The World of Eric Carle has paired with J.S. Pancake to introduce The Very Hungry Caterpillar-themed menu items and pop-up cafes at 14 locations throughout Japan.
Cosmo Merchandising Co., The World of Eric Carle’s representative in Japan, negotiated the deal through worldwide licensing agent, the Joester Loria Group.
Under the terms of the agreement, J.S. Pancake is offering food, interior design and merchandise inspired by the classic book title, including matcha parfait, fruit drinks, apple pancakes, among other items.