Smiley unveils Smiffys tie up for festival season

The Smiley Company has secured a new deal with Smiffys, which will see the costume and dress-up specialist launch a line of products that pay homage to Smiley’s iconic status in the music scene.

The 17-piece collection will feature apparel including bodysuits, unitards, rain ponchos and boilersuits, as well as a selection of must-have music festival accessories including flags, hats and sunglasses emblazoned with the Smiley logo.

The first line of products will launch globally for the kick off of the festival season this month. Smiffys also has plans for a second wave of products in time for carnival season in February 2020.

“Smiley’s status as a world-famous symbol of festivals and the global music scene is a perfect fit for brands who want to tap into this booming trend,” says Lori Heiss-Tiplady, vp brand strategy at The Smiley Company. “Leading brands around the world continue to leverage our authentic heritage in this space, and we are excited to partner with Smiffys to apply our iconic artwork which will bring happiness to festivals for summer 2019 and beyond.”