Cap’n Crunch Anchors New Licensing Program

A line of apparel, sleepwear and more with the Cap’n Crunch iconic mascot will be in stores nationwide.

NORTH AMERICA–Brand Central has signed on the first licensing partners for Cap’n Crunch cereal.

The new licensees include Ripple Junction for apparel; Mad Engine for sleepwear, loungewear and apparel; and Funko for collectible figures.

These brand extensions trail the collaboration between Cap’n Crunch and streetwear brand Kith, which featured a lifestyle-driven collection of products and pop-up shops.

“We are excited to develop and launch fun products and collaborations that tap into the brand’s pop culture status,” says Ross Misher, chief executive officer, Brand Central.

Brand Central is also looking to bring the brand into additional product categories including accessories, collectibles, housewares and food and beverage consumables.