BRANDGENUITY TUCKS ‘ODDBODS’ INTO BED

One Animation has partnered with Concept One Accessories and American Marketing Enterprises, a Global Brands Group subsidiary, for a line of sleepwear and accessories featuring its animated series “Oddbods” in North America.

One Animation has partnered with Concept One Accessories and American Marketing Enterprises, a Global Brands Group subsidiary, for a line of sleepwear and accessories featuring its animated series “Oddbods” in North America.

Brandgenuity, One Animation’s North American licensing agent, brokered the deal.

Under the terms of the agreement, both companies will develop a line of children’s sleepwear including pajama sets, gowns, sleep pants, robes, boxers, thermal underwear and more inspired by the “Oddbods.”

“We are thrilled to bring American Marketing Enterprises and Concept One on board in the U.S.,” says Will Ochoa, international licensing director, One Animation.  “Both of these partners make fantastic products and will complement our core toy and apparel lines to create a complete ‘Oddbods’ statement at retail in 2018.”