Gillette and gaming service Twitch have announced the Gillette Gaming Alliance, a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers.
Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as a fan experience at TwitchCon Europe in Berlin on April 13-14.
The 2019 Gillette Gaming Alliance is comprised of the following:
USA – CourageJD
Italy – CiccioGamer89
Poland – IzakOOO
Japan – Daigothebeastv
Brazil – Jovirone
Russia – Dendi
UK – b0aty
Spain – MarkiLokurasY
South Korea – Yapyap30
Turkey – Mithrain
Germany – Papaplatte
“With our history of partnering with the best in class in sports and entertainment around the world, and as an early non-endemic brand playing in the gaming and Esports space, Gillette is proud to take this next step with Twitch and align with the best streamers from around the world,” says Jaweria Ali, global marketing director, Gillette. “We also can’t wait to give fans the ultimate experience at the first TwitchCon outside of the U.S. in April!”
“The Twitch community thrives on being able to directly support their favorite streamers both emotionally and financially, and seeing that support show up on screen is an added bonus,” says Nathan Lindberg, senior director, global sponsorship, Twitch. “Through ‘Bits for Blades,’ Gillette is empowering fans to completely support their favorite streamers and be recognized for it by their peers, all because of their affinity for Gillette products. That’s a win-win for everyone!”
At TwitchCon Europe, fans can expect giveaways from Gillette, meet-and-greets with the Gillette Gaming Alliance and top Twitch personalities and other activities.
Puma has signed a long-term global partnership with City Football Group including Manchester City and sister clubs in Australia, Spain, Uruguay and China.
Starting in July, Puma will become the official partner of Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football.
“Puma’s partnership with City Football Group is the largest deal that we have ever done–both in scope and ambition,” says Bjørn Gulden, chief executive officer, Puma. “We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximize on-field performance as well as football culture in areas such as music, gaming and fashion to connect and inspire the fan base of each team.”
“This announcement marks the start of an exciting new chapter for City Football Group,” says Ferran Soriano, chief executive officer, City Football Group. “Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale while being locally relevant and authentic for fans around the world. Puma shares our vision for challenging expectations, and we are looking forward to what we believe will be a groundbreaking partnership.”
Sanrio has partnered with Los Angeles-based Parklane Dental to become the first dental office in the U.S. to feature Hello Kitty and friends.
Parklane Dental’s Hello Kitty and Friends-themed office is located in Temple City, Calif. The dental office features Sanrio characters including Hello Kitty, Gudetama, My Melody, Chococat, Badtz Maru, Little Twin Stars, Keroppi, Pochacco and Pompompurin as dentists and hygienists with toothbrushes, dental floss and more.
Individual Hello Kitty & Gudetama treatment rooms are decorated with the characters appearing throughout the room to help soothe patients. Treatment rooms are available to patients on a first-come, first- serve basis and are based on scheduling availability for the day.
“Sanrio’s mission is to build authentic connections with our consumers through our characters and experiences,” says Maureen Bergmueller, senior vice president, marketing and brand management, Sanrio. “The expansion of our experiential licensing initiatives allows us to provide meaningful touchpoints for the brand. We look forward to launching our partnership with Parklane Dental for the first-ever Sanrio-themed dental office in the U.S. market with services that can be offered to fans of all ages.”
“Welcoming Sanrio to our family, Parklane Dental strives to bring an exciting yet comfortable dental experience to our patients,” says Dr. Eric To, founder, Parklane Dental. “With Hello Kitty and her friends, our team hopes to foster a community where our patients of all ages can enjoy their stay here as a part of an educational and memorable experience. Our goal is to create a fun and relaxing environment where patients can visit Hello Kitty and her friends to learn how to brush with My Melody, to floss with Little Twin Stars and to rinse with Keroppi.”
Adidas Skateboarding and MTV have reunited to deliver a second capsule collection inspired by animated series “Beavis and Butt-head” this spring.
The new collection pays homage to ‘90s skateboarding and the pop culture surrounding it.
The Adidas x “Beavis and Butt-head” footwear offering includes a 3MC and Matchcourt High RX, each designed with a lightweight breathable canvas upper and vulcanized rubber outsole. Featuring exclusive artwork, the 3MC receives an all-over graphic while the March court High RX sees a minimalist “Beavis and Butt-Head” character design.
The drop also carries two Climalite crew neck tees, a short-sleeved “Cornholio” jersey, a ‘90s-inspired water-repellent jacket and a cotton flat-brim strap-back hat.
The Adidas x Beavis and Butt-Head collection will be available starting March 15 on the Adidas Skateboarding website, as well as at Adidas Skateboarding retailers worldwide.
Houghton Mifflin Harcourt Books & Media’s Carmen Sandiego can be found on Google Earth in a series of adventures inspired by the original educational games.
The first game, “The Crown Jewels Caper,” was released Wednesday with two additional capers to follow in May and June.
The games will be available in Google Earth for Chrome, Android and iOS—complete with a Sandiego version of the app’s Pegman.
Just like the classic games, the Google Earth series will let players interact with dozens of “witness” characters in cities worldwide, who will offer clues about Sandiego’s whereabouts. Players then track Sandiego across the globe to try and catch the elusive heroine. Chromosphere, the designer of the “Carmen Sandiego” series on Netflix, has created custom characters for the Google Earth game.
“Given Carmen Sandiego’s computer game roots, Google Earth is the perfect place to track down this super-thief in her new, 21st-century incarnation, no matter where on the globe she goes,” says Caroline Fraser, head, HMH Productions, and executive producer, “Carmen Sandiego” on Netflix.
“Many of us on the Google Earth team grew up with Carmen Sandiego–she was a big part of our geography education,” says Vanessa Schneider, program manager, Google Earth. “It has been so special for us to collaborate with Houghton Mifflin Harcourt to bring the magic of this game to Google Earth, to global explorers of all ages.”
Rajasthan Royals recently announced its partnership with Indian sportswear brand Alcis Sports as the official multi-year Kitting & Merchandise partner. This announcement was made soon after the biggest revelation of the season where Royals announced Pink as their official colour which was created with the help of Alcis Sports.
The apparel range for Rajasthan Royals players consists of match jerseys, training wear, gym wear and everyday wear; and features some of the most advanced garment technology. Stylish, easy and comfortable to wear, they are equipped with features such as Dry-Tech — which doesn’t hold sweat and moisture for long, and are made with Anti-Microbial, Anti-Odour and Anti-Static finishes.
Besides doing the player kitting for the season, Alcis Sports has also launched an exclusive athleisure line by the name of ‘The Royals Collection by Alcis’. The new range was launched today by Rajasthan Royals Brand Ambassador Shane Warne at a glittering event at La Roca, Aerocity, New Delhi. The newly launched line encompasses sportswear as well as daily wear for men, women and kids. This line includes match jersey inspired fanwear and athleisure, which will be a mix of playing jerseys, practice jerseys, polos, tees, tracktops, trackpants, shorts, leggings and caps across adults aged 13-45 years as well as kids aged 7-12 years, at an affordable price.
Alcis Sports is the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear to enhance the performance of the wearer, bringing the best of style, comfort and cost; backed by great innovation and technology.
The idea that gave rise to the collection was Rajasthan Royals’ belief in innovation, especially for its fans who are inclined towards health and fitness. The line is targeted towards people interested in running, training, fitness and healthy living. The collection also consists of everyday wear that highlights its novelty. The fabric used for the collection is majorly polyester, lycra and polycotton.
Speaking of the partnership, Ranjit Barthakur, Executive Chairman, Rajasthan Royals said, “We are delighted to welcome Alcis Sports to the Royals family as our official Kitting & Merchandise Partner. This collaboration marks the beginning of a new journey to strengthen the merchandising arm of the Rajasthan Royals, not just for its players but also its valuable fans.”
Commenting on the partnership, Royals Brand Ambassador Shane Warne said, “Alcis brings in a dash of freshness to the Rajasthan Royals brand and stands for everything that clearly defines the attributes of our brand; young, styled with innovation, aspirational and consistent. We are very excited about this association and hope to have an exciting journey with Alcis this IPL.”
Roshan Baid, Managing Director, Alcis Sports, said,“We are really happy to be associated with Rajasthan Royals, which has consistently been one of the most exciting teams of the Indian Premier League. We will be providing kits to the Rajasthan Royals team as well as creating merchandise for its fans which will bring greater connect between the team and its fans. We pride ourselves on being a high-quality performance wear brand and the entire Rajasthan Royals range is equipped with the latest features and technologies that garment manufacturing has to offer.”
The newly launched athleisure line is now available for customers at four Alcis exclusive stores; Vaishali Nagar, Behror and Bagru in Rajasthan and Kamla Nagar in Delhi, apart from large format retail stores such as Shoppers Stop, Lifestyle, Central and Brand Factory. The line is also available online on alcissports.com, Myntra, Amazon, Flipkart, Snapdeal, Paytm, Limeroad, Tata Cliq and Gofynd.
Ironman, a Wanda Sports Holdings company, has appointed CPLG as its licensing agent for the Ironman Triathlon Series and the Ironsport brand in Europe.
CPLG will work closely with the Ironman Group to develop a range of strategic licensing alliances with best-in-class licensees across a range of categories including loungewear, underwear, winter accessories, bags and luggage, fitness accessories, healthy snacks, meal kits, homewares and personal care.
“Ironman is the No. 1 participation sports company in the world, and we are thrilled to be representing the brand,” says Steve Manners, executive vice president, CPLG. “Ironman is a world-class brand with a highly engaged audience of both athletes and fans. We look forward to working closely with the team at Ironman to create innovative products that not only expand the brand throughout Europe but also communicate the ethos behind the brand.”
Phase two of the licensing program will see CPLG develop a range of Ironsport products for non-technical apparel and athleisure wear, fitness and training accessories, outdoor sporting gear and beyond. To inspire aspirational athletes, the Ironsport Powered by Ironman brand was launched in 2018. The brand extends Ironman to those who are passionate about living a fun, active, fitness-fueled life through outstanding products and services.
“We are excited to partner with CPLG to grow our licensee business in Europe,” says Nathalie Wolderling Bishman, senior director, global licensing, Ironman. “The CPLG team has a history of building great brand programs at retail and has established offices throughout our European race markets. We look forward to expanding our licensing business through our combined extensive relationships in the region and bringing new product offerings to our athletes and fans.”
INDIA LICENSING EXPO 2019, is the third edition of country’s largest brand licensing platform that collates opportunities, knowledge, and recognition under one roof. This year the show is scheduled for the 8th & 9th of July.
The show connects global brands, retailers, manufacturers, licensing stalwarts, agents & influencers for two days of relationship building, deal-making and trendSpotting. If you’re in the licensing business or wish to be a part of it, then block off 8th & 9th July in your calendar and book your tickets right away.