LEGO Builds Jurassic World

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Universal will extend its blockbuster dinosaur franchise to construction sets and animation.

NORTH AMERICA–Universal Brand Development and the LEGO Group have extended their partnership for new animated content, construction sets and a lifestyle collection, ahead of the theatrical release of Jurassic World: Fallen Kingdom.

The two will launch 13 constriction sets across various LEGO play categories including LEGO Juniors and LEGO Duplo, as well as a LEGO BrickHeadz range, available exclusively at Walmart.

A branded line of soft linens and publishing titles are slated for this year, also.

“We are thrilled to be expanding on our long-standing partnership with Universal in 2018. This year will bring a wide assortment of LEGO construction sets, collectibles, licensed apparel and animated content, all based on Jurassic World: Fallen Kingdom,” says Jill Wilfert, vice president, in-bound licensing and entertainment, the LEGO Group. “Jurassic World is an iconic property that appeals to both adults who grew up with the property and to their kids who have embraced this world with the new films. The team at Universal has a strong long-term plan in place that will continue to build the property globally, and we are excited to give LEGO builders of all ages even more options when it comes to playing with Owen, Claire and the iconic dinosaurs like Blue in LEGO form.”

Jurassic World: Fallen Kingdom premieres in the U.S.  June 22.

Burger King Powers Up with ‘Mysticons’

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The superhero series has inspired the restaurant’s latest range of collectibles.

NORTH AMERICA–Corus Entertainment Nelvana has partnered with Burger King for an in-restaurant promotion based on the animated series “Mysticons.”

Beginning today, four Mysticons s mini-figures will be available to collect and own King Jr. Meals.

“We’re incredibly thrilled to partner with Burger King  for this exciting opportunity with Mysticons,” said Pam Westman, head, Nelvana Enterprises. “We can’t wait to share the world of Mysticons with Burger King guests, and invite more fans to connect with the magic and adventure of the series.”

Mysticons mini-figures are now available in King Jr Meals in U.S. and Canada.

Sony Scores New Jumanji Licensees

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The film’s success has created a demand for licensed merch.

NORTH AMERICA–Sony Pictures Entertainment has signed on a number of licensees to develop new products for its latest film Jumanji: Welcome to the Jungle.

New partners include:

●      Cardinal Industries for board games;

●      Funko for Pop! vinyl figures based on the films’ characters;

●      Isaac Morris for apparel lines for men, women and children; and

●      NHN Entertainment for “Jumanji: The Mobile Game.”

“We are tremendously pleased with the success of the film. We look forward to expanding the program with unique products allowing consumers the opportunity to experience the film 365 days a year,” said Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment.

Disney Expands Her Universe Partnership

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DCPI’s portfolio of brands (including Disney Princess, Marvel and Star Wars) inspire new range of apparel, homewares and more.

NORTH AMERICADisney Consumer Products and Interactive Media and Her Universe have expanded their partnership for a range of merchandise inspired by the Disney, Marvel and Star Wars portfolio of brands.

The agreement will see existing lines of apparel, accessories and home goods expand with an assortment of new products.

The two companies have also collaborated on a line of tween athleisure, dubbed “Our Universe,” that includes activewear, swimwear, footwear and accessories inspired by the Disney’s roster of heroic characters. The first wave of goods is based on Marvel Entertainment’s Black Panther and Disney Princess brands. A line of Star Wars inspired merchandise is slated for release at a later date.

Additionally, Disney has partnered with Her Universe founder Ashley Eckstein for a new book series, titled It’s Your Universe: You Have the Power to Make it Happen. The new series is currently available for pre-order on Books.Disney.com

‘Top Gear’ Drives Into Car Care

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Wet wax, Polymer shampoo and more will be included in a new branded gift set.

EUROPE–BBC Worldwide has partnered with U.K. consumer cleaning products producer Assured Products for  a line of branded car care products, inspired by the car enthusiast series “Top Gear.”

The agreement will see Assured Products produce a line of automotive maintenance gift sets that include polymer shampoo, wet wax, waterless wash, wax interior cleaners and more.

“With Series 25 on the horizon we are thrilled to be expanding on our Top Gear licensing portfolio and look forward to working with Assured Products Ltd,” says Jason Easy, head of licensing, BBC Worldwide.

Top Gear gift sets will be available at retail in fall/ winter 2018.

Hasbro, Tycoon Named to LIMA Hall of Fame

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Elias Fasja-Cohen of Tycoon Enterprises, Brian Goldner of Hasbro will be inducted this May at Licensing Expo.

GLOBAL–The International Licensing Industry Merchandisers’ Association has selected two industry executives to join the Licensing Hall of Fame this year.

Elias Fasja-Cohen, chief executive officer and Founder of Tycoon Enterprises, and Brian Goldner, Chairman and chief executive officer of Hasbro will be honored at the annual LIMA Awards Ceremony, May 22, during Licensing Expo 2018, in Las Vegas, Nev.

As chief operating officer and founder of Tycoon Entertainment Fasja-Cohen has developed on the leading licensing agencies in Latin America for more than 28 years. In 1990, Mr. Fasja-Cohen co-founded Tycoon Enterprises, professionalizing the licensing business in Mexico and opening the doors of the Mexican market to major licensors, including 20th Century Fox, Cartoon Network, Major League Baseball, Mattel, National Football League, and Nickelodeon, among others. Under Mr. Fasja-Cohen’s leadership, expanded the licensing business and introduced licensing education into territories including Mexico, Central America and the Caribbean, Ecuador, Colombia, Peru, Chile and Brazil. A large number of Tycoon alumni have gone on to become an important part of the licensing industry in Mexico.

“LIMA is proud to honor these two outstanding game-changers in our industry who have lead their respective companies to exceptional levels of licensing excellence,” said LIMA President Charles Riotto. “Elias is a legend in the Latin American licensing community, and Brian a visionary and innovator who transformed Hasbro’s business and created an indelible impact on licensing. We are thrilled to have them join the Licensing Hall of Fame.”

Brian Goldner is regarded as a pioneer at Hasbro’s where he helped to develop the company’s entertainment and omni-channel storytelling. He has served as an executive producer on a number of films based on Hasbro brands, including the Transformer  films and My Little Pony: The Movie”. Under his leadership, Hasbro has expanded its presence across categories including high-end fashion, location-based entertainment, music, publishing, and consumer products.

The Company was awarded the No. 6 spot on License Global Top 150 list in April 2017.

“LIMA is proud to honor these two outstanding game-changers in our industry who have lead their respective companies to exceptional levels of licensing excellence,” said Charles Riotto, president, LIMA. “Elias is a legend in the Latin American licensing community, and Brian a visionary and innovator who transformed Hasbro’s business and created an indelible impact on licensing. We are thrilled to have them join the Licensing Hall of Fame.”

Mars Wrigley to Open Valentine’s Pop-Up

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Twix, Snickers , Altoids and more inspire salon-themed pop-up for Valentine’s Day.

NORTH AMERICA–Mars Wrigley Confectionery U.S. is set to open its first-ever chocolate- and candy-inspired pop-up salon, dubbed the Sweet Retreat, in New York City.

The Sweet Retreat by Mars Wrigley Confectionery U.S. will feature candy-, chocolate-, gum- and mint-themed experiences, dubbed “treatments,” and will include services such as manicures, blow-outs and makeup counters.

The curated spa treatments will feature products inspired by the company’s portfolio including a candy counter makeup bar inspired by Dove chocolate, M&Ms, Twix and Snickers, Skittles inspired pedicures, Snickers inspired pedicures, blow-out inspired by altoids and Extra gum and more.

The event was inspired by insights from a recent report conducted by Mars Wrigley Confectionery, which found that 74 percent of people believe a treat is sweeter when shared with a friend, while 66 percent report that sweet treats are a go-to gift for friends and family members.

“Our beloved treats play a unique role in consumers lives, and we wanted to do something fun in tribute to our brand fans this Valentine’s Day,” says Berta De Pablos-Barbier, president, Mars Wrigley Confectionery U.S. “You don’t need a manicure or a blow-out every day, but it’s a nice way to treat yourself now and then–and we look at our products the same way. They’re not an everyday snack, but a treat to indulge in from time to time. We are looking forward to bringing this idea to life by using our iconic brands in an unexpected way–there is no better time to treat each other, and this is the ultimate opportunity to spend time with a loved one.”

The Sweet Retreat by Mars Wrigley Confectionery U.S. will take place Feb. 13-14 at 230 West 39th Street in New York City.

‘Game of Thrones’ Welcomes New Licensees

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Bacci Sourcing, Nemesis Now, Drop Dead Clothing and more are on board to extend the popular HBO program in apparel, art and more.

EUROPE–Bradford License Europe and HBO Global Licensing have secured a variety of licensees to further extend the “Game of Thrones” consumer products program in Europe.

The brand’s new licensing partners include:

  • Bacci Sourcing & Consulting for apparel;
  • Jasmine for metal wall art;
  • Nemesis Now for drinkware, including goblets, tankards and shot glasses;
  • Half Moon Bay for giftware including glassware, bowls and plates; and
  • Drop Dead Clothing for apparel.

“Game of Thrones” is set to return to HBO in 2019 for its eighth, and final, season.

 

Viz to Re-launch ‘Captain Tsubasa’

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The classic soccer anime will return to screens in Europe.

EUROPE–Viz Media has acquired the TV, digital, home video and merchandising rights for the soccer-themed anime series “Captain Tsubasa” across all European territories, including Russia.

Under the terms of the agreement, the Japanese series will be broadcast on more than 40 television channels throughout the region and a variety of worldwide networks.

The release coincides with 2018 FIFA World Cup Russia.

To celebrate, VIZ Media Europe has used its 360-degree licensing strategy to promote “Captain Tsubasa” through a robust retail and marketing program.

CN Sets Sail with Cruise Line

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Now fans can travel in luxury with “Adventure Time” and “Steven Universe.”  

ASIA—Cartoon Network has partnered with cruise and leisure company Oceanic Group to launch Cartoon Network Wave a luxury cruise ship, inspired by the network’s portfolio of properties.

The cruise, outfitted to look like “Adventure Time’s” Jake character, will offer an immersive fully-thematic experience that will travel across Asia to destinations including Japan, Singapore, Australia, Hong Kong and more. The ship will feature 800 themed cabins and suites, two of the world’s first triplex suites and 11 decks of shopping, party, entertainment and leisure options, as well as nine restaurants and pubs with Cartoon Network-themed elements.

The Cartoon Network Wave will set sail from Singapore later this year.