Michael Bublé adds to Moon and Me appeal

By Samantha Loveday

Andrew Davenport reveals on BBC Breakfast that Michael Bublé is the famous voice behind Horsey in the House.

With Moon and Me already charming audiences on CBeebies, creator Andrew Davenport revealed on BBC Breakfast this morning that a very famous voice performs a song in the show.

Andrew confirmed that Michael Bublé is the voice behind ‘Horsey in the House’ or The Silly Song featured in the show, which joined CBeebies’ revamped Bedtime on February 4.

“I was amazed to see Michael Bublé sing the Igglepiggle song from In the Night Garden in a TV interview, so cheekily asked if he would like to perform a song in Moon and Me,” Andrew said. “I was bowled over when Michael said yes to the ‘Horsey in the House’ song, and had to pick myself up off the floor when I heard Michael’s performance for the first time.

“Michael has taken songs for preschoolers to a whole new level. We are hhonored and beyond thrilled to have somebody of Michael’s unique global status and talent, singing for our very special audience, and are sure that children and grown-ups alike will love the song as much as us.”

You can check out the song by clicking on this link.

Source: https://www.licensingsource.net/michael-buble-adds-to-moon-and-me-appeal/

Hasbro Launches Direct-to-Consumer Service

Hasbro has launched the Hasbro Pulse web-based direct-to-consumer service that mixes products and content in a bid to deepen ties with its brands’ fans, company executives said today during a meeting with investors.Hasbro-Pulse

The company introduced the service with pre-orders for the first of its Fortnite-licensed Nerf products that become available on March 22. That’s in addition to other products, including Transformers and Star Wars figures and a Transformers x Ghostbusters collection that packages together Ectotron and “Slimer” figures.

Hasbro Pulse also will feature a subscription club that gives fans, over time, a chance to buy complete collections. There also will be a loyalty program and exclusive products. The programming will include interviews with product designers, actors and authors. Consumers will be able to submit product ideas to HasLabs, which combines crowdsourcing with product development.

“By deepening our direct relationships with consumers, we will benefit from improved consumer insights, lower channel dependency and deliver increased innovation and speed to market,” Hasbro’s John Frascotti said.

While Hasbro’s sales last year were hit by the aftereffects of Toys R Us’ liquidation, Pulse won’t replace traditional retail distribution. Pulse replaces Hasbro’s former ToyShop.com direct-to-consumer operation, which originally launched in 2005, in adding  many new features.

“We have hundreds or thousands of retail doors around the world and a broad base of consumer products, and Pulse is really a content and product initiative targeted at the fan community,” Frascotti said. Pulse is “increasing our relationship with consumers in a very focused way and this will give us means for testing and learning many things that we can bring to our (retail) partners globally. It is not meant to be taking something for ourselves, but it is allowing us to be the tip of spear in fostering those relationships” with fans. We know there is a craving for this that is a bit underserved today.”

At the same time, Hasbro is expanding distribution outside its traditional base of specialty and mass retailers.  The number of value retailer (i.e. Family Dollar and Dollar General) storefronts in which its toys appeared last year increased 17%. And Hasbro is offering more channel-specific products like two-packs of Play-Doh at Dollar General, 50-packs at Costco and 20-packs to specialty toy retailers, Hasbro’s Eric Nyman said. It also has added Best Buy and Five Below to its retail distribution. To supply the new distribution, Hasbro will open a third distribution center in the Midwest later this year.

While the bulk of Hasbro’s licensing agreements with Disney (Marvel, Lucasfilm) are scheduled to expire late 2020, the company is “very engaged with them across the board in our businesses and we are very excited about what is coming in 2019, 2020 and beyond,” CEO Brian Golder said.

The company also is sharpening its focus on video games-related IP after finding a “convergence of videogame players and Nerf,” Hasbro’s Jonathan Berkowitz said. In addition to Epic Games and Fortnite, Hasbro has a licensing agreement with Activision Blizzard Entertainment for Overwatch Nerf products, the first of which started selling at GameStop in January and will expand distribution in May. After a decline in Nerf sales last year, due largely to Toys R Us’ demise, the brand will “absolutely rebound this year, but whether that will be absolute growth or is very close, we will see,” Goldner said. “The fact is we will make up all the ground.”

Source: https://www.licensing.org/inside-licensing/hasbro-launches-direct-to-consumer-service/

Tell us who the top licensees in the business are?


Our partner License Global is now accepting nominations for its exclusive Leading Global Licensees report, which is moving to the April issue.

The annual report showcases licensees across all categories, including apparel and accessories, footwear, food and beverage, health and beauty, home, party and events, publishing and stationery, and toys and games. The deadline for nominations is February 21, 2019.

To submit your company information, or nominate a licensee click here. 

Source: https://www.licenseglobal.com/licensing-events/tell-us-who-top-licensees-business-are

LIMA Annual Global Survey 2019

Its that time of the year when we size up the licensing industry for our global study. We request your feedback and opinions to make the study as accurate and enriching for the progress of the industry as a whole. All information submitted is strictly confidential.

It will only take a few moments. Please click this link to share your feedback.





Hasbro unveils Transformers-Ghostbusters figure


Hasbro and Sony Pictures Consumer Products have revealed the first-ever Transformers-Ghostbusters collaborative figure to celebrate the 35th anniversary of both brands.

The figure cleverly converts between a seven-inch Ecto-1 vehicle and a Transformers robot.

Ghostbusters fans will enjoy a new “robot in disguise” named Ectotron, a converting paranormal investigator. The figure features a G1-inspired box with classic tech specs and comes with a proton pack and slimer accessory.

The Ecto-1 Ectotron will be available at GameStop in summer 2019 and is available for pre-order at HasbroPulse.comGameStop and EB Games Canada.

Rubik’s extends into wood & wire puzzles


The Lagoon Group has extended the Professor Rubik’s line of products that pay homage to Rubik’s Cube creator Professor Ernő Rubik.

The new line draws reference from the original wooden Rubik’s Cube prototype.

This year, the line will be expanded with new wire and wooden puzzles including bamboo puzzles that feature colored wooden puzzles, the Rubik’s Square wooden square puzzle and a robust range of wire puzzles.

source: https://www.licenseglobal.com/games/rubik%E2%80%99s-extends-wood-and-wire-puzzles


Formula 1 revs up partnership with CAA-GBG


License Global reports, Motorsport heavyweight Formula 1 has inked a deal with CAA-GBG to expand its licensing program and secure strategic partnerships aimed to boost fan engagement.

As part of the deal, CAA-GBG will focus on cultivating licensed product opportunities that will leverage the sport’s heritage, principles and advanced technology. CAA-GBG will also focus on developing Formula 1’s digital platforms across all key verticals, including social media.

Formula 1 continues to boost fan-engagement efforts at the Grand Prix and via content platform F1 TV, available in 66 territories.

“Formula 1 is one of the most exciting sports experiences in the world,” says Scott Harvey-Nicholls, executive vice president, CAA-GBG. “We are looking forward to partnering with this iconic brand to help expand its reach through strategic partnerships to ensure that fans across the world can enjoy new ways to engage with this singular racing experience.”

“Formula 1 has developed a powerful strategy for reaching fans wherever they are, whether in the stands, in the fanzone or online,” says Frank Arthofer, director, digital and licensing, Formula 1. “Our partnership with CAA-GBG will help us further engage with our audience as we grow through strategic consumer product, trademark licensing and experiences.”

source: https://www.licenseglobal.com/automotive/formula-1-revs-partnership-caa-gbg

Chu Chu TV celebrates 6 years of fun & frolic!

Global children’s brand CHuChu TV just turned 6 years old! After blowing out the candles on the cake, Vinoth Chandar (Founder, CEO & Creative Director – CHuChu TV Studios) had this to say – “It’s been 6 years since we started spreading love among kids and parents around the world. Hoping to spread more love in the coming years. A huge thanks to all who have traveled with us and supported us throughout this roller coaster journey. More to come! Happy ChuChuTV Day!!!

For those who came in late,

ChuChu TV is an Indian edutainment YouTube channel. ChuChu TV is the 46th most subscribed YouTube channel in the world, with over 21 million subscribers.[1] It is the sixth most subscribed YouTube channel in India, and has over 16 billion video views.[2][3][4] ChuChu TV consists of various YouTube channels for children that are dedicated towards creating 2D and 3D animation videos of traditional nursery rhymes with incorporation of peppy music and a modern day aesthetic in them. The channels include ChuChu TV Nursery Rhymes & Kids Songs, ChuChu TV Surprise Egg Toys, ChuChu TV FunZone and ChuChu TV StoryTime.

On 14 November 2014, ChuChu TV Nursery Rhymes released “Johny Johny Yes Papa and Many More Videos”, which has received over 1.5 billion views as of December 2018, making it the fourth most viewed YouTube non-music video of all time.[5]

The channel also released “Phonics Song with Two Words” and “Old MacDonald Had a Farm“, which have received 1.1 billion and 1.0 billion views on YouTube respectively.[6][7]

The other channels operated by ChuChu TV are ChuChu TV Canções Infantis (Brazilian Portuguese) and ChuChu TV Canciones Infantiles (Spanish).

Source: https://en.wikipedia.org/wiki/ChuChu_TV


Lego launches adult apparel via snapchat

LEGO Wear is set to launch its first limited-edition range of clothing for adults, available to buy via Snapchat.

According to Forbes, the line will be LEGO Wear’s first range for adults and will be released via a partnership with Kabooki, the Danish company that produces LEGO Wear apparel.

Shoppers can use a Snapcode, Snapchat’s version of a QR code, to shop for exclusive products in a virtual shop that features a DJ booth, arcade machine and a LEGO bouncer.

“As a brand, we are exploring a multitude of digital platforms and technologies to connect with fans in fun and engaging ways,” says Lea Sandell, global social media innovation lead, LEGO.

“Snapchatters engage with AR naturally; on average 70 percent of them play with an AR lens every day,” says Will Scougal, director EMEA creative strategy, Snapchat. “So with the addition of e-commerce to an exciting experience like this one, we’re able to drive sales, too.”

Products include LEGO streetwear including, t-shirts, sweatshirts and caps that display the LEGO logo in a muted grey, white and black color palette.

source: https://www.licenseglobal.com/apparel-accessories/lego-launches-adult-apparel-snapchat

Animation International to represent Purple Turtle in India!

When 2 LIMA members get together, sparks are sure to fly! And we at IndiaLicensingPost.com couldn’t be happier to report that Animation International India, the team behind cult kiddie brand Doraemon have inked a deal with child-focussed publishing house Aadarsh, to handle the licensing and merchandising rights of leading pre-school and home-grown IP, Purple Turtle.

Purple Turtle is now officially available for licensing and merchandising.

Sharing an image, the company took to the social networking sites for the announcement.

Recently, Animation International also bagged the official license for comic legend Charlie Chaplin.

Animation International Limited, one of the most renowned and respected names in content licensing and syndication industry across Asia has been active for the last 5 decades. Being the pioneers, AI India launched some of the most credible IP’s in India including Hello Kitty, Marvel, WWE, Dragon Ball Z, Barney and Friends among others.

Last year, AI organized the first Doraemon Licensee Expo in Mumbai on August 3. With an array of products ranging from chocolates to watches, plush toys, to feeding bottles, Doraemon is a popular toon companion for kids.

Purple Turtle is India’s first International brand with its educational content in 30 countries including Russia, China, US, UK, and multiple languages in India. Purple Turtle was created to promptly spread education through a wide range of innovative children books and convenient online learning experiences bringing learning and entertainment on a common platform.

Yesterday we told you about the team’s plans to take Purple Turtle global.

We wish both the teams ALL the success and will continue to report on PT’s rise to global stardom!