‘Oggy & The Cockroaches’ Signs Master Publisher

Oggy-And-The-Cockroaches-logo

Xillam’s animated property has partnered for a range of books in France.

EUROPE—Xiliam Animation Studios has tapped Centum Books to serve as the master publishing partner for the animated television series “Oggy & the Cockroaches.”

The agreement will see Cetum Book develop a large range of products including chapter products, picture books, activity books and more for the French market.

“Oggy & The Cockroach” books will hit shelves nationwide in spring/summer.

Disney Renews with Character World

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Disney’s portfolio of brands will appear on a new range of pillows, blankets and more.

EUROPE—Disney has renewed its multi-year licensing agreement with Character World for a range of textiles across the U.K., Eire, the Nordics and Benelux.

The renewed agreement will see the Manchester-based textile manufacturer produce a range of bedding and accessories including single and double duvet sets, fleece blankets, pillows and teepees featuring the Disney, Marvel and Lucasfilm portfolio of brands.

Jurassic World Roars to Life

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The Jurassic World arena experience will follow the release of the franchise’s latest installment.

NORTH AMERICA—Feld Entertainment and Universal Brand Development have partnered for a live tour inspired by the Jurassic World franchise. The show is slated to launch in fall 2019.

Under the terms of the multi-year agreement, Feld will conceptualize, produce and tour the arena show.

The Jurassic World arena experience will feature life-size dinosaurs extending up to 40-feet long, state-of-the-art projection mapping, animatronics and performer-operated characters that help bring film’s world to life.

“Fans around the world continue to tell us they want more ways to experience Jurassic World, and the thrilling action and larger-than-life experience of this live arena tour give them the opportunity to engage in an all new and exciting way,” says Vince Klaseus, president, Universal Brand Development. “Feld Entertainment is best-in-class at creating spectacular live experiences, and this show can meet the high expectations of fans worldwide who are craving more interaction with Jurassic World dinosaurs.”

The tour will kick-off in the U.S. and then travel through various cities around the world.

“The live Jurassic World arena experience will create new ways for fans to engage with one of the world’s most popular franchises,” says Kenneth Feld, chairman and chief executive officer, Feld Entertainment. “Feld Entertainment has the expertise and experience to bring this iconic franchise to life through an innovative format in an immersive arena setting coupled with a unique narrative that includes iconic locations and fan-favorite dinosaurs–creating edge-of-your-seat, live entertainment that is a mix between a stunt show and a 3D thrill attraction.”

Jurassic World: Fallen Kingdom arrives in theaters June 22.

Audible Premieres New Superhero Series

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The audiobook company has released three volumes of Tara Tremendous.

NORTH AMERICA–Audible.com has partnered with Wonkybot Studios for a new superhero series, Tara Tremendous: The Secret Diaries.

Tara Tremendous follows the adventures of 11-year-old Tara Callahan who is accidentally infused with superhero powers.

Tara Tremendous: The Secret Diaries is available now exclusively through Audible.com

Smiley Makes Big Promo Push in Korea

smiley-promotion-korea

A Smiley-themed campaign will bring brand awareness to South Korea.

ASIA–Smiley World and regional department retailer Hyundai are pairing for a year-long promotional campaign.

The new campaign launched with a wide range of in-store displays, advertising, pop-up and guerilla marketing events in 15 department stores across South Korea.

Smiley promotional staff will also be on hand in Hyundai locations to distribute badges, exclusive Smiley pouches and a free tote bag with purchase.

“This is the first time that a department chain in Korea has had one themed retail promotion throughout an entire year and demonstrates the ability for Smiley to leverage its unique marketing message of happiness and positivity to drive a consistent and long-standing message at retail,” says Matt Winton, marketing director, Smiley.

In addition, a 6-meter Smiley inflatable will greet shoppers at Hyundai’s flagship department store in Seoul, and a Smiley-branded camper van will travel around the country to inspire photos and hand out free bouncy balls to shoppers.

The deal was brokered by Walter Brown, Smiley’s agent in APAC.

 

Toys ‘R’ Us Shutters Brick-and-Mortars

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The toy retailer has announced major store closures in its efforts to restructure. 

 

NORTH AMERICA–Toys ‘R’ Us will close approximately 180 locations and convert a number of stores into co-branded Toys ‘R’ Us and Babies ‘R’ Us locations.

According to a company statement, the closures are part of a company-wide initiative to restructure and re-focus following its bankruptcy filing in late November. Dave Brandon, the company’s chief operating officer admitted to operational “missteps” and rolled out plans for re-inventing the company’s brands and prioritizing company goals.

“The actions we are taking are necessary to emerge from bankruptcy proceedings as a more viable and competitive company that will provide the level of service and experience you should expect from a market leader,” says Brandon.

Toys ‘R’ Us will continue to operate physical stores across major markets in the U.S. and around the world, as well as online, and will continue to honor its customer loyalty program.

Impacted stores are expected to begin closing as early as February, with the majority of locations shuttering in mid-April. During the closing period, the company will offer a variety of discounts and deals across merchandise categories.

LIMA to Induct Elias Fasja-Cohen, Brian Goldner into Licensing Hall of Fame

LIMA is excited to announce Elias Fasja-Cohen, CEO and Founder of Tycoon Enterprises, and Brian Goldner, Chairman and CEO of Hasbro, Inc. as the 2018 inductees to the LIMA Licensing Hall of Fame. This year’s Hall of Fame Induction will take place Tuesday, May 22, at the LIMA Licensing Awards Ceremony during Licensing Expo 2018 in Las Vegas.

“LIMA is proud to honor these two outstanding game-changers in our industry who have lead their respective companies to exceptional levels of licensing excellence,” said LIMA President Charles Riotto. “Elias is a legend in the Latin American licensing community, and Brian a visionary and innovator who transformed Hasbro’s business and created an indelible impact on licensing. We are thrilled to have them join the Licensing Hall of Fame.”

Elias Fasja-Cohen
Mr. Fasja-Cohen is CEO and Founder of Tycoon Enterprises, one of the leading licensing agencies in Latin America for close to 28 years. His journey began in 1977, working first as a Licensee for French brand Cacharel and later with Perry Ellis, establishing the first shop-in-shops in major Mexican retailers.

In 1990, Mr. Fasja-Cohen co-founded Tycoon Enterprises, professionalizing the licensing business in Mexico and opening the doors of the Mexican market to major licensors, including 20th Century Fox, Cartoon Network, Major League Baseball, Mattel, National Football League, and Nickelodeon, among others. Under Mr. Fasja-Cohen’s leadership, Tycoon extended its structure to offer licensors consistent and simplified service throughout Latin America, operating directly in Mexico, Central America and the Caribbean, Ecuador, Colombia, Peru, Chile and Brazil. A large number of Tycoon alumni have gone on to become an important part of the licensing industry in Mexico.

With Mr. Fasja-Cohen’s guidance, Tycoon, in collaboration with Valor Agregado en Exposiciones, launched the first edition of Expo Licencias y Marcas in 2007. In 2009, Mr. Fasja-Cohen was a key driver behind the founding PROMARCA, the Mexican Association of Licensing, which became the Mexico chapter of LIMA in 2016.

Mr. Fasja-Cohen was instrumental in formalizing licensing education in Mexico, working with prominent Universidad Panamericana to integrate licensing into its curricula. He has also participated in multiple national and international forums, providing insights on licensing to the business community.

Brian Goldner
As Chairman and CEO of Hasbro, Inc., Brian Goldner is responsible for bringing the company’s iconic brands to life across its strategic Brand Blueprint, through toy and game innovation, immersive entertainment experiences, digital gaming and consumer products.

Since joining Hasbro in 2000 and taking on the role of CEO in 2008, Mr. Goldner has been instrumental in transforming Hasbro from a traditional toy and game company to a global play and entertainment leader. In 2016, Hasbro passed the $5B revenue mark for the first time in company history.

Mr. Goldner pioneered Hasbro’s entry into entertainment and oversees the company’s omni-channel storytelling. He has served as an executive producer on a number of films based on Hasbro brands, including the wildly-successful TRANSFORMERS films and the 2017 animated feature MY LITTLE PONY: THE MOVIE. Under his leadership, Hasbro continues to innovate and expand the way it brings brands to life through high-end fashion collaborations, location-based entertainment, music, publishing, and consumer products. The Company was awarded the No. 6 spot on License Global’s Top 150 list in April 2017.

Mr. Goldner is actively involved in driving corporate and community initiatives to fulfill Hasbro’s purpose, to make the world a better place for children and their families. Hasbro ranked No. 1 on the 100 Best Corporate Citizens list for 2017 by CR Magazine, and was recognized as a 2017 World’s Most Ethical Company® by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.

Candidates for the LIMA Licensing Hall of Fame must demonstrate continual and outstanding contributions to the licensing industry. Consideration is given to those who have been actively involved in the business of licensing for a minimum of 15 years and whose contributions have ongoing relevance to the industry. Inductees are selected by the LIMA Board of Directors from a slate of industry recommendations.

LIMA to Induct Elias Fasja-Cohen, Brian Goldner into Licensing Hall of Fame

LIMA is excited to announce Elias Fasja-Cohen, CEO and Founder of Tycoon Enterprises, and Brian Goldner, Chairman and CEO of Hasbro, Inc. as the 2018 inductees to the LIMA Licensing Hall of Fame. This year’s Hall of Fame Induction will take place Tuesday, May 22, at the LIMA Licensing Awards Ceremony during Licensing Expo 2018 in Las Vegas.

“LIMA is proud to honor these two outstanding game-changers in our industry who have lead their respective companies to exceptional levels of licensing excellence,” said LIMA President Charles Riotto. “Elias is a legend in the Latin American licensing community, and Brian a visionary and innovator who transformed Hasbro’s business and created an indelible impact on licensing. We are thrilled to have them join the Licensing Hall of Fame.”

Elias Fasja-Cohen
Mr. Fasja-Cohen is CEO and Founder of Tycoon Enterprises, one of the leading licensing agencies in Latin America for close to 28 years. His journey began in 1977, working first as a Licensee for French brand Cacharel and later with Perry Ellis, establishing the first shop-in-shops in major Mexican retailers.

In 1990, Mr. Fasja-Cohen co-founded Tycoon Enterprises, professionalizing the licensing business in Mexico and opening the doors of the Mexican market to major licensors, including 20th Century Fox, Cartoon Network, Major League Baseball, Mattel, National Football League, and Nickelodeon, among others. Under Mr. Fasja-Cohen’s leadership, Tycoon extended its structure to offer licensors consistent and simplified service throughout Latin America, operating directly in Mexico, Central America and the Caribbean, Ecuador, Colombia, Peru, Chile and Brazil. A large number of Tycoon alumni have gone on to become an important part of the licensing industry in Mexico.

With Mr. Fasja-Cohen’s guidance, Tycoon, in collaboration with Valor Agregado en Exposiciones, launched the first edition of Expo Licencias y Marcas in 2007. In 2009, Mr. Fasja-Cohen was a key driver behind the founding PROMARCA, the Mexican Association of Licensing, which became the Mexico chapter of LIMA in 2016.

Mr. Fasja-Cohen was instrumental in formalizing licensing education in Mexico, working with prominent Universidad Panamericana to integrate licensing into its curricula. He has also participated in multiple national and international forums, providing insights on licensing to the business community.

Brian Goldner
As Chairman and CEO of Hasbro, Inc., Brian Goldner is responsible for bringing the company’s iconic brands to life across its strategic Brand Blueprint, through toy and game innovation, immersive entertainment experiences, digital gaming and consumer products.

Since joining Hasbro in 2000 and taking on the role of CEO in 2008, Mr. Goldner has been instrumental in transforming Hasbro from a traditional toy and game company to a global play and entertainment leader. In 2016, Hasbro passed the $5B revenue mark for the first time in company history.

Mr. Goldner pioneered Hasbro’s entry into entertainment and oversees the company’s omni-channel storytelling. He has served as an executive producer on a number of films based on Hasbro brands, including the wildly-successful TRANSFORMERS films and the 2017 animated feature MY LITTLE PONY: THE MOVIE. Under his leadership, Hasbro continues to innovate and expand the way it brings brands to life through high-end fashion collaborations, location-based entertainment, music, publishing, and consumer products. The Company was awarded the No. 6 spot on License Global’s Top 150 list in April 2017.

Mr. Goldner is actively involved in driving corporate and community initiatives to fulfill Hasbro’s purpose, to make the world a better place for children and their families. Hasbro ranked No. 1 on the 100 Best Corporate Citizens list for 2017 by CR Magazine, and was recognized as a 2017 World’s Most Ethical Company® by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.

Candidates for the LIMA Licensing Hall of Fame must demonstrate continual and outstanding contributions to the licensing industry. Consideration is given to those who have been actively involved in the business of licensing for a minimum of 15 years and whose contributions have ongoing relevance to the industry. Inductees are selected by the LIMA Board of Directors from a slate of industry recommendations.

LIMA Japan Delivers Licensing Basics Seminar to Ultraman’s Tsuburaya Productions

LIMA Japan continues its mission to deliver educational learning opportunities to its membership. At the request of Tsuburaya Productions, the Japanese special effects studio famous for the Ultraman series, LIMA Japan planned and delivered a seminar entitled “Brand Licensing Basics” to a packed room of 100 staff  members at Tsuburaya Productions head office in Tokyo on Monday, 22 January 2018.

The seminar was led by Kaori Taniguchi, LIMA Japan General Manager, who used a custom produced textbook containing an overview of licensing and operation methods.

The first part of the seminar covered basics such as industry data, major licensing organizations/companies, types of properties, and the significance of the brand licensing business. The second part looked at licensing business operation topics such as business planning, IP rights clarification, marketing, sales, creative, contracts and royalty accounting.

LIMA Japan operates a scheme whereby it will create and deliver customized education seminars at a company’s premises. These onsite programs are exclusive to LIMA Japan members and their group companies. Besides educating licensing department staff, these seminars also help non-licensing staff from across an organization to better understand the licensing business.

LIMA Japan also periodically hosts licensing business basics seminars and study groups that are open to non-members.

Contact LIMA Japan in English or Japanese for more details: info@licensing.or.jp

Original Japanese-language article: http://www.licensing.or.jp/20180122report/

LIMA Japan: Seeking Participants for a Design Approval Staff Roundtable on February 22

LIMA Japan will host another of its popular roundtable discussions for design approval staff on Thursday 22 February in Tokyo.

The roundtable will take a deep delve into the design approval role and function in a licensing organization. The task of managing approvals for products that lead to an increase in sales while maintaining a character or brand’s image is an important mission requiring specialist expertise and good solid judgement. Gaining on-the-job experience is currently the only truly tested way to improve one’s skill set for this critical undertaking.

Leading the discussion on these and other related issues will be Ms. Mio Watanabe, president of Mio Co., Ltd., a design consultant specializing in the licensing industry.

The roundtable will kick off with a short seminar on the approval workflow, followed by an open discussion between participants to share opinions and information as well as to talk about solutions to challenges they face as they go about their jobs.

The roundtable is limited to 10 participants active in product design and approval tasks and is open to licensors, licensing agents and licensees.  The small number of participants is to encourage a high level of active discussion in a relaxing atmosphere.

The roundtable will be in Japanese-language only.

Details:

Date & Time: 16:00-18:00 on Thursday 22 February. Arrive from 15:50.

Venue: Co-working Space Basis Point

2F, Kashikei Bldg., 2-19-3 Shimbashi, Minato-ku, Tokyo

(Starbucks is on the 1st floor)

https://basispoint.tokyo/coworking/shimbashi/

Access: 1 minute from Ginza exit, JR Shimbashi Station.

1 minute from Exit 2, Shimbashi Station on Ginza and Asakusa subway lines.

1 minute from Yurikamome Monorail, Shimbashi Station.

Participation Fee:  LIMA Members: free of charge.  Non-members: ¥10,000

Further details and participation application (Japanese-language):

http://www.licensing.or.jp/20180117rt/

Enquiries (Japanese or English): LIMA Japan info@licensing.or.jp

Original post in Japanese: http://www.licensing.or.jp/20180117rt/