Levi Strauss & Co. Posts $111.5 Million in Licensing-Related Revenue

Levi Strauss & Co. posted about $111.5 million in annual outbound licensing-related revenue in the year ended Nov. 25 stemming from agreements for the Levi’s and Dockers brands across 10 product categories, including footwear, belts, wallets, dress shirts and sweaters, the company said in a 10K.

The licensing-related revenue is about 2% of $5.57B in total revenue, a percentage that’s been consistent over the past two years. Levi’s has 5,000 trademark registrations and pending applications in 180 global markets and is pursuing 200 infringement cases, the company said.

Sales through Levi’s 824 company-owned stores accounted for 26% ($1.43 billion) of total revenue. Levi’s also has 1,300 franchised locations, which generated 7% ($390.2 million) of total revenue. Ecommerce accounted for 4% ($223 million).

Levi’s had a $146.5 million profit in Q1 ended Feb. 24, compared to a $19 million loss a year earlier as it recorded $215.8 million in net proceeds from its IPO in March. Revenue rose 7% to $1.43 billion as sales in the Americas jumped 9% to $717 million.

source: https://www.licensing.org/inside-licensing/levi-strauss-co-posts-111-5-million-in-licensing-related-revenue/