Sesame Workshop Expands Caring for Each Other Initiative

Building on last week’s launch of its Caring for Each Other initiative, Sesame Workshop is expanding the initiative with the rollout of brand-new content. The array of “Sesame Street” content made available, which includes newly produced content, is designed to help parents and caregivers during the COVID-19 pandemic.

“‘Sesame Street’ is there for children and families whether it’s a sunny day or a stormy one, and unfortunately many families are facing unprecedented challenges right now,” says Dr. Jeanette Betancourt, senior vice president, U.S. social impact, Sesame Workshop. “Through Caring for Each Other, we’re committed to supporting families for the duration of this crisis and beyond – equipping them with the tools they need to get through this together and look to the future with hope and optimism.”

The content includes animation covering healthy habits, resources providing comfort and activities that caregivers can use to spark learning in areas like reading, math, science and more. The animated spots, which will be available in 19 languages, include Elmo’s new “Washy Wash” song and “Sesame Street’s” Muppets learning how to sneeze properly and learning about how caring for yourself means caring for each other.

“As families around the world adjust to their new realities, parents and caregivers are looking for help in creating new routines, staying healthy, and fostering learning at home,” says Dr. Rosemarie Truglio, senior vice president, curriculum and content, Sesame Workshop. “At Sesame Workshop, we’re here to support the caring adults in children’s lives as they help their children navigate these challenging times.”

The new animated spots will be distributed through partners in the U.S. and globally, including HBO, PBS KIDS and local PBS stations, Univision, the Ad Council, YouTube, Sesame Street in Communities partners and international broadcast partners. They will be available in the coming days in languages including English, Spanish, Amharic, Arabic, Bangla, Dutch, Dari, German, Hausa, Hebrew, Hindi, Japanese, Kurdish, Mandarin, Pashto, Portuguese, Rohingya, Somali, Swahili and additional dialects.

SesameStreet.org/caring will be updated to meet the needs of families as the situation evolves on an ongoing basis, with resources designed to help parents provide comfort and manage anxiety, as well as help with creating routines, fostering playful learning at home, and staying physically and mentally healthy.

Source: https://www.licenseglobal.com/streaming-and-tv/sesame-workshop-expands-caring-each-other-initiative

Companies Pitch In On The Coronavirus Fight

In this period of pain and adjustment, when we’re all inundated by a flood of bad news and surrounded by the effects of the Coronavirus outbreak, we decided to begin the week with a look at some of the ways that companies in and around the licensing business are stepping up and making a contribution.

A vast number of companies are making huge financial donations to help fund such things as relief efforts for the needy, financial help for workers who have lost their jobs due to the financial upheaval and aid for health workers.

Some companies also are lending their talents, facilities and supply chains to the effort. Those cited below are only a sampling, but we hope it gives a dash of inspiration about what’s possible, and how people and companies around the world are pulling together to try to make a difference.

  • Fanatics is manufacturing masks (shown above) and gowns out of material originally destined for Major League Baseball jerseys in its Easton, PA facility. The program is totally funded by MLB and Fanatics.
  • Burberry is dipping into its global supply chain to “fast-track the delivery of over 100,000 surgical masks to the UK National Health Service,” among several other measures.
  • My Icon Story has launched a free greeting card initiative aimed at getting cards sent to those in need, be they shut-ins, health workers or others.
  • Careismatic Brands donated $1 million worth of Cherokee and Dickies branded scrubs to impacted hospitals across the U.S., specifically for healthcare workers on the front lines of COVID-19.
  • Crazy Aaron’s switched from manufacturing its Thinking Putty to producing hand sanitizer.
  • MGA Entertainment, in addition to helping source masks and other medical supplies, is retooling its Little Tikes toy factory in Ohio to produce ventilator valves and googles for hospitals, Forbes reported.
  • Major European fashion companies owned by Kering and LVMH, as well as such retailers as H&M and Zara, said they will either source or retool their supply chains to produce masks and other medical equipment.

Please let us know about other companies and industry members contributing to the effort. Send info to Mark Seavy (mseavy@licensing.org) and Marty Brochstein (mbrochstein@licensing.org).

Stay safe.

Source: https://licensinginternational.org/news/companies-pitch-in-on-the-coronavirus-fight/

Gap, Canada Goose to Make Patient Gowns, Scrubs

Canada Goose Holdings and Gap have both committed to begin production of medical gear for healthcare workers during the COVID-19 pandemic, according to Reuters.

To aid in the battle against the pandemic, Canada Goose, known for its luxury parkas, announced it make patient gowns and scrubs and begin distributing them to local hospitals, free of cost, within a week.

Production will begin in two of its Toronto plants and in Winnipeg to manufacture 10,000 units. The company says it will be utilizing 50 employees to complete the production.

U.S. retailer Gap is also planning on aiding in the COVID-19 pandemic relief. The company will pivot resources to manufacture masks, scrubs and gowns for healthcare workers. On Twitter, the company said it would connect its vendors with hospitals in California to supply personal protective equipment.

Source: https://www.licenseglobal.com/apparel/gap-canada-goose-make-patient-gowns-scrubs

Mumbai City hand Asif Khan long-term deal; Bipin Singh extends stay

Some great news for Mumbai City FC fans of the ISL. The team is planning contract extensions for midfielders Asif Khan and Bipin Singh Thounaojam. Young Asif Khan has extended his stay with the Islanders until May 2024 while Bipin Singh has put pen to paper on a deal that keeps him at the Club until May 2022.

Bipin Singh joined the Islanders in the summer of 2018 and registered 7 appearances in his debut season at Mumbai City. He fortified his place in the side in his second campaign, doubling his appearances tally featuring a total of 15 times, scoring two goals and providing an assist.

Asif Khan, who rose through the ranks at the Club, was brought in to replace Anwar Ali in the 2019/20 Hero ISL squad. The 19-year old was named on the bench on one occasion in the League and continues to be a key figure for the Islanders’ Reserves in the Hero 2nd Division League.

Asif Khan said: “Having grown up in Mumbai, it’s a dream come true to be a part of Mumbai City. It is a wonderful moment for me and my family and I am thankful to the Club for the trust they’ve placed in me. I want to keep working hard, improve my game here and give nothing but my best every time I get to pull on the shirt and represent Mumbai City FC.”

Bipin Singh said: “The past two years I’ve spent in Mumbai have been fantastic for me. The environment here at Mumbai City is perfect for young footballers to come and flourish and I am delighted that I will be here for two more years. I hope to contribute much more in my time here and repay the faith the club and the fans have shown in me in these past two years.”

Indranil das Blah, CEO of Mumbai City FC said: “We are delighted to have secured the services of two fantastic young talents for the years to come. Asif is a hard-working young boy. He has great potential and has shown remarkable progress in the past year. Bipin has come to the fore as a fantastic attacking talent in his two seasons here and we’re confident he has a bright future at Mumbai City FC.”

 

Pokémon Shirts marks first anniversary with new launches

Company launches new children’s line as well as adding 100 new fabrics to its line-up.

Original Stitch – the online custom shirt service which allows customers to mix and match Pokémon prints to create unique shirts – is celebrating its first anniversary since debuting in Tokyo.

To mark the milestone, the company is adding 100 new Pokémon fabrics referencing Pokémon Gold and Pokémon Silver – and inspired by the Johto region in the games – to the original 151 patterns currently available.

Customers can create their own unique shirt, choosing fabrics at six different parts of the shirt: collar, inner collar, cuffs, inner cuffs, base and pocket.

In addition, the company has expanded to feature children’s sizes meaning that everyone in the family can now wear their favourite Pokémon on their shirt.

Source: https://www.licensingsource.net/pokemon-shirts-marks-first-anniversary-with-new-launches/