Elmer the Patchwork Elephant is to make his TV debut, with Factory partnering with brand owner Andersen Press to create a new animated TV series.
Based on the classic picture books by David McKee, the show will follow the adventures of the unique elephant who is finding his place in the herd.
It will be animated by BAFTA-winning animation studio Factory and will aim to celebrate what makes people different and encourage little ones to be kind to one another.
“Elmer is one of the most iconic and widely read children’s book series of all time and we are so excited to be teaming up with Andersen Press and David McKee in bringing Elmer to life for a brand new generation of children,” said Phil Chalk, MD of Factory.
Klaus Flugge, chairman and publisher at Andersen Press, added: “Publishing David McKee’s Elmer books for the past 30 years has been one of the greatest achievements of my career.
“As we see Elmer continue to grow in success in the UK and internationally, David McKee, myself and everyone at Andersen Press are excited to partner with Phil Chalk and his prize-winning team at Factory to bring Elmer to a new audience through what promises to be fantastic animated films celebrating the very things at Elmer’s core: friendship, inclusivity and celebrating your own true colors.”
Andersen Press is currently in the middle of a year of celebrations to mark Elmer’s 30th anniversary.