Constellation Brands has partnered with Reef for a multi-category apparel line that celebrates the Corona brand.

The Joester Loria Group, Constellation Brands’ licensing agent, brokered the deal.

The Reef x Corona Collection features branded men’s board shorts, headwear and the apparel company’s signature bottle opener sandals. It also includes women’s flip flops.

Additionally, the two companies will further highlight their partnership through influencer parties and events at Electric Beach.

The Reef x Corona Collection is now available online at and will be available at Zumiez and other retailers in time for Cinco de Mayo.

LIMA MindMix™: Licensing 2025 Set for June 27 in London

Where Smart Thinking Happens

New York, NY, May 2, 2018The International Licensing Industry Merchandisers’ Association (LIMA) will hold its third annual MindMix™ event on June 27, 2018 in London, UK.  This one-day C-level event brings together business and thought leaders for high-level dialogue about the technological, social and commercial forces that will shape the global licensing and marketing business well into the future.

“The future of brand licensing is taking shape now, and this kind of high-level discussion and exchange of ideas is essential to business planning,” said Charles Riotto, President, LIMA. “We are proud to assemble this third annual, thought-provoking MindMix.”

The theme of this year’s MindMix is Licensing 2025. Through a mix of small-group discussions and featured presentations we will explore a broad range of issues, challenges and opportunities. Expected topics include:

  • The Death of the 5-year Plan
  • Gamechanger? What’s the E-Sports Model?
  • FutureWork – Where Will Your Next Employee Come From?
  • Fashion – Generations Under the Influence(r)
  • Why Blockchain Matters
  • AR/VR – Seeing Past Tomorrow
  • FutureThink – Staying Ahead of the Curve

For more details and registration, visit