Virat Kohli’s Brand Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange,and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020.

Commenting on the collaboration, Virat Kohli said, “At Wrogn, we always try and work on something innovative and I’m excited that the brand, this time, has collaborated with the universal favourite – Illumination’s Minions! I believe this fashionable & fun collection will be loved by my fans. I’m eager to wear one and I’m sure these will bring a big smile on the consumers’ faces.”

Ten years after their creation, Gru and the Minions are among the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me into the most successful animated film franchise in history. Gru is one of the few protagonists who is also an antagonist, whose sweet and subversive qualities make him relatable to all audiences. Bright yellow, instantly unforgettable, speaking a language that no one knows but that everyone can understand, the Minions have become icons of self-expression in pop culture on every continent of the globe.

Speaking on the collaboration, Ms. Anjana Reddy, CEO Universal Sportsbiz Pvt. Ltd. said, “We are very excited about collaborating with the Minions franchise. We have thoroughly enjoyed designing this collection and we are confident that it well do really well as Minions is a rage, not only with kids but also adults across the globe and we are proud to bring this collection to our Wrogn customers through 250 points of sale offline and online as well. I’m sure we will see a lot of people sporting their favourite MINIONS X WROGN t-shirts soon. “

 “The WROGN x Minions collection taps into the mischevious nature of Illumination’s Minions, delivering a playful and stylish collection for fans of both brands,” said Marc Low, Senior Vice President and General Manager, Global Lifestyle at Universal Brand Development.

Primed for success

Today all internet connections will most probably lead to Amazon.in to reel in some of the juicy deals on offer. Supported by a media roadblock across digital and print,

Amazon is pulling out all the stops to make this one as big if not bigger than previous Prime Days. However, unlike previous years this year due to the pandemic, a virtual room has been set up instead of a physical space to track the sale, as thousands of employees co-ordinate from the safety of their homes. Quite a few stringent protocols have been put in place for on-ground staff to ensure their health and safety, one of which requires them to wash their hands & sanitise no less than 8 times during a shift. Media reports suggest India’s prime day is Jeff Bezos’ test case for US prime day which has been shifted from July to a yet undisclosed date. That the sale is happening is testimony to how competitive the online retail industry is. “After a lot of conversations, we decided to go ahead with Prime Day,” says Akshay Sahi, head of Prime at Amazon India. “Life has to go on. Sellers have to get back on their feet.” This year 10 new fulfilment centres have been opened, 50,000 temp workers have been hired and freight capacity has been secured from local airlines IndiGo & SpiceJet Ltd.

Walmart-owned rival flipkart.com has also kicked off its own Big Savings day sale which will run between 6th-10th Aug. in an effort to divert some of the traffic to its site.

Ultimately what matters to the consumer are the deals on offer.

Here are some quick comparisons of deals available on Amazon vs Flipkart.

Item Amazon.in Flipkart.com
Iphone 11 (64 GB) INR 59900/- INR 68300/-
Bose – wireless headphones INR 19990/- INR 15220/-
Onida 40” Smart LED TV INR 18999/- INR 24999/-

It would seem from this quick unscientific survey that Amazon has a slight edge over Flipkart. Who will hit a home run & win the consumer, only time will tell. stay tuned.

The bond between siblings celebrated toon-style

Every year Raksha Bandhan which is an auspicious festival symbolizing the love of the siblings for each other is celebrated on the full-moon day of the Hindu month of Sravana (July/August). On this day, sisters tie a rakhi (band) on the wrists of their brothers to protect them against evil influences, and pray for their long life and happiness.

Sisters tie a “Rakhi” on their brother’s hand and in turn receive a gift which could vary from sweets to lots of money depending on their generosity or level of preparedness. In Covid times the celebration has gone virtual for most siblings but the enthusiasm hasn’t waned a bit. Youngsters are filling in for missing relatives who might be overseas or even different parts of the city. 7 year old Keisha tied a rakhi for her 10 year old brother Ayush, and for her dad on behalf of her aunt.

Onliners like floweraura.com are offering a variety of cartoon character rakhis which tend to be very popular among kids. Unfortunately, most of these are unlicensed products. We have reached out to floweraura.com for a comment on the same and will keep you posted.

 

From all of us at IndiaLicensingPost.com, we wish you a very happy Raksha Bandhan!