Month: April 2018

The National Symphony Orcehstra will perform the film’s score live beginning this summer.

NORTH AMERICA–Universal Brand Development have partnered with Film Concerts Live! to develop “Jurassic World in Concert.”

The new concert experience will see the National Symphony Orchestra perform the complete Jurassic World score live while the film is projected onto a screen.

“Jurassic World in Concert” is a follow-up to “Jurassic Park in Concert,” which is currently touring.

“Michael Giacchino’s music sounds different with a live orchestra,” says Colin Trevorrow, director, Jurassic World. “It surrounds you, strengthens your muscles, sweeps you into adventure and demands your heroic best. Hearing his music played live is one of my favorite things to do, and I’m honored to be part of this awesome event.”

The opening night of “Jurassic World in Concert” will take place May 30 with a special performance at the Kennedy Center in Washington D.C. Meanwhile, Jurassic World: Fallen Kingdom will debut in theaters June 22.

The New England apparel brand will release exclusive merchandise for the Boston-based baseball team throughout the 2018 season.

NORTH AMERICA–The Boston Red Sox has appointed the New England apparel brand Vineyard Vines to serve as the “official style” of both the baseball team and its stadium Fenway Park.

Through the partnership, Vineyard Vines will release exclusive merchandise through the 2018 season including products for men, women and children. The apparel brand will also offer exclusive apparel and accessories during the team’s home opener this Thursday.

Additionally, Vineyard Vines will participate in Fenway’s Rooftop Sessions, a pre-game concert series.

“Baseball is a treasured American pastime and the Boston Red Sox and Fenway Park are an iconic institution in the sport,” says Ian Murray, chief executive and co-founder, Vineyard Vines. “As a proud New England brand, we couldn’t be more excited to partner with one of New England’s favorite teams and further enhance our involvement in the Boston community.”

The Red Sox-branded products will also be available in select Vineyard Vine store and online at VineyardVines.com.

Ice Cube’s sports league will wear signature threads from Adidas.

NORTH AMERICA–Adidas has entered into a three-year partnership with Big3 that will see it become the official outfitter of the three-on-three basketball league.

Under the terms of the agreement, Adidas will leverage its style and expertise to outfit all league members with Big3 jerseys. The two companies will also work together to develop a new line of licensed products including hoodies, uniforms, t-shirts and more worldwide.

Additionally,, the Big3 will continue to introduce the sport to new cities and fans across the country and will work with Adidas on local activations that continue the league’s commitment to enriching the community.

“The Adidas culture is one imbued with innovation and marked by excellence,” says Kwatinetz. “They are a brand that pushes creative boundaries and have consistently redefined their industry. It is because of these shared ideals that BIG3 is proud to name Adidas the league’s official apparel sponsor. We look forward to embarking on this partnership with the world’s best sports culture brand.”

Young people from around the globe will be honored for their contributions to their communities.

GLOBAL–Nickelodeon has partnered with KidsRight Foundation to launch #KidsCan, an international campaign that highlights nine Children’s Peace Prize winners and nominees from around the world.

Through the campaign, Nickelodeon’s platforms will each air profiles on the #KidsCan figures in an effort to educate and empower young people. New profiles will air monthly through December.

“Nickelodeon is extremely proud to partner with KidsRight as we celebrate young people making the world a better place, one project at a time,” says Bradley Archer-Haynes, vice president, corporate social responsibility, Nickelodeon International. “Kids everywhere have the power to make a difference, regardless of age or location. We wanted to provide a platform to help amplify their stories, while pointing to resources that help young people remember they can do anything.”

#KidsCan changemakers engage in a wide range of community issues including environmental sustainability, child labor issues, homelessness and more. This year’s change makers include:

• Michael Steven Uribe of Colombia: 2017 Peace Prize nominee focused on peace initiatives using performing arts.
• Om Prakash of India: 2006 Peace Prize winner focused on child labor issues.
• Fahima Elmi of the Netherlands: 2017 Peace Prize nominee focused on child homelessness.
• Kesz Valdez of the Philippines: 2012 Peace Prize winner focused on child healthcare.
• Tymon Radzik of Poland: 2017 Peace Prize finalist focused on child government participation.
• Chaeli Mycroft of South Africa: 2011 Peace Prize winner focused on children with disabilities.
• Mohamad Al Jounde Syria: 2017 Peace Prize winner focused on children refugees and education.
• Kehkashan Basu of the United Arab Emirates: 2016 Peace Prize winner focused on environmental sustainability.

The expanded partnership will include in-book, online and on-air features and much more to both brands’ fans.

NORTH AMERICA–Meredith and Endemol Shine North America have expanded their current partnership agreement between Family Circle and “MasterChef” to include the “MasterChef Junior” brand.

The collaboration will now include the “MasterChef Junior Experience” sweepstakes as well as in-book, online and on-air features such as mystery box challenge, branded content and more.

Additionally, Family Circle Readers will be able to enter the “MasterChef Junior Experience” sweepstakes until May 31 for the chance to win a two-night stay in Los Angeles, a tour of the show’s set, a one-year subscription to CookingWithMasterChef.com and a copy of the MasterChef Junior cookbook.

“At Family Circle, we are absolutely thrilled to join forces with ‘MasterChef Junior’ this year,” says Cheryl Brown, editor-in-chief, Family Circle. “Our reader is feeding her busy family seven days a week, and she relies on us for doable, delicious recipes for breakfast, lunch, dinner, and dessert. Our new partnership with ‘MasterChef Junior’ is an ideal opportunity to reach even more home cooks everywhere.”

Family Circle and “MasterChef” originally partnered in May 2015 and offered a host of exclusive content, set visits and more.

“‘MasterChef” and Family Circle have continued our shared commitment to celebrate home cooks since our partnership began in 2015,” says Marisa Hammonds, senior vice president, digital, marketing and research, Endemol Shine North America. “Each season, the partnership has evolved to offer a more robust experience to culinary fans, and we are pleased to now bring ‘MasterChef Junior’ into the mix.

Spyder, The Elvis Presley Brand and more will launch in new categories.

GLOBAL–Authentic Brands Group has announced a roster of new collections, campaigns, collaborations and influencer programs for fall.

Spyder, the performance ski apparel brand has partnered with Gore-Tex Fabrics for an exclusive licensing agreement that will see new innovative content in the skiwear market. Beginning with its fall/winter collections, Spyder will incorporate Gore-Tex and Windstopper fabrics into its line of men’s, women’s and select children’s items. The styles will be available at Spyder.com

Neil Lane has launched a bridal collection that is available at more than 3,000 Kay Jewelers, Zales, Jared the Galleria stores and online at Kay.com

In addition to his newly announced J.C. Penney big and tall apparel collection, NBA great Shaquille O’Neal will debut a new backpack in collaboration with Sprayground. The collection will be available online at Sprayground.com

NBA Legend Julius “Dr. J” Erving and Revolver Podcasts have launched “House Call with Dr. J,” a weekly podcast that covers a range of topics including business, sports and pop culture. The podcast can be accessed on reVolverPodcasts.com, Apple Podcasts, Spotify, Google Play and iHeartMedia.

Athlete turned businessman Greg Norman has launched a line of golf-inspired apparel and accessories for men and women at Macys and online at gregnormancollection.com.

Singer, songwriter, actress and influencer Thalia Sodi has unveiled a new collection under the Thali Sodi Collection label at Macy’s. The line features women’s apparel and accessories inspired by the star’s personal style. The Thalia Sodi Collection is available at Macy’s and Macy’s.com

Legendary skate and streetwear brand Vision will launch its third collection at Topman in the U.K. and U.S. The collection will include tees and hoodies that feature old school logos.

The collection will be available at Topman stores and online at Topman.com April 26.

Airwalk has launched a line of its classic footwear styles at Zumiez. Available styles will include

The One, Random, Chance, Bloc and Second Skin. The line is available now in stores and online at Zumiez.com

ABG has unveiled “Winston” a new proprietary influencer network developed with its in-house development team, Digital Innovation Group. The new platform aims to build a community of social media influences to help construct brand narratives and to shape each brand’s voice online. “Winston” powers influencer programs across ABG’s portfolio and will be integrated across the company platform in the coming weeks.

ABG recently opened an office in Shanghai and additional offices are slated to open in Mexico City, Los Angeles and London, a nod to the company’s interest in international expansion.

The performance apparel company is working to develop custom gear for obstacle course challenges and more.

NORTH AMERICA–Craft Sportswear has entered into a global partnership with Spartan that will see the brand become the official performance apparel and footwear of the endurance brand.

Under the terms of the multi-year partnership, the two brands will develop the first line of high-performance technology enhanced apparel for Spartan’s obstacle course racing competitions. In addition, Craft will leverage its scientific and sports experience to develop Olympic-level performance apparel for the World Tour cycling teams and Olympic cross-country skiers as well as runners and athletes at various levels.

“The growth of Spartan has created a competitive field of elite OCR athletes who require technical apparel that allows for maximum performance,” says Eric Schenker, chief executive officer, Craft Sportswear, North America. “For decades, Craft has engineered ergonomically superior products for some of the best athletes in the world, and we’re excited to be the first company to apply that same sport-specific knowledge and research towards developing the first-of-its-kind performance apparel for Spartan athletes. Craft is for Olympic Champions and everyday heroes and anyone that finishes a Spartan race has certainly earned that title.”

Spartan currently hosts over 200 races around the world.

The Kickstarter campaign begins April 9.

NORTH AMERICA–River Horse Games and Lynnvander Studios, under license from Skydance, have joined forces to launch a Kickstarter campaign to create a new Terminator-inspired board game, called Terminator Genisys: Rise of the Resistance.

The board game, which was inspired by Skydance’s feature film Terminator Genisys, will feature a host of miniatures, interlocking tiles, missions and more that will allow players to battle against the nearly unstoppable forces of SkyNet.

“With Lynnvander behind the mechanics and development combined with Steve’s incredible talent in illustration, we’re excited to create a unique and stand out product,” says Criz Jamers, project lead, River Horse Games. “From what we’ve seen so far, this game really feels like you’re up against SkyNet in 2029.”

The board game’s Kickstarter campaign is set to launch April 9.

The F21 x LA Gear collaboration is now available throughout North America.

NORTH AMERICA–Forever 21 has teamed up with the ‘90s streetwear brand LA Gear for an exclusive spring collaboration.

The new collection, dubbed F21 x LA Gear, includes a variety of vintage-inspired t-shirts, crop-tops, crew neck sweaters, bikini tops, bikini bottoms and more. The range also sports the classic LA Gear logo.

“We could not be more excited to be partnering with Forever 21 to relaunch the LA Gear apparel collection,” says Lance Jackson, senior vice president, LA Gear. “Forever 21is a perfect fit for a collaboration with LA Gear as they represent fun, fashionable trends.”

The F21 x LA Gear collection is now available in stores throughout North America and online at Forever21.com.