LIMA to Host Charity Bike Ride


Proceeds will benefit the Children’s Brain Tumor Foundation.


NORTH AMERICA–The International Licensing Industry Merchandisers’ Association will kick off Licensing Week, which takes place in conjunction with Licensing Expo, with the second annual LIMA Cares Charity Bike Ride.

On May 20, a group of licensing professionals will journey over 28 miles through the Red Rock Canyon National Conservation Area in Clark County, Nevada to benefit the Children’s Brain Tumor Foundation.

For more information and to register click here.

BBQ Pit Boys Fire Up New Cookware


The social media influencers are partnering for their first consumer product line.

NORTH AMERICA—Social media influencers and BBQ pit masters the BBQ Pit Boys have partnered with grilling manufacturer Cameron Products to develop a line of cooking tools and accessories.

The partnership will see Cameron Products design, manufacture and distribute a range of cooing products including fuels, skewers, tools, grills, rotisseries, accessories and more.

The partnership marks the BBQ Pit Boys first venture into consumer products for the 11-year-old brand.

Jurassic World Comes Alive with Mobile Game


Universal is celebrating the franchises’ latest installment from Ludia.

NORTH AMERICA—Universal has teamed up with mobile game developer Ludia once again to launch a new mobile game, ahead of the upcoming film Jurassic World: Fallen Kingdom.

Jurassic World Alive” will bring the dinosaur adventure to life in a new platform that features location-based technology and augmented reality. Users can collect dinosaur species as they explore neighborhoods and cities around the world and experience in-game incubators.

“With ‘Jurassic World Alive,’ our goal is for audiences to be fully immersed into a world with living dinosaurs in a way that’s never been possible until today,” says Alex Thabet, resident and chief executive officer, Ludia. We’re giving them the opportunity to explore and connect with likeminded players while building and interacting with these powerful prehistoric species.”

Jurassic World Alive” is the third mobile game deal between Universal and Ludia and the first of a large slate of games set to roll out in 2018 and beyond.

Jurassic World fans have long dreamed of seeing these majestic and sometimes frightening creatures in real life. With the location and AR technology available today, we can finally make that dream a reality,” says Chris Heatherly, executive vice president, games and digital platforms, Universal Brand Development. “We are thrilled to once again work with Ludia and think this will be the biggest and most exciting game in the franchise yet!”

In addition, Cityneon Holdings and presenting partner Encore Productions has announced the opening of “Jurassic World: The Exhibition, La Cité du Cinéma” in Paris, France Apr. 14 to Sep. 2.  The exhibition, will be the company’s fourth launch following runs in Melbourne, Philadelphia and Chicago.

Jurassic World Alive” will launch globally on the App Store and Google Play in spring. Jurassic World: Fallen Kingdom will be released in theatres across the U.S. Jun. 22.

Smiley Dresses Primark, Penneys


Smiley’s designs will appear on more than 70 pieces of apparel.

GLOBAL—SmileyWorld has teamed up with U.K. fashion retailer Primark and Penneys for a major retail launch and marketing campaign.

The Smiley x Primark collection features more than 70 pieces of urban-inspired apparel for tweens, teens and young adults including holograph t-shirts, custom printed denim, nightwear, accessories, footwear and more.

“The SmileyWorld x Primark Collection is about wearing clothing your own way and expressing your outer happiness. Smiley continues to successful grow our apparel, accessories and footwear division through world-class retail partnerships. This new collection provides another glimpse into the work we are doing with our partners, marrying on-trend product development with engaging marketing activities that resonates with tween and teen fashionistas,” says Maria Raposo, vice president, marketing, SmileyWorld.

The launch will be supported by an integrated online and in-store marketing campaign including custom POS programs, window displays and in-store events.

The Smiley x Primark collection will be available this month at Primark and Penneys locations throughout Europe and the U.S. 

Nick Upfront Unveils Reboots, AR, VR and More


Nickelodeon will revive the preschool property “Blue’s Clues” and expand its mobile offerings with new technology.

GLOBAL—Nickelodeon revealed its plans for the 2018-19 season at its annual upfront presentation, March 6.

The network will release more than 800 new episodes of new and returning series including:

  •  A reboot of the “Teenage Mutant Ninja Turtles”;
  •  A remake of the preschools series “Blue’s Clues,” which features a new signature look and host;
  • A developmental deal for “Los Casagrandes,” a new companion series for the animated show “The Loud House”;
  • “Pony,” a new animated comedy series developed by Nickelodeon International in the U.K.;
  • “Keep It Spotless,” a new game show series;
  • A new season of “Lip Sync Battle Shorties” starring Nick Cannon and JoJo Siwa; and
  • “Musical Dares,” a short-form content series and the first project by Viacom Digital Studios for Nickelodeon’s YouTube channel.

“With ‘Blue’s Clues,’ Nickelodeon launched what became TV’s first generation of interactivity for preschoolers and set the bar for quality, curriculum-driven shows we have made since,” says Cyma Zarghami, president, Nickelodeon Group. “The new, modern version of ‘Blue’s Clues’ will capture all the original’s creativity and visual identity for a whole new audience ready for its fun adventures and expertly designed problem-solving curriculum.”

In addition, the network revealed plans for innovative partnerships for its mobile offerings.

The network has partnered with IMAX for “SlimeZone,” its first multi-player, social VR experience, set to premiere at IMAX VR Centers globally this month. In the gaming category, Nick will introduce augmented reality to its “Sky Whale” mobile game and launch the “Do Not Touch” AR app. The AR-enhanced “Sky Whale” app will be available this spring. “The Do Not Touch” AR app is available now in the App Store and on Google Play.

“With our share growing and content pipeline in overdrive, we are reinventing ourselves to best serve the new and next generation of audiences on new and next-generation platforms,” says Zarghami. “Kids are both our anchor and North Star, and that bond with the audience allows us to connect to them everywhere.”

The network is also expanding its location-based offerings with Nickelodeon SlimeFest, produced in partnership with Live Nation.

Emoji® Extends Presence in Canada


The emoticon brand has secured partners for apparel, accessories, baby and more in the Great White North.

NORTH AMERICA–The Emoji® Company has added a host of new partners that will further expand its consumer products program in Canada.

Segal Licensing, The Emoji® Company’s agent in the region, brokered the deals.

New licensees include:

  • Mad Engine for apparel and accessories;
  • Regal Confections for confectionery;
  • Getrex for hosiery, accessories and baby;
  • Nemcor for bedding;
  • Thread Collective for pet;
  • Centura Brands for health and beauty;
  • Point Zero for outerwear;
  • Imagine Publications for Publishing; and more.

Mattel Fetes National Women’s Day with Barbie


Barbie will celebrate trailblazing women including Chloe Kim, Amelia Earhart, Patty Jenkins and more.

GLOBAL–In celebration of National Women’s Day on March 8, Mattel has unveiled a new line of Barbies inspired by female role models from around the globe.

The Shero program will honor 14 “modern-day heroes” who have broken boundaries in their fields with a one-of-a-kind doll made in their likeness. Honorees include:

  • American filmmaker Patty Jenkins, the first woman in history to direct a film with a budget of more than $100 million for Wonder Woman.
  • American snowboarder Chloe Kim, the youngest woman to win a gold medal in snowboarding at the 2018 Winter Olympics.
  • Australian conservationist Bindi Irwin.
  • U.K. boxing champion Nicola Adam, the two-time gold medalist and Britain’s most successful female boxer of all time.
  • Turkish windsurfer Çağla Kubat, a championship windsurfer who founded her own windsurfing school for young surfers.
  • French chef Hélène Darroze, a fourth generation French chef with three restaurants and two Michelin stars.
  • Chinese volleyball champion Hui Ruoqi, the 15th captain of the Chinese women’s national volleyball team who also won gold at the 2016 Summer Olympics.
  • German designer and entrepreneur Leyla Piedayesh, an Iranian immigrant who founded fashion label Lala Berlin.
  • Mexican golfer Lorena Ochoa, an athlete, mother, entrepreneur and promoter of golf in Mexico.
  • Chinese actress and philanthropist Xiaotong Guan, an ambassador for “World Life Day,” a joint campaign by the United Nations Environment Program, International Fund for Animal Welfare and The Nature Conservancy, and known as the “Nation’s Daughter” in China.
  • Chinese prima ballerina Yuan Tan, a principal dancer at the San Francisco Ballet and guest principal dancer at the Hong Kong Ballet.
  • Spanish entrepreneur and fashion designer Vicky Martin Berrocal, the creative director of Victoria company.

The inspiring women doll line will also pay homage to historical figures who have made a contribution to society in their respective fields including aviator Amelia Earhart, artist and activist Frida Kahlo and mathematician Katherine Johnson.

“As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” says Lisa McKnight, senior vice president and general manager, Barbie. “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they can be anything.”

Zac Brown Pours More Wine


The Z. Alexander Brown sauvignon blanc is inspired by the artist’s album “Uncaged.”

NORTH AMERICA–Z. Alexander Brown, the wine label from musician Zac Brown, and Napa Valley winemaker John Killebrew have unveiled Z. Alexander Brown 2017 uncaged sauvignon blanc, the second wine in the brand’s portfolio.

The Z. Alexander Brown 2017 uncaged sauvignon blanc was inspired by Brown and Killebrew’s approach to crafting the branded wines. It also draws inspiration from Zac Brown Band’s album “Uncaged.”

The 2017 vintage of Z. Alexander Brown sauvignon blanc is now available.

Peanuts Poses for Fashion Collection


Snoopy, Charlie Brown and more will appear on a new apparel range from Essentiel Antwerp as well as new toys from McDonald’s.

GLOBAL–Peanuts Worldwide has partnered with German fashion label Essentiel Antwerp for a collection inspired by the classic Peanuts characters.

J&M Brands, Peanuts’ licensing agent, brokered the deal.

The Peanuts x Essentiel Antwerp line includes men’s, women’s and children’s styles spanning t-shirts, skirts, purses, handbags, shoes and more. The collection is available now in all Essentiel Antwerp stores and at various department stores worldwide.

“We are ecstatic about the collection created by Essentiel and knew that this fashion brand would be more than capable of capturing the ‘essence’ of Peanuts,” says Monique Beck, co-owner and joint managing director, J&M Brands.

Additionally, Peanuts Worldwide has partnered with McDonald’s to launch a Happy Meal promotion featuring Snoopy in the U.S.

Each McDonald’s Happy Meal will include one of 10 collectible Snoopy toys in a variety of personas including beagle scout, baseball player, astronaut, basketball player, famous author and more. Each figure will also feature a hands-on activity, a clip so it can be hung on bags and belts, and scannable technology that can be activated to unlock exclusive online Peanuts content on the “McPlay” app.

The Snoopy McDonald’s happy meal program is now available at McDonald’s locations across the U.S. Select figures are also available in Europe, Asia Pacific, Latin America and the Middle East.

‘Miraculous’ Levels Up with New Mobile Game


Ladybug and Cat Noir inspire new game from TabTable.

GLOBAL–Zag has tapped game developer and publisher TabTable to develop a new mobile game inspired by its animated series “Miraculous, Tales of Ladybug & Cat Noir.”

The “Miraculous, Tales of Ladybug & Cat Noir” app will allow fans to play as Ladybug and Cat Noir as they adventure around Paris and compete through more than 80 levels.

The new game will initially be available on the Apple App Store and Google Play next month, with the Amazon Appstore to follow later in the year.