JLG to rep Cheetos & Doritos

The Joester Loria Group is expanding agency representation of PepsiCo North America’s portfolio of beverage brands into the Frito Lay portfolio of snack brands, starting with Cheetos and Doritos.

The snacks will each take an approach across a range of categories that will tap into each brand’s marketing initiatives and reach fans with unexpected brand extensions.

The Joester Loria Group will work with retailers and manufacturers to develop on-trend brand extensions targeted to brand loyalists.

Source: https://www.licenseglobal.com/agency-appointments/jlg-rep-cheetos-and-doritos

“Licensing can give you some of the greatest experiences”


Industry legends impart their advice to LIMA UK’s Young Professionals Network during special panel session.

Listen to people, build relationships, treat people with respect, seek out that spark of originality and look for that emotional engagement with brands.

This was just some of the advice given by a panel of ‘licensing legends’ at the first LIMA UK Young Professionals Network event of 2019 last Friday (March 29).

The panel comprised Graham Saltmarsh, Cartoon Network Enterprises; consultant Helen McAleer; Rockpool Licensing md Vickie O’Malley; and Rocket Licensing’s head of retail, Richard Hollis, all of whom spoke about their careers in the licensing industry.

Interviewed by the YPN committee – Tasmyn Knight, licensing associate at Turner, Louisa Skevington, licensing coordinator at Rocket Licensing and Alexandra Salisbury, retail licensing manager at Nickelodeon UK CP – the panel answered questions on topics including the properties they have particularly enjoyed working on (ranging from Teletubbies and Sesame Street, through to Mr Blobby and Guess How Much I Love You), how the industry has changed over the years, how to build brand longevity, challenges at retail, influencers and the different places brands are now coming from.

Rockpool Licensing’s Vickie said: “The licensing industry can give you some of the greatest experiences. It is a very tight industry; you will deal with the same faces for many a year, so the kindness and respect you show to others will always be key.”

The whole panel agreed that listening to others and treating everybody well will stand the young professionals in good stead throughout their careers, with Helen adding: “Treat everybody well, work hard, say yes more than no, be open to things, understand change and the strategy of companies that you work for.”

Graham commented: “You will come across a lot of ‘free thinkers’ in the licensing industry – give them the time of day, because you never know. It is one big family, which you will hopefully stay in, and the contacts you make will stand you in good stead for the future.”

Rocket’s Richard concluded: “This is a fantastic industry to be in and a great community of people. Having discovered the licensing industry, don’t let go of it.”

source: https://www.licensingsource.net/licensing-can-give-you-some-of-the-greatest-experiences/

“YES PAPA!” Brandgenuity hired to represent ChuChu TV, the world’s most watched kids’ channel on YouTube

Agency will serve as agent for North American licensing

YouTube channel, ChuChu TV, and Dream Theatre, its global master licensing agency, announced that Brandgenuity will serve as ChuChu TV’s agent in North America for licensing. With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit channel ChuChu TV Nursery Rhymes and Kids Songs reimagines classic nursery rhymes and toddler-loved songs including Johny Yes Papa, The Finger Family and Wheels on the Bus, while ChuChu TV Surprise Eggs Learning Videos teaches children about discovery while having fun.


“We are thrilled to be collaborating with Brandgenuity,” said Jiggy George, Founder and CEO,  Dream Theatre. The team’s passion for ChuChu TV’s mission, combined with their expertise in building strategic licensing programs, was just what we were seeking.” And he added, “Above all we were looking for ingenious ideas and big thinking as we all enter this new territory of digital property expansion.”

“We are delighted about this partnership which paves the way for kids in North America to have ChuChu TV products and services, and to engage with the brand in a meaningful way. We are sure that it will bring them as much joy and learning as our content,” says Vinoth Chandar, Founder, CEO and Creative Director, ChuChu TV.

ChuChu TV is among the top YouTube Kids brands in the world. Launched in 2013, it has become a global phenomenon, with a wide audience from around the world averaging 500 million views per month across its family of channels. Learning and entertainment are at the heart of ChuChu TV, whose memorable, fun videos feature diverse characters, positive endings, educational content, music and choreography. ChuChu TV viewers span from 2-8 years old, many of whom view along with their parents as well. USA is one of the top 3 territories for ChuChu TV with a prodigious 3.5 billion views and 4 million subscribers, making it one of the most popular networks of channels in the US for preschoolers and young kids. ChuChu TV’s recent story episodes from its Storytime channel, targeting 4-8 age group, teaches good habits to kids and have received a fabulous response in US, garnering millions of views in a very short period of time.

Dream Theatre and Brandgenuity plan to expand the ChuChu TV brand and its assets to publishing, toys, back to school and more.

“We are very excited to build this program,” said Jay Asher, Partner at Brandgenuity. “The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content and an engaged audience that feels a true emotional connection.”

Disclaimer: Jiggy George is the Editor in chief of India Licensing Post.

Puma kicks of new Barbie collab

Puma and Barbie are teaming up again for a capsule collection to celebrate 60 years of the iconic doll.

The collaboration includes the launch of the special-edition Nova x Barbie sneaker for women.

Inspired by ‘90s gear, Barbie’s take on the Nova sneaker features retro logos, loud colors and chunky sculpted tooling with a stylish gradient midsole spray. The shoe, available in Puma white–orchid pink colorway, features a slim, feminine upper of mesh and leather overlays with Barbie graphics. The collection also offers apparel including a sporty Puma x Barbie XTG track jacket, a tee, leggings and short tights.

The collection is available on Puma.com, Puma stores and retailers worldwide.

source: https://www.licenseglobal.com/apparel-accessories/puma-kicks-new-barbie-collab