Snoopy, Charlie Brown and more will appear on a new apparel range from Essentiel Antwerp as well as new toys from McDonald’s.
GLOBAL–Peanuts Worldwide has partnered with German fashion label Essentiel Antwerp for a collection inspired by the classic Peanuts characters.
J&M Brands, Peanuts’ licensing agent, brokered the deal.
The Peanuts x Essentiel Antwerp line includes men’s, women’s and children’s styles spanning t-shirts, skirts, purses, handbags, shoes and more. The collection is available now in all Essentiel Antwerp stores and at various department stores worldwide.
“We are ecstatic about the collection created by Essentiel and knew that this fashion brand would be more than capable of capturing the ‘essence’ of Peanuts,” says Monique Beck, co-owner and joint managing director, J&M Brands.
Additionally, Peanuts Worldwide has partnered with McDonald’s to launch a Happy Meal promotion featuring Snoopy in the U.S.
Each McDonald’s Happy Meal will include one of 10 collectible Snoopy toys in a variety of personas including beagle scout, baseball player, astronaut, basketball player, famous author and more. Each figure will also feature a hands-on activity, a clip so it can be hung on bags and belts, and scannable technology that can be activated to unlock exclusive online Peanuts content on the “McPlay” app.
The Snoopy McDonald’s happy meal program is now available at McDonald’s locations across the U.S. Select figures are also available in Europe, Asia Pacific, Latin America and the Middle East.