The brand will introduce new storyline and characters to fete the holiday.
GLOBAL–Rovio Entertainment has unveiled a slate of limited-time egg-centric features across its portfolio of games and content, to coincide with the Easter Holiday.
“Angry Birds Evolution” includes a new storyline in which the green piggies’ genetic egg experiment goes wrong, and produces an evil bird-rabbit-hybrid named Miffy. The new Miffy character will be featured across a line official merchandise available on Amazon.com
A new episode of the “Piggy Tales 4th Street” web series follows one hungry pig who gets into trouble while hunting for an Easter egg.
“Angry Bird Blast” will see The Easter Bunny take over the Mighty League through today. From April 3 to April 5, users will have the opportunity to partake in a branded digital Easter egg hunt.
Vikram Sharma will oversee sales across toys, apparel, and more in the region.
ASIA–Turner Asia Pacific has appointed Vikram Sharma to serve as president of regional licensing and merchandising for Cartoon Network Enterprises.
In his new role, Sharma will work to increase sales across the region for branded toys, apparel, home entertainment, publishing and lifestyle products for properties including “Ben 10” and “Adventure Time.” In addition, he will oversee the emoticon brand Tuzki.
Prior to Turner, Sharma served as the head of consumer products business for Disney in Thailand. Sharma held various positions at Disney in Asia with a focus on retail and franchise monetization.
“The potential of the CNE business is immense and with Vikram leading the charge, we know it can be realized,” says Ricky Ow, president, Turner Asia Pacific. “We are incredibly pleased to have attracted someone with his track record and have high hopes that fans of our amazing IP and franchises will have products that match their passion.”
Funko, New Era, Spencer’s and more will support the classic film’s 25th anniversary celebrations with apparel, collectibles and more.
NORTH AMERICA–Twentieth Century Fox Consumer Products will unveil a line of commemorative apparel, collectibles and more to mark the 25th anniversary of The Sandlot.
First, Fox has partnered with Funko for a line of collectibles featuring characters from the film including Smalls, Benny, Ham, Squints, The Beast and more. Funko will release its Sandlot-inspired figures this June.
Fox Consumer Products has also teamed up with The RSVLTS for an apparel collection featuring branded button-down shirts.
Meanwhile, New Era has developed a hat line showcasing key moments from the movie that have been customized for local MLB teams. The range will be available in-store and online this spring.
Spencer’s has also signed on to offer three versions of the “You’re Killing Me Smalls” t-shirt design.
Finally, there is a new collection of Sandlot merchandise–including apparel and never-before-seen products–on Shop.FoxMovies.com.
“We are so thrilled and thankful for our incredible fans that have supported The Sandlot over the last quarter century,” says Ricardo Cruz, head of global fashion, Twentieth Century Fox Consumer Products. “The countless Sandlot t-shirts sold are a testament to our fashion partners, TLine and Hybrid Apparel; we look forward to future collaboration as we introduce new fashion programs around this quintessential baseball film.”
Both artists will bring their bold styles to new categories such as home décor.
NORTH AMERICA—MHS Licensing has been appointed to represent the art brands Jen Montgomery and Jetty Home for licensing.
Jen Montgomery is known for her use of kitsch, botanicals, mid-century color palettes, hand-vetted sentiments, seasonal icons and celebration themes, which MHS will aim to expand into new consumer product categories.
Meanwhile, Jetty Home creator Emily Wood is known for her beach living scenes. Most recently, Wood added new hand lettering techniques to her collection, which MHS will translate into home décor.