Spyder, The Elvis Presley Brand and more will launch in new categories.
GLOBAL–Authentic Brands Group has announced a roster of new collections, campaigns, collaborations and influencer programs for fall.
Spyder, the performance ski apparel brand has partnered with Gore-Tex Fabrics for an exclusive licensing agreement that will see new innovative content in the skiwear market. Beginning with its fall/winter collections, Spyder will incorporate Gore-Tex and Windstopper fabrics into its line of men’s, women’s and select children’s items. The styles will be available at Spyder.com
Neil Lane has launched a bridal collection that is available at more than 3,000 Kay Jewelers, Zales, Jared the Galleria stores and online at Kay.com
In addition to his newly announced J.C. Penney big and tall apparel collection, NBA great Shaquille O’Neal will debut a new backpack in collaboration with Sprayground. The collection will be available online at Sprayground.com
NBA Legend Julius “Dr. J” Erving and Revolver Podcasts have launched “House Call with Dr. J,” a weekly podcast that covers a range of topics including business, sports and pop culture. The podcast can be accessed on reVolverPodcasts.com, Apple Podcasts, Spotify, Google Play and iHeartMedia.
Athlete turned businessman Greg Norman has launched a line of golf-inspired apparel and accessories for men and women at Macys and online at gregnormancollection.com.
Singer, songwriter, actress and influencer Thalia Sodi has unveiled a new collection under the Thali Sodi Collection label at Macy’s. The line features women’s apparel and accessories inspired by the star’s personal style. The Thalia Sodi Collection is available at Macy’s and Macy’s.com
Legendary skate and streetwear brand Vision will launch its third collection at Topman in the U.K. and U.S. The collection will include tees and hoodies that feature old school logos.
The collection will be available at Topman stores and online at Topman.com April 26.
Airwalk has launched a line of its classic footwear styles at Zumiez. Available styles will include
The One, Random, Chance, Bloc and Second Skin. The line is available now in stores and online at Zumiez.com
ABG has unveiled “Winston” a new proprietary influencer network developed with its in-house development team, Digital Innovation Group. The new platform aims to build a community of social media influences to help construct brand narratives and to shape each brand’s voice online. “Winston” powers influencer programs across ABG’s portfolio and will be integrated across the company platform in the coming weeks.
ABG recently opened an office in Shanghai and additional offices are slated to open in Mexico City, Los Angeles and London, a nod to the company’s interest in international expansion.