National Geographic and Oculus have partnered on a virtual reality experience that takes users on a trek across Antarctica.
The 30-minute experience takes explorers on a journey across the snowy tundra with a kayak ride and rock climbing included. Explorers must survive a snowstorm during their brief virtual expedition.
“National Geographic continues to experiment in the immersive storytelling space,” says Jenna Pirog, senior director, immersive experiences, National Geographic. “This latest partnership with Oculus and Force Field is in line with our mission to entertain with a purpose. We’re using the latest visual technology to spark curiosity about our world and enable people to better understand it.”
National Geographic’s VR experience will launch on Oculus later this spring. It will join other VR titles from companies such as Hasbro.
New Age Beverages has expanded its agreement with the Bob Marley Family to continue their drink partnership into 2030.
The new deal will see Bob Marley’s image used on New Age’s line of CBD-infused beverages. It will also connect the Marley family more closely with marketing and awareness-building of the brand.
New Age originally licensed the Bob Marley brand in 2017 to launch yerba mate and cold brew drinks with the reggae singer’s image. Since then, the Marley collections have become one of the drink maker’s leading brands.
“Since taking over the Marley brand, we have successfully completely remade the brand in beverages together with the help of the family,” says Jay Barrow, head, marketing, New Age. “We know the potential that the brand represents across beverage segments with its current portfolio and the impending products infused with CBD. We look forward to capturing that potential together with the support of the Marley family.”
Along with beverages, the Bob Marley brand has also recently been licensed for lines of ice cream and skateboard decks.
Brand Central has connected fitness company Ghost Legend and drive-in restaurant Sonic to develop a line of cherry limeade flavored pre-workout drink mix.
The sweet drink is the first officially licensed cherry limeade-inspired product in the fitness space. Ghost Legend is launching the mix via GNC stores nationwide and online at GhostLifestyle.com.
“Through the years, guests have come to directly connect the Cherry Limeade flavor to the Sonic brand,” says Lori Abou Habib, chief marketing officer, Sonic. “Now, Sonic fans can enjoy their favorite drink flavor before a workout at their local gym or even at their home gym.”
The Ghost Legend agreement marks another recent licensing agreement for Sonic. Brand Central recently worked to connect the drive-in with Jel Sert Company, Ziegenfelder, and Quality Candy.
Dunkin’ has launched a collection of donut hole flavored lip balms, reports The Delish.
The pastry makers new line of lip balms are available in Dunkin’ stores across the U.S. Each set of two balms come packaged in replica versions of Dunkin’s munchkin donut holes boxes.
This is not the first series of Dunkin inspired lip balms to hit the market. The company previously launched a similar collection in its online store.
Sony Pictures Consumer Products has kicked off a cross-category licensing program in advance of the second season of “Cobra Kai” on YouTube.
The slate of new deals includes licensees in the apparel, collectibles, costumers, home goods, beverages and publishing product categories. Official licensees for “Cobra Kai” season two include:
- Halloween and Party City Holdings for costumes inspired by “Cobra Kai” including karate uniforms and headbands;
- Silver Screen Bottling Company for the first-ever official “Cobra Kai” alcoholic beverage as a 12-oz.-bottled branded IPA craft beer;
- Bioworld for “Cobra Kai” collections including apparel such as sleepwear, headwear, hosiery and accessories;
- Active Brand Commerce, Caprice Australia and Fifth Sun for “Cobra Kai” t-shirts, sweatshirts, sweatpants, sleepwear and socks;
- Surreal Entertainment for water bottles, stickers, duffle bags, wrist and headbands;
- Impact Rock for notebooks, stationery, calendars, posters, wall art, key chains, rugs and mats, luggage accessories and coasters;
- Funko for “Cobra Kai” action figures, phone accessories, backpacks, keychains, belts and buckles and hats and
- NECA for all-new action figures inspired by “Cobra Kai” main characters.
Some “Cobra Kai” newly-licensed products will also be available exclusively at Spencer’s retail locations across the country on April 22 and via TeeSprings’ new online shop this summer.
“Cobra Kai” is a YouTube original series based on The Karate Kid film franchise. It follows a redemptive Johnny Lawrence after he reopens the Cobra Kai dojo and reignites his rivalry with Daniel LaRusso more than 30 years after the events of the first Karate Kid movie.
Resolution Games, creators of Angry Birds VR: Isle of Pigs, announced that they’ll be launching a brand new VR title called Acron.
This will be a multiplayer party game that will be both competitive and cooperative in nature for players across VR and mobile devices. The company has stated that there will be severl “firsts” and will be a hilariously fun experience vr VR enthusiasts.
“We’ve always believed that VR is more enjoyable when you can play with your friends and family,” said Tommy Palm, co-founder and CEO of Resolution Games. “ACRON takes that idea even further by allowing players in VR to play with and against opponents on mobile in a social setting. And not only is this game a prime way to introduce people to VR, but I can honestly say this game is the most fun I’ve ever had in VR… and I’ve played a lot of VR games!”
In Acron, one player becomes a large, ancient tree that is the sole protector of the ‘seeds of life’ (the Golden Acrons), while the players on mobile take on identities of a gang of rebellious squirrels that band together to strategize on how to best scurry around to get as many nuts as they can.
The game will come with multiple levels depicting different nature environments and several characters with various roles for players to become. Acron is expected to launch across several major VR platforms and both iOS and Android devices. The game is set to launch some time this summer.