The PGA of America has entered into a partnership with Bradford Licensing for representation in the retail space in select international markets. Now Bradford License India will extend licensing the brand into the Indian Territory. As one of the world’s largest sports associations comprised of nearly 29,000 PGA of America Professionals recognized as the experts in teaching and growing the game of golf, the PGA of America has a powerful brand that appeals to a wide demographic globally.
Ashish Saxena, Business Head Bradford License India said, “The expansion and popularity of the sport in India continues to attract new fans and consumers alike. Additionally, with over 230 golf courses and influx in the pool of golfers, we feel confident that the timing is ripe to build the PGA brand in India.”
With the goal of contributing to the lifestyle market, some of the licensing initiatives might be inventive in nature. For example, realty developers are researching the viability of wooing buyers by offering golf themed apartment complexes. These innovative marketing strategies are a testament to the game’s increasing popularity. Such an upswing is indeed stirring demand for branded golf merchandise.
“With golf’s worldwide following numbering in the hundreds of millions and PGA of America Professionals working in more than 30 countries around the world, tapping into myriad licensing partnerships is an exciting challenge,” noted Arjun Chowdri, Sr. Director Global & Corporate Strategy at the PGA of America. “We are delighted to be partners with Bradford Licensing in our worldwide licensing endeavors to help elevate the brand of the PGA of America and its Members overseas.”