furthermore, liberalisation in FDI policies by the Centre has repositioned the Indian retail sector on the global map, attracting a large number of global retailers into the Indian diaspora and further fuelling growth of organised retail in the country.

The government’s decision to allow 51 per cent FDI in multi-brand retail and 100 per cent FDI in single-brand retail under the automatic route is the icing on the cake which has attracted giants like Walmart to make a foray into India. By easing the FDI norms in the retail sector over the past few years, the government has hit the bull’s eye.

The introduction of the Goods and Service Tax (GST) as a single unified tax system in July 2017 was another major policy overhaul that is attracting foreign players. The government’s move to provide a single-policy framework for retail, FMCG and e-commerce in order to offer a level playing field to stakeholders is another step in the right direction.


Liberty shoes forays into lifestyle retail

The company aspires to compete with mass-market players in the segment

Footwear maker Liberty Shoes Wednesday announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle. Liberty Lifestyle has introduced its first range of perfumes, commencing its entry into fast growing fragrances segment, the company said in a statement.

“The fragrance segment currently occupies 5 per cent share of the total lifestyle market in India giving us a huge window for growth. We aim to establish the brand as the most preferred and recognised luxury perfume brands by 2020,” said Liberty Shoes CEO Adesh Kumar Gupta

The company aspires to compete with mass-market players in the segment.

“We are hoping to get a tremendous response from the millennials and are targeting sales of over 2 lakh bottles by the end of next year,” he added.

Its EDP (Eau de Parfum) collection consists of twelve fragrances. 

In addition to this, the brand will also offer an after shave for men. 

Its entire product range will be available at select Liberty outlets across the country from mid-October onwards and at multiple leading e-commerce platforms and leading retail outlets soon after. 

Liberty Lifestyle is also setting up an e-commerce website where consumers have an option of choosing and purchasing their favourite perfumes. 


Frida Kahlo Adds Fire to Flamingo Candles

The Frida Kahlo Corporation has entered into a deal with U.K. design company Flamingo Candles for a line of Frida Kahlo-inspired products.

The Frida Kahlo Corporation has entered into a deal with U.K. design company Flamingo Candles for a line of Frida Kahlo-inspired products.

Art Ask Agency, The Frida Kahlo Corporation’s licensing representative, brokered the deal. The collection includes nine scented candles, key rings and wall art.

“We love Frida Kahlo’s art and spirit and feel that both she and her work fit in extremely well with our brand,” says Ryan Francis, managing director, Flamingo Candles.

“We’re very excited to collaborate with an inspirational icon and want the products to be talking points that reflect Frida’s passion, optimism and courage.”

The collection is available now at select retailers across the U.K.


Oasis secures entry into major household category

Retailer grows licensing programme with the launch of fashion-inspired fabric conditioner.

High street fashion retailer Oasis has made a major growth step in its licensing programme – launching a fashion-inspired fabric conditioner.

The initial range of three exclusive fragrances – called Love for Lace, Passion for Paradise, Revel for Rose – has been developed for Sainsbury’s by McBride and will appear on the shelf in September in designer bottles featuring Oasis signature prints.

The partnership between Oasis and McBride was developed by Oasis’ licensing agency Golden Goose.

“With the growing importance of fragrance and bottle design in the fabric conditioner market we were able to use our expertise in fabric and fashion to add something a little bit special to the category,” said Hash Ladha, coo at Oasis.

“We know our customers love that ‘store-bought’ feeling and Oasis fabric conditioner will help them to treasure their precious purchases that little bit longer.”

Lyndsay Jones, head of marketing at McBride, added: “We’ve really enjoyed working with Oasis to develop this range of on-trend bottle designs and fragrances, they really bring something unique to the aisle and the plans we have in place should really drive interest in these new products.”

Phillippa Green, account director at Golden Goose, concluded: “The signature Oasis prints are also on the range of fabrics and bedding, and will soon appear on luggage and home fragrance so we are working to develop a style that is instantly recognisable as coming from the house of Oasis.”


Ecommerce in India

What draft e-commerce policy means for India’s retail sector

Apart from online retail firms such as Amazon and Flipkart, the India e-policy may also hit sellers on e-commerce platforms

India’s e-commerce space has seen an exponential growth over the past few years in a policy vaccuum. Graphic: Mint

India’s e-commerce space has seen an exponential growth over the past few years in a policy vaccuum. Graphic: Mint

New Delhi: Just a day before her retirement on 31 July, commerce secretary Rita Teotia tabled the draft e-commerce policy before a panel headed by commerce and industry minister Suresh Prabhu. Little did she know that her last act will draw severe criticism. The draft e-commerce policy, which effectively seeks to regulate all aspects of online retail and recommends strict restrictions, including curbs on discounts, may impact not just e-commerce companies, but also countless sellers working on those platforms.

Amazon and Flipkart, which make the majority of the $18 billion online retail market but were not part of the deliberations, are now lobbying to get the government to scrap the draft and consider fresh regulations instead.

The background

In 2015, two brick-and-mortar retailer bodies, Retailers Association of India (RAI) and the All India Footwear Manufacturers and Retailers Association (AIFMRA), had approached the Delhi high court arguing that e-commerce companies had undue advantage as they were allowed to access foreign direct investment (FDI), through which they can provide deep discounts that traditional retailers cannot match.

In 2012, the then Congress-led United Progressive Alliance government had allowed 51% FDI in multi-brand retail in some cities. However, the current Bharatiya Janata Party (BJP)-led National Democratic Alliance (NDA) government announced that it will not implement the policy fearing job losses in kirana stores, although it has not formally rescinded the policy itself.

The two retail associations had also alleged that the government’s existing retail policy does not allow e-commerce firms to directly sell to customers, but in the garb of the marketplace model they are directly selling to customers, thus violating rules.

To legitimize the existing businesses of e-commerce companies operating in India, which so far have grown in a policy vacuum, the government in March 2016 allowed 100% FDI in online retail of goods and services under the so-called “marketplace model” through the automatic route.

It also notified new rules through Press note 3 (of 2016 series) which could potentially end the discount wars, prohibiting e-commerce marketplaces from offering discounts and capping total sales originating from a group company or one vendor at 25%. However, this only remained in files while e-commerce companies continued to offer heavy discounts, much to the anger of offline retailers.

Eye on WTO

While domestically, the government was seeking to make India’s retail business transition smoothly to the online space without much disruption, at multilateral fora such as the World Trade Organization (WTO), the government was facing pressure to negotiate rules facilitating cross-border e-commerce. It was virtually facing isolation at the WTO ministerial conference in Buenos Aires last December, with 71 members led by China, Japan and the US, in a joint statement, saying that they would initiate exploratory work towards future WTO negotiations on trade-related aspects of e-commerce.

While India maintained that it was not ready for any such multilateral rules, as the e-commerce space in the country was still evolving, difference on key issues within various wings of the government, such as data localization, and source code, were the key reasons for the reluctance.

The government has now tried to build consensus on such key issues within its various ministries. India has now proposed to mandate data localization with a two-year sunset period for the industry, while keeping the policy space to seek source code.

The return of Licence Raj?

With the government planning an e-commerce regulator, seeking the Competition Commission of India to look into mergers in the sector below the threshold limit and asking e-commerce companies to phase out discounts within two years, some have feared the return of the Licence Raj.

RAI chief executive officer Kumar Rajagopalan said he is unable to decipher the key objectives of the policy for e-commerce. He also thinks that the government is surreptitiously allowing multi-brand multichannel retail FDI. “It’s time the government understands that all business to consumer transactions are retail and we are in an omnichannel world,” he added.