Mojostar and Jacqueline Fernandez team up to launch a female-only fitness and fashion brand

jacqueline-fernandez-just-f-launch

Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India

With an aim to bring the ‘F’ factor back into feminine fitness, Mojostar has recently joined forces with leading Bollywood superstar Jacqueline Fernandez to launch Just F, a female-only fitness and fashion brand. The launch of Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’. Mojostar is founded by two industry veterans – Anirban Blah, founder and MD of KWAN entertainment and Jiggy George, founder and CEO of Dream Theatre. It also marks the launch of first fashion brand created by Jacqueline, who is already a top style, fashion, and fitness icon in India.

Co-created and co-owned by Mojostar and Jacqueline, Just F is a move to redefine the female active-wear space in India. A combination of fresh design, functionaility for fitness and trendy fashion JUST F’s offerings are unabashedly feminine. The products have been developed to meet the specific requirements of the style-conscious, trendy, and free-spirited 20-something Indian women.

Speaking on the launch, Mr. Abhishek Verma, CEO, Mojostar, said, “Active-wear trends in India are still heavily dominated by the needs of male consumers. Brands in this space still have a primary share from male consumers, leaving gaps in the offering for young Indian women. Just F is our way of giving female consumers, products which cater to their needs and sensibilities.”

Just F will launch a range of stylish athleisure outfits, covering a range of trends and use cases such as: monochromes, floral infuse activewear, club-inspired active wear, functional sports bras, colour blocking etc. The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.

“Inputs and insights from Jacqueline, who is not only a leading Bollywood star but also a style icon and a very vocal promoter of wellness and healthy living, have played a big role in defining the brand identity and product design. We are confident that these products will be well-received in the market, and will help meet the need of young Indian women,” he added.

Jacqueline Fernandez said, “I have always believed that fitness and fashion are not destinations, but fun-filled journeys. They are, to me, a way of living, and as such I want my active-wear to reflect my personality and complement my lifestyle. Launching Just F, a feminine take on fitness from my perspective is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who want to fulfill their fitness requirements without breaking the bank or compromising on style.”

 

Courtesy: https://brandequity.economictimes.indiatimes.com

Tinder Swipes Right on Manchester City FC

tinder-manchester-city

The companies have also launched a co-branded blimp over the city to celebrate the partnership leading up to the Manchester derby this Saturday.

GLOBAL–Tinder and Manchester City FC have entered into a multi-year partnership that will see both companies create new experiences for Tinder users and football fans around the world.

Moving forward, Tinder will work with Manchester City men’s and women’s teams, as well as the City Football Group sister club, New York City FC, to provide Tinder users and football fans special access to games, exclusive experiences, events at the stadium and more.

“Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world,” says Tom Glick, chief commercial officer, City Football Group. “Football is all about a community of fans, sharing moments, emotions and passion for the sport they love. Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way. We believe this will be a perfect match for Tinder and for City.”

Additionally, Tinder will switch its colors across its social platforms to Manchester City blue to support the team leading up to the Manchester derby, which takes place at the Etihad Stadium this Saturday.

Tinder and Manchester City have also launched a co-branded blimp over the city of Manchester to celebrate the partnership.

“Tinder’s global presence and highly engaged user base gives us a unique understanding of what people all over the world are passionate about. And they’ve made it clear that they have a love for sports, particularly football,” says David Wyler, vice president, partnerships, Tinder. “Football is a sport where anything can happen at any moment. We wanted to be true to the game and do something unexpected by surprising the fans and our users with news of our partnership in a fun and creative way.”

‘Pokémon Go’ to Fete Earth Day

pokémon-go-earth-day

Trainers will also have the opportunity to donate to the Mission Blue Foundation.

GLOBAL–Niantic has joined forces with Playmob to host the first-ever “Pokémon Go” Earth Day Clean Up event on April 22.

The Clean Up initiative will include a series of events at various locations across the globe and will invite players to join together to clean up the environment and their local areas. Players will also have the chance to donate to the Mission Blue Foundation, a global coalition that aims to inspire public awareness, access and support for a worldwide network of marine protected areas.

Within the game, trainers will receive access to a special avatar item and those who participate in the cleanups will unlock in-game rewards.

The full list of “Pokémon Go” Earth Day Clean Up event locations can be found online at PokemonGoLive.com/events/earth-day.

Epic Rights to Enhance Jimi Hendrix Lifestyle Brand

jimi-hendrix-epic-rights

Epic Rights and Perryscope Productions will expand the late artist’s consumer products program with apparel, home décor, collectibles and more.

NORTH AMERICA–Authentic Hendrix has joined forces with Epic Rights and Perryscope Productions to expand the Jimi Hendrix brand and launch a new Authentic Hendrix global retail program.

Through the new retail program, Epic Rights and Perryscope will offer retailers, manufacturers and licensees an all-new brand guide featuring new photographs as well as logos, lyrics, albums and fashion inspired by Hendrix.

Meanwhile, the Authentic Hendrix brand program will include a robust assortment of categories including fashion apparel, headwear, footwear, tops, figures, wall art, accessories, jewelry, home décor, digital products, collectibles and more.

“Jimi Hendrix embodied an iconic artistry and unparalleled musical talent with an incredible sense of style that is recognized worldwide with multiple generations of fans,” says Dell Furano, chief executive officer, Epic Rights, and Norman Perry, chief executive officer, Perryscope. “We simply could not be more excited to work with Janie and her team to take the Jimi Hendrix brand to a new level.

“With the release of ‘Both Sides of the Sky’ by Sony Legacy, and the approaching 50th anniversaries of the release of the seminal LP ‘Electric Ladyland’ (Oct ’68),  his legendary performance at the Woodstock Festival (Aug ’69) and the legendary two-day, four show concerts set by his later group, Band of Gypsys (Dec ’69), we have great milestone moments to drive our new retail program,” continues Furano and Perry.

The new Authentic Hendrix merchandise will begin to launch at retail this summer.

Cartoon Network Plans ‘Teen Titans Go!’ Mobile Game

teen-titans-go-mobile-game

<![CDATA[

The new mobile game will also coincide with the brand’s upcoming feature film, which hits theaters July 27.

GLOBAL–Cartoon Network and Warner Bros. Interactive Entertainment have unveiled a new mobile game based on the animated series “Teen Titans Go!” and upcoming film Teen Titans Go! to the Movies, called “Teen Titans Go Figure!”

The new mobile game will invite users to play as Robin, Raven, Cyborg, Starfire or Beast Boy as they battle, search for clues and travel across multiple cities in the DC Universe to figure out why the Justice League is trying to put the Teeny Titans Figure Company out of business.

“Teen Titans Go! Figure” will be available this summer via the App Store, Google Play and Amazon Appstore. The game will also coincide with the feature film Teen Titans Go! to the Movies, in theaters July 27.

Hasbro Plans Candy Land Pop-Up

hasbro-candy-land

Werther’s Original’s caramel- and Candy Land-themed pop-up is now open at the Santa Monica Pier in California.

NORTH AMERICA–In honor of National Caramel Day, April 5, Hasbro has partnered with Werther’s Original to open Candy Land: The Werther’s Caramel Edition Game, a life-sized caramel version of the classic board game.

During the pop-up event, visitors will be encouraged to travel through the Caramel Popcorn Mountains, discover caramel surprises in Werther’s Woods, navigate a bridge over the Caramel Crème Lagoon and fill up on Werther’s treats at the Caramel Castle.

The life-sized board game pop-up is now open on the Santa Monica Pier in Santa Monica, Calif.

“We’re excited to work with Werther’s Original to bring the sweet fun of Candy Land to even more people,” says Jonathan Berkowitz, senior vice president, global marketing, Hasbro Gaming. “Our goal at Hasbro is to provide families with gaming experiences that are fun to play, fun to watch and fun to share. The combination of the digital game and the life-sized Candy Land experience that Werther’s Original has created will delight fans of all ages.”

Additionally, Werther’s Original will launch the digital experience Candy Land: The Werther’s Caramel Edition Game online at CaramelDay.com. The digital destination will feature an online version of the life-sized game board and will also allow users to learn fun facts as they explore different candy regions.

“In today’s rapidly changing world, it’s comforting to know that some things are still as good as they’ve always been. With the help of Hasbro’s Candy Land, we are excited to bring together classic favorites: sweet candy and family fun,” says Meredith Suffron, director, marketing, Werther’s Original. “As a brand with a rich heritage and passion for caramel, National Caramel Day is a major holiday for us, making it the perfect time to give our consumers an interactive way to experience our full portfolio of products.”

Emoji® Takes the U.S. by Storm

emoji-the-official-brand

Leng Universal, Cotton On and World Tech Toys will extend the emoticon brand through new apparel items, novelty items, toys and more.

NORTH AMERICA–The Emoji Company has teamed up with a raft of licensees to further extend its brand across a breadth of categories in the U.S.

Global Merchandising Services, the brand’s U.S. licensing agent, brokered the deals.

First, Leng Universal has signed on to create a line of denim and knit apparel items for kids, juniors and young men. The range is set to launch this summer.

Meanwhile, Cotton On will launch a score of Emoji-themed products (including apparel, accessories, novelty and stationery goods) throughout its 1,500-plus stores this July.

World Tech Toys also recently released its line of remote control toys.

Finally, Leng Universal, Cotton On and World Tech Toys will join The Emoji Company’s portfolio of U.S. licensees, which currently includes ASO for bandages, Bendon for activity books and puzzles, Running Press for publishing, FAB Starpoint for bags and accessories, Global Brands Group for Sleepwear, Stargate for swimwear and sleepwear, Townley for cosmetics and Unique Industries for party goods, among others.

LIMA Unveils Rising Stars

licensing-awards-2017-rising-stars

Licensing’s top young talent will be recognized at the International Licensing Awards ceremony, May 22 during Licensing Expo.

NORTH AMERICA–The International Licensing Industry Merchandisers’ Association has revealed the licensing industry’s Rising Stars Award winners for 2018.

e annual award identifies industry professionals up to 35-years-old with one to seven years of experience who have a strong commitment to and passion for the licensing business. Other criteria for the award include: individuals who seek additional professional development opportunities to improve their skills, have shown innovation in planning and implementing successful licensing strategies and have demonstrated leadership potential.

“The Rising Stars Awards recognize the next generation of leaders in the licensing business–those who show true tenacity and have impacted their companies and the industry right from the start,” says Maura Regan, executive vice president, LIMA. “We received a tremendous number of worthy candidates and finalizing the list down to this select group was an enormous challenge. We are excited to honor and celebrate them amongst their peers at our Awards Ceremony and look forward to hearing more from these future game-changers in the years to come.”

This year’s winners will be recognized during Licensing Expo at LIMA’s 2018 International Licensing Awards ceremony, May 22, at the Mandalay Bay Convention Center in Las Vegas, Nev.

This year’s full list of winners includes:

  • Mandy Bardisbanian, buyer, cosmetics, Hot Topic
  • Fernanda Coutinho, associate director, brand management, Beanstalk
  • Peter Cross, brand manager, Broad Street Licensing Group
  • Nick Manzo, account executive, Seltzer Licensing
  • Leon Maratchi, senior manager, retail, Cartoon Network
  • Meghan Mernin, director, licensing, Epic Rights
  • Mimi Nicosia, senior manager, consumer product group, Nickelodeon
  • Mariana Orvananos, head, marketing, La Panaderia Licensing & Marketing
  • Sally Russell, associate licensing manager, Frank Lloyd Wright Foundation
  • Danielle Tanton, live events and attractions manager, DHX Brands

WBIE to Distribute ‘Hitman’ Video Game

hitman-game-screenshot

The “Hitman: Definitive Edition” video game will be available next month.

NORTH AMERICA–Warner Bros. Interactive Entertainment has teamed up with independent game developer IO Interactive to publish and distribute the video game franchise “Hitman.”

Under the terms of the agreement, WBIE will publish “Hitman: Definitive Edition,” which will celebrate the studio’s 20th anniversary and will feature new in-game disguises for Agent 47 inspired by classic IO Interactive titles–including “Freedom Fighters,” “Kane & Lynch” and “Mini Ninjas.”

The new title will be available for PlayStation 4 Pro, PlayStation 4, Xbox One X and Xbox One next month.

Cartoon Network, Dove Team for Self Esteem

cartoon-network-dove-self-esteem-project

The initiative will see “Steven Universe” featured across six short films, an educational eBook and more.

NORTH AMERICA–Cartoon Network has entered a two-year global partnership with Dove to bring the world of “Steven Universe” to the Dove Self Esteem Project.

The partnership will see Cartoon Network channel the Dove Self Esteem campaign’s messages about acceptance, diversity and inclusion through new “Steven Universe” content including six short animated films, an original song, an accompanying music video and an educational eBook.

The first of six animated films is now available on CartoonNetwork.com, with additional content slated to roll out throughout the year.