The two-day event will also host celebrity appearances by Kel Mitchel, Daniella Perkins, Riele Downs and more.
NORTH AMERICA–Nickelodeon, in partnership with Live Nation, has unveiled the lineup for the U.S. installment of its multi-day music festival for kids and families, Nickelodeon SlimeFest.
The two-day festival is set to feature musical performances by DJ and producer Zedd, singer Liam Payne, rapper Flo Rida and network star JoJo Siwa.
The event will also host celebrity appearances by Nickelodeon stars Kel Mitchel, Benjamin Flores, Riele Downs, Ella Anderson, Breanna Yde, Daniella Perkins and Owen Joyner, as well as immersive experiences and plenty of the network’s signature green slime.
Nickelodeon SlimeFest has seen success around the globe since its inception in Australia in 2012. The event has expanded year-over-year and currently takes place in regions including the U.K., Spain, Italy and South Africa. The U.S. music festival marks the sixth local adaptation of this popular event and the first time a Nickelodeon International event has been localized for Nick in the U.S.
The event is set to take place at Huntington Bank Pavilion at Northerly Island in Chicago, June 9-10. Tickets will be available online at NickSlimeFest.com.
Rick, Morty, and their intergalactic gang are heading into new consumer product categories including home textiles, stationery and more.
NORTH AMERICA–Cartoon Network Enterprises has signed on a slate of licensees to further extend the Adult Swim animated series “Rick and Morty.”
New partners include:
- Franco Manufacturing for home textiles including throws, beach and bedding;
- Rabbit Tanak for lamps and lighting including table, wall, string, night and novelty motion as well as wall décor and canvas art;
- Trends International for themed bookmarks, calendars, decals, posters and writing instruments;
- Bioworld Accessories for desktop collectibles and travel accessories including notebooks, sticky notes, pencil cases and more;
- Calhoun for wall banners;
- The Northwest Company for cloud pillows, sets and accessories; and
- Insight Editions for hardcover-ruled journals, deluxe hardcover journal sets, pocket journals and sketchbooks.
“‘Rick and Morty’ fans want these characters in their everyday life; and we are thrilled to welcome these new partners to our brand portfolio as we keep up with consumer demand,” says Pete Yoder, vice president, Cartoon Network Enterprises, North America.
The new jewelry collection will highlight Smith’s well-known coat of arms and motto “Never Assume.”
NORTH AMERICA–Designer Paul Smith is building on his 10-year retail partnership with Canadian jewelry brand Pyrrha with a new collaboration that celebrates the fashion brand’s crest.
The Pyrrha x Paul Smith collection includes a variety of necklaces and rings that play off of the brand’s coat of arms (which were designed by Smith in 2000) and features a jacket with six arms, a rabbit for good luck and Smith’s motto “Never Assume” across various pieces.
The Pyrrha x Paul Smith collection is now available online at PaulSmith.com and in select Paul Smith stores in London, Hamburg, New York, Los Angeles and Las Vegas, Nev.
Chromat, Cushine et Ochs and more teamed up with Marvel for a roaring fashion event.
NORTH AMERICA–Marvel Studios partnered with a roster of fashion designers to celebrate the release of the film Black Panther during New York Fashion Week, Feb. 8-16.
On Feb. 12, designers including Chromat, Cushnie et Ochs, Fear of God, Ikiré Jones, Laquan Smith, Sophie Theallet and Tome presented couture pieces inspired by the latest Marvel film that were installed in a Wakanda-inspired venue. According to Marvel, each designer was selected for their approach to empowerment and individualism through fashion. Additional Black Panther capsule collections from Brother Vellies, Dourien Fletcher, and Josh Bennett were also on display. Each collection is now available on each brand’s respective site.
Following the event, each of the custom looks was auctioned off at CharityBuzz.com in support of Save the Children, an international humanitarian organization.
“Black Panther is visually stunning, from the backdrop of Wakanda to the beautiful, intricate costumes, with fashion and technology playing an important role throughout,” says Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media. “Each of our partners has taken inspiration from the incredible storytelling, empowering characters and iconic look of the movie, while bringing their own unique aesthetic to the designs.”
Black Panther is now in theaters worldwide.
The new women’s fashion line will celebrate the spirit of the Mexican painter.
EUROPE–Art Ask Agency has partnered with Spanish fashion retailer Mango for a new line of apparel based on the life and work of the prolific artist Frida Kahlo.
The upcoming collection will feature a variety of women’s apparel and is now available.
“Visibility is high for Frida Kahlo and we are very pleased to be able to give consumers the opportunity to have a little piece of Frida for themselves,” says Maria Strid, owner, Art Ask Agency.
Ask Art Agency will continue to announce fashion deals and consumer product launches for Frida Kahlo Corporation’s licensing program throughout the year.
Sanrio has inked a deal for two new timepieces inspired by its iconic character.
NORTH AMERICA–Sanrio has partnered with Casio America for a new collection of watches inspired by Hello Kitty.
Named the BGA190KT, the new Baby-G style watch was inspired by a globe-trotting Hello Kitty and features a minute hand decorated with Hel
lo Kitty’s signature red ribbon, a watch band covered in Hello Kitty-style illustrations and a back plate that showcases an originally designed pilot Hello Kitty. The watch will also be available in two colorways.
The partnership also marks the second Baby-G collaboration timepiece for Hello Kitty.
The Hello Kitty Baby-G watch is now available at Macy’s, select fashion boutiques, the G-Shock Store in New York City and online at ShopCasio.com.
The renewal will see Mars’ candy brand featured across the sports entertainment brand’s media campaigns and promotions.
NORTH AMERICA–WWE has renewed its partnership with Mars, which will see the Snickers brand continue as the exclusive presenting partner of “WrestleMania 34,” WWE’s annual pop-culture extravaganza.
Through the extended agreement, WWE will produce custom content for Snickers that features the WWE Superstars and the brand’s “You’re Not You When You’re Hungry” campaign. The co-branded creative will appear across WWE’s digital and social platforms, WWE’s television programs and more. In addition, Snickers will offer promotional activity at “WrestleMania” and will maintain a presence via retail promotions, digital and social content.
“WrestleMania” will take place April 8 at the Mercedes-Benz Superdome in New Orleans.
Peanuts’ popular character will appear on a variety of apparel pieces alongside the Levi’s logo.
GLOBAL–Peanuts Worldwide has partnered with Levi’s for a new, co-branded apparel collection featuring Snoopy.
The Levi’s x Snoopy Collection will include a range of men’s and women’s t-shirts, totes, beanies and more, and will showcase the beagle doing his signature happy dance, in his Joe Cool character and performing his lounge act alongside the Levi’s logo.
“Who doesn’t love Snoopy? Snoopy’s own kind of personality and philosophy seems to have some kind of resonance with the sentiment of today as well,” says Jonathan Cheung, head of design, Levi’s. “Snoopy’s flair and his outlook on life since his debut in 1950 make him a natural partner for a timeless brand like Levi’s.”
The Levi’s x Snoopy Collection will be available for purchase at retailers worldwide and online at Levi.com.
The iconic character will be celebrated worldwide with a host of merchandise, activities and more.
GLOBAL–The Walt Disney Company is gearing up to celebrate the 90th anniversary of its iconic character Mickey Mouse with a slate of festivities around the world including a fashion show, TV special and theme park events.
The celebration will kick off this week with a runway fashion event, dubbed “The Happiest Show on Earth,” which will feature a range of Mickey-inspired apparel from Opening Ceremony. Select items from the Mickey Mouse collaboration will be available immediately following the show at shopDisney.com, OpeningCeremony.com and Opening Ceremony store.
Furthermore, the runway show, which will function as Opening Ceremony’s spring 2018 runway show, will also mark the launch of Mickey the True Original, a global campaign that will take shape through a variety of fashion collaborations.
Additional celebrations include:
- A TV special on ABC with a variety of guests, musical performances and more.
- The season five premiere of “Mickey Mouse” animated shorts, including a special 7-minute extra-length birthday episode airing later this year on Disney Channel.
- Walt Disney Parks and Resorts around the world will celebrate Mickey’s 90th on Nov. 18 with commemorative merchandise, photo locations and more.
- Disney Parks worldwide will also host the “World’s Biggest Mouse Party,” a celebration of Mickey and Minnie that will take place beginning in late 2018 through 2019.
- Disney On Ice will salute Mickey as the “True Original” host of the show by creating Mickey’s 90th pre-shows for producing touring in the U.S., Europe, Middle East, Africa and Latin America.
- “Disney On Ice presents Mickey’s Special Celebration,” a new production that spotlights Mickey Mouse’s memories. The show will launch in Japan this July and will continue to tour the Asia-Pacific region until August 2019.
- In France, 38 design and art schools will take part in “Mickey Is Art,” a contest that will invite students to craft Mickey-themed artwork inspired by their favorite artistic movement. The winning designs will be displayed this summer in 12 major train stations across France and will be for sale this September at Galerie Glénat in Paris.
- Disney Store will continue to celebrate milestone moments for Mickey Mouse with the Mickey Mouse Memories Collection, a monthly, limited-release series of 12 collectible plush, mugs and cloisonné pins inspired by Mickey’s most memorable movie roles.
- Disney Publishing Worldwide will introduce more than 30 titles around the world as part of Mickey’s 90th including books, arts and crafts and comics.
In addition, D23: The Official Disney Fan Club will celebrate Mickey’s birthday throughout the year with events including a commissioned 90th anniversary portrait of Mickey Mouse by Disney animator Mark Henn; Destination D: Celebrating Mickey Mouse, a two-day event at Walt Disney World Resort featuring panels, presentations and entertainment; and a D23 Gold Member exclusive gift box set.
Mickey’s birthday is celebrated in honor of the release of his first theatrical film, Steamboat Willie, on Nov. 18, 1928.
The co-branded promotional product will be available throughout Mexico this April.
NORTH AMERICA–The Emoji® Company has teamed up with Nestlé once again to create a new range of branded Freskas chocolate.
The Freskas x Emoji® chocolate line will include a woven bracelet in eight different designs as well as five different collectible stickers, which will be included in the packaging.
“We are very proud to team up with Nestlé again,” says Marco Hüsges, chief executive officer, The Emoji® Company. “They have developed a unique product: sponged caramel balls covered with chocolate milk and a tasty colorful filling that you discover just when you bite it. Freskas by Nestlé has been in the market for more than 45 years and is a leading local brand.”
The promotional product will be available in Mexico at retailers including Walmart, Chedraui, Soriana, Sam’s, Costco and more, beginning April 1.