Strong merchandise sales as rugby mania grips Japan

Licensing programme for Rugby World Cup 2019 set to be largest and most successful ever.

World Rugby and IMG have revealed that the Rugby World Cup 2019 licensing programme is shaping up to be the tournament’s largest and most successful ever.

With IMG signing more than 45 local and international licensees for the first Rugby World Cup to be held in Asia, pre-tournament sales of the official online store have already outperformed those of the 2015 tournament’s in England by over 50%.

The hundreds of official products – ranging from merchandise and apparel to unique lifestyle and traditional Japanese items – are also available in more than 70 stores run by IMG-appointed official on-site retailer Legends International, including a 1,000sqm megastore in the centre of Tokyo.

Products are being sold in more than 75 countries worldwide, with bestsellers including Union national team jerseys and caps, fan apparel, face towels, keyrings and pin badges.

The six-week tournament is expected to draw a record 400,000 international visitors to Japan and will be the most digitally-engaged rugby event ever.

“Rugby World Cup 2019 will be a very special and global celebration of rugby and, these incredible sales demonstrate that it will not just be big in Japan, but is capturing the imagination of fans and new audiences globally,” said Brett Gosper, ceo of World Rugby.

Bruno Maglione, president of licensing at IMG, added: “Our objective from the start was to build a programme that celebrates the first Asian host country edition of this global tournament, while also capitalising on the overall growth of the sport itself in traditional rugby markets and newer ones.

“Our Japan team and international offices have worked together to develop an extensive suite of products that captures the uniqueness of the host country, as well as providing typical sports merchandise for rugby’s growing legions of fans traveling or watching from their homes around the world.”

In apparel, Canterbury was appointed as the tournament’s branded sports outfitter. In addition to the core Canterbury range and co-branded national team jerseys, consumers have many other choices of products and price-points through multiple collections of branded and non-branded shirts, t-shirts, sweatshirts, rain ponchos, footwear and fashion accessories.

The available merchandise also features a diverse range of collectables and lifestyle goods that reflect the unique culture of 2019’s host country, including traditional Japanese Jimbaori coats and KIMEKOJI dolls, as well as jewellery and toys featuring the tournament’s official mascot.

Food licensing has been another distinctive component of the local offering with branded ice cream, confectionary, cookies, rice crackers and Shumai dumplings.

Rugby World Cup 2019 takes place in Japan from September 20 until November 2.

Indian Fans’ Passion Pulls The NBA To India With #NBAINMYBACKYARD

The National Basketball Association launched the NBA India Games 2019 campaign #NBAInMyBackyard with a TVC. The campaign unveil comes at the time with the increasing anticipation for the preseason Games scheduled on Oct. 4 and 5, given that 80% of tickets for the Game on Oct. 5 were nearly sold out on Day 1 on BookMyShow.

 

In addition to interactive fan activities, development camps, and community outreach efforts, over 3000 youth from more than 70 schools under Reliance Foundation Jr. NBA program will to attend “The NBA India Games for Reliance Foundation ESA” on Oct. 4.

 

The NBA’s take over through the campaign will be celebrated through a 360-degree integrated outreach across verticals for fans with on-air TVC, traditional OOH, Radio, Digital and first-of-its kind on ground engagement avenues and integration with Mumbai’s iconic identities.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

On-air TVC visualises the attraction or pull of Indian fans which has brought the NBA to their hometown, their backyard. Set in Mumbai, the film opens with two life-sized blimps of Sacramento Kings and Indiana Pacers players being manoeuvred by an army of fans for a game. The involvement and passion of the fans to get closer to the players and the teams is articulated through coordinated movements, celebration and awe. The film closes with the players towering over Mumbai to depict their grand entrance to the market.

You can watch the video here >> https://www.youtube.com/watch?v=s9wLBhN2U6M

 

Fans will also be able to revel in the NBA India Games 2019 spirit through India’s first floating basketball court near Bandra-Worli Sealink from Oct. 1-3 and a projection of the NBA iconography on the Gateway of India on Sept. 28-29.

 

While OOH will feature visual representation of popular players from Sacramento Kings and Indiana Pacers playing ball in some of the most iconic backyards in Mumbai, on-ground engagements will include Graffiti artists such as NME, Mooz, Minzo and Dexter painting the walls of the city with their individual interpretation of the campaign. Popular Indian Hip-Hop artists such as Brodha V, Shah Rule, Madurai Souljour, Meba Ofilia and Frennzy, each representing backyards across north, south, west and north-east India will compose an original soundtrack representing the campaign.

 

#NBAInMyBackyard captures the excitement of what India is looking forward to and it promises to be nothing short of a grand spectacle! The preseason games will air on SONY TEN 1 & TEN 3 at 6:30 p.m. on Oct. 4 & 5, 2019.

 

Fans in India can follow the NBA on FacebookTwitterInstagram, and download the official NBA App on iOS and Android for the latest news, updates, scores, stats, schedules, videos and more.

Ralph Lauren to launch “Friends”-inspired apparel line

Designer Ralph Lauren has joined forces with Warner Bros. Consumer Products to launch an apparel collection inspired by ‘90s sitcom “Friends.”

The wear-to-work collection is based on the series’ character Rachel Green, who was played by actor Jennifer Aniston. In the show, Rachel worked at a fictionalized version of the fashion label from seasons five through 10. Ralph Lauren, the designer behind the brand, even cameoed in an episode of the show in 1999.

Ralph Lauren’s ‘90s-styled capsule includes professional pieces such as blazers, wool pants, turtleneck sweaters and pleated miniskirts. The collection will be sold online and at “Friends”-themed Bloomingdale’s in-store pop-ups starting this month. In a unique bit of brand synergy, the Rachel character also worked at Bloomingdale’s in earlier seasons of the show.

Both the pop-ups and apparel come out during the 25th anniversary of “Friends.” The NBC show was previously licensed to companies such as Coffee Bean and Tea Leaf and LEGO as part of the celebration.

Source: https://www.licenseglobal.com/apparel-accessories/ralph-lauren-launch-friends-inspired-apparel-line

Smiley, DB Berdan team for gender-inclusive fashion

Smiley has partnered with streetwear brand DB Berdan for a new apparel collection.

Debuting at this year’s London Fashion Week, the Self-Love Club line takes references from the male-dominated world of sports clubs and turns them into a gender-inclusive activity. The collection aims to honor LGBTQ+ people in the sports industry such as Greg Louganis and Stella Walsh.

“Smiley continues to be the standout brand for upscale collaborations in licensing,” says Michaela Fass, vice president, fashion, Smiley. “All embracing and diverse, the Smiley has become the de facto icon of global counter-culture and a symbol of the ongoing symbiosis between fashion and music worlds. We are proud to partner with DB Berdan, who are creating highly innovative streetwear collections that spread an important message of diversity and inclusivity.”

Self-Love Club apparel showcases silhouettes inspired by the late ‘80s and early ‘90s hip hop and rave culture, scenes where Smiley frequently appeared. Collection highlights include cotton ‘80s bat sleeved button-up shirts and basketball shorts that turn into skirts. All items in the line incorporate authentic environmentally friendly prints created by DB Berdan.

Smiley has continued to play a key role in fashion over the years. Most recently, the brand partnered with Italian sports fashion brand Ellesse for a new collection.

source: https://www.licenseglobal.com/apparel-accessories/smiley-db-berdan-team-gender-inclusive-fashion

Mark Ronson, Lego spark kids creativity

The LEGO Group and musician Mark Ronson have launched a campaign–Rebuild The World–to help nurture the creative skills of children.

LEGO’s program will see more than 100 children meet Ronson and other artists to discuss ways they can explore their creative spark. The program will also include a series of workshops aimed at jumpstarting creative thinking in kids.

“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us,” says Ronson. “Rebuild The World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to.”

Ronson will also be joined by representatives from other creative fields. Partners in the discussion include British designer and inventor Dominic Wilcox, who will lead a series of Rebuilder Workshops this month. He, along with two other creatives, will challenge kids to solve everyday problems using LEGO bricks.

source: https://www.licenseglobal.com/toys/mark-ronson-lego-spark-kids-creativity

Kidz Bop World Tour expands run in the US, Canada & UK

Kidz Bop has partnered with Live Nation to extend the “Kidz Bop World Tour” to more than 35 cities across the U.S., Canada, and the U.K.

The announcement brings 20 new U.S. dates to the docket for this fall and in 2020. The Kidz Bop Kids will also perform their first-ever headlining tours in Canada and the U.K. as part of deal.

To coincide with the new shows, Kidz Bop, will release new albums on Nov. 5. Concerts see the Kids Bop Kids perform some of today’s top pop hits live on stage. Shows even give Dads the chance to show off their dance moves on stage during the “Daddy Dance Off” segments.

For tour dates and ticket information in the U.S. and Canada, visit KIDZBOP.com and LiveNation.com.

source: https://www.licenseglobal.com/live-events/kidz-bop-world-tour-expands-run-us-canada-and-uk

Eight finalists announced for 2019 BLE License This! competition

Eight exciting entrepreneurs have been shortlisted for this year’s Brand Licensing Europe License This! final following a record number of entries and an intense judging day last week in London, U.K.

Five brands are shortlisted in the Character & Animation category, and three are battling it out for the Brand & Design award. The final will take place in the License Global Theatre at BLE at 1:00 p.m. on Thursday, Oct. 3, and everyone is welcome to attend.

Character & Animation finalists are:

  • Adorabubbles;
  • Carrot and Toast;
  • Slime Fury (Argentina);
  • My Little Opera and
  • Noodoll.

Brand & Design finalists are:

  • Orange and Lilly (Hungary);
  • Owlasanas and
  • MINU’ Tiny Little Wonders (Italy).

“Having been part of the judging panel for the past three years, it was really pleasing to see some new and varied proposals in the character and animation category,” says Dan Grant, licensing director, Danilo. “We had a great selection of properties to judge this year from all around the world, which shows how much exposure this event is now receiving. From the long list of entries, we have been able to nominate five character and animation properties for the final that all have something different and exciting to offer. It’s now down to the finalists to convince the panel why their property should win the prize, and I’m really looking forward to judging the final.”

This year’s License This! winners will receive a free exhibition stand at BLE 2020, one year’s Licensing International membership and PR support and advice from a panel of industry experts. Finalists will also receive legal consultation from competition sponsor Wynne-Jones. Previous entrants–both winners and finalists–have also signed lucrative agent and licensing deals off the back of the competition. Last year’s winners–Zara Picken and Sara Burman Designs–are both exhibitors at BLE 2019 and can be found in the Art, Design & Image zone.

“Early September now brings a great new regular feature of licensing life for me: my first look at the submissions to the annual License This! Competition,” says Kelvyn Gardner, chair and managing director, Licensing International U.K. “The contest has evolved as a filter for genuine new licensing talent, not just from the U.K. but with a great international dimension. We have responded by now offering two categories–character & animation and brand & design–which in turn, has boosted entry numbers and quality. With past winners and finalists now having launched successful licensing programmes, License This! really is the place to go if you’re looking for your start.”

This year’s judges are:

  • Kelvyn Gardner, chair and managing director, Licensing International;
  • Sarah Ward, chief executive officer, Giftware Association and
  • Victor Caddy, partner, Wynne-Jones.

Character & Entertainment Award Judges are:

  • Dan Grant, director, licensing, Danilo Promotions;
  • Nikki Samuels, licensing director, Sambro;
  • Clare Piggott, director, Larkshead Media and
  • Julia Redman, head of buying, M&Co.

Brand & Design Award Judges are: 

  • Stuart Cox, founder, I Like Birds;
  • Vicki Thomas, owner, Vicki Thomas Associates;
  • Sarah Lawrence, owner, This is Iris;
  • Jehane Boden Spiers, founder, Jehane and
  • Will Stewart, managing director, The Point.1888.

BLE 2019 takes place at ExCeL London from Oct.1-3. Register for free at the BLE website.

source: https://www.licenseglobal.com/licensing-events/eight-finalists-announced-2019-ble-license-competition

3000 kids from Reliance Foundation Jr NBA program to witness first ever NBA game in Mumbai

MUMBAI, Sept. 12, 2019 – NBA India today announced that the first-ever NBA game in India will be played in front of 3,000 boys and girls from more than 70 schools under the Reliance Foundation Jr. NBA program.

Reliance Foundation is a non-profit organization that supports various philanthropic initiatives of Reliance Industries Limited (RIL) and has partnered with the NBA on the Reliance Foundation Jr. NBA program in India since 2013.

The NBA India Games 2019, which will feature the Sacramento Kings and Indiana Pacers playing two preseason games Friday, Oct. 4 and Saturday, Oct. 5 at the Dome, NSCI, SVP Stadium in Mumbai, will mark the first games that teams from a North American sports league will play in India.  The NBA India Game on Oct. 5 will be open to fans who have purchased tickets through BookMyShow.

As part of Reliance Foundation’s Education and Sports for All (ESA) initiative, the NBA will invite 3,000 boys and girls from more than 70 participating Reliance Foundation Jr. NBA schools in Mumbai to attend “The NBA India Games for Reliance Foundation ESA” on Oct. 4. 

“We are proud to provide young Indian boys and girls under the Reliance Foundation Jr. NBA program with the opportunity to experience the first-ever NBA game in India,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.  “We share Reliance Foundation’s belief in the transformative power of sport and its ability to capture a child’s imagination, and these historic events will inspire youth across the country for years to come.”

In addition to the games, the league and its partners will host interactive fan activities, Jr. NBA events, an NBA Academy India development camp for women, and NBA Cares community outreach efforts benefiting fans of all ages across Mumbai. 

The Reliance Foundation Jr. NBA program is a comprehensive youth development initiative that aims to develop the game at the grassroots level and apply the core values of basketball – teamwork, respect, determination and community – to positively impact the lives of boys and girls in India.  Since its launch in 2013, the program has reached more than 10 million youth from 10,000 schools across 34 cities and has trained more than 10,000 physical education instructors nationwide. Ten boys and 10 girls from the Reliance Foundation Jr. NBA program represented India in the second Jr. NBA Global Championship, a youth basketball tournament for top 13- and 14-year-old boys and girls teams from around the world on Aug. 6-11, 2019 at ESPN Wide World of Sports Complex near Orlando, Fla.

For more information, fans in India can follow the NBA on Facebook, Twitter, Instagram and use the hashtag #NBAIndiaGames.  For the latest news, updates, scores, stats, schedules, videos and more, download the official NBA App on iOS and Android

About Reliance Foundation

Reliance Foundation (RF), the philanthropic arm of Reliance Industries Limited, aims to play a catalytic role in addressing the nation’s development challenges through innovative and sustainable solutions. Led by Founder and Chairperson Smt. Nita Ambani, RF is relentlessly working towards facilitating transformative changes to ensure overall well-being and higher quality of life for all. Among India’s largest social initiatives, RF is focused on addressing the nation’s development challenges in areas of Rural Transformation, Health, Education, Sports for Development, Disaster Response, Urban Renewal, and Arts, Culture and Heritage. Reliance Foundation has touched the lives of more than 29 million people across India, in more than 18,000 villages and several urban locations.

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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Contacts

Roger Ong, NBA Asia, +852-2843-9623, rong@nba.com

Gautam Sheth, NBA India, +91 9869233393, gsheth@nba.com

Brinda Iyer, Genesis Burson Cohn & Wolfe, +91 9820506845, Brinda.iyer@genesis-bcw.com

Pratik Gore, Wordswork, +91 9970964487, pratikg@wordswork.in

“Licensing is a creative business” Marty Brochstein SVP Industry Relations & Information Licensing International

Marty Brochstein is responsible for Licensing International’s information resources, as well as its educational efforts, such as the year-round webinar program, the extensive Licensing University seminar program that takes place each year in conjunction with the Licensing Expo in Las Vegas, and the Coursework in Licensing Studies (CLS) continuing education program for licensing professionals. He also oversees Licensing International’s information operations, including the Inside Licensing news service and the NewsLinks headline service, and also coordinates all industry research. He speaks regularly at conferences and seminars around the world on a wide range of licensing- and retail-related issues, writes regularly on licensing topics, and is widely quoted on issues related to licensing, marketing and branding.

He joined Licensing international (known until recently as the International Licensing Industry Merchandisers’ Association, or LIMA) in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. He also was Editorial Director of the parent publishing company, EPM Communications. In addition to writing and editing the twice-monthly newsletter, he also compiled the publication’s industry numbers and edited EPM’s other licensing-related publications, including International Licensing: A Status Report, and The Licensing Letter’s Sports Licensing Report.

Brochstein was a business journalist for more than 30 years, primarily covering the consumer products and retail industries. Before joining The Licensing Letter, he spent five years as Senior Editor of Television Digest and founding editor of Consumer Multimedia Report. He also has been editor of several publications in the consumer electronics and retail fields. He is a graduate of Boston University.

In our free-wheeling chat on the side lines of the India Licensing Expo in Mumbai earlier this year Marty talks about his experiences covering the retail consumer electronics and licensing industries over the last 3 decades and the joys of being a grandparent! Listen in.

 

Cynthia Rowley shares Dr. Seuss-inspired apparel at NYFW

Fashion designer Cynthia Rowley debuted a new line of apparel inspired by the work of Dr. Seuss as part of a runway event at this year’s New York Fashion Week.

The spring 2020 “Oh! The Places You’ll Go” show included raffia hats, scalloped leather bags and two-tone shoes based on the art and characters of classic Seussian children’s book. Rowley’s collection joined the various festivities from NYFW, which included a runway show inspired by the Cheetos brand.

source: https://www.licenseglobal.com/apparel-accessories/cynthia-rowley-shares-dr-seuss-inspired-apparel-nyfw