23.12 Spider-Man 300X200

Spider-Man spins a web of merch

Marvel has entered a series of deals for merchandise inspired by its new animated film Spider-Man: Into The Spider-Verse.


Funko is on board for a line of Pop! general release and exclusive renditions of Peter, Miles, Gwen, Noir, Green Goblin and The Prowler.

An additional Miles in his first attempt at costume makeup, hatless Noir and Spider-Ham are available exclusively at Walgreens. Hasbro has signed for a line of Spider-Man: Into the Spider-Verse toys, including a new action figure series that consists of a six-inch Spider-Gwen, Miles, Peter and Prowler. A Miles figure is available as a foot-tall Titan Hero and a Shock Strike rendition. A Miles Morales and Gwen Stacy 2-pack is available exclusively at Target.

A 16-month 2019 calendar is now available that features images of Miles, Gwen, Peter, Noir and Spider-Ham. Hot Topic has released a range of t-shirts that feature the Miles Morales logo, among others.

Ramin Zahed’s Spider-Man: Into The Spider-Verse: The Art Of The Movie hardcover book offers a look at the making of the film. The film’s original soundtrack is available now at Target and includes tracks such as, “What’s Up Danger,” “Familia” and “Scared of the Dark.” Hasbro’s Prowler Attack 3-D Game, a Walmart exclusive, invites players to play as Miles, Gwen, Peter or Noir to capture Prowler.

Finally, Nike’s Jordan Brand has paired for the Air Jordan 1 Retro High OG Origin Story, the shoes seen on Miles in the film.

Spider-Man: Into the Spider-Verse is now playing in theaters!

Source: https://www.licenseglobal.com/movies/spider-man-spins-web-merch

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Retail activation: Why marketers love the malls

Experiential marketing is like a real handshake in times of virtual hellos. That’s why, despite the presence of several newer avenues for advertisers to reach out to consumers, experiential marketing has retained its charm. Even today, marketers are using this medium to raise awareness, carry out sampling and gather data in newer markets. Because it enables localised targeting, the activity demands concentrated spends and relatively shorter time periods, compared to TV or digital.

Deeper engagement
Activations help generate buzz even before the launch of a product. Take the case of Jeep Compass, launched last year, for instance. Jeep Compass saw 130 on-the-spot bookings through mall activations. What worked in its favour was that during the activation, the car had not been rolled out to dealerships yet. However, this was not the case during the launch of Jeep Compass Limited Plus, when malls registered two to five bookings per mall owing to availability of the product at dealerships simultaneously, with conversions happening at a later date in the showrooms. The investment in mall activations for this launch was Rs 2 crore. Rahul Pansare, head – marketing and PR, Fiat Chrysler Automobiles, says, “We use malls for special launches. In the metros, the number of people who visit the mall displays could be between 500 and 550, of which 100 people easily go for a test drive. It is ambitious, but 20% conversions is our target.”

Generally, malls with high average footfalls tend to earn 5-8% as additional revenue per month through brand activations. A major component of this revenue is then reinvested in seasonal marketing to woo customers. Malls have the discretion to choose the kind of activations which are to be allowed. For example, having a Nykaa activity near a Sephora store would not be permitted. Yogeshwar Sharma, CEO, Select Citywalk, says, “Any brand that is required by our customers and is not looking for a permanent space can host, say, a two-three day event which could cost Rs 1.5-2 lakh, depending on the seasonality.”

Sharma points out that sometimes online platforms too wish to hold mall activations which is not an ideal situation as shoppers could be tempted to shop online instead. But, for an e-commerce player, a weekend mall activity presents an avenue to overcome the ‘touch and feel’ limitation. US-based mall owner Macerich has launched BrandBox, which allows maximum lease duration of one year for e-commerce platforms to have a modular store in malls. This allows online players to test and measure the impact a physical store might have for them.

Crafty execution
Not all engagement activities in malls lead to conversion right away. Consider how ITC Sunfeast Farmlite’s Healthier You Awaits You aimed at connecting with people. Late last year, the brand set up a gift area at Infinity Mall, Mumbai, where parents could come and claim gifts for their kids, except they had to shed calories in exchange and not money. Experiences of people participating in the activity were recorded and later used to promote the campaign across digital platforms. Hemant Malik, divisional chief executive – foods, ITC, says, “The mall activation was the starting point of our campaign that helped us build content with real people whose stories reached many million viewers, which also generated engagement and buzz on social media.”

Execution is everything when it comes to activation. Dalveer Singh, head – experiential marketing, APAC, Dialogue Factory, cautions marketers against duplicating OOH ad copies for experiential marketing. “A customer in a mall comes to you with his time and wallet share; what you have to focus on is creating a brand story, as the purchase mindset is already present in a captive audience.”

Irrespective of whether a mall activation leads to sales, it adds a lot to a brand’s equity, believes Puneet Anand, senior general manager and group head – marketing, Hyundai Motor India. “On an average, there are 10,000 to 12,000 customers visiting a mall on a weekend. Even if you are able to convert 10% of the enquiries, it is a very big database for dealerships to cold-call or pursue hot leads.”

Anarock has predicted that by 2020, 85 malls are set to come up across the top eight cities. While this means a wider canvas for brands, it also entails that brands ace the art of activation.

Source: https://www.financialexpress.com/industry/retail-activation-why-marketers-love-the-malls/1393576/

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Nike & Paul George plug into Playstation

Sony’s PlayStation and Nike have paired to launch a new sneaker inspired by the original PS gaming system, under the label of basketball player Paul George.

The Nike PG 2.5 x PlayStation takes cues from the iconic console and celebrates George’s love for video games with PlayStation symbols on the counter and heel, as well as the classic four-color PlayStation logo on the left shoe, a variant of the PG2’s light up the tongue.

The Nike PG 2.5 x PlayStation debuted at the Nov.21 game against the Golden State Warriors and will be released on the “SNKRS” app and at major retail outlets on Dec.1.

source: http:// https://www.licenseglobal.com/electronics/nike-paul-george-plug-playstation

Amazon opens pop-up in Spain

Amazon has opened its first pop-up store in Madrid, Spain in one of the city’s principal shopping districts, according to Reuters.

The space is laid out in the style of a house with all displayed items on sale. Goods for sale range from electronics to video games and clothing.

The e-commerce giant plans to open similar stores in Italy, Germany and Britain, according to the company spokesperson. The move underscores the online powerhouse’s push to attract customers through physical retail.

source: https://www.licenseglobal.com/retailer-news/amazon-opens-pop-spain

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Primark unveils new Harry Potter sleepwear line

Retailer adds new nightwear to branded collection for women and children.

Primark has launched a new Harry Potter sleepwear collection, further strengthening its commitment to the brand.

The range is available for women and children, with shorts to cami sets all given a special Harry Potter twist – from all-over prints to crests and key phrases.

The collection includes striped pyjama tops and trousers, a navy pyjama set, a cami set, plus pyjama nightshirt and trousers for women, while children can pick up a cream pyjama set, plus slippers and onesies (in burgundy and grey).

In addition, there is also a Hedwig eye mask, as well as a Harry Potter diary set.

source: https://www.licensingsource.net/primark-unveils-new-harry-potter-sleepwear-line/


20% Amazon brands account for 80% of private brand sales

Courtesy: Junglescout

Courtesy: Junglescout

The majority of Amazon’s private label brands are found in the apparel departments. Of those brands, 60 per cent target women. In terms of revenue and sales, approximately 20 per cent of its brands account for nearly 80 per cent of its private label brand sales, as per a report. AmazonBasics does nearly 3x the sales of its next most popular brand, Presto.

Currently, Amazon trails only Wal-mart as the top apparel retailer in the US, according to the Amazon Private Label Brands Analysis by JungleScout. It says that 42 per cent of customers who view Amazon Essentials products end up purchasing them. 

The report says that most consumers search for the brand when buying an Amazon private label product, indicating strong brand recognition. Only 1 per cent of Amazon’s total sales account for its private label brands. Amazon’s Brand Scout + Ro saw 6.4x YOY growth in 2017 and Amazon has added more than 22 private label brands since 2016. 

Amazon has invested heavily in women’s clothing labels and continues to do so. However, the analysis shows that women’s clothing performs poorly for them. Women’s clothing brands account for more than 51 per cent of Amazon’s private label brands overall (and 59 per cent of clothing brands). 

“Of the 10 worst performing Amazon private label brands, 9 were women’s or girls’ clothing labels. And 82 per cent of women’s clothing brands fail to sell more than 100 units per month,” notes the report. 

On average, men’s clothing performs three times better than women’s clothing per month. Clothing have difficult selling on Amazon as women want to try on their clothing before they buy it. The other successful brands on Amazon circumvent this issue by being lower cost, less public facing (for example, the women’s fashion labels that do well are casual/at-home wear, pajamas, and lingerie), or improved social proof, the report further adds. (KD)

Source: https://www.fibre2fashion.com/news/apparel-news/20-amazon-brands-account-for-80-of-private-brand-sales-245521-newsdetails.htm

DN Regalia Mall aims at unique retail experience with a focus on exclusivity

DN Regalia Mall is slated to become one of the most promising retail destinations in Patrapada, Bhubaneshwar. Spread across 2,50,000 sq. ft. with two levels of dedicated fashion, lifestyle
shops, restaurants and cafés along with a reputed hypermarket, the mall will be a complete shopping experience for both locals as well as tourists.

DN Regalia Mall aims at unique retail experience with a focus on exclusivity
The kind of convenience and experience Omnichannelisation brings, is a path that DN Regalia wants to tread along with its retail partners

DN Regalia Mall promises a mix of national, international and regional brands for customers who seek the finer things in life. It aims to off er a unique shopping experience where the focus is on brand mix, exclusivity, space and aesthetics.

Major Attractions

DN Regalia has INOX as their multiplex partner, Big Bazaar as hypermarket while Splash, Max, Zudio and Easy Buy are fashion anchors/mini anchors. These brands will soon commence their fit-outs in the coming months and to ensure a smooth and timely process. Beyond Square feet will be doing fit-out management for the mall.

Source: https://www.indiaretailing.com/2018/11/02/shopping-centre/dn-regalia-mall-aims-at-unique-retail-experience-with-a-focus-on-exclusivity/

These are the 10 clothing brands teens are obsessed with right now

10. Urban Outfitters

10. Urban Outfitters
Urban Outfitters has benefited from being at the forefront of a major shift in fashion away from skinny jeans and toward crop tops and high-waisted jeans. In recent earnings calls, Urban Outfitters’ management team has called this out as a key reason for its recent growth. Same-store sales were up from flat numbers in 2017 to double-digit growth in 2018.

9. Vans

9. Vans
Vans, which is best known for its sneakers, was voted the No. 2 footwear brand among all teens. It also made it into the top 10 list for apparel.In just over a decade, the brand has grown from being a mostly local Southern California sneaker company to a global powerhouse. It’s now the largest brand at VF Corporation, racking up over $3 billion in sales, according to Piper Jaffray.

8. Ralph Lauren

8. Ralph Lauren
While the overall trend in fashion is skewing toward streetwear brands, Ralph Lauren is still winning over the preppy crowd. The company crept up the ranks one position as a preferred apparel brand for teens. This was mostly led by male votes.

7. H&M

7. H&M
H&M continues to be a top apparel choice for teens.The chain, which is known for its cheap and trendy clothing, was considered to be one of the pioneers of the fast-fashion movement. In recent years, it has come under pressure as more nimble online brands have sped up supply-chain times.

6. Hollister

6. Hollister
This lower-priced and beach-friendly brand has been a bright spot for its parent company, Abercrombie & Fitch. Since the third quarter of the fiscal year 2016, its same-store sales have grown from flat to positive.

5. PacSun

5. PacSun
Although PacSun filed for bankruptcy in 2016, it still remains popular among teens. Continuing to attract young customers will likely put it on the path toward long-term stability.

4. Forever 21

4. Forever 21
Fast-fashion retailer Forever 21 continues to hold a prime spot on the list of teens’ favorite apparel brands.The store is known for its trendy and cheap designs, many of which draw inspiration from designers and the runway. In the past, it has frequently been accused of crossing the line between being inspired by a designer and copying the item entirely.

3. Adidas

3. Adidas
While Adidas continues to be a leading brand for teens, it gained share from its competitors in the most recent Piper Jaffray survey.The company has been doubling down on the US market in recent years and has seen positive results because of this, capturing more market share and reporting 30-40% gains.Read more about Adidas’ growth in Business Insider’s recent interview with CEO Kasper Rorsted here.

2. American Eagle

2. American Eagle
American Eagle has its sister brand Aerie to thank for its recent success. Aerie has taken the underwear market by storm, winning over the hearts of shoppers with its body-positive ad campaigns.Meanwhile, rival lingerie brand Victoria’s Secret, which owns teen label Pink, has dropped off the top 10 list.

1. Nike

1. Nike
While Nike reigns supreme as the most popular clothing brand among teens, it has lost market share in both the apparel and footwear rankings to rivals Adidas, Vans, and Lululemon.

Source: https://www.businessinsider.in/miscellaneous/these-are-the-10-clothing-brands-teens-are-obsessed-with-right-now/slidelist/66320780.cms

LIMA takes execs on modern retail tour

The Licensing Industry Merchandisers’ Association (LIMA) hosted Bricks & Clicks on Monday, Oct. 8, a tour that gave select Brand Licensing Europe attendees a chance to look at the modern retail landscape up close.

The Entertainer, UK

The Licensing Industry Merchandisers’ Association (LIMA) hosted Bricks & Clicks on Monday, Oct. 8, a tour that gave select Brand Licensing Europe attendees a chance to look at the modern retail landscape up close.

The first stop was at The Entertainer, located in the Westfield London shopping center in London. A beacon in an industry that has been shaken up by the closure of Toys “R” Us and other retailers this year, The Entertainer has continued to provide entertainment and play items for shoppers across the U.K. The company has plans to expand from 149 stores in the U.K. to 165 by the end of the year, and its growth is due in large part to the licensed toys that line its shelves. “The most success in physical retail is in experiential,” says Steven Ekstract, brand director, global licensing group, UBM.

The Entertainer offers wall-to-wall stock with prominent-branded displays and unique play areas. Featured sections include the Magic Mirror, a life-sized interactive animated AR experience, among others. In addition to a tour of the location, Mark Whittle, head, buying, The Entertainer, offered insight into the store’s success. He also added that while expansion in competitive markets is important, underserved countries, such as Azerbaijan, Malta, Kazakhstan, Kosovo, Cypress, Pakistan, Egypt, Macedonia and Albania have presented unique opportunities.ADVERTISEMENT. CLICK FOR SOUND.

It also opened 59 “Totally Toys”-branded store-in-stores at the British home goods and fashion retailer Matalan. The Entertainer also gives supplier exclusives and a Addo Division that provides private label items and DTRs, which included Pinkfong’s Baby Shark plush toy based on the viral song.

The shop was located in an equally impressive shopping center that offered specially curated experiences and bold branding strategies amid modern design concepts. Following The Entertainer, the group moved on to the “Clicks” portion of the event, which involved a tour of the headquarters of Amazon U.K. 

Source: https://www.licenseglobal.com/lima/lima-takes-execs-modern-retail-tour

Value fashion retailer CityLife to open 40-50 new stores; plans to raise funds

KOLKATA: Kolkata-based value fashion retail chain, CityLife Retail plans to open 40-50 stores every year to become a sizeable player in smaller towns and raise funds by diluting minority stake to a private equity player. 

The chain has also roped in actors Rajkummar Rao and Shruti Haasan as brand ambassadors ahead of the festive season. CityLife, which competes with V-Mart, currently has 106 stores spread over 13 states with an average store size of 10,000 square feet focussed on tier t .. 

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