Highlights of Rajiv Chilaka’s conversation with Jiggy George

Our inaugural webinar for 2020 featuring the Founder & CEO of Green Gold Animation Mr. Rajiv Chilaka was a hit on all fronts. Despite it be being a late Friday evening slot (6PM) India time, we managed a full house (think a large sized Starbucks Café cramped with over 100 enthusiastic students of licensing), the conversation between Rajiv & Jiggy was top calibre warranting a slot on the Ted Talks podcast channel. If you want to re-experience the session in its entirety. You will have to head over to licensinginternational.org/webinar – don’t forget to sign in using your member credentials though.

Here are some gems that flowed through the evening from the super modest, yet mighty ambitious Rajiv.

On how Bheem came into his life….

“When I was small, I was a poor eater, my parents used to say, You have to eat like BHEEM!”

On Chhota Bheem’s positioning thought process….

“In BHEEM we wanted to connect everything Indian kids should be proud off”

A marketing gimmick which worked….

“We made some Chhota Bheem merchandise – took it to a Makar Sankranti fair, put a TV there & sold out in 6 hours!”

During the Days of Exponential growth….

“Our warehouse space went from 200 sqft to 2000 sq ft to 20,000 sqft in 1 year!”

“From 1 product to 30 products”

On how business can be Human….

“So many times I went to a child who was crying and gave him Bheem merchandise”

Best advice for budding entrepreneurs…

“I would advise IP creators to focus on creating IP”

Whether OTT is going to eat into TV’s share?

“Mighty Little Bheem can go from TV to OTT and vice versa. It’s a WIN WIN scenario.”

How Netflix happened…

“In 2012 our goal was to be on Netflix, but it didn’t happen till 2014.”

Future ambitions….

“We want to Open a theme park”

“We want to have a global animated feature produced by a Hollywood studio and to do 1 billion $ at the box office.”

Advice for budding entrepreneurs…

“Know your strengths and stick to them.”

Here’s some feedback we received via WhatsApp

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If you were a part of the audience and would like to share your feedback too, we would love to hear from you OR if would like to connect with us and be a part of the next webinar – pls send an email to india@licensing.org or visit our LinkedIn page.

Louis Vuitton & NBA announce global partnership including exclusive travel case for the Larry Obrien Trophy

“Victory Travels in Louis Vuitton”: League’s First-of-its-Kind Partnership Makes the French House the Official Trophy Travel Case Provider of the NBA –

Louis Vuitton and the National Basketball Association (NBA) recently announced a multiyear partnership that makes the French fashion house the first official Trophy Travel Case provider of the NBA.  The partnership marks Louis Vuitton’s first and only partnership with a North American sports league.

Expertly hand-crafted in Louis Vuitton’s historic Asnières workshop on the outskirts of Paris, the trunk is coated in the House’s emblematic Monogram canvas and fitted with traditional brass fixtures.  The bespoke case will house and display The Larry O’Brien Trophy that is presented annually in June to the NBA team that wins The Finals.

“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and CEO Michael Burke.  “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton!”

“The NBA Finals is defined by iconic players and memorable performances, culminating with the presentation of The Larry O’Brien Trophy,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.  “The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”

The NBA and Louis Vuitton will also work together to co-author compelling stories regarding one of sport’s most symbolic trophies and its unique travel companion.  As part of the expansive partnership with the NBA, Louis Vuitton will create an annual limited-edition capsule collection, with details to be announced at a later date.

The announcement was made ahead of The NBA Paris Game 2020 Presented by beIN SPORTS, which will feature the Charlotte Hornets and Milwaukee Bucks playing the first-ever regular-season NBA game in France on Friday, Jan. 24 at the AccorHotels Arena.

Dream Theatre appoints Renu Nair as General Manager, Consumer Products

Renu_Nair

Dream Theatre announced the appointment of Renu Nair to the position of General Manager – Consumer Products. Renu will be responsible for growing the consumer products business across Dream Theatre’s representations in Entertainment and Lifestyle lines of businesses, across India and South Asia. Renu was previously Sales Director and Head of Consumer Products at Mattel India. Prior to Mattel, she was Associate Director, Consumer  Products at the Walt Disney Company.

“We are excited to have Renu on board; she brings a wealth of cross category experience and a keen understanding of the market. It is an exciting time for the licensing business in India and Renu’s appointment will bring laser focus to revenue growth as well as our strategic partnerships, across our brands,” said Jiggy George, Founder and CEO Dream Theatre.

“I am thrilled to join Dream Theatre. Its rich brand representation portfolio is poised perfectly for driving growth and value across Consumer Products businesses and partnerships”, said Renu Nair.

About Dream Theatre Pvt Ltd. Dream Theatre leverages the power of licensing to CREATE, REPRESENT and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports and Lifestyle businesses. Dream Theatre represents The Smiley Company, Sanrio, Liverpool Football Club, Real Madrid, FIFA 2018, The Pokémon Company, Rovio amongst other brands for Licensing and Merchandising in India and South Asia. Dream Theatre represents ChuChu TV, the most popular kids network of channels on YouTube,  globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies. For further information, please visithttp://www.dreamtheatre.co

This evening 6pm (India Time), Chhota Bheem’s creator Rajiv Chilaka will be in conversation with Jiggy George, don’t miss it!

A great opportunity to listen to Green Gold TV’s founder & CEO Rajiv Chilaka’s journey from sketch to screen to a licensing phenomenon which he has built along with his team. You can learn about one of India’s MOST famous kids animated franchise Chhota Bheem in a session moderated by Jiggy George, Country MD, Licensing International India. This a FREE opportunity for everyone courtesy Licensing International supported by License India. Hope see you on this Friday at 6pm. Click on the link to register https://bit.ly/2u0MkNL

If you are associated with the licensing & merchandising business or retail industry at large, please encourage your teams to join and participate. They will be in for a treat.

 

Happy Makarsankrati wishes to all!

We wish ALL our members, readers and patrons a very happy Makarsankranti.

 

Remembering the good old days when we used to fly our kites high in the sky without a care in the world. Here’s hoping we can re-kindle that magic.

Best wishes!

India’s very own David Beckham competes in Khelo India Youth Games

Guwahati, 14 January 2020: Most of us know David Beckham, the star football player, but India too has a sportsperson in David Beckham. A 17-year-old from Andaman, who is named after the great football player, has traveled to Guwahati to compete in cycling at the Khelo India Youth Games.

“My family is a huge fan of David Beckham, so they named me after him. I also became a David Beckham fan. I used to play football. I have played in the Subroto Cup tournament. Then my grandfather asked me to take up cycling,” said Beckham.

The cyclist, who has won a silver in a nationals competition, expressed that he started cycling in Delhi in 2017.

“I started cycling in Delhi in 2017. In the beginning, my feet didn’t touch the ground when I sat on the cycle seat. Eventually, I started doing well in the sport. It’s difficult to find facilities for cycling in Andaman, so I have to go to bigger cities for training,” said the 17-year-old.

Beckham is taking his first few steps in the world of cycling, but he has already faced big challenges in life. The cyclist lost his father due to the tsunami in 2004 and his mother passed away due to an infection in 2014.

“I live with my maternal grandfather now. My mother passed away due to an infection in 2014 and my father passed away due to the Tsunami in 2004. I was quite young when my father passed away,” said Beckham.

The cyclist said that he hasn’t set any specific goals yet. He is just looking to give his best during training.

“I have not set any specific goals for myself yet. I am just focusing on giving my best during training and hope that I taste success in the near future,” said Beckham.

This Friday 17th Jan. Chhota Bheem’s creator Rajiv Chilaka will be in conversation with Jiggy George, don’t miss it!

Chhota Bheem’s creator, Rajiv Chilaka discusses the success story on Licensing International’s Webinar on 17th January at 6 pm IST

A great opportunity to learn about the journey from sketch to screen to licensing phenomenon of One of India’s MOST famous kids animated franchise in a session moderated by Jiggy George, Country MD, Licensing International India. This a FREE opportunity for everyone courtesy Licensing International supported by License India. We invite everyone to join!

Log on to https://licensinginternational.org/india/ to register for the webinar right away! It’s FREE!

The Licensing International Webinar seeks to create a knowledge platform for entrepreneurs to engage with stalwarts from the licensing fraternity in an effort to build & expand their business.

Following up on our sessions with Ashish Saxena (Bradford) & Susmita Singh Deo (Dream Theatre Group) during the India Licensing Expo earlier this year & recently with Anand Singh – Senior Director, Cartoon Network Enterprises, South Asia, joining us next for a session is Mr. Rajiv Chilaka – Founder & CEO, Green Gold Group. He will be sharing his knowledge & fantastic journey creating some of the most iconic & well-loved characters like Chhota Bheem, Mighty Little Bheem and others.

An alumnus of the Academy of Art, San Francisco, USA, Mr. Rajiv Chilaka’s entrepreneurial journey started with a vision of creating an animation studio at par with the best in the world. This took shape with the establishment of Green Gold Animation in 2004. In an industry still in its nascent stages, his journey was punctuated with more challenges than opportunities. Braving the odds, he created and brought India’s most loved and iconic character, Chhota Bheem, to life.

Today, as the CEO of the Green Gold Group, he leads a team of over 1400 artists who have produced over 10 shows, 750 episodes, 90+ TV movies and 6 Feature films in the last decade itself. Green Gold Group’s footprint spans across television, movies, digital and L&M reaching an audience of over 150 million kids across 190 countries. It also owns and licenses India’s biggest children’s IP with over 100 brands across multiple categories.

Under his leadership, Green Gold Animation has won many accolades and achieved many a milestone, the most recent being the creator of India’s first Netflix original animation series, Mighty Little Bheem. A global success, Mighty Little Bheem is a testament to the spirit of creation that drives Rajiv and the Green Gold Group.

Commenting on his participation in this initiative Rajiv says “The immense love for and the acceptance of Chhota Bheem by the kids led us down the licensing path. We honestly weren’t ready for the response to Bheem and took some time to realise that our audience wanted much more than to just watch Bheem on television. We had to learn and manoeuvre a licensing world dominated by international characters. An interesting journey but could have been shorter. I laud the efforts of Licensing International for their efforts to help, educate and grow licensing worldwide.”

Jiggy George, Country MD, Licensing International India and Founder CEO, Dream Theatre, who is widely regarded as the go to person for all matters licensing as well as in the media & entertainment space having set up the licensing businesses at Turner International & MTV will be moderating the session. Speaking about the session, Jiggy said, “ Chotta Bheem is the first Indian IP to breakout into a bona-fide licensing success story in a market dominated by international properties. Rajiv’s and his team’s understanding of the market and their approach to licensing is both out of the box and inspiring. There is a lot to learn from their phenomenal journey”.

Log on to https://licensinginternational.org/india/ to register for the webinar right away! Its FREE!

About Green Gold Group:

Green Gold Animation is a pioneer in creating original Indian animation content and has been entertaining the young generation for over a decade. The shows produced by Green Gold have been hugely popular across all leading kids TV channels like Cartoon Network, Pogo, Discovery Kids, Hungama & Disney, as well as OTT platforms like Netflix, Amazon Prime Video, Voot etc drawing an active viewership of over 150 million kids. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player in Licensing & Merchandising, Movie Production & Distribution, Digital Business, Retail Stores and Events.

http://www.greengold.tv/

About Dream Theatre Group:

Dream Theatre represents some of the most iconic brands in the entertainment, sports and fashion licensing space. Over time, Dream Theatre Group has evolved its model from pure representation to creating their own brands, syndicating content and distributing merchandise.

www.dreamtheatre.co

About Licensing International India:

Licensing International has been at the center of the multi-billion-dollar worldwide licensing industry for 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership.

Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

‘My biggest dream is to win an Asian Games medal,’ says World Junior Archery Championship gold medallist Sukhbeer Singh

World Junior Archery Championship gold medallist Sukhbeer Singh, who is currently preparing for the third edition of Khelo India Youth Games, expressed that his biggest dream is to win a medal at the Asian Games. Since Sukhbeer Singh competes in the compound event, he cannot dream of an Olympic medal.

“I am currently preparing for the third edition of the Khelo India Youth Games. My immediate goal is to join the Indian senior team for the World Cup in April. The trials will take place later this year. My biggest dream is to win a medal at the Asian Games. Unfortunately, the compound event is not hosted at the Olympics,” said Sukhbeer Singh.

Sukhbeer, who played the second edition of the Khelo India Youth Games, lauded the tournament saying that the environment in the competition was very good.

“I played the second edition of the Khelo India Youth Games. The tournament was great. The environment in the competition was very good. The Khelo India Youth Games helps the youth athletes to prepare for the other tournaments as well,” said the 20-year-old.

The archer, who hails from Ferozepur City, Punjab, ranks the World Junior Archery Championship gold as his best achievement so far.

“My biggest achievement has been the gold medal at the World Junior Archery Championship. Raginee Markoo and I won the gold in the mixed team compound event. In the same tournament, I was part of the bronze medal-winning men’s compound team. I was part of the gold medal-winning men’s compound team in senior nationals in 2019 as well,” said Sukhbeer.

The 20-year-old said that he was introduced to archery by his elder brother who was also a senior national champion.

“I saw my elder brother practice archery and then he introduced me to the sport. My brother was a senior national champion. My father is a farmer. It’s difficult for my family to provide equipment for my game, but they have supported me fully and provide all the equipment I need,” signed off Sukhbeer.

License Works ready to pull back the curtains and unleash Carrera Jeans in India

Great news to start the new year for denim fans in India. LicensingSource.Net our partners in the UK are reporting that the brand which was founded by 3 brothers in Verona in 1965, is now available in India through its local partner LicenseWorks.

Carrera Jeans originally inspired by the Carrera Panamerica – a border to border race in sedans & sports cars held on open roads back in 1927, then considered one of the deadliest on the planet, similar to the Mille Miglia and the Targa Florio held in Italy in 1906.

They have a spiffy looking website but one wonders why a denim brand doesn’t get its models to stand on their hands? (as the product needs to be the hero not the models mug)

As per Indiaretailing.com’s 2017 report – The market size of Indian Denim Wear was estimated to be Rs 20,205 crore in 2016. The market is now projected to grow at a CAGR of 14.5 per cent and reach Rs 39,651 crore by 2021, and Rs 77,999 crore market by 2026.

We wish them all the success here!

Bloomberg Square Mile Relay to return to Mumbai in 2020

Square mile logo

Today it was announced that the Bloomberg Square Mile Relay will return to Mumbai for the second time on Thursday, 6th March 2020, following a hugely successful inaugural event in 2019. It was also announced by the organisers, Square Mile Sport, that headline sponsor Bloomberg has extended its headline sponsorship agreement of the global series until 2025.

The internationally-renowned annual event, which also takes place in 11 other cities across the world, will see the city’s top businesses to come together, as teams of ten employees each take turns to run the unique one-mile (1.6km) route at Jio Garden, BKC, all in a bid to be crowned the fastest company in the city.

The focal point of the race is to make an important and meaningful contribution to the city in a bigger and better way, through the charity arm of the event called The Extra Mile. This year’s race saw over $20,000 donated to support livelihood programs through the event’s charity partner Magic Bus, working in some of the toughest communities in Mumbai to give young people the tools and resources to get employed. The 2020 event will see 25% of team entry fees donated to another important local cause, focused on using the power of sport to make a lasting difference to the lives of people in the city.

With such a popular debut for the race this year, organisers are expecting an large increase in teams on the previous year and some of the city’s major companies will again take to the start line. Last year’s roll call included the likes of Barclays, Blackstone, Google, IDFC Bank, LinkedIn, Macquarie, Mastercard, Michael Page, Nomura, Reserve Bank of India, Standard Chartered, SBI Funds Management and Tata Consultancy among many others.

Feedback for the first race in Mumbai was extremely positive, with a participant from

Standard Chartered commenting: “I have attended many running events, but this event stands out. It was a fantastic evening, very well organized and an awesome post run party. Can’t ask for more. Keep up the good work, you have set a high benchmark!”

James Hassett, Managing Director of Square Mile Sport, the owners of the event, said: “We’re all really excited about returning to Mumbai after such a brilliant first year, as we loved how the city really embraced the relay and the reaction has been fantastic! Corporate wellness is an increasingly important issue for corporations in the city and the fantastic energy and infectious enthusiasm the relay brings goes hand-in-hand with companies wanting to improve the wellbeing of their employees.”

“The commitment from Bloomberg to extend their headline sponsorship with us is fantastic news and allows us to not only increase our ability to promote corporate health and well-being, but crucially provides a commitment to our charitable program in the city, whilst delivering an exciting and fully sustainable event.

We are incredibly proud to be working alongside Bloomberg, positively impacting corporations and the community in Mumbai and look forward to many more successful years in the city.”

With places for the relay filling quickly, be sure to secure your place on the start line and avoid disappointment by registering for the race here:www.squaremilerelay.com/mumbai