Dolce and Gabbana Style Pasta Collab

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The two Italian companies will merge food and fashion as part of their two-year partnership.

GLOBAL–Dolce & Gabbana have partnered with Italian pasta marker Pastificio di Martino to create a limited edition tin of pastas as well as a D&G-designed apron, according to Bloomberg.

In addition to the tin, D&G has designed the packaging for a selection of past shapes–spaghetti, paccheri and penne mezzani rigate. According to Bloomberg, the designs feature southern Italian figures, such as a Sophia Loren-esque brunette holding a plate of pasta, interspersed with colored tiles and the tagline “La Famiglia, La Pasta, e L’Italia!” The apron also showcases these designs.

Dolce & Gabbana will also feature the pasta brand in several of its campaigns.

Furthermore, the D&G-designed packaging and apron mark the first collaboration between the two Italian companies, which entered into a two-year contract together, according to Bloomberg.

Only 5,000 of the tins will be available worldwide, with fewer than 1,000 available in the U.S. In the U.S., the tins will be available online via diMartinoDolceGabbana.com and in select stores including Buon’Italia in Chelsea Market in New York. In London, the tins will be showcased in Harrods’ holiday windows.

Paramount, Hasbro Expand Film Deal

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The companies will also collaborate on developing TV programming.

NORTH AMERICA–Paramount Pictures and Hasbro have inked a five-year agreement to produce and distribute a raft of content based on Hasbro’s most popular brands and original stories.

The partnership will see the two companies collaborate primarily on live action and animated films, with Hasbro’s Allspark Pictures and Allspark Animation playing an active role alongside Paramount. The companies will also collaborate on TV programming.

Paramount will also distribute the projects produced under the partnership worldwide.

Furthermore, the agreement expands the existing relationship between both companies. Previously, Hasbro and Paramount partnered to create five Transformers movies as well as two G.I. Joe films. The first Transformers spinoff, Bumblebee, is also slated for release in December 2018.

“Paramount has been a valuable partner of Hasbro’s for more than a decade, and we’re looking forward to taking our relationship to the next level,” says Brian Goldner, chairman and chief executive officer, Hasbro. “Storytelling, in its many forms, is revolutionizing our business and differentiating Hasbro in all sectors where we operate. We look forward to collaborating with the talented team at Paramount to create powerful new stories for kids, fans and families globally.”

Furthermore, Paramount will distribute the projects produced under the partnership worldwide.

Additionally, Paramount and Hasbro will partner on financing projects at varying levels of investment.

“Hasbro has an enormous array of exceptional brands, so this expansion of our relationship is incredibly exciting,” says Jim Gianopulos, chairman and chief executive officer, Paramount Pictures. “We look forward to working with Brian Goldner and Stephen Davis and the Hasbro and Allspark teams to create extraordinary film properties for all audiences.”

 

Viacom Names Digital Studios Head

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Kelly Day will oversee the new unit, which will expand digital-native content across Viacom and its brands.

NORTH AMERICA–Viacom has appointed Kelly Day to serve as the president of Viacom Digital Studios, a new unit focused on creating and expanding digital content across Viacom and its portfolio.

As head of Viacom Digital Studios, Day will oversee Viacom’s digital content strategy and will lead creative and editorial production for Viacom’s social channels. She will also work closely with Viacom’s brands to facilitate a collaborative, coordinated approach to digital, building on current programing as well as developing original content and branded entertainment in a variety of formats.

Day joins Viacom from AwesomenessTV, where she served as chief digital officer before being named chief business officer. Before that, she was chief executive officer of Blip networks and served in a number of leadership positions at Discovery Communications. She also held positions at organizations including The Knot and America Online, among others.

“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” says Bob Bakish, president and chief executive officer, Viacom. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”

 

EA to Kick Off FIFA eSports Events

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The “FIFA eWorld Cup 2018” will take place in August 2018 and will crown the world champion of “EA Sports FIFA 18.”

GLOBAL–FIFA and Electronic Arts have teamed up to launch “EA Sports FIFA 18 Global Series,” a series of competitive gaming and eSports events that will culminate with the “FIFA eWorld Cup 2018.”

During the eSports event, which kicks off this Friday, Nov. 3, players will qualify through online competition, with EA and FIFA identifying and inviting the top-ranked 128 eligible competitors (64 players for PlayStation 4 and 64 players for Xbox One) to advance to the “EA Sports FIFA 18 Global Series” Playoffs.

Following the playoffs, 32 players will qualify for the “FIFA eWorld Cup 2018” and the winner will be crowned the undisputed world champion of “EA Sports FIFA 18” in August 2018.

“Competitive FIFA is a global entertainment phenomenon that maximizes the combined power of world football and competitive gaming in unprecedented fashion,” said Philippe Le Floc’h, chief commercial officer, FIFA. “We’re thrilled to partner with EA in creating the ‘EA Sports FIFA 18 Global Series’ as the road to the ‘FIFA eWorld Cup 2018’ will increase the ways millions of fans consume football.”

In addition to EA and FIFA’s qualifying round, notable third-party competitive gaming organizations and brands will also host marquee events offering qualifying spots for the “EA Sports FIFA 18 Global Series” Playoffs. Competitors will also be able to represent their favorite real-life clubs through official league competitions; however, specific details on how leagues will be involved will be available at a later date.

Additionally, both companies believe the expanded partnership and event will exponentially increase the scale of competitive FIFA year-over-year.

“Last year was a pivotal achievement for competitive FIFA, engaging millions of competitors and spectators through world football and global competition,” says Todd Sitrin, senior vice president and general manager, competitive gaming, EA. “In partnership with FIFA, we’re accelerating the growth of competitive gaming through the ‘EA Sports FIFA 18 Global Series’ on ‘The Road to the FIFA eWorld Cup 2018,’ producing more competition, attracting more competitors and connecting with more fans than ever before.”

 

Williams Sonoma Cooks Up Harry Potter Kitchenware

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Gryffindor, Hufflepuff, Ravenclaw and Slytherin inspire range of kitchen accessories for kids and adults.

NORTH AMERICA–Warner Bros. Consumer Products and Williams Sonoma have teamed up to create a new range of kitchen accessories based on the Harry Potter universe.

The new range highlights each of Hogwarts’ four houses–Gryffindor, Hufflepuff, Ravenclaw and Slytherin–on a selection of spatulas and aprons for both kids and adults. In addition, each apron can be personalized with your name or initials (or the name or initials of your favorite Harry Potter character).

The new range is now available at Williams Sonoma.

Spencer’s Names New VP of Licensing

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Rick Goralnick will lead the brand’s corporate licensing strategy as well as foster cross-functional relationships between Spencer’s and Spirit Halloween.

NORTH AMERICA–Spencer Spirit Holdings has tapped Rick Goralnick to serve as the company’s divisional vice president of licensing for both Spencer’s and Spirit Halloween.

Goralnick will now be responsible for the overall creation and leadership of the brand’s corporate licensing strategy, social media marketing and Spencer’s in-store marketing programs. He will also foster cross-functional relationships within Spirit Halloween and Spencer’s as well as with leading licensors across North America.

Goralnick brings more than 30 years of experience in licensing and acquisitions, marketing and brand management after working with companies such as Marvel Entertainment, Crayola, Hasbro and Reebok.

"Rick is a great addition to our dynamic team," says Steven Silverstein, president and chief executive officer, Spencer Spirit Holdings. "His extensive knowledge of the space will be vital in growing partnerships and experiences to support our brand's ongoing growth and to further deepen our commitment to our shoppers."

Goralnick also replaces Eric Morse, who recently stepped down to head up Redbubble’s licensing program.

Pepsi Ties Up Footwear in India

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<description><![CDATA[ASIA&ndash;PepsiCo has teamed up with DVB Brands to launch a collection of sports footwear inspired by the popular beverage brand throughout India, according to The Economic Times.
]]></description>
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<span style=”color:#a9a9a9″><em>DVB Brands will release the line via e-commerce sites such as Myntra.</em></span></h2>
<p><img alt=”” src=”/sites/www.licensingexpo.com/files/images/PepsiFootwearIndia.jpg” style=”width:300px; height:115px; float:right” />ASIA&ndash;PepsiCo has teamed up with DVB Brands to launch a collection of sports footwear inspired by the popular beverage brand throughout India, according to <em>The Economic Times</em>.</p>
<p>Further details about the footwear range have not been disclosed; however, Chandi Batra, chief executive officer of DVB Brands, says the range is &ldquo;directly youth-focused.&rdquo;</p>
<p>&ldquo;Our iconic brands have enabled us to provide consumers with new ways to engage with PepsiCo&ndash;whether it be in a can or apparel or accessories,&rdquo; says Kristin Patrick, senior vice president, global beverage group, PepsiCo. &ldquo;We are creating new opportunities for consumers to engage with our brands across multiple touch points and with strong partnerships with brands including Zara, H&amp;M and Fila.&rdquo;</p>
<p>The Pepsi-inspired footwear will be available in India via e-commerce sites such as Myntra.</p>
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Nick Breaks the Mold with New Brand Canticos

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Based on Spanish-language nursery rhymes, Nickelodeon new partnership with Encantos Media Studios showcases the company’s new approach to IP.

NORTH AMERICA-Nickelodeon is taking a big stake in both the Hispanic and infant markets through a new partnership with San Francisco-based Encantos Media Studios to expand the award-winning bilingual baby brand Canticos into consumer products and beyond.

Not only does the partnership mark Nickelodeon’s first entry into content for infants and toddlers, but it also showcases the company’s new model of taking external brands that fit the network’s DNA and building them out for a global audience, like it did with YouTube star JoJo Siwa.

“There’s a real need out there from a consumer purchasing perspective to reflect all audiences, and there are a lot of aisles that are under-represented. JoJo is one example of an aisle that was completely under-represented–the teen/tween aisle,” said Pam Kaufman, CMO and president, global consumer products, Nickelodeon. “With the rise of the Latino population, we felt like we were under-serving the Latino audience, and so we look at this as an area where Nickelodeon Consumer Products can really make a difference.”

The Canticos brand– first launched in 2015 with dual-language English-Spanish books, apps and sing-along videos–is comfortable territory for Nickelodeon, which blazed new trails when it introduced the world to a 7-year-old bilingual girl named Dora back in 2001.

It’s been more than 15 years though since “Dora the Explorer” hit the airwaves, and according to Encantos founders Steven Wolfe Pereira and Nuria Santamaria Wolfe, who are of Dominican and Salvadorian descent (respectively) and are now based in San Francisco, there is a huge demand for authentic, enriching, Spanish-language content in the U.S.

Over one-third of the U.S. population is multi-cultural, with Hispanics making up close to 18 percent of the total population, according to the U.S. Census Bureau’s latest numbers.

Key to Canticos’ already significant success is its authenticity. Husband and wife duo Wolfe Pereira and Santamaria Wolfe, have an expansive background working for some of the biggest names in media from Univision to Twitter. But it wasn’t until the impending arrival of their first child that they decided to turn their talents to creating content that would bring their culture to life for their own child, and the millions of other children of Latino heritage across the U.S.

“We are living in a multi-cultural nation. By 2040 over a third of the U.S. population will be Hispanic, but you don’t have to wait until 2040, because today over 50 percent of Millennials are multi-cultural, with the largest percentage of the demographic being Hispanic,” said Wolfe Pereira. “When we found out that we were having our first child, it really hit us personally. I realized there was no way for us to share our culture with our son. Understanding the meaning of culture and what role that plays as you badge yourself as a family, you want to pass on these traditions.”

And so it was that, alongside the partners’ new baby, a new brand was also born. Targeting kids ages 0 to 24 months old, Canticos (which means “little songs” in Spanish) centers on Spanish-language nursery rhymes from all over the world, celebrating Latino culture by bringing songs such as “Los Pollitos,” “Elefantitos” and “Mi Burrito Sabanero” to life.

“I think the opportunity for parents and families to share their culture and share their language starts from the moment that a baby is born. It’s that moment when you first put your child to bed, or try to, and you want to sing to them. When I began to sing to my son, it wasn’t ‘Twinkle Twinkle’ it was ‘Los Pollitos,’ the songs that I had grown up with,” said Santamaria Wolfe. “And when I looked for books and apps and tools to help me pass on that culture and that language, there really wasn’t anything. We’ve heard this a lot from educators and librarians too. What they’re really lacking is tools to teach, especially those younger demographics.”

Encantos co-founders Nuria Santamaria Wolfe, CEO; Susie Jaramillo, Chief Creative Officer; and Steven Wolfe Pereira, chairman, with Pam Kaufman of Nickelodeon.

Without any active marketing to-date, the brand has racked up 103,000 subscribers on YouTube with its most popular video boasting 19 million views. The brand also includes four book titles published in-house by Encantos and distributed by PGW/Ingram–also available in digital form–as well as an app.

And the brand isn’t aimed just at Latino families. With engaging artwork and its focus on music, Canticos is well-placed to serve American parents of all stripes who increasingly want to expose their children to other languages and cultures from an early age.

Nickelodeon’s job now will be to “amplify” the brand, as Kaufman put it. The company will work with Encantos to develop the first collection of consumer products and promotional partners for the Canticos, spanning categories including layette, toy, accessories, home, publishing and more.

“This is a new model for us. Historically our content has been created by the Nickelodeon team, then it’s launched as a show, then you wait for the show to work and then you have consumer products,” Kaufman explains. “We’ve now created an IP for CP strategy. We are actually making shows to be successful in consumer products. If you think about ‘Turtles,’ we bought ‘Turtles’ to be in the action figure aisle. Even though this content is not made by Nickelodeon, it has the DNA of Nickelodeon.”

The audience demographic is also new for Nickelodeon, and Kaufman readily admits that this digital brand geared toward infants might not ever end up on television, making it a surprising move for a company that has its roots in network television.

“For kids under 2, you’re really not looking to expose them to TV. You have to really think about how you are introducing things at this really fragile, tender age,” says Wolfe Pereira. “You are so thoughtful about anything that is going to come into contact with your baby.”

But while traditional TV may not be in the cards, content certainly is. In fact, Canticos short-form content is slated to launch in spring 2018 on Nick’s preschool-facing digital platforms including NickJr.com, the “Nick Jr.” app and Noggin, Nick’s video subscription service. The content will be produced by Venezuelan-American artist Susie Jaramillo, who created the brand and is also a founder of Encantos, alongside Santamaria Wolfe and Wolfe Pereira. This new slate of digital content will focus on developing the characters that appear in the nursery rhymes featured in Canticos through animated webisodes.

“For example, ‘Los Pollitos’ is a beautiful nursery rhyme about these three newborn chickies with their mother hen taking care of them. It’s a beautiful nursery rhyme, and now we’re actually going to bring the characters to life. Then, those characters can be used to tell other stories, and that’s where we’ll leverage the power of Nickelodeon,” explains Wolfe Pereira.

Kaufman and her team already hard work at creating style guides for the brand’s CP line, and she says that the reception she’s received thus far from licensees and retailers has been overwhelmingly positive.

Walt Disney World Teams with Otterbox

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The mobile case brand will also develop a variety of new case designs featuring Disney’s score of characters.

NORTH AMERICA–Disney has tapped OtterBox to serve as the “Official Protective Case” of Walt Disney World Resort and Disneyland Resort.

The agreement will see OtterBox cases brought to several D-Tech locations throughout Walt Disney World and Disneyland. It will also see Otterbox collaborate with Disney Consumer Products to offer a variety of new case designs. The first designs will feature timeless Mickey and Minnie designs on the OtterBox Symmetry Series for iPhone 8, iPhone 7, iPhone 8 Plus and iPhone 7 Plus.

The Symmetry Series Classic Disney Collection cases are now available on Otterbox.com and will be available soon at D-Tech retail locations at Walt Disney World and Disneyland.

Fatak Patak a new action figure out for kids

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Mr. SuhasSundar CEO of NIHODO Media shares his thoughts on the hit new franchise FatakPatak which premiered on Hungama TV and Disney XD mid-Sept. and simultaneously hit stores offline for fans to play and watch!

1- Was the concept of FatakPatak – movie feature series and toy line launched keeping in mind Indian kids?

-Yes, the main character Sher Singh is Indian and trained by his grandfather Gama Singh. Rounding out the trio of protagonists is Jeff Green and Fifi from USA and France respectively. Though the premise is more science fiction based, the setting is India, though Sher Singh and his friends along with their Alienoids travel the globe rescuing Alienoids and taking part in tournaments.

2- What does the movie convey to the Indian kids – key message/takeaway from the movies?

-The key takeaway would be to always do the right thing and be resourceful. Sher Singh and his AlienoidGabru who are the main characters of the series, may not be the most skilled or even the best at Alienoid Wrestling and tournaments, but they never give up, always stand for what’s right and most importantly, think on their feet and adapt to situations by using their brains more than their brawn.

3- What is the investment incurred in launching the IP FatakPatak?

-A significant amount of time, effort and love has gone into making FatakPatak. Its an IP that has been built from scratch.

4- Is this the first IP that has a mix of the collectible figure and a game concept?

-This is the first IP from India that has an inbuilt collectible figure/battle toy

5- Why Disney as a medium to launch the movies?

– Disney is the undisputed leaders of kids entertainment worldwide. Furthermore, they have been working with us on this IP from day one and have contributed immensely towards the development of the show, building of the world, the look and feel etc. We could not have made this product without their involvement

6- What is the viewership we are expecting? 

– Like any other creator/producer, we are hoping for the best! Hope to see the movies rank among the top shows on the network and the toys find favor with kids. We believe this could be the next Beyblade or even Pokémon!

7- What is the marketing/promotion strategy done to launch FatakPatak

– All the promotions are spearheaded by Dream Theatre Pvt. Ltd. strongly on the network as well as on digital platforms.

8- Is it a worldwide premier? Countries where the movies of FatakPatak will be aired

– This is only an Indian Subcontinent premiere. We will be taking FatakPatak to other countries subsequently

9- What are the recent innovations seen in the Indian animation industry?

– The Indian animation industry has truly come of age. There are stellar Indian IP’s like ChhotaBheem, MotuPatlu and the like who have managed to win a very strong fan following. The whole space is very exciting.

10- When will the toy range be launched and where will it be available?

– The toys are available across 50+ cities and at 800+ outlets from the second week of September’17 coinciding with the premiere of the movies on Disney Hungama.

 

About Suhas Sundar

Suhas Sundar (CEO Nihodo Media) – Is an engineer+MBA and an award-winning writer, and producer who has worked with broadcasters, producers and creative talent across Japan, China and India on several comics, animation and toy projects.

Along with frequent collaborators Deepak Sharma and ShoHiramatsu, Suhas is also the co-creator of FatakPatak and one of the inventors of the FatakPataktoyline and gameplay