Adidas has signed a partnership with Italian company Marcolin Group to bring a new line of branded eyewear under The Originals collection.
The Marcolin Group has taken responsibility to design, develop, manufacture, market and sell eyewear products under the Adidas Badge of Sport and Originals labels until 2024.
“Today’s sportswear embraces and influences the entire fashion and accessory industry, and we are very excited to begin collaborating with a legendary brand like Adidas,” says Massimo Renon, chief executive officer, Marcolin Group. “This partnership represents a further milestone in our strategic view. We are adding an iconic brand to our portfolio, complementing our presence in the eyewear sporting goods industry.”
The new line of Adidas eyewear will take its inspiration from street culture, while staying loyal to the brand’s core values of creativity and authenticity.