“Sesame Street” struts with Puma

Sesame Workshop and Puma will continue their relationship with a new collection of “Sesame Street”-inspired shoes for spring 2019.

The deal is part of a more-extensive 50th-anniversary celebration of the classic children’s series.

The Puma x “Sesame Street” 50 collections will marry the heritage of both brands using cut-and-paste, comic-style graphics across Puma silhouettes.

Select styles include the “Sesame Street” 50 Suede Jr., which features multiple Muppet characters, and The “Sesame Street” 50 RS, which salutes Bert, Ernie and Cookie Monster and mre.

The line also consists of a vast range of apparel and accessories for boys and girls including jackets, crew, backpacks and caps.

Puma and Sesame Workshop have also created specialty packaging for the product line that features unique artwork from the show’s young fans, which was collected via a contest on Instagram that asked children to create drawings based on “Sesame Street’s” iconic heroes.

The Puma x “Sesame Street” 50 collections will launch around the world on Feb. 15 on Puma.com, at Puma retail stores and at other select retailers.

Source: https://www.licenseglobal.com/television/sesame-street-struts-puma