What a Smaashing nite it was!

LIMA members got together at SMAAASH in Mumbai for a team building cum networking session and let their hair down. While we missed a few of the Mumbai members, the ones who did manage to make it despite their hectic schedule had a blast, led by Jiggy George! We kicked off the evening with some Sky Karting which saw Paavan Joseph from team Woodstock take pole position!

This was followed by bowling which really got everyone competitive accompanied by some delicious snacks and drinks. Apeksha Nathani from Dream Theatre aka Smiley was one of the first to register a strike against her name. But Nitin Kalra from AI Licensing India soon caught up and ultimately finished at the numero uno position.

Next, it was time to face Shane Warne, Wasim Akram and the likes at the Cricket Nets. Jimmy George from team Play Planet played some deft strokes. Jibi George COO, Dream Theatre managed hit a few sixes and give the bowlers a run for their money.

The members then tried their football skills against the super keeper but weren’t able to net any. Maybe next time.

By popular demand, a quick dinner was followed by another round of Sky Karting! This time, Jibi managed to outrace the reigning contender Paavan.

It was soon time to bid adieu and go our separate ways! Everyone had a huge smile on their face. We look forward to more such meet-ups in the future. If you have any suggestions on venues/dates pls let us know in the comments section or drop us a mail – saranjo@licensing.org.

The German Chapter of LIMA have nominated for 2018 LIMA Awards Germany

On November 06-2018, the award winners in all categories will be announced during the awards show in the Bayerische Hof in Munich, Germany.

 

Licensor/Licensing agency of the year:     

Emoji Company

Hasbro

Studio 100 Media AG/m4e AG

Team! Licensing

Uncle Sam GmbH

 

Licensee of the year:           

Boxine GmbH

Funko

Playmobil

Simba-Dickie-Group

Tex-Ass

 

Property/Franchise of the year:

Emoji

Feuerwehrmann Sam

Paw Patrol

PJ Masks

Pummeleinhorn

 

Licensed product of the year:

Brand und Vision Sesamstrasse Kekse

Luca Pizza

Ehrlich Brothers Zauberkasten Street Magic von Clementoni

Toniebox

 

Promotion of the year:

Bibi & Tina Kindergeburtstag, Creata, McDonalds

Lustiges Taschenbuch Loyalty Aktion Egmont Ehapa, REWE

My Little Pony Schuhkollektion Hasbro, Deichmann

TCC/ProSiebenSat.1, The Voice of Germany bei ALDI Süd

Uncle Sam by Daniela Katzenberger Kollektion bei LIDL

 

Retailer of the year:

Real

Deichmann

REWE

LIDL

 

Sports brand of the year:

Borussia Dortmund

FC Bayern München

HEAD

PUMA

Aston Martin Red Bull Racing

 

Digital brand of the year:

Call of Duty

Fortnite

TAG Heuer Virtuelle Bundesliga

 

Corporate/Lifestyle/Vip brand of the year:          

Daniela Katzenberger

Ehrlich Brothers

freundin

Volkswagen

Anastacia

 

Newcomer of the year:

Caseable

Landgard

Simon´s Cat

 

Lifetime Achievement Award and Licensing Industry Award:

Top secret until the very last minute! The winners in these categories, will be announced on November 06.

Tiger Shroff and Mojostar launch PROWL’s collection of innovative active-wear products!

Designed for today’s #ReadyToMove generation, the extensive range celebrates the joy of uninhibited movement and promotes a highly-active lifestyle

Marking a major milestone in India’s ongoing active-wear revolution, leading Bollywood star Tiger Shroff and Mojostar unveiled the PROWL collection in Mumbai. The event showcased PROWL’s extensive range of innovative active-wear products, designed specifically for today’s #ReadyToMove generation, in a grand celebration of the joy of uninhibited movement.

Jiggy George, MD, Mojostar & Tiger Shroff
Jiggy George, MD, Mojostar & Tiger Shroff

The launch of the PROWL collection also ended months of anticipation around the brand co-created by Tiger Shroff, a youth icon for fitness and athleticism, and Mojostar, India’s first ‘house of brands’ which aims to transform the way retail brands are perceived in the country. The collection on display strongly reiterated PROWL’s brand promise, #ReadyToMove, with a product range tailored for a high-activity lifestyle with maximum style and optimum functionality.

Speaking on the launch of the collection, Tiger Shroff said, “Fitness, fluidity, and fashion are the three mantras I live by, and I feel that the PROWL collection delivers on all three counts. The brand is tailor-made for the evolving requirements of today’s young, physically-active Indians who want to be fit and fashionable at the same time. I am confident that the PROWL product range will be well-received by our target audience and will promote the benefits of an active lifestyle amongst youth.”

Tiger Shroff & Jiggy George interacting with Media at the launch
Tiger Shroff & Jiggy George interacting with Media at the launch

Jiggy George, Managing Director – Mojostar, added, “PROWL was designed with one goal in mind: to address the existing white space in the Indian active-wear segment with differentiated products designed specifically for today’s young, physically-active generation. We have been building up to this moment, and the reception that we’ve received so far has been exceptional. We are confident PROWL will be the brand of choice amongst India’s style- and fitness-conscious youngsters. Our exclusive partnership with Amazon India will additionally ensure that PROWL products are seamlessly available to all aspiring fitness and fashion enthusiasts across the country.”

Prowl microsite on Amazon.in
Prowl microsite on Amazon.in

Arun Sirdeshmukh, Business Head at Amazon Fashion, further added, “Amazon Fashion today is a preferred destination for our customers for all their fashion needs. In line with our vision, to offer exciting, much loved celebrity lines, we are thrilled to launch Tiger Shroff’s signature active wear line, ‘Prowl’ exclusively online on Amazon Fashion at the onset of the festive season. Tiger Shroff is a fitness icon, who is admired for his divergent style and we are delighted to further expand our portfolio of celebrity-endorsed brands with this special offering. Additionally, celebrity brands and athleisurewear have been well received by customers across the country this year. With a selection of top fashion brands at the best prices and convenient trust-worthy delivery we look to make this a special celebration for our customers.”

The PROWL range is exclusively available for purchase at the brand website, www.prowlactive.com and on Amazon Fashion. Its wide range of offerings include T-shirts, Tanks, Shorts, Sweatshirts, Joggers, Track-pants and Compression wear starting Rs. 999/-.

We were a bit disappointed to not see Tiger perform the Prowl anthem LIVE. the video has gone viral on Youtube.com with over 25 million views. However, we were treated to a fabulous montage of Tiger’s fans from all over the country taking the #Prowl challenge. 

The Business of Licensing Book Now Available

Are you in or even thinking of getting involved

 in the $271.1B Licensing Industry?

This is the must-have book for you!

From the authors of the acclaimed Basics of Licensing series, the new The Business of Licensing is the definitive book on the subject of licensing. The Business of Licensing provides valuable insights to help readers at all levels of experience achieve success – and minimize the risk of costly mistakes.

Throughout its 550 pages. The book provides a comprehensive overview of:

  • Licensing categories and the licensing process
  • A history of the industry identifying properties, unique products and key players
  • Point-by-point analysis of licensing agreements
  • Guidelines for protecting, administering, promoting and buying or selling licensed products;
  • Review of the key licensing markets throughout the world on a country by country basis

As an added BONUS, The Business of Licensing includes a wide collection of practical sample forms and contracts used in actual practice with a link to download the electronic versions thereof.

The Business of Licensing is written and complied by LIMA Hall of Fame members, Greg Battersby and Danny Simon. The book is endorsed by LIMA, the global trade association for the industry and a percentage of all book sales will be donated to the LIMA Foundation.

LIMA’s past president, Charles Riotto, said the following about the book:

Finally, a straight-forward roadmap addressing all the critical stages and considerations involved with executing a successful licensing program. The book is an indispensable resource for anyone who wants to successfully navigate through the licensing industry.

The price for each book is $39.95, with a special discounted rate of $34.95 for current LIMA Members. Copies are available online at www.thebusinessoflicensing.com or soon on Amazon.

 

Call for Entries: 2019 LIMA Asian Licensing Awards!

LIMA ASIAN AWARDS

Did your licensing program achieve outstanding success in any Asian markets in 2018? If so, we invite you to enter for the 2019 LIMA Asian Licensing Awards! LIMA China continues to organize this Awards program dedicated to identifying the achievements in the Asian licensing markets.

Entries may be submitted for the following Awards categories:

  • Asian Property of the Year
  • Corporate Brand or Lifestyle Program of the Year
  • Digital Property of the Year
  • Entertainment Property of the Year – ANIMATED
  • Entertainment License of the Year – LIVE ACTION
  • Licensed Promotion of the Year
  • Location-Based or Experiential Initiative of the Year
  • Retailer of the Year
  • Licensee of the Year – Toys
  • Licensee of the Year – Apparel & Accessory
  • Licensee of the Year – Houseware

To be considered for nomination in the various categories, please fill out the online entry form by Friday, September 21. Winners will be announced at the Hong Kong International Licensing Show at on January 07, 2019 (Monday).

For more information, please contact the LIMA Asian Licensing Awards committee, at awards@limalicensing.cn.

Call for Entries: 2019 LIMA Asian Licensing Awards!

Did your licensing program achieve outstanding success in any Asian markets in 2018? If so, we invite you to enter for the 2019 LIMA Asian Licensing Awards! LIMA China continues to organize this Awards program dedicated to identifying the achievements in the Asian licensing markets.

Entries may be submitted for the following Awards categories:

  • Asian Property of the Year
  • Corporate Brand or Lifestyle Program of the Year
  • Digital Property of the Year
  • Entertainment Property of the Year – ANIMATED
  • Entertainment License of the Year – LIVE ACTION
  • Licensed Promotion of the Year
  • Location-Based or Experiential Initiative of the Year
  • Retailer of the Year
  • Licensee of the Year – Toys
  • Licensee of the Year – Apparel & Accessory
  • Licensee of the Year – Houseware

To be considered for nomination in the various categories, please fill out the online entry form by Friday, September 21. Winners will be announced at the Hong Kong International Licensing Show at on January 07, 2019 (Monday).

For more information, please contact the LIMA Asian Licensing Awards committee, at awards@limalicensing.cn.

Nick-ing it in the bud – Dan Frugtniet

We caught up with Dan Frugtniet – VP – Licensing & Business Dev at Viacom International Media Networks (VIMN) on the sidelines of the India Licensing Expo for a candid chat on his travels across India, state of play for his portfolio of brands, piracy, and his advice to first-time entrepreneurs.

ILP: You seem to have a highly in-depth knowledge of India having traveled extensively across the country in the 90’s and now in your current role as VP, Licensing & Biz Dev for Nickelodeon & Viacom Consumer Products. How has the licensing industry shaped up according to you since then?

Dan: I’ve traveled a great deal across India back in the 1990’s and have some fantastic memories of your country. I joined Viacom 8 years ago and witnessed how much India has changed dramatically over the years. Especially the licensing space has seen huge changes I would say in the last 3 years. It’s always a pleasure to visit India and this is my second visit to the India Licensing Expo so thanks again for welcoming me!

ILP: In your current position at Viacom you oversee the Emerging Markets region, please share some of your insights on how these markets are shaping up vis a vis the global landscape.

Dan: Each market has its own nuances, tastes and preferences and we like to look at them independently rather than a one size fits all approach. All of these markets for Viacom Nickelodeon Consumer Products are showing a positive upward trend as far as licensing is concerned and we continue to expect YoY growth as we move through 2018-2020.

ILP: Which are some of your key properties and some of those in the pipeline?

Dan: Our 3 biggest brands in the portfolio from an India licensing perspective are MTV, SpongeBob SquarePants & Dora the Explorer. SpongeBob has his 20th Anniversary in 2019 so there will be lots of activities to help celebrate including new Seasons and a 3rd Movie in the pipeline, and Dora is 20 years old, but they still have massive consumer fan bases around the world. So, we continue to nurture and grow these evergreen properties. But we are also now very much focused on Paw Patrol and rolling out new categories and SKU in India over 2018-19 and onwards. This property is a global pre-school juggernaut and continues to win awards and gain fans all over the World!  At the same time, we are beginning our journey with Shimmer & Shine, an awesome girl’s pre-school property, and Mattel will launch Toys Q1.2019 in India with new licensees and new categories to come.

ILP: When do you think a brand is license ready?

Dan: That’s a million-dollar question. I think a property needs to build a strong and robust connection with the audience in an impactful manner (which in our case could be through a TV show or digital content). With that built-in audience, it gives a licensor like ourselves the confidence to go out into the market and monetize it with consumer products.

ILP: According to the latest LIMA figures the global licensing business is valued at $272 Billion of which character/entertainment licensing comprises a majority share of 44.7% at $121 billion. Viacom has a significant play in this space. What has been your strategy to grow this category and take it to newer heights?

Dan: At Viacom, being a big portfolio Licensor and specifically a pre-school powerhouse in the character entertainment space, we are continuously investing in both nurturing our evergreen franchises as well as building and launching new  properties  that will appeal to our core target-demographics i.e. kids 2-12yrs. We want to be present wherever they are and entertain and educate them in the best possible way. JoJo Siwa is a great example. JoJo has a HUGE global following as a tween social-media talent – her YouTube footprint has had 1.3 billion views! We created a consumer products programme for her, and JoJo’s signature hair-bow became a global trend with over 10+ million bows shipped in 2018!

ILP: Closer home, retail sales of licensed merchandise in India have grown a total of 44% to $1.476 billion over the last 4 years. This despite a HUGE grey market. How is Viacom tackling the problem of piracy? Any key steps based on learnings from other markets?

Dan: Yes, piracy is a HUGE issue we all face globally and we continue to work with the customs and police departments in all our markets to ensure our IP is protected through enforcement, etc. We rely on our partners to help report counterfeit products and then take immediate action to address it. Anti-counterfeit operations require the support of all key stakeholders from Licensors / Licensees / Government Depts / Retailers and Distributors.  Part of the problem-solution is to identify and clean markets of fake goods, but there also needs to be a focus on education of consumers and parents that counterfeit products are potentially dangerous and may injure a child.

ILP: You have experience in vertical licensing businesses with a client direct model as well as Licensing Agent model in a variety of territories. Which has proved to be more productive and efficacious?

Dan: In India, we work with our JV business Viacom18, and they manage all of our IP in India and South Asia and do some amazing work and deals in the region. Myself – I have spent the last 13 years working on Direct-to-Licensee and also Agent models so understand the nuances of each, and they both have an important place within any Global Licensor to expand their licensing business.

ILP: What are your key checkboxes for signing up a licensee?

Dan: For me personally, I like to see a lot of passion in potential licensees that they are going to give their 110% to not only recoup their MG investment but to also develop an innovative product that is priced competitively and ultimately is appealing to our target-demos and sells at retail.   Ultimately, trust is a very important factor, this is an essential part of any successful licensing deal as let us not forget that the contract terms are long and we need to work together for years, so it should be a happy partnership built on strong foundations for the long-term. Finally, I would say communication is the other key factor, if there is a problem I want to hear about it right away from my Licensees or Agents, then together we can find the solution!

ILP: What is your advice for a young entrepreneur looking to set up a licensing business?

Dan: Find your passion. Do you have an idea that you think you can execute or a product that you believe in and also believe that other people need and would pay for? Then go out there and start networking. Meet with a few experienced folks in the business, get their feedback and together sharpen the idea or product until it has achieved a certain critical mass. The next big thing could be waiting for you just around the corner. Keep your eye out for it and remember to come to the Viacom Nickelodeon Consumer Products team first!

 

 

Winners crowned at India Licensing Expo!

There were plenty of awards to go around at the gala & glitzy event hosted by License India on the first day of the 2nd edition of The India Licensing Expo. After a hectic day in the exhibition, all and sundry made a beeline for the venue at Bombay Exhibition Centre to calm frayed nerves and network into the wee hours of the morning.

In case you missed it, here’s a quick rundown of the folks who took home the shiny plaques.

Categories Winners
Licensee Of The Year – Apparel Dhananjai Lifestyle Limited
Licensee Of The Year – Fashion Accessories2 Mustang Socks
Licensee Of The Year – Movie Inspired Merchandize3 BollyWoo.ooo
Licensee Of The Year – Gifts & Novelties The Souled Store
Licensee Of The Year – Back To School My Baby Excel
Licensee Of The Year – Toys & Games Topps India Sports & Entertainment
Licensee Of The Year – Gaming 99 Games
Licensee Of The Year – New Media Take-Two Interactive
Licensee Of The Year – Theme & Amusement Parks Imagica – Adlabs Entertainment Limited
Licensee Of The Year – Food & Beverages Monginis
Licensee Of The Year – Home Décor SPACES By Welspun
Licensee Of The Year – Home Furnishing Jasco Handicrafts Private Limited (Dimpy Stuff)
Licensee Of The Year – Mobile phone Accessories Macmerise
Licensee Of The Year – Electronics Super Plastronics Pvt. Ltd.
Licensee Of The Year – Concept Businesses B2C Network LLP
Special Category Award – Indian Licensing Agent of the Year Bradford License India
Special Category Award – IP Firm of the Year Anand & Anand
Special Category Award – Debutant Retailer in Licensing 2018 Toon Mart
Special Category Award – Innovative Brand Licensed Product & Services Asian Paints Ltd.

 

Special Category Award – Brand Licensing Leader 2018 – Agent20 Nitin Kalra, Director, AI Licensing India Pvt. Ltd.
Special Category Award – Best Marketing Initiative21 Black White Orange
Special Category Award – Brand Licensing Leader 2018 – Licensee Nazara Technologies Ltd.
Best IP Award – Most Innovative Licensing Property Beo n Peno
Best IP Award – Cutting Edge Licensing Property Baby Hazel
Licensee Of The Year – FMCG MTV UP! By New X Global Beverage Pvt. Ltd.
Special Category Award – Honorary Excellence Award – Agency Dream Theatre India Pvt. Ltd.
Best IP Award – Sports Licensing Property WWE
Best IP Award – Entertainment Licensing Property Little Singham
Best IP Award – Leadership in Film Licensing Arka Mediaworks
Licensor Of The Year – Celebrity HRX by Hritik Roshan
Licensor Of The Year – Corporate – Fashion Category Femina Flaunt
Licensor Of The Year – Corporate Eastman Kodak Company
Licensor Of The Year – Entertainment Green Gold Animation
Licensor Of The Year – Bollywood Shemaroo Entertainment Ltd.
Licensor Of The Year – Sports NBA India
Licensor Of The Year – Character Rovio India – Angry Birds
Licensor Of The Year – Music Universal Music
Licensor Of The Year – Art Toki Doki