Aldi ready to mark World Book Day with key licences

Retailer’s dress-up offer includes popular characters such as Harry Potter, Mary Poppins and Dennis the Menace.

Aldi is gearing up to mark World Book Day 2020, featuring a number of licensed brands within its dress-up and publishing offer.

The retailer’s licensed dress-up range went into stores on February 13 as part of its Specialbuys, ahead of World Book Day which takes place on Thursday March 5.

Aldi is offering five designs including Rapunzel, Cinderella, Harry Potter, Mary Poppins and Dennis the Menace.

In addition, children can pick up the Harry Potter Paperback Books 1-3, as well as Horrid Henry Paperback Books which include six tales to choose from.

The retailer’s selection of Fairytale Picture Flats, meanwhile, includes a number of classic tales such as Aladdin, Cinderella, Sleeping Beauty, Snow White and Rapunzel.

source: https://www.licensingsource.net/aldi-ready-to-mark-world-book-day-with-key-licences/