Puma scores partnership with La Liga

Spanish soccer league La Liga has named Puma as its official technical partner.

Puma will produce La Liga’s official ball for the Santander and 1|2|3 leagues as part of the partnership. The deal extends Puma’s relationship with the sports league as the apparel company already has partnerships with La Liga teams including Girona FC and Valencia CF.

“We are extremely proud to have partnered with one of, if not, the best football league in the world,” says Johan Adamsson, director, sports marketing, PUMA. “The ball is the most essential element in football, and this sponsorship is the epitome of performance. La Liga has some of the world’s best teams and players and this is another step in our efforts to achieve no football without PUMA and it ensures an even stronger global reach for our brand.”

Source: https://www.licenseglobal.com/apparel-accessories/puma-scores-partnership-la-liga