Nostalgia of the 1980’s Netflix show has inspired new capsule collaboration.
Nike has been inspired by the 1980s nostalgia of Stranger Things, revealing it is to launch a new capsule collaboration with the hit Netflix show.
Set in the summer of 1985, the latest season of Stranger Things finds small town Hawkins, Indiana in the midst of change, with the core group on the cusp of high school, grappling with themes of love and friendship and – obviously – tackling a looming danger.
Classic Nike footwear and brands are common in the show, and the company has taken this off-screen into the collection, highlighting the Cortex, Blazer and Tailwind.
The first drop of the collaborative capsule incorporates Hawkins High’s green and orange colour scheme and Tiger mascot into a mix of apparel and footwear. Sweat suits and complementary t-shirts channel 1980s phys-ed class style, while three sneakers match accordingly. The pieces launch on June 27.
Meanwhile, a second drop of shoes is planned for July 1. Dubbed the ‘OG Pack’, each shoe carries a red, white and blue colour scheme and celebrates 1985 Independence Day with a year marker on the heel and special firework display sock liner.