Purple Turtle now airing on Discovery Kids in the Middle East & North Africa

India-based-IP-development company Aadarsh Technosoft Pvt. Ltd (India), Telegael (Ireland) and leading animated entertainment company, Cyber Group Studios (France, USA) are pleased to announce that their coproduction of Purple Turtle, the 52×7 minutes 2D HD-preschool animated series is now airing its 1st season with great success on DISCOVERY Kids in Middle East and Northern Africa (MENA). The series which has premiered on April 6th, 2020 with two episodes is currently airing with 10 episodes a day. Other key international broadcasters are soon to be announced.

 

 

Purple Turtle (52×7’ 2D-HD) has been developed by Aadarsh Technosoft Pvt. Ltd (India) and coproduced by Manish Rajoria, Ankita Shrivastava from Aadarsh Technosoft Pvt. Ltd (India), Paul Cummins from Telegael (Ireland) and Pierre Sissmann from Cyber Group Studios (France). Handling the worldwide distribution of the series, Cyber Group Studios is also managing the Licensing, Merchandising and Publishing outside of India.

 

Purple Turtle, the 2D HD animated series directed by Swati Rajoria follows the adventures of the eponymous heroes and his friends: Roxy the Chameleon, Zing the Rabbit, Melody the Bird & Tadley the Bear. And together they love having fun while figuring things out as a team. Written by Emmy Awards winning authors, such as : Karl Geurs(Disney’s Jungle Book II, Winnie the Pooh, Strawberry Shortcake, Little People, My Little Pony), Dev Ross (Rainbow Ruby, Little People, Jakers!, Clifford the Big Red Dog), Carter Crocker (Disney, Warner Brothers, Penguin), Paul Parkes (CBeebies, MondoTV, Cartoon Network and Phil Harnage (Universal, FOX, Nickelodean, Saban Brands), the series encourage kids to explore, make choices, learn from their mistakes and make necessary decisions along the way, promoting self-determination and fostering independence..

Manish Rajoria, Director of Aadarsh Technosoft Pvt. Ltd, says: “We are very excited with the response the show has received across Middle East and Northern Africa with Discovery Kids. We are now launching Purple Turtle’s edutainment app worldwide and have already sold over tens of thousands of books featuring our hero and his friends!”

Pierre Sissmann, Chairman and CEO of Cyber Group Studios adds: “Purple Turtle is a very sweet series full of values that fit very well with Cyber Group’s preschool DNA. I am particularly pleased of having joined the copro team and having Cyber as a global distributor of the series.”

 Purple Turtle (52×7’ 2D HD) is inspired by one the of the world’s leading preschool IPs of the same name that first appeared in Frankfurt Book Fair in 2012. Within a couple of years, it received amazing response and the books encountered a huge success with several million copies published worldwide in multiple languages to date in more than 25 countries including Russia, China, USA, UK and many more. This brand of international appeal has been commercialized in print and digital formats including animations, picture books, board books, story books, smart books with interactive features, talking books with point-and-read magic pen, apps, games etc. In addition, Aadarsh Technosoft Pvt. Ltd (India) is about to launch its OTT Platform as well that will be a compilation of games, learning videos, online curriculum videos, eBooks and worksheets at one place to make education interactive, fun and available to all.

CONTACTS:

Cyber Group Studios – Sales contact:

RAPHAELLE MATHIEU, Senior Vice-President Sales, Acquisitions & New Media

Mail : rmathieu@cybergroupstudios.com – Direct: +33 1 555 63 210 _ Cell: +33 6 88 06 28 73

Cyber Group Studios – Press contact:

Eve Cohen – International Sales, Marketing and Communication Coordinator 

Mail : ecohen@cybergroupstudios.com – T: +33 (0)1 55 56 32 13 _ Cell : +33 7 71 69 79 85

Tokidoki x Balenzia – sure to knock your socks off!

Balenzia is thrilled to announce its collaboration with tokidoki, the internationally recognised and iconic lifestyle brand that has amassed a cult-like following for its larger-than-life characters.  The tokidoki x Balenzia collaboration includes range of socks and face-masks that are cool, cute, colourful, and high-fashion. In this latest edition, Balenzia presents to you a kaleidoscopic range of tokidoki fashion necessities!

tokidoki means “sometimes” in Japanese, and was chosen by its Co-founder, the Italian artist Simone Legno, because tokidoki is the hope, the hidden energy everyone has inside that gives us the strength to face a new day and dream something positive, that something magical will happen to us.  Bringing chic, criminally-cute designs to your very doorstep, tokidoki has curated and developed these socks and masks with Balenzia, to spread hope and happiness, through the magic of its timelessly lovable characters, designs and iconography.

 

Commenting on the launch, Mr. Rahul Gupta, Director, Balenzia, said, “We take delight in announcing our collaboration with tokidoki, and present to you a fashion-forward collection of socks and masks. Our collection is a perfect blend of tokidoki’s larger than life characters, bold designs, Japanese inspired roots, and Balenzia’s unmatched comfort, quality, and craftsmanship. The stylish yet fun collection is sure to turn heads, and start conversations!

 

“We are absolutely thrilled to be working with industry-leader, Balenzia”, added Ms. Pooneh Mohajer, Co-founder and CEO, tokidoki.  “The tokidoki x Balenzia collaboration is certain to be as collectible and fashionable as it is functional.”

 

The reinforced heel and toe, along with the high-quality combed cotton yarn, ensure that the socks are not only incredibly soft but also extremely durable. The trendy three-layered masks render the much-needed protection, whilst making a fashion-statement. tokidoki x Balenzia products are now available at prices starting at Rs. 199; to pick a piece of cuteness, visit Balenzia’s brand stores in Delhi, Mumbai, Chandigarh, Kanpur, Ludhiana, or the brand’s website at www.balenzia.com, or look up the collection at leading online portals, including Amazon, Myntra, Flipkart, Paytm, Snapdeal, Limeroad, Nykaa, LBB, and indulge in a much-needed respite. Aren’t doses of sheer delight so very needed . . . now more than over?

Endemol Shine’s Mr Bean partners with Black White Orange in India

Endemol Shine has signed a new brand licensing partnership of the long-running IP, Mr Bean, with the one of India’s leading brand licensing companies – Black White Orange Brands Pvt. Ltd.

The deal marks the first agency appointment for the iconic brand in India and will see the two companies work hand-in-hand to bring brand extension, creative ideation and merchandise to life.

Mr Bean, a series that has been celebrated for delivering some of the most iconic moments in TV history with a broad and diverse audience across 200 territories, also marks its 30-year anniversary in 2020. The brand continues to entertain new audiences all around the world with success across global digital platforms, hitting a combined digital reach of more than 137 million fans.

Mr Bean has topped 11 billion lifetime views on YouTube alone and is one of Facebook’s biggest page globally, surpassing 98 million fans on the platform. The brand has also grown from the original live action series to the new animated show, which sees Mr Bean and Teddy embark on new adventures together. Mr Bean is produced by Tiger Aspect Productions.

With continuous global distribution of content, the new deal will see Black White Orange explore new and innovative brand licensing opportunities for Mr Bean in India, to drive growth in the ever-evolving market. The deal also represents Endemol Shine’s ambition to grow the licensing business in India.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, says; “Mr Bean has a huge fan base in India and we are delighted to be partnering with Black White Orange to bring consumer products into this exciting new territory for the market.  Their creative approach to the brand and their knowledge and track record of delivering success in India makes them an ideal partner.”

Adds Mitali Desai, Co-Founder & COO, Black White Orange Brands Pvt. Ltd, “We are excited to have an iconic brand like Mr Bean as part of our portfolio. It continues to receive love from audiences with an enormous digital footprint. With live action as well as animation content, the brand lends itself beautifully to various categories like apparel, novelty, consumables and more. We look forward to delivering creative brand licensing opportunities in the coming months.”